WO2008021506B1 - Realizing revenue from advertisement placement - Google Patents

Realizing revenue from advertisement placement

Info

Publication number
WO2008021506B1
WO2008021506B1 PCT/US2007/018282 US2007018282W WO2008021506B1 WO 2008021506 B1 WO2008021506 B1 WO 2008021506B1 US 2007018282 W US2007018282 W US 2007018282W WO 2008021506 B1 WO2008021506 B1 WO 2008021506B1
Authority
WO
WIPO (PCT)
Prior art keywords
advertiser
providing
publisher
information
advertising
Prior art date
Application number
PCT/US2007/018282
Other languages
French (fr)
Other versions
WO2008021506A1 (en
Inventor
Brian Axe
Smita Hashim
Original Assignee
Google Inc
Brian Axe
Smita Hashim
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Brian Axe, Smita Hashim filed Critical Google Inc
Publication of WO2008021506A1 publication Critical patent/WO2008021506A1/en
Publication of WO2008021506B1 publication Critical patent/WO2008021506B1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

Realizing revenue from publication-based advertisement placement. Publisher's request advertisements for unallocated ad space in their publications through an advertiser portal interface. The advertising portal interface includes a database of advertiser information. An ad copy is created containing the advertiser information selected by the publisher. The ad copy contains a URL of a website on the portal created for the publisher containing electronic versions of the selected advertisements. The website also contains click-through links to each of the represented online retailers thereby enabling realization of advertising revenue for both the publisher and portal for click-through referrals to advertiser websites.

Claims

AMENDED CLAIMS received by the International Bureau on 10 March 2008 (10.03.08)
1. A method of realizing revenue from publication-based advertisements comprising providing a publisher interface adapted to peπnit selection of advertising information; receiving a selection of advertising information; providing the selected advertising information, including an identifier for the advertising information; and tracking each time a viewer contacts an advertiser using the identifier.
2. The method according to claim 1, wherein providing a publisher interface comprises providing a network-based database of advertiser information.
3. The method according to claim 2, wherein the providing a publisher interface comprises providing an Internet-based database of advertiser information.
4. The method according to claim 3, wherein providing an Internet-based database of advertiser information comprises providing network identifiers for each advertiser included in the database.
5. The method according to claim 3, wherein providing an Internet-based database of advertiser information comprises receiving advertiser specified criteria and associating the advertising specified criteria with the advertiser information.
6. The method according to claim 5, wherein receiving advertiser specified criteria comprises receiving keyword associations specified by advertisers.
7. The method according to claim 2, wherein providing a publisher interface adapted to permit selection of advertising information comprises providing a query interface to the
34
PCT/US2007/018282 2006-08-17 2007-08-17 Realizing revenue from advertisement placement WO2008021506A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/505,317 2006-08-17
US11/505,317 US20080046315A1 (en) 2006-08-17 2006-08-17 Realizing revenue from advertisement placement

Publications (2)

Publication Number Publication Date
WO2008021506A1 WO2008021506A1 (en) 2008-02-21
WO2008021506B1 true WO2008021506B1 (en) 2008-05-02

Family

ID=39082330

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/018282 WO2008021506A1 (en) 2006-08-17 2007-08-17 Realizing revenue from advertisement placement

Country Status (2)

Country Link
US (1) US20080046315A1 (en)
WO (1) WO2008021506A1 (en)

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Also Published As

Publication number Publication date
WO2008021506A1 (en) 2008-02-21
US20080046315A1 (en) 2008-02-21

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