WO2008033780A3 - Recommending advertising key phrases - Google Patents
Recommending advertising key phrases Download PDFInfo
- Publication number
- WO2008033780A3 WO2008033780A3 PCT/US2007/078064 US2007078064W WO2008033780A3 WO 2008033780 A3 WO2008033780 A3 WO 2008033780A3 US 2007078064 W US2007078064 W US 2007078064W WO 2008033780 A3 WO2008033780 A3 WO 2008033780A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- key phrases
- corpus
- key
- advertisement
- landing page
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
Methods, systems, and apparatus, including computer program products for generating key phrases for advertising are provided. In one implementation, a method is provided. The method includes receiving input from an advertising user specifying an advertisement that is associated with a particular landing page. A key phrase for the advertisement is automatically generated, the key phrase being generated based on features extracted from the landing page and based on empirical statistics derived from a corpus comprising corpus key phrases and web pages corresponding to the respective corpus key phrases.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/519,277 | 2006-09-11 | ||
US11/519,277 US20080065620A1 (en) | 2006-09-11 | 2006-09-11 | Recommending advertising key phrases |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2008033780A2 WO2008033780A2 (en) | 2008-03-20 |
WO2008033780A3 true WO2008033780A3 (en) | 2008-12-11 |
Family
ID=39171003
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2007/078064 WO2008033780A2 (en) | 2006-09-11 | 2007-09-10 | Recommending advertising key phrases |
Country Status (2)
Country | Link |
---|---|
US (1) | US20080065620A1 (en) |
WO (1) | WO2008033780A2 (en) |
Families Citing this family (14)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20090210409A1 (en) * | 2007-05-01 | 2009-08-20 | Ckc Communications, Inc. Dba Connors Communications | Increasing online search engine rankings using click through data |
KR100901959B1 (en) * | 2007-06-28 | 2009-06-10 | 엔에이치엔비즈니스플랫폼 주식회사 | Method for exposing automatic search advertisement and system thereof |
US20090313217A1 (en) * | 2008-06-12 | 2009-12-17 | Iac Search & Media, Inc. | Systems and methods for classifying search queries |
US9170995B1 (en) * | 2009-03-19 | 2015-10-27 | Google Inc. | Identifying context of content items |
US9760906B1 (en) | 2009-03-19 | 2017-09-12 | Google Inc. | Sharing revenue associated with a content item |
US8600849B1 (en) | 2009-03-19 | 2013-12-03 | Google Inc. | Controlling content items |
US8595240B1 (en) * | 2010-09-24 | 2013-11-26 | Google Inc. | Labeling objects by propagating scores in a graph |
KR101643179B1 (en) * | 2010-11-11 | 2016-07-27 | 네이버 주식회사 | System and method for providing recommendation business keyword |
US8838618B1 (en) * | 2011-07-01 | 2014-09-16 | Amazon Technologies, Inc. | System and method for identifying feature phrases in item description information |
US20130124303A1 (en) * | 2011-11-14 | 2013-05-16 | Google Inc. | Advertising Keyword Generation Using an Image Search |
US20150066653A1 (en) * | 2013-09-04 | 2015-03-05 | Google Inc. | Structured informational link annotations |
WO2015066891A1 (en) * | 2013-11-08 | 2015-05-14 | Google Inc. | Systems and methods for extracting and generating images for display content |
US10755303B2 (en) * | 2015-11-30 | 2020-08-25 | Oath Inc. | Generating actionable suggestions for improving user engagement with online advertisements |
CN109992764B (en) * | 2017-12-29 | 2022-12-16 | 阿里巴巴集团控股有限公司 | File generation method and device |
Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20050144158A1 (en) * | 2003-11-18 | 2005-06-30 | Capper Liesl J. | Computer network search engine |
Family Cites Families (17)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5724521A (en) * | 1994-11-03 | 1998-03-03 | Intel Corporation | Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner |
US5740549A (en) * | 1995-06-12 | 1998-04-14 | Pointcast, Inc. | Information and advertising distribution system and method |
US6026368A (en) * | 1995-07-17 | 2000-02-15 | 24/7 Media, Inc. | On-line interactive system and method for providing content and advertising information to a targeted set of viewers |
US5848397A (en) * | 1996-04-19 | 1998-12-08 | Juno Online Services, L.P. | Method and apparatus for scheduling the presentation of messages to computer users |
US5948061A (en) * | 1996-10-29 | 1999-09-07 | Double Click, Inc. | Method of delivery, targeting, and measuring advertising over networks |
US6078914A (en) * | 1996-12-09 | 2000-06-20 | Open Text Corporation | Natural language meta-search system and method |
US6044376A (en) * | 1997-04-24 | 2000-03-28 | Imgis, Inc. | Content stream analysis |
US6144944A (en) * | 1997-04-24 | 2000-11-07 | Imgis, Inc. | Computer system for efficiently selecting and providing information |
WO1998058334A1 (en) * | 1997-06-16 | 1998-12-23 | Doubleclick Inc. | Method and apparatus for automatic placement of advertising |
US6167382A (en) * | 1998-06-01 | 2000-12-26 | F.A.C. Services Group, L.P. | Design and production of print advertising and commercial display materials over the Internet |
US6985882B1 (en) * | 1999-02-05 | 2006-01-10 | Directrep, Llc | Method and system for selling and purchasing media advertising over a distributed communication network |
US6269361B1 (en) * | 1999-05-28 | 2001-07-31 | Goto.Com | System and method for influencing a position on a search result list generated by a computer network search engine |
US6401075B1 (en) * | 2000-02-14 | 2002-06-04 | Global Network, Inc. | Methods of placing, purchasing and monitoring internet advertising |
US7136875B2 (en) * | 2002-09-24 | 2006-11-14 | Google, Inc. | Serving advertisements based on content |
US7774333B2 (en) * | 2003-08-21 | 2010-08-10 | Idia Inc. | System and method for associating queries and documents with contextual advertisements |
US20070027751A1 (en) * | 2005-07-29 | 2007-02-01 | Chad Carson | Positioning advertisements on the bases of expected revenue |
US20070027901A1 (en) * | 2005-08-01 | 2007-02-01 | John Chan | Method and System for Developing and Managing A Computer-Based Marketing Campaign |
-
2006
- 2006-09-11 US US11/519,277 patent/US20080065620A1/en not_active Abandoned
-
2007
- 2007-09-10 WO PCT/US2007/078064 patent/WO2008033780A2/en active Application Filing
Patent Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20050144158A1 (en) * | 2003-11-18 | 2005-06-30 | Capper Liesl J. | Computer network search engine |
Also Published As
Publication number | Publication date |
---|---|
WO2008033780A2 (en) | 2008-03-20 |
US20080065620A1 (en) | 2008-03-13 |
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