WO2008031265A1

WO2008031265A1 - Computer operating system for displaying advertisement information concurrently

Info

Publication number: WO2008031265A1
Application number: PCT/CN2006/002315
Authority: WO
Inventors: Kamfu Wong
Original assignee: Kamfu Wong
Priority date: 2006-09-07
Filing date: 2006-09-07
Publication date: 2008-03-20
Also published as: CN101512579A

Abstract

A computer operating system (0) product for displaying advertisement information concurrently, loaded on a computer, realizing various functions of the computer operating system, characterized by: a display window of the computer (1) is divided into an user window (01) and an advertisement window (02) when operating, the advertisement window (02) displays the advertisements supplied by an advertiser, the advertisement window (02) can't be closed alone, and only be opened or closed with the user window (01) concurrently. The computer operating system (0) may play the relevant advertisements in the advertisement window (02) based on the contents of the user window (01), and may connect to an advertisement content website (3) for updating the user computer automatically to update the advertisements via the internet (2). The clients may purchase authentic computer operating system (0) in low price due to advertisers' supports, and software developers may obtain reasonable repayments. The user, software developer and advertiser can all benefit from the application.

Description

Computer operating system for simultaneously displaying advertising information

[Technical Field]

The invention relates to the field of computer technology and computer operating systems.

【technical background】

At present, computers have become very popular and have become a necessity for general companies and families. However, the main software used by computers, including various computer operating systems and word processing procedures, are not cheap, and the price is usually several hundred dollars. Up to thousands of dollars, and computer operating systems and word processing programs often introduce new versions, especially word processing programs. Using the old version of the word processing program does not open the file created with the new version of the word processing program. A new version must be installed. The word processor product can open the file files created by these new versions of the word processing program. To install a new version of the word processing program means paying for a new version of the word processing program, which is a light burden for some people. Some people use pirated software to save money.

In particular, the software or software product mentioned in this specification is generally a product with a certain product form, for example, in the form of a disc, in the form of a computer disc. In the form of flash memory, and so on. That is, the software products described in this specification include various computer operating systems, word processing programs, work programs, and work software products. They all have a certain carrier, which is used together with the computer to form part of the computer, and therefore belongs to the patent law. The range that can be protected.

Since the development of a computer operating system or a word processing software project requires a lot of money, the price of the software product cannot be too low, and some users are not willing to pay too much money to buy the software product. This is an urgent need to solve. problem.

[Summary of the Invention]

SUMMARY OF THE INVENTION It is an object of the present invention to provide a software in the form of a product having a carrier which can be marketed at a lower price and which is acceptable to a wide range of consumers.

The above problem can be solved by using the software product of the invention. As long as the advertisement information is added to the software product, part of the price of the software product is sponsored by the advertiser, and the user pays the advertisement, as long as the user is willing to watch the advertisement, the low price or even the low price Free access to genuine software products, and software product developers can also obtain reasonable profits from advertisers.

The object of the present invention is achieved by using a software product (0) loaded in a carrier operable by a computer (1), the software product (0) containing pre-stored advertisement information, When the software product (0) is installed into the computer (1), the advertisement information is accompanied by other files of the software product (0)

- 1 -

Confirmation The case is installed together into the computer (1), and after the user opens the computer (1) to use the software product (0), the software product (0) automatically opens the pre-stored advertisement information, and Show this ad message.

The advantage of the present invention is that since the advertisement window (02) is added in the software product (0), the advertiser has invested in supporting the software product (0), so that the selling price of the software product (0) can be reduced. Consumers can buy the desired software products at a lower price (0). Advertisers can intelligently broadcast advertising information and promote their products and services through the advertising window (02), achieving the best-win result of both worlds. Reduce the generation and proliferation of piracy.

[Description of the Drawings]

1 is an explanatory diagram showing a user window (01) and an advertisement window (02) when the software product (0) of the present invention is displayed after being loaded into the computer (1);

2 is a software product (0) of the present invention receives and updates an advertisement window (02) through an internet (2) and an advertisement content website (3) that automatically updates a user's computer when working after being loaded into the computer (1). An illustration of the advertising information;

Fig. 3 is an explanatory diagram showing another embodiment of the software product (0) of the present invention when a user window (01) and an advertisement window (02) are displayed when the computer (1) is loaded.

