WO2008046252A1 - A method for protecting a copyright writing on the internet - Google Patents
A method for protecting a copyright writing on the internet Download PDFInfo
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- WO2008046252A1 WO2008046252A1 PCT/CN2006/002782 CN2006002782W WO2008046252A1 WO 2008046252 A1 WO2008046252 A1 WO 2008046252A1 CN 2006002782 W CN2006002782 W CN 2006002782W WO 2008046252 A1 WO2008046252 A1 WO 2008046252A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/10—Office automation; Time management
Definitions
- the present invention relates to Internet technologies. Specifically related to the protection technology of copyright works on the Internet. Background technique
- the method of protecting copyright works published by copyright holders on the Internet is only on some portals, through online banking or other means of remittance or wire transfer, and/or Use mobile phone numbers to register for certain portals and then use mobile phones to charge 3 ⁇ 4 generations of debits to collect the quotas that online users need to pay to read certain e-magazines per month and/or to watch certain movies and television works each time.
- the fee, the copyright owner of the copyrighted works in some electronic magazines and the copyright owner of the film and television works, through the system platform of the portal website, the statistical calculation of the online user's clicks on the copyrighted works, and finally formed and shared with the portal. Copyright revenue.
- the object to which the title link is linked includes a prompt link related to the specific content of the copyrighted work, such as a profile or a content description of the copyrighted work, the target object of the prompt link being the advertisement information, the advertisement information
- the object being linked is the specific content of the copyrighted work.
- the method further includes the following steps: g.
- the content management system of the first website performs relevant hyperlink setting on the auxiliary content in the copyrighted work related content, and the hyperlink setting includes generating a title link related to the auxiliary content in the copyrighted work related content,
- the auxiliary content in the copyrighted work related content includes the title of the copyrighted work and the name of the copyright owner, but does not include the specific content of the copyrighted work;
- the title link of the auxiliary content is linked to the object
- the advertisement information of the website, the object to which the advertisement information is linked is the specific content of the copyrighted work;
- the method further includes the following steps:
- the title link of the auxiliary content includes a prompt link related to the specific content of the copyrighted work, such as a profile or a content description of the copyrighted work, and the target object of the prompt link is the first website Advertising information, the object to which the advertising information is linked is the specific content of the copyrighted work;
- the method further includes the following steps:
- the relevant content of the copyrighted work includes the title of the copyrighted work, the logo image of the copyright owner, the name of the copyright owner, the introduction or content description of the copyrighted work, the introduction materials of the copyright owner, and the specific content of the copyrighted work;
- the title link is the advertisement information of the first website, the advertisement information is linked to the specific 'content of the copyright work, and when the title link is clicked, a request instruction is sent to the first website; or
- the title link includes the prompt link related to the specific content of the copyrighted work, including the profile or the content description of the copyrighted work, and the prompt link is the advertisement information of the first website, and the advertisement information is linked.
- the object is the specific content of the copyrighted work, and when the prompt link is clicked, a request instruction is issued to the first website;
Abstract
A method for achieving the copyright protection on the internet comprises the following steps that:a. a related hyperlink setting process is performed for the related content of a copyright writing,then a banner link generated after being processed is provided to the web page which the web site belongs to and is displayed, the object to which the said banner link is linked is the advertisement information, when the said banner link is clicked, a request signal is sent to the web site;b. when the web site has received the request signal sent when a network user clicks the said banner link at the step a, the Web server of the said first web site firstly sends the advertisement information to the user which had clicked, then the concrete content of the said copyright writing of the copyright proprietor is sent to the user which had clicked,while a record for transmitting the advertisement due to clicking the concrete content of the said copyright writing is generated. The invention provides a method for really and effectively achieving the copyright protection on the internet,so as to create the copyright income at the internet for the copyright proprietor.
Description
版权作品在互联网上的保护方法 技术领域 Method of protecting copyrighted works on the Internet
本发明涉及互联网技术。具体涉及在互联网上的版权作品的保护技术。 背景技术 The present invention relates to Internet technologies. Specifically related to the protection technology of copyright works on the Internet. Background technique
在互联网上对版权所有人所发布的版权作品进行保护的方法，就目前 现行的几种方式而言，也只是在一些门户网站，通过网上银行或其它信汇 或电汇的汇款方式， 和 /或利用移动电话号码在某些门户网站注册后由移 动电话运营 ¾代扣款的方式， 来收取网上用户每月读取某些电子杂志和 / 或每次观看某些影视作品时所需要付出的定额费用，某些电子杂志上的版 权作品所属的版权所有人和影视作品所属的版权所有人，通过门户网站所 属的系统平台对其版权作品网上用户点击量的统计核算，最后形成和门户 网站共享的版权收益。 The method of protecting copyright works published by copyright holders on the Internet, in the current several ways, is only on some portals, through online banking or other means of remittance or wire transfer, and/or Use mobile phone numbers to register for certain portals and then use mobile phones to charge 3⁄4 generations of debits to collect the quotas that online users need to pay to read certain e-magazines per month and/or to watch certain movies and television works each time. The fee, the copyright owner of the copyrighted works in some electronic magazines and the copyright owner of the film and television works, through the system platform of the portal website, the statistical calculation of the online user's clicks on the copyrighted works, and finally formed and shared with the portal. Copyright revenue.
