WO2008033944A3 - Using viewing signals in targeted video advertising - Google Patents

Using viewing signals in targeted video advertising Download PDF

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Publication number
WO2008033944A3
WO2008033944A3 PCT/US2007/078299 US2007078299W WO2008033944A3 WO 2008033944 A3 WO2008033944 A3 WO 2008033944A3 US 2007078299 W US2007078299 W US 2007078299W WO 2008033944 A3 WO2008033944 A3 WO 2008033944A3
Authority
WO
WIPO (PCT)
Prior art keywords
video advertising
targeted video
video
viewing signals
viewing
Prior art date
Application number
PCT/US2007/078299
Other languages
French (fr)
Other versions
WO2008033944A2 (en
Inventor
Rajas Moonka
Peter C Chane
Manish Gupta
Nicholas Lee
Original Assignee
Google Inc
Rajas Moonka
Peter C Chane
Manish Gupta
Nicholas Lee
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Rajas Moonka, Peter C Chane, Manish Gupta, Nicholas Lee filed Critical Google Inc
Priority to CA002662758A priority Critical patent/CA2662758A1/en
Priority to JP2009528455A priority patent/JP5431939B2/en
Priority to CN200780041700.3A priority patent/CN101535995B/en
Priority to EP07842355A priority patent/EP2067105A2/en
Priority to BRPI0716755-5A2A priority patent/BRPI0716755A2/en
Publication of WO2008033944A2 publication Critical patent/WO2008033944A2/en
Publication of WO2008033944A3 publication Critical patent/WO2008033944A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/10—Indexing; Addressing; Timing or synchronising; Measuring tape travel
    • G11B27/19—Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information detectable on the record carrier
    • G11B27/28—Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information detectable on the record carrier by using information signals recorded by the same method as the main recording
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/78—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/783—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
    • G06F16/7844—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content using original textual content or text extracted from visual content or transcript of audio data
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/10—Indexing; Addressing; Timing or synchronising; Measuring tape travel
    • G11B27/11—Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information not detectable on the record carrier

Abstract

At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the advertisement slot.
PCT/US2007/078299 2006-09-12 2007-09-12 Using viewing signals in targeted video advertising WO2008033944A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
CA002662758A CA2662758A1 (en) 2006-09-12 2007-09-12 Using viewing signals in targeted video advertising
JP2009528455A JP5431939B2 (en) 2006-09-12 2007-09-12 Use of viewing signals in targeted video ads
CN200780041700.3A CN101535995B (en) 2006-09-12 2007-09-12 Using viewing signals in targeted video advertising
EP07842355A EP2067105A2 (en) 2006-09-12 2007-09-12 Method and system for inserting advertisements in a video from a client side
BRPI0716755-5A2A BRPI0716755A2 (en) 2006-09-12 2007-09-12 USE OF DIRECTED VIDEO AD SIGNALS

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US84418906P 2006-09-12 2006-09-12
US60/844,189 2006-09-12
US11/550,388 US20080066107A1 (en) 2006-09-12 2006-10-17 Using Viewing Signals in Targeted Video Advertising
US11/550,388 2006-10-17

Publications (2)

Publication Number Publication Date
WO2008033944A2 WO2008033944A2 (en) 2008-03-20
WO2008033944A3 true WO2008033944A3 (en) 2008-07-31

Family

ID=38926098

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/078299 WO2008033944A2 (en) 2006-09-12 2007-09-12 Using viewing signals in targeted video advertising

Country Status (8)

Country Link
US (2) US20080066107A1 (en)
EP (1) EP2067105A2 (en)
JP (1) JP5431939B2 (en)
KR (1) KR101652030B1 (en)
CN (1) CN101535995B (en)
BR (1) BRPI0716755A2 (en)
CA (1) CA2662758A1 (en)
WO (1) WO2008033944A2 (en)

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