【detailed description】

The system of the present invention will be further described in detail below with reference to the accompanying drawings.

The drawings and the description of the figures are intended to be illustrative, and the spirit of the invention is not limited by the specific description in the embodiments.

1 is an explanatory diagram showing a user window (01) and an advertisement window (02) when the software product (0) of the present invention is operated after being loaded into the computer (1), and shows the software product of the present invention. (0) After loading the computer (1), when working, the status is displayed in the display window of the computer (1). The display window of the computer (1) is divided into two parts, one of which is the advertisement window (02), which is displayed on the right side of the display window in Figure 1, and the other part is the user window (01), which is displayed in the display window in Figure 1. On the left side. The advertisement window (02) displays advertisement information, and the user window (01) is usually a work window of the user, and the user performs a work operation window of the user such as text processing, search and display.

A structural feature of the software product (0) of the present invention is that the advertisement window (02) cannot be closed separately, and the advertisement window (02) can only be closed at the same time as the user window (01). This structural feature is included in the software product (0). In this specification, the software product (0) refers to various computer operating systems, word processing systems, word processing programs, work programs, and work software products. Even if only the computer operating system (0> is written, it means a software product ( 0).

As shown in both FIG. 1 and FIG. 2, when the software product (0) is working, the advertisement window (02) for exclusively playing advertisements is not more than one third of the entire display window, and the preferred advertisement window (02) is about the whole. One-fifth of the display window, and the advertisement window (02) can usually be placed on the right side of the display window. However, depending on the preferences of the user, the advertisement window (02) can also be placed on the left side, or the upper side, or the lower side of the display window.

2 is an example of a computer operating system of the software product (0) of the present invention, and the computer operating system (0) further includes a language library (03), wherein the memory is pre-specified by the advertiser. Advertising information, as well as future updated advertising information, including advertising information in various languages and texts, and personalized advertising display automatic matching program (04), the personalized advertising display automatic matching program (04) and various The language advertisement database (03) and the user window (01) are connected to the advertisement window (02), which has intelligent analysis and communication functions, and can intelligently analyze the content of the user window (01) to be moved to the advertisement window ( 02) Advertising the relevant work content, and using the input and output interface of the computer (1) via the Internet (2) to connect to the advertising content website (3) that automatically updates the user's computer, and automatically update the advertisement of the user's computer. The content website (3) is provided by the software developer of the computer operating system (0), and/or provided by the advertiser, automatically updated The advertisement content website (3) of the user computer includes an advertisement database (31) and an automatic advertisement matching program (32), which automatically updates the advertisement content website of the user computer (3) and outputs the advertisement information through the Internet (2). .

Therefore, in the computer operating system (0) of the present invention, the advertisement information displayed in the advertisement window (02) displays relevant advertisements according to the work content of the user window (01) of the user operating the computer, and the working state. The personalized advertisement display automatic matching program (04) can be connected to the advertisement content website (3) of the automatic update user computer via the Internet (2) to search for advertisement information related to the user window (01) content, which is displayed in the advertisement window. (02) Further, when the computer operating system (0) of the present invention is in a working state, the personalized advertisement display automatic matching program (04> automatic Internet access to automatically update the user's computer advertising content website (3) to download the latest advertisement, To update the memory of the advertising information and display it.

In summary, the present invention is described by taking a computer operating system software as an example, and it can also be said that: the software developer divides the screen display into two parts in the computer operating system (0), and the user window (01) Part and the advertising window (02) part, the user window (01) part shows the part of the computer operating system (0) used and operated by the user, which is the same as the screen display of the current general computer; as for the advertising window (02) , used to display the ads specified by the advertiser. The computer operating system (0) will be pre-stored in a wide range. The advertisements provided by the business, when installing the computer operating system (0), these advertisements are installed together with the computer operating system (0) file into the computer (1), each time the user turns on the computer (1), the computer operating system (0) will automatically open the ad window (02) to display the ad specified by the advertiser, because this ad window (02) is built into the computer operating system (0), and does not allow users to close this ad window (02), as long as After the computer operating system (0) is started, the advertisement window (02) will remain until the computer operating system (0) is turned off. When the computer (1) is online, the computer operating system (0) will automatically connect to the automatic update. The advertisement content website (3) of the user's computer, and the latest advertisement data are stored in the computer (1) for display in the advertisement window (02).