上述通过门户网站直接收取现金，共享版权收益的方式， 已经是现在 在互联网上实现版权保护能够做的到的最好的方法，但是即便如此， 在绝 大多数门户网站所发布的网页上， 绝大部分版权所有人所属的版权收益， 依然无法得到有效的保障， 致使我们现在所看到的互联网， 已经沦变成了 世界上最大的、也是最公开、最明目张胆地侵犯知识产权和盗取版权所有 人权益的灾难地。 The above-mentioned way of directly collecting cash through the portal and sharing copyright revenues is already the best way to achieve copyright protection on the Internet, but even so, on the pages published by most portals, The copyright revenue of most copyright holders still cannot be effectively protected, and the Internet we have seen so far has become the world's largest, most public, and flagrant infringement of intellectual property rights and copyright theft. The disaster of everyone's rights.
对现行互联网上的此种状况稍加分析后，我们不难发现在这个新兴的 领域中所存在着的严重问题： 一方面， 先进的互联网技术， 能够为人类社 会迅速地、 大容量地传播先进的文化思想、先进的科学技术， 深入地改善 人们的生活质量和工作效率， 提供了非常便利的手段， 但在另一方面， 却 因为版权所有人的权益在互联网上得不到有效地保障， 而致使越来越多 的、非常有价值的版权作品远离互联网上的发布空间， 继续依靠传统的方 式进行传播。形成上述这种既无奈又不正常状况的原因和所产生的后果非 常清楚： After a brief analysis of the current situation on the Internet, it is not difficult to find serious problems in this emerging field: On the one hand, advanced Internet technologies can rapidly and massively spread the advanced human society. Cultural ideas, advanced science and technology, and in-depth improvement of people's quality of life and work efficiency, provide a very convenient means, but on the other hand, because the rights of copyright owners are not effectively protected on the Internet, As a result, more and more valuable copyright works are kept away from the publishing space on the Internet and continue to be transmitted in a traditional way. The reasons for the above-mentioned both helpless and abnormal conditions and the consequences are very clear:
1 1
确 认 本
1、 需要支付现金的付款方式， 阻碍了网上用户获取版权作品的积极 性： 自从互联网问世以来，在互联网上免费享用各种资讯服务已经形成了 一种不正常的惯例， 因此，要想让大多数甚至是全部网上用户再习惯于付 费享用网上信息， 是一件非常困难的事情。从目前的状况可以看出， 愿意 通过各种支付现金的付款方式，从互联网上读取或观看某些版权作品的网 上用户的数量， 和所有网上用户的统计数量相比， 是少之又少。这就证明 了一个事实， 要想让网上用户完全釆用支付现金的方式， 来获取网上版权 作品的积极性根本就不存在， 以后也不可能被真正地发动起来； Confirmation 1. The payment method that needs to pay cash hinders the enthusiasm of online users to obtain copyright works: Since the advent of the Internet, it has become an abnormal practice to enjoy various information services on the Internet for free. Therefore, in order to make most Even all online users are accustomed to paying for online information, which is very difficult. As can be seen from the current situation, the number of online users who are willing to read or view certain copyrighted works from the Internet through various payment methods for paying cash is very small compared with the statistics of all online users. . This proves the fact that in order to allow online users to completely use the method of paying cash, the enthusiasm for obtaining online copyright works simply does not exist, and it is impossible to be actually mobilized in the future;
2、 没有版权的传播空间， 使版权所有人失去了发布版权作品的积极 性： 网上用户还没有习惯采用付款的方式来获取版权作品， 互联网上至今 也还没有更好的方法来保护版权所有人的权益，这种状况势必造成在很多 领域有成就的版权所有人和 /或其代理人在版权所有人所属的版权作品问 世后，根本就不愿意问津互联网这个传播速度最快、传播范围也最广的先 进工具。 已经有了先进的传播工具，但却不能用于所有先进的文化思想和 所有先进的科学技术， 在更快速度和更广范围内的传播， 这不仅是所有版 权所有人的悲哀， 更是人类社会不能及时共享世界文明成果的不幸； 2. There is no space for copyright distribution, which makes the copyright owner lose the enthusiasm for publishing copyright works: Online users are not accustomed to using payment methods to obtain copyright works. There is still no better way to protect copyright owners on the Internet. Rights and interests, this situation will inevitably result in copyright owners and/or their agents who have achieved success in many fields. After the copyright works of the copyright holders are published, they are not willing to pay attention to the Internet. This is the fastest and the widest range of communication. Advanced tools. There are advanced communication tools, but they cannot be used for all advanced cultural ideas and all advanced science and technology. Spreading at a faster speed and in a wider range is not only the sorrow of all copyright owners, but also humanity. The unfortunate failure of society to share the fruits of world civilization in a timely manner;
3、 没有积极性的传播空间， 阻碍了人类社会已有文明成果的广泛传 播： 综上所述， 在互联网上两个最主要的客体都没有积极性的情况下， 互 联网这个现代历史上最伟大的产物， 在传播人类社会已有的文明成果时，, 就显得十分的乏力可陈， 由此造成大量非常有价值的版权作品，特别是各 类学科著名的学术论文、各类著名的设计方案和医疗方案、名人著作、著 名的文学作品、著名的影视作品、著名的戏曲作品和著名的摄影作品等等， 都无法利用互联网这个庞大的媒体空间， 发挥科学普及、娱乐教育， 以及 传播先进的文化思想和先进的科学技术的作用。长此以往，这种状况无疑 将严重地影响社会生产力的发展和人类社会的快速进步。 3. There is no motivating space for communication, which hinders the widespread spread of civilizational achievements in human society: In summary, the two greatest objects on the Internet are not motivated, the greatest product of the modern history of the Internet. When spreading the achievements of civilization in human society, it is very weak, resulting in a large number of very valuable copyright works, especially famous academic papers of various disciplines, various famous design schemes and medical treatments. Programs, celebrity works, famous literary works, famous film and television works, famous opera works and famous photographic works, etc., can not use the huge media space of the Internet, play scientific popularization, entertainment education, and disseminate advanced cultural ideas. And the role of advanced science and technology. In the long run, this situation will undoubtedly seriously affect the development of social productive forces and the rapid progress of human society.
