WO2008040013A3 - Systems and methods to determine prices of communication leads - Google Patents

Systems and methods to determine prices of communication leads Download PDF

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Publication number
WO2008040013A3
WO2008040013A3 PCT/US2007/079976 US2007079976W WO2008040013A3 WO 2008040013 A3 WO2008040013 A3 WO 2008040013A3 US 2007079976 W US2007079976 W US 2007079976W WO 2008040013 A3 WO2008040013 A3 WO 2008040013A3
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WO
WIPO (PCT)
Prior art keywords
party
advertisement
communication leads
systems
methods
Prior art date
Application number
PCT/US2007/079976
Other languages
French (fr)
Other versions
WO2008040013A2 (en
Inventor
Ebbe Altberg
Scott Faber
Ron Hirson
Der Linden Sean Van
Christopher Crothers
Original Assignee
Utbk Inc
Ebbe Altberg
Scott Faber
Ron Hirson
Der Linden Sean Van
Christopher Crothers
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Utbk Inc, Ebbe Altberg, Scott Faber, Ron Hirson, Der Linden Sean Van, Christopher Crothers filed Critical Utbk Inc
Publication of WO2008040013A2 publication Critical patent/WO2008040013A2/en
Publication of WO2008040013A3 publication Critical patent/WO2008040013A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0274—Split fees
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

Systems and methods to determine prices for communication leads generated from pay for performance advertisements. In one embodiment, a method includes: providing an advertisement with a reference to customers on behalf of a specific party; facilitating communications between the party and a customer via the reference; and charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference. In one embodiment, a fee for the communication leads is determined according to the price bid specified by the party for the advertisement and at least one predetermined rule, which may be based on the geographic area of the advertisement, the categories of the advertisement, the price bids of a selected set of advertisements, and/or the query that causes the advertisement to be presented.
PCT/US2007/079976 2006-09-28 2007-09-28 Systems and methods to determine prices of communication leads WO2008040013A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/536,630 US8069082B2 (en) 2003-10-06 2006-09-28 Methods and apparatuses to determine prices of communication leads
US11/536,630 2006-09-28

Publications (2)

Publication Number Publication Date
WO2008040013A2 WO2008040013A2 (en) 2008-04-03
WO2008040013A3 true WO2008040013A3 (en) 2008-05-15

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/079976 WO2008040013A2 (en) 2006-09-28 2007-09-28 Systems and methods to determine prices of communication leads

Country Status (2)

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US (1) US8069082B2 (en)
WO (1) WO2008040013A2 (en)

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