In more detail,

Figure 1 is an example of screen window division. In this example, the advertisement window (02) is located on the right side of the screen, accounting for one-fifth of the screen display width. The advertisement window (02) can also be located on the screen at the screen position. On the left, top or bottom, the position can be selected by the user according to his or her own preference, and the size of the advertisement window (02) is generally specified by the advertiser, for example, it can be one tenth of the screen area to three-thirds of the screen area. One. In order to enhance the effectiveness of the advertisement, the advertiser can further select the type of advertisement that the user likes, so that the user is more willing to watch the advertisement and also increase the income of the advertiser. A further improvement is to add a personalized advertisement display automatic matching program (04) to the computer operating system (0). When the user uses the computer (1), the personalized advertisement display automatic matching program (04) is based on the user's operation, for example, The executed program, the button pressed by the user on the keyboard, the content of the file viewed by the user, etc., automatically find relevant advertisements in the advertisement window (02) in various language advertisement databases (03) according to a predetermined program. Inside, if the computer is connected to the Internet, the personalized advertisement display automatic matching program (04) can be connected to the automatic content user website (3) to search for related advertisements, as shown in Figure 2. Increase the effectiveness of the advertisement, for example, when the user views the file about the car data, the word and vocabulary of the car appear in the file, and the personalized advertisement display automatic matching program (04) judges that the user may be viewing the relevant words and words. The information of the car, so the advertisement about the car is displayed in the advertisement window (02), so according to the user's Behaviors to show the corresponding ads, both users and advertisers can benefit.

The present invention can also be expressed as a method for displaying advertisements on a computer, that is, installing and using the aforementioned computer operating system (0) on the computer (1), which can also be said, namely:

Using the method of the present invention, the advertiser cooperates with the software developer to pre-add the personalized advertisement display automatic matching program (04) and the advertisement content data into the computer operating system software, and the advertiser pays the usage fee of the computer operating system software, and then These computer operating system software are sent to the customer by the advertiser at a low price or for free. After installing the computer operating system (0), the computer (1) will automatically open the advertisement window (02) every time the phone is turned on. The ad specified by the advertiser. Of course, users can buy software directly from software developers. Instead of using these advertised software, it is necessary to pay the software developer the price of the genuine software.

As mentioned above, a further improvement of the present invention is to add an advertisement database (31> and an personalized advertisement automatic matching program (32) and an online search engine in the advertisement content website (3) for automatically updating the user's computer, personality. Automatic advertisement matching program (32) searches for relevant useful materials in the advertisement database (31) or from the Internet according to the text content input by the user in the user window (01), through the Internet (2) and personalized advertisement display The automatic matching program (04), together with the advertisement displayed in the advertisement window (02) for reference, is especially suitable for writing articles, reports, etc., and can be used to read reference materials and advertisements while typing, these reference materials can help users write Articles, obituaries, etc., and put the advertisement together with the reference materials. When users look at the reference materials, they will inevitably see the content of the advertisements, which increases the effectiveness of the advertisements, and is equally beneficial to both users and advertisers.

Further, the software developer can display the automatic matching program (04) and the automatic advertisement filtering function in the personalized advertisement display. In the working state, the personalized advertisement display automatic matching program (04) automatically filters the advertisements of other websites, so that The advertisements of the other websites described are not displayed in the user window (01).