发明内容 Summary of the invention
针对上述现有技术的不足， 发明人的目的意在通过采用互联网技术， 从根本上改变现在在互联网上普遍存在着的版权作品无法得到保护的不
正常现象， 从而促进人类社会所有先进的文化思想和所有先进的科学技 术， 能够通过互联网这个庞大的媒体空间，得到更加深入和更加广泛地传 播， 同时促使人类社会在更加广泛和更加深入的领域中， 能够通过互联网 这个庞大的媒体空间， 更便捷、更及时、更充分地享受到人类社会已经拥 有的文明成果，以此影响人类社会在先进的文化思想和先进的科学技术的 指引下实现快速的发展。 In view of the above-mentioned deficiencies of the prior art, the inventor's purpose is to fundamentally change the copyright works that are currently prevalent on the Internet, which cannot be protected by using Internet technology. The normal phenomenon, thus promoting all advanced cultural ideas and all advanced science and technology in human society, can be spread more deeply and widely through the huge media space of the Internet, and at the same time promote human society in a broader and deeper field. Through the huge media space of the Internet, it is more convenient, timely, and fully enjoy the achievements of civilization already possessed by human society, thus affecting the rapid development of human society under the guidance of advanced cultural ideas and advanced science and technology. development of.
实现上述目的的技术方案： Technical solution to achieve the above objectives:
一种版权作品在互联网上的保护方法， 包括如下步骤： A method for protecting copyright works on the Internet, comprising the following steps:
a、 将版权所有人所属的版权作品的相关内容提交给第一网站 内容管理系统，所述版权作品的相关内容包括版权作品的标 题、 版权所有人的名称、 以及该版权作品的具体内容； b、 所述第一网站内容管理系统对上述版权作品的相关内容进 行分析后，对上述版权作品的相关内容进行超链接设置，所 述超链接设置包括产生一个与该版权作品有关的标题链接； c、 所述标题链接被链接的对象是广告信息，所述广告信息被链 接的对象是该版权作品的具体内容， 或者， a, submitting the relevant content of the copyrighted work to which the copyright owner belongs to the first website content management system, the related content of the copyrighted work includes the title of the copyrighted work, the name of the copyright owner, and the specific content of the copyrighted work; b After the first website content management system analyzes the related content of the copyrighted work, the related content of the copyrighted work is hyperlinked, and the hyperlink setting includes generating a title link related to the copyrighted work; The object to which the title link is linked is advertisement information, and the object to which the advertisement information is linked is the specific content of the copyrighted work, or
d、 所述标题链接被链接的对象包括该版权作品的简介或内容 说明在内的与该版权作品的具体内容有关的提示链接，所述 提示链接被链接的对象是广告信息，所述广告信息被链接的 对象是该版权作品的具体内容。 d. The object to which the title link is linked includes a prompt link related to the specific content of the copyrighted work, such as a profile or a content description of the copyrighted work, the target object of the prompt link being the advertisement information, the advertisement information The object being linked is the specific content of the copyrighted work.
进一步地， 还包括如下步骤： Further, the method further includes the following steps:
e、 在步骤 c所述的标题链接被点击时，或者在步骤 d所述的提 示链接被点击时， 向所述的第一网站发出一个请求指令； f、 当第一网站的 Web服务器接收到步骤 e所述网上用户发送 来的请求指令时， 所述第一网站的 Web服务器首先向该点 击用户发送广告信息，然后再将版权所有人的所述版权作品 的具体内容发送给该点击用户。 e, when the title link described in step c is clicked, or when the prompt link described in step d is clicked, issuing a request instruction to the first website; f, when the web server of the first website receives In step e, when the online user sends a request instruction, the web server of the first website first sends the advertisement information to the click user, and then sends the specific content of the copyright owner's copyrighted work to the click user.
进一步地， 还包括如下步骤：
g、 所述第一网站的内容管理系统对版权作品相关内容中的辅 助内容进行相关的超链接设置，所述超链接设置包括产生一 个与该版权作品相关内容中的辅助内容有关的标题链接，所 述版权作品相关内容中的辅助内容包括该版权作品的标题 和该版权所有人的名称， 但不包括该版权作品的具体内容； h、 所述辅助内容的标题链接被链接的对象是第一网站的广告 信息， 所述广告信息被链接的对象是该版权作品的具体内 容； Further, the method further includes the following steps: g. The content management system of the first website performs relevant hyperlink setting on the auxiliary content in the copyrighted work related content, and the hyperlink setting includes generating a title link related to the auxiliary content in the copyrighted work related content, The auxiliary content in the copyrighted work related content includes the title of the copyrighted work and the name of the copyright owner, but does not include the specific content of the copyrighted work; h, the title link of the auxiliary content is linked to the object The advertisement information of the website, the object to which the advertisement information is linked is the specific content of the copyrighted work;
i、 将经过上述超链接设置处理后的版权作品相关内容中的辅 助内容发送给其它合作方互联网站发布。 i. Send the auxiliary content in the copyrighted work related content processed by the above hyperlink setting to other partner Internet sites for publication.
进一步地， 还包括如下步骤： Further, the method further includes the following steps:
j、 所述第一网站的内容管理系统对版权作品相关内容中的辅 助内容进行相关的超链接设置，所述超链接设置包括产生一 个与该版权作品相关内容中的辅助内容有关的标题链接，所 述版权作品相关内容中的辅助内容包括该版权作品的标题 和该版权所有人的名称， 以及该版权作品的简介或内容说 明， 但不包括该版权作品的具体内容； j. The content management system of the first website performs related hyperlink setting on the auxiliary content in the copyrighted work related content, and the hyperlink setting includes generating a title link related to the auxiliary content in the copyrighted work related content, The auxiliary content in the copyrighted work related content includes the title of the copyrighted work and the name of the copyright owner, and a description or content description of the copyrighted work, but does not include the specific content of the copyrighted work;
k、 所述辅助内容的标题链接被链接的对象包括该版权作品的 简介或内容说明在内的与该版权作品的具体内容有关的提 示链接， 所述提示链接被链接的对象是第一网站的广告信 息， 所述广告信息被链接的对象是该版权作品的具体内容； k. The title link of the auxiliary content includes a prompt link related to the specific content of the copyrighted work, such as a profile or a content description of the copyrighted work, and the target object of the prompt link is the first website Advertising information, the object to which the advertising information is linked is the specific content of the copyrighted work;
I、 将经过上述超链接设置处理后的版权作品相关内容中的辅 助内容发送给其它合作方互联网站发布。 I. Send the auxiliary content in the copyrighted work related content processed by the above hyperlink setting to other partner Internet sites for publication.
进一步地， 还包括如下步骤： Further, the method further includes the following steps:
m、 在步骤 h所述的标题链接被点击时，或者在步骤 k所述的提 示链接被点击时， 向所述的第一网站发出一个请求指令； n、 当第一网站的 Web服务器接收到步骤 m所述网上用户发送 来的请求指令时， 所述第一网站的 Web服务器首先向该点
击用户发送广告信息，然后再将版权所有人的所述版权作品 的具体内容发送给该点击用户。 步骤 i和 /或步骤 j所述的发送包括通过第一网站发送或通过版权所有 人的个人终端发送。 m, when the title link described in step h is clicked, or when the prompt link described in step k is clicked, issuing a request instruction to the first website; n, when the web server of the first website receives Step m when the online user sends a request instruction, the web server of the first website first points to the point The user is sent an advertisement message, and then the specific content of the copyright owner's copyrighted work is sent to the click user. The transmission described in step i and/or step j comprises transmission via a first website or via a copyright owner's personal terminal.
所述第一网站的 Web服务器在向该点击用户发送广告信息时， 同时 发送版权所有人的介绍资料。 The web server of the first website simultaneously sends the copyright owner's introduction material when sending the advertisement information to the click user.
当所述网站的 Web服务器向该点击用户发送版权作品的具体内容 时，产生一个因点击所述版权作品的标题链接或版权作品的提示链接而发 送广告信息的记录。 When the web server of the website transmits the specific content of the copyrighted work to the clicked user, a record is generated in which the advertisement information is sent by clicking the title link of the copyrighted work or the prompt link of the copyrighted work.
上述记录便是版权所有人和第一网站和其它合作方互联网站共享广 告收益的依据。 The above records are the basis for the copyright owner to share the advertising revenue with the first website and other partner Internet sites.
进一步， 在所述广告信息中设置应答条件 只有当所述第一网站的 Web服务器接收到用户回答的信息并验证通过后， 才将版权所有人的所 述版权作品的具体内容发送给网上用户。 Further, the response condition is set in the advertisement information. Only when the web server of the first website receives the information replied by the user and verifies the verification, the specific content of the copyright owner's copyrighted work is sent to the online user.
进一步， 还包括如下步骤： 所述广告信息包括广告信息的提示链接和 /或广告信息提示链接的目录， 只有当用户点击提示链接， 并由所述网站 的 Web服务器向该点击用户发送与所述提示链接相对应的广告信息的具 体内容之后，所述网站再将版权所有人的所述版权作品的具体内容发送给 该点击用户。 Further, the method further includes the following steps: the advertisement information includes a prompt link of the advertisement information and/or a directory of the advertisement information prompt link, and only when the user clicks the prompt link, and is sent by the web server of the website to the click user After prompting the specific content of the corresponding advertisement information, the website sends the specific content of the copyright owner's copyrighted work to the click user.