Referring to FIG. 3, FIG. 3 is another embodiment of the software product (0) of the present invention. The software product (0) of the present invention displays a user window (01) and an advertisement window when working after being loaded into the computer (1). (02) explanatory diagram, the embodiment is different from the embodiment of FIG. 1 in that the advertisement window (02) of the embodiment is overlaid on a partial area of the user window (01), usually an advertisement window. (02) is smaller than the user window (01), and Fig. 3 shows the state in which the software product (0) of the present invention is displayed in the display window of the computer (1) after being loaded into the computer (1). The display window of the computer (1) is divided into two parts, one part is the user window (01), which is displayed on the whole screen in the figure, and the other part is the advertisement window (02), which is displayed in the user window in FIG. 01) above. The advertisement window (02) displays advertisement information, and the user window (01) is usually a work window of the user, and the user performs a work operation window of the user such as text processing, search and display.

In the example in FIG. 3, there are 4 advertisement windows (02) distributed in different positions on the user window (01), the displayed position of the advertisement window (02), and/or the advertisement window (02). Quantity, and / or the size of the ad window (02), and / or the content of the ad window (02>, controlled and operated by the software product (0), including the creation of the ad window (02), the ad window (02) The display, the end of the advertisement window (02), the blanking of the advertisement window (02), and the like, the control and/or operation described above cannot be individually changed by the user.

Continuing to refer to FIG. 3, in the computer operating system (0) of the present invention, in the working state, the personalized advertisement display automatic matching program (04) automatically displays the position of the advertisement displayed by other websites on the user window (01). , displaying an advertisement window (02), so that the advertisement window (02) obscures the advertisement of the other website. Further, when the computer operating system (0) of the present invention is in a working state, the personalized advertisement display is automatically paired. The program (04) automatically displays an advertisement window (02) in a blank position on the user window (01), and the blank position refers to an area where there is no text and no picture on the user window (01), or only a single color The area, even if there is color on a certain area on the user window (01), such as red, blue, or any other color, as long as there is only one color on the area, it is a blank position referred to in the present invention. Further, when the computer operating system (0) of the present invention is in a working state, the personalized advertisement display automatic matching program (04) automatically updates the user computer according to the advertisement content displayed by other websites on the user window (01). The ad content site (3) and/or from within the various language ad repositories (03), find the same type and/or related ads displayed in the ad window (02).

For example, software developers such as Microsoft have developed a computer operating system software such as Windows Vista. Software developers have partnered with advertisers to launch four different levels of computer operating system software, such as professional, third, and intermediate versions. The popular version, in which the professional version retails for $2,000, the premium version retails for $1,500, the mid-range retail price is $500, and the popular version retails for $10, with the professional and premium versions equaling the current Windows XP Professional and Home Editions, these two versions are not included in the personalized advertising display automatic matching program (04) and various language advertising database (03), while the intermediate version and the popular version of the two versions of the computer operation In the system software, the personalized advertisement display automatic matching program (04) and various language advertisement database (03) materials are pre-added, and the advertiser pays for each use right of the intermediate version and the popular version of the computer operating system software. The difference, as shown in the table below -

Among them, the difference between the intermediate version and the popular version is that the displayed advertising method is different. The computer with the intermediate version of the computer operating system software (1) usually does not display the advertising window (02), only when the user uses the computer. (1) When connecting to the Internet, or when searching for information on the Internet, the advertisement window (02) appears in the blank position on the user window (01) or the advertisement window (02) appears on the user window (01) and is displayed by other websites. The location of the ad. The computer (1) with the popular version of the computer operating system software, as long as the computer (1) is running the computer operating system software, the advertisement window (02) will appear on the left or right side of the display, or On the upper or lower side, the advertisement window (02) accounts for about one-fifth to one-third of the entire display. When the user connects to the Internet using a computer with a popular version of the computer operating system software (1), or Internet search When the data is displayed, the advertisement window (02) appears in a blank position on the user window (01) or the advertisement window (02) appears on the user window (01) at the position of the advertisement displayed by the other website.

For example, advertisers can pre-store different types of ads in 15,000 different languages in a variety of language ad repositories (03), with an average of less than $0.1 per ad. When the user uses the computer (1) to access the Internet, the personalized advertisement display automatic matching program (04) searches for the advertisement specified by the software developer or the advertiser from the advertisement content website (3) that automatically updates the user's computer, and displays it in the advertisement window. (02), the revenue of these advertisements designated by software developers or advertisers can be shared by software developers and advertisers, for example, half of the advertising revenue, because software developers can still use these software for a long time. The benefits of advertising, software developers can provide maintenance and update programs for these software for a long time, which is good for users and software developers and advertisers.