采用上述技术方案， 本发明有益的技术效果在于： With the above technical solutions, the beneficial technical effects of the present invention are:
1、 采用互联网技术， 巧妙地将版权作品的具体内容与广告信息有机 地链接在一起， "先看广告， 再看版权作品"。 彻底解决了长期以来困扰人 们的如何在网上保护版权作品、如何提高广告的发布效果的技术难题， 通 过广告收益保护了版权作品所有人的利益。从根本上改变现在在互联网上 普遍存在着的版权作品无法得到保护的不正常现象，从而促进人类社会所 有先进的文化思想和所有先进的科学技术，能够通过互联网这个庞大的媒 体空间，得到更加深入和更加广泛地传播， 同时促使人类社会在更加广泛
和更加深入的领域中， 能够通过互联网这个庞大的媒体空间， 更便捷、更 及时、更充分地享受到人类社会已经拥有的文明成果， 以此影响人类社会 在先进的文化思想和先进的科学技术的指引下实现快速的发展。 1. Using Internet technology, cleverly link the specific content of copyright works with advertising information, "Look at advertisements first, then look at copyright works." It completely solves the technical problems that have long plagued people how to protect copyright works online and how to improve the release effect of advertisements. The interests of copyright owners are protected by advertising revenue. Fundamentally changing the abnormal phenomenon that copyright works that are now widespread on the Internet cannot be protected, thereby promoting all advanced cultural ideas and all advanced science and technology in human society, and can be further penetrated through the huge media space of the Internet. And spread more widely, while at the same time promoting a wider range of human societies And in a more in-depth field, through the huge media space of the Internet, it is more convenient, timely, and more fully enjoy the achievements of civilization already possessed by human society, thereby influencing human society in advanced cultural thoughts and advanced science and technology. Under the guidance of the rapid development.
2、通过在标题链接或提示链接被点击时， 向网站发出一个请求指令， 网站根据请求指令先发送广告信息， 再发送版权作品的具体内容的方式， 实现对版权作品在互联网上发布过程的有效控制。 2. When the title link or the prompt link is clicked, a request instruction is sent to the website, and the website sends the advertisement information according to the request instruction, and then sends the specific content of the copyright work, thereby realizing the effective process of publishing the copyright work on the Internet. control.
3、 通过对版权作品相关内容中的辅助内容进行相关的超链接设置， 然后将经过超链接设置后的辅助内容提交给其它合作方互联网站协助发 布， 此种方式可以使更多更有价值的版权作品， 在更大的 Web空间得到 更广泛更有效地传播，从而使更多的网上用户可以有更多的机会获得对其 有益处的版权作品。 3. By setting the relevant hyperlinks to the auxiliary content in the content related to the copyrighted work, and then submitting the auxiliary content set by the hyperlink to other partner Internet sites for assistance in publishing, this way can make more and more valuable. Copyright works, spread more widely and effectively in larger web spaces, so that more online users can have more opportunities to obtain copyrighted works that are beneficial to them.
4、通过在所述网站的 Web服务器向该点击用户发送版权作品的具体 内容时， 产生一个因点击所述版权作品具体内容而发送广告的记录（亦即 是网站的 Web服务器向该点击用户发送广告信息的记录)，有利于更准确 评价版权作品所带来的商业价值。 4. When a specific content of the copyrighted work is sent to the clicked user by the web server of the website, a record is generated for clicking the specific content of the copyrighted work (that is, the web server of the website sends the clicked user to the clicked user) The record of advertising information) is conducive to more accurate evaluation of the commercial value brought by copyright works.
5、通过在广告信息中设置应答条件，只有当所述第一网站的 Web服 务器接收到用户回答的信息并验证通过后，才将版权所有人的所述版权作 品的具体内容发送给网上用户，确保了对广告信息是否接收和阅读的有效 监督， 保护了广告主的利益。 附图说明 5. By setting a response condition in the advertisement information, the specific content of the copyrighted work of the copyright owner is sent to the online user only after the web server of the first website receives the information replied by the user and verifies the verification. It ensures the effective supervision of whether the advertising information is received and read, and protects the interests of the advertiser. DRAWINGS
图 1 是一种在互联网上对版权作品进行相关的超链接设置的 流程图。 Figure 1 is a flow chart of the related hyperlink settings for copyrighted works on the Internet.
图 2 是」种改进的在互联网上对版权作品进行相关的超链接设置的 流程图。 Figure 2 is a flow chart of an improved hyperlink setting for copyrighted works on the Internet.
图 3是一种在互联网上对版权作品的发送流程图。 具体实施方式
实施例一、 一种版权作品在互联网上的保护方法， 结合图 1和图 3， 包括如下步骤： Figure 3 is a flow chart of the transmission of copyrighted works on the Internet. detailed description Embodiment 1 A method for protecting a copyrighted work on the Internet, combined with FIG. 1 and FIG. 3, includes the following steps:
a、 向第一网站提交版权作品： 版权作品包括各类形式的文章、 各类学科的学术论文、 各类设计方案和医疗方案、 著作、 文 学作品、 影视作品、 摄影作品、 音乐歌曲、 戏曲、 图片、 图 像， 以及一切作者认为应该得到保护的版权作品； b、 第一网站内容管理系统对上述版权作品的相关内容进行分析 后， 对上述版权作品的相关内容进行超链接设置， 超链接设 置包括产生一个与该版权作品有关的标题链接。 版权作品的 相关内容包括该版权作品的标题、 版权所有人的 logo图象、 版权所有人的名称、 版权作品的简介或内容说明、 版权所有 人的介绍资料以及该版权作品的具体内容； a. Submit copyright works to the first website: Copyright works include articles in various forms, academic papers in various disciplines, various design plans and medical plans, works, literary works, film and television works, photography works, music songs, opera, Pictures, images, and all copyrighted works that the author believes should be protected; b. After analyzing the relevant content of the above copyrighted works by the first website content management system, the hyperlinked content of the above-mentioned copyrighted works is set, and the hyperlink setting includes Generate a link to the title associated with the copyrighted work. The relevant content of the copyrighted work includes the title of the copyrighted work, the logo image of the copyright owner, the name of the copyright owner, the introduction or content description of the copyrighted work, the introduction materials of the copyright owner, and the specific content of the copyrighted work;
c、 标题链接被链接的对象是广告信息， 广告信息被链接的对象 是该版权作品的具体内容， 或者； c. The object to which the title link is linked is advertisement information, and the object to which the advertisement information is linked is the specific content of the copyrighted work, or;
d、 标题链接被链接的对象包括该版权作品的简介或内容说明在 内的与该版权作品的具体内容有关的提示链接， 提示链接被 链接的对象是广告信息， 广告信息被链接的对象是该版权作 品的具体内容； d. The object to which the title link is linked includes a hint link related to the specific content of the copyrighted work, such as a brief introduction or a content description of the copyrighted work, and the object to which the link is linked is the advertisement information, and the object to which the advertisement information is linked is the The specific content of the copyrighted work;
e、 当步骤 c所述的标题链接被点击时， 或者在步骤 d所述的提 示链接被点击时， 向第一网站发出一个请求指令； f、 当第一网站的 Web服务器接收到步骤 e网上用户发送来的请 求指令时， 第一网站的 Web服务器向该点击用户发送广告信 息； e, when the title link described in step c is clicked, or when the prompt link described in step d is clicked, a request instruction is sent to the first website; f, when the web server of the first website receives the step e online When the user sends a request instruction, the web server of the first website sends the advertisement information to the click user;
g、 在步骤 f 的广告信息中设置应答条件， 只有当第一网站的 g. Set the response condition in the advertisement information of step f, only when the first website
We 服务器接收到用户回答的信息并验证通过后， 第一网站 的 Web服务器向点击用户发送确认信息， 同时将版权所有人 的上述版权作品的具体内容发送给网上用户； After the server receives the information replied by the user and verifies the verification, the web server of the first website sends a confirmation message to the click user, and simultaneously transmits the specific content of the copyright owner's copyrighted work to the online user;
h、 当第一网站的 Web服务器将版权所有人的上述版权作品的具
体内容发送给网上用户时， 产生一个因点击所述版权作品的 标题链接或版权作品具体内容的提示链接而发送广告的记 录。 h, when the first website's web server will be copyrighted by the above copyrighted works When the body content is sent to the online user, a record is generated in which the advertisement is sent by clicking the title link of the copyrighted work or the prompt link of the specific content of the copyrighted work.
进一步地，上述步骤 C中的广告信息包括广告信息的提示链接和 /或广 告信息的提示链接的目录， 只有当用户点击提示链接并由网站的 Web服 务器向该点击用户发送与上述提示链接相对应的广告信息的具体内容后， 才将版权所有人的上述版权作品的具体内容发送给该点击用户。 实施例二、 一种改进的对版权作品在互联网上的保护方法， 结合图 2 和图 3， 包括如下步骤： Further, the advertisement information in the above step C includes a prompt link of the advertisement information and/or a directory of the prompt link of the advertisement information, and only when the user clicks the prompt link and the web server of the website sends the click user corresponding to the prompt link. After the specific content of the advertisement information, the specific content of the above copyrighted work of the copyright owner is sent to the click user. Embodiment 2 An improved method for protecting a copyrighted work on the Internet, combined with FIG. 2 and FIG. 3, includes the following steps:
a、 通过第一网站的内容管理系统对版权作品相关内容中的辅助 内容进行相关的超链接设置， 超链接设置包括产生一个与该 版权作品有关的标题链接。 版权作品相关内容中的辅助内容 包括该版权作品的标题、 版权所有人的 logo (标识） 图象、 版权所有人的名称和版权作品的简介或内容说明、 但不包括 所述版权作品的具体内容； a. Performing related hyperlink setting on the auxiliary content in the copyrighted work related content through the content management system of the first website, and the hyperlink setting includes generating a title link related to the copyrighted work. The auxiliary content in the content related to the copyrighted work includes the title of the copyrighted work, the logo of the copyright owner, the name of the copyright owner and the description or content description of the copyrighted work, but does not include the specific content of the copyrighted work. ;