After the user installs his computer (1), the user's computer (1) will display the advertisement specified by the advertiser every time the user's computer (1) opens the advertisement window (02), and the user can press Your own personality and preferences, choose to set your own language, various texts and various types of advertisements in the personalized advertisement display automatic matching program (04). For example, users who like cars can choose to set up with the car. Relevant advertising content, such as users who like to dress up, can choose to set advertising content related to beauty, clothing, accessories, etc. For example, users who like Japanese culture can choose to set advertising content related to Japanese culture and Japanese characters and Japanese; The personalized advertisement display automatic matching program (04) displays the user's favorite advertisement in the advertisement window (02) according to the user's selection setting. This shows the advertisement method according to the user's personality and preference, because the displayed advertisement is Users' favorite advertisements can greatly increase the effectiveness of these advertisements, software developers and advertisers. Some advertisements can be displayed to the user, and some advertisements are displayed according to the user's preference. For example, half of the advertisements are hardly displayed for the user, and half of the advertisements are displayed according to the user's preference, so that the advertisement can be better played. Utility.

When the user uses the computer (1), if the user's computer (1) is not connected to the Internet, that is, the computer (1) is offline, the personalized advertisement display automatic matching program (04) will be set according to the user's preference. Find out the user's favorite advertisements in the advertisement window (02) in various language advertisement database (03); if the user's computer (1) is already connected to the Internet, ie the computer (1) is online, personalized The advertisement display automatic matching program (04) will automatically set the website according to the user's preferences, and automatically update the user's computer's advertising content website (3) to find out that the user's favorite advertisement is displayed in the advertisement window (02), and will also be automatically updated. The user's computer's advertising content website (3) downloads the latest advertisements and stores them in various language advertisement databases (03) for the user's computer (1) to display advertisements while offline.

As mentioned before, a further improvement of the present invention is that The computer operating system (0), the carrier is in the form of representation, may be a variety of memory devices including optical discs, flash memories, etc., and/or downloaded from a software developer's server, downloaded to the various carriers described above. For the user to use, the computer operating system (0) can include various types of computer operating systems, such as starting a computer operating system, a web browser, an internet browser, a word processing system, a editing system, and various types of computer operating systems. Dedicated computer operating systems for engineering, such as civil engineering, mechanical engineering computer operating systems, etc., also include games, animation creation computer operating systems, and even various game software products.

The above uses the computer operating system software as an example to illustrate the products and methods of the present invention. The present invention is also applicable to other software, such as word processing software, web browser software, etc., as long as the original software display window is marked as part of the advertisement window ( 02), and add personalized advertising display automatic matching program (04) and advertising content data, can also achieve the same functional effects.

In summary, the salient features of the products and methods of the present invention are -

1. Divide the window into two parts, one of which is the ad window (02).

2. As long as the computer operating system (0) is turned on, the advertisement window (02) will be opened at the same time, and the advertisement window (02) cannot be closed only.

3. The advertisement will decide what advertisement to display to the user based on the behavior of the user operating the computer (1) and the user's preferences and personality.

4. The user can view the ad window (02) while typing, and the ad window (02) displays ads related to the user's typing and useful references found online.

5. If the computer (1) is connected to the Internet, the software will automatically go online to automatically update the user's computer's advertising content website (3) download the latest advertisement to update the advertising materials in the various language advertising database (03).

Of course, the present invention also protects a computer (1) to which the aforementioned computer operating system (0) is installed.

The implementation of the system of the invention can greatly reduce the cost of purchasing software by computer users, and is particularly suitable for promoting the use of genuine software, especially for people and students in developing countries and underdeveloped areas, due to poor economic conditions, cheap or even free software. It can help them eliminate computer blindness, help more people learn computers, including students, children, the elderly, etc., and can also eliminate the use of pirated and illegal software. The implementation of the system of the present invention will bring good effects to computer users, software developers and advertisers, and will generate great social and economic benefits.