b、 标题链接被链接的对象是第一网站的广告信息， 广告信息被 链接的对象是该版权作品的具体'内容， 且当标题链接被点击 时， 会向第一网站发出一个请求指令； 或者， 标题链接被链 接的对象包括该版权作品的简介或内容说明在内的与该版权 作品的具体内容有关的提示链接， 提示链接被链接的对象是 第一网站的广告信息， 广告信息被链接的对象是该版权作品 的具体内容， 且当提示链接被点击时， 会向第一网站发出一 个请求指令； b. The title link is the advertisement information of the first website, the advertisement information is linked to the specific 'content of the copyright work, and when the title link is clicked, a request instruction is sent to the first website; or The title link includes the prompt link related to the specific content of the copyrighted work, including the profile or the content description of the copyrighted work, and the prompt link is the advertisement information of the first website, and the advertisement information is linked. The object is the specific content of the copyrighted work, and when the prompt link is clicked, a request instruction is issued to the first website;
c、 将上述经过超链接设置处理后的版权作品相关内容中的辅助 内容发送给其它合作方互联网站发布； c. Send the auxiliary content in the content related to the copyrighted work processed by the above hyperlink to the other partner Internet site for distribution;
d、 当第一网站的 Web服务器接收到步骤 b网上用户发送来的请 求指令时，第一网站的 Web服务器向该点击用户发送广告信
息和 /或包括该版权所有人的介绍资料在内的广告信息； e、 在步骤 d所述的广告信息中设置应答条件， 只有当第一网站 的 Web服务器接收到用户回答的信息并验证通过后，第一网 站的 Web服务器向点击用户发送确认信息，同时将版权所有 人的上述版权作品的具体内容发送给网上用户； d. When the web server of the first website receives the request instruction sent by the online user in step b, the web server of the first website sends an advertisement message to the click user. And/or the advertisement information including the copyright owner's introduction material; e. setting the response condition in the advertisement information described in step d, only when the web server of the first website receives the information replied by the user and verifies the verification Afterwards, the web server of the first website sends a confirmation message to the click user, and simultaneously transmits the specific content of the copyright owner's copyrighted work to the online user;
f、 产生一个因点击所述版权作品的标题链接或版权作品具体内 容的提示链接而发送广告的记录。
f. Generate a record of the advertisement sent by clicking on the title link of the copyrighted work or the prompt link of the specific content of the copyrighted work.
Claims
1、 版权作品在互联网上的保护方法， 其特征在于包括如下步骤： a、 将版权所有人所属的版权作品的相关内容提交给第一网站内容 管理系统， 所述版权作品的相关内容包括版权作品的标题、 版 权所有人的名称、 以及该版权作品的具体内容； 1. The method for protecting a copyrighted work on the Internet, comprising the steps of: a. submitting relevant content of the copyrighted work to which the copyright owner belongs to the first website content management system, the related content of the copyrighted work including the copyrighted work The title, the name of the copyright owner, and the specific content of the copyrighted work;
b、 所述第一网站内容管理系统对上述版权作品的相关内容进行分 析后， 对上述版权作品的相关内容进行超链接设置， 所述超链 接设置包括产生一个与该版权作品有关的标题链接； c、 所述标题链接被链接的对象是广告信息， 所述广告信息被链接 的对象是该版权作品的具体内容， 或者， After the first website content management system analyzes the related content of the copyrighted work, the related content of the copyrighted work is hyperlinked, and the hyperlink setting includes generating a title link related to the copyrighted work; c. The object to which the title link is linked is advertisement information, and the object to which the advertisement information is linked is the specific content of the copyrighted work, or
d、 所述标题链接被链接的对象包括该版权作品的简介或内容说明 在内的与该版权作品的具体内容有关的提示链接， 所述提示链 接被链接的对象是广告信息， 所述广告信息被链接的对象是该 版权作品的具体内容。 d. The object to which the title link is linked includes a prompt link related to the specific content of the copyrighted work, such as a profile or a content description of the copyrighted work, and the object to which the prompt link is linked is advertisement information, the advertisement information The object being linked is the specific content of the copyrighted work.
2、 根据权利要求 1所述版权作品在互联网上的保护方法， 其特征在 于还包括如下步骤： 2. A method of protecting a copyrighted work on the Internet according to claim 1, further comprising the steps of:
e、 在步骤 c所述的标题链接被点击时， 或者在步骤 d所述的提示 链接被点击时， 向所述的第一网站发出一个请求指令； f、 当第一网站的 Web服务器接收到步骤 e所述网上用户发送来的 请求指令时，所述第一网站的 Web服务器首先向该点击用户发 送广告信息， 然后再将版权所有人的所述版权作品的具体内容 发送给该点击用户。 e. when the title link described in step c is clicked, or when the prompt link described in step d is clicked, issue a request instruction to the first website; f. when the web server of the first website receives In step e, when the online user sends a request instruction, the web server of the first website first sends the advertisement information to the click user, and then sends the specific content of the copyright owner's copyrighted work to the click user.