Claims

Rights request

A software product (0) loaded in a carrier operable by a computer (1), wherein the software product (0) includes pre-stored advertisement information, and the software product (0) is installed in the computer (1), the advertisement information is installed into the computer (1) together with other files of the software product (0), after which the user uses the software product (0) each time the computer (1) is turned on. The software product (0) automatically opens the pre-stored advertisement information and displays the advertisement information.

2. The software product (0) according to claim 1, wherein said software product (0) is a computer

The display window of ( 1 ) is divided into two parts, one of which is the advertisement window (02), the advertisement window (02) displays the advertisement information, and the other part is the user window (01).

3. The software product (0) according to claim 2, wherein the advertisement window (02) cannot be closed separately, and the advertisement window (02) can only be closed at the same time as the user window (01).

4. Software product (0) according to claim 2 or 3, characterized in that the location of the display of the advertisement window (02), and/or the number of advertisement windows (02), and/or the advertisement window ( 02) The size and size, and/or the content of the advertisement window (02), controlled and operated by the software product (0), including the creation of the advertisement window (02), the display of the advertisement window (02), and the advertisement window (02) The end of the operation, the blanking of the advertisement window (02), etc., the control and/or operation described above cannot be changed by the user alone.

5. The software product (0) according to claim 2 or 3 or 4, wherein the advertisement window (02) displays related content according to the content of the user window (01) of the user operating the computer (1) ad.

6. The software product (0) according to claim 2 or 3 or 4 or 5, characterized in that, in the working state, the personalized advertisement display automatic matching program (04) can be connected to the automatic via the internet (2) The advertisement content website of the user computer is updated (3) the advertisement information related to the content of the user window (01) is searched and displayed in the advertisement window (02).

7. The software product (0) according to claim 6, characterized in that the operating state is connected to the internetwork

(2), the personalized advertisement display automatic matching program (04> automatic Internet access to automatically update the user's computer advertising content website (3), download the latest advertisement, to update the advertising information of various language advertising database (03) memory, And show it.

8. The software product (0) according to any one of claims 1 to 7, characterized in that, in the working state, the personalized advertisement display automatic matching program (04) automatically displays the user window (01) on other websites. At the location of the advertisement, an advertisement window (02) is displayed, so that the advertisement window (02) obscures the advertisement of the other website.

9. The software product (0) according to any one of claims 1 to 8, characterized in that, in the working state, the personalized advertisement display automatic matching program (04) automatically filters advertisements of other websites, so that the other websites are The ad is not displayed in the user window (01).

10. The software product (0) according to any one of claims 1 to 9, characterized in that, in the working state, the personalized advertisement display automatic matching program (04) is automatically displayed on a blank position on the user window (01) The advertisement window (02), the blank position refers to an area where there is no text and no picture on the user window (01), or an area of only a single color.

11. The software product (0) according to any one of claims 1 to 10, characterized in that, in the working state, the personalized • advertisement display automatic matching program (04), according to the user's preference setting, finds the user's favorite The ad is displayed in the ad window (02).

12. The software product (0) according to claim 8, wherein, in the working state, the personalized advertisement display automatic matching program (04) is based on the advertisement content displayed by other websites on the user window (01) , from automatically updating the user's computer's ad content site (3) and/or from various language ad repositories

Within (03), find the same type and/or related ads displayed in the ad window (02).

The software product (0) according to any one of claims 1 to 12, wherein, when working, the advertisement window (02) is not more than one third of the entire display window, and the preferred advertisement window (02) occupies the entire display. One-fifth of the window, And the advertisement window (02) is disposed on the right side of the display window, or on the left side, or the upper side, or the lower side.

14. The software product (0) according to any of the preceding claims, the carrier being in the form of representation, may be a variety of memory devices including optical disks, flash memories, etc., and/or extracting downloads from a server of a software developer, Software products (0) include computer operating systems, web browsers, internet browsers, word processing systems, word processing programs, work programs, work software products, game programs, animation programs, drawing programs, and the like.

A computer (1), characterized in that the computer (1) is installed with the software product (0) of any of the preceding claims.

A method of displaying an advertisement by a computer, characterized in that a software product (0) according to any one of claims 1 to 13 is installed and used on a computer (1).