3、 根据权利要求 2所述版权作品在互联网上的保护方法， 其特征在 于还包括如下步骤： 3. The method for protecting a copyrighted work according to claim 2 on the Internet, characterized by further comprising the steps of:
g、 所述第一网站的内容管理系统对版权作品相关内容中的辅助内 容进行相关的超链接设置， 所述超链接设置包括产生一个与该 版权作品相关内容中的辅助内容有关的标题链接， 所述版权作
品相关内容中的辅助内容包括该版权作品的标题和该版权所有 人的名称， 但不包括该版权作品的具体内容； g. The content management system of the first website performs related hyperlink setting on the auxiliary content in the copyrighted work related content, and the hyperlink setting includes generating a title link related to the auxiliary content in the copyrighted work related content, The copyright The auxiliary content in the related content includes the title of the copyrighted work and the name of the copyright holder, but does not include the specific content of the copyrighted work;
h、 所述辅助内容的标题链接被链接的对象是第一网站的广告信 息， 所述广告信息被链接的对象是该版权作品的具体内容； i、 将经过上述超链接设置处理后的版权作品相关内容中的辅助内 容发送给其它合作方互联网站发布。 h, the object linked by the title link of the auxiliary content is the advertisement information of the first website, the object to which the advertisement information is linked is the specific content of the copyrighted work; i. the copyrighted work to be processed after the hyperlink is set The auxiliary content in the related content is sent to other partner Internet sites for publication.
4、 根据权利要求 2所述版权作品在互联网上的保护方法， 其特征在 于还包括如下步骤： 4. The method for protecting a copyrighted work according to claim 2 on the Internet, characterized by further comprising the steps of:
j、 所述第一网站的内容管理系统对版权作品相关内容中的辅助 内容进行相关的超链接设置，所述超链接设置包括产生一个与 该版权作品相关内容中的辅助内容有关的标题链接，所述版权 作品相关内容中的辅助内容包括该版权作品的标题和该版权 所有人的名称， 以及该版权作品的简介或内容说明，但不包括 该版权作品的具体内容； j. The content management system of the first website performs related hyperlink setting on the auxiliary content in the copyrighted work related content, and the hyperlink setting includes generating a title link related to the auxiliary content in the copyrighted work related content, The auxiliary content in the copyrighted work related content includes the title of the copyrighted work and the name of the copyright owner, and a description or content description of the copyrighted work, but does not include the specific content of the copyrighted work;
k、 所述辅助内容的标题链接被链接的对象包括该版权作品的简介 或内容说明在内的与该版权作品的具体内容有关的提示链接， 所述提示链接被链接的对象是广告信息， 所述广告信息被链接 的对象是该版权作品的具体内容； k. The title link of the auxiliary content includes a prompt link related to the specific content of the copyrighted work, such as a profile or a content description of the copyrighted work, and the object to be linked is the advertisement information. The object to which the advertisement information is linked is the specific content of the copyrighted work;
I、 将经过上述超链接设置处理后的版权作品相关内容中的辅助内 容发送给其它合作方互联网站发布。 I. Send the auxiliary content in the copyrighted work related content processed by the above hyperlink setting to other partner Internet sites for publication.
5、 根据权利要求 3或 4所述版权作品在互联网上的保护方法， 其特 征在于还包括如下步骤： 5. A method of protecting a copyrighted work on the Internet according to claim 3 or 4, further comprising the steps of:
m、 在步骤 h所述的标题链接被点击时， 或者在步骤 k所述的提示 链接被点击时， 向所述的第一网站发出一个请求指令； n、 当第一网站的 Web服务器接收到步骤 m所述网上用户发送来 的请求指令时，所述第一网站的 Web服务器首先向该点击用户 发送广告信息， 然后再将版权所有人的所述版权作品的具体内 容发送给该点击用户。
m, when the title link described in step h is clicked, or when the prompt link described in step k is clicked, issuing a request instruction to the first website; n, when the web server of the first website receives In the step m, when the online user sends the request instruction, the web server of the first website first sends the advertisement information to the click user, and then sends the specific content of the copyright owner's copyrighted work to the click user.
6、 根据权利要求 3或 4所述版权作品在互联网上的保护方法， 其特 征在于： 步骤 ί或步骤 I所述的发送包括通过第一网站发送或通过版权所 有人的个人终端发送。 6. A method of protecting a copyrighted work on the Internet according to claim 3 or 4, characterized in that the transmitting of step ί or step I comprises sending via a first website or by a personal terminal of the copyright owner.
7、 根据权利要求 2所述版权作品在互联网上的保护方法， 其特征在 于： 所述第一网站的 Web服务器在向该点击用户发送广告信息时， 同时 发送版权所有人的介绍资料。 7. The method for protecting a copyrighted work on the Internet according to claim 2, wherein: the web server of the first website simultaneously transmits the introduction material of the copyright owner when the advertisement information is sent to the click user.
8、 根据权利要求 5所述版权作品在互联网上的保护方法， 其特征在 于- 所述第」网站的 Web服务器在向该点击用户发送广告信息时， 同时 发送版权所有人的介绍资料。 8. The method for protecting a copyrighted work on the Internet according to claim 5, wherein the web server of the "the" website simultaneously transmits the copyright owner's introduction material when transmitting the advertisement information to the click user.
9、、根据权利要求 1-8任意一项所述版权作品在互联网上的保护方法， 其特征在于： 当所述网站的 Web服务器向该点击用户发送版权作品的具 体内容时， 产生一个记录。 A method for protecting a copyrighted work on the Internet according to any one of claims 1-8, characterized in that: when the web server of the website transmits the specific content of the copyrighted work to the clicked user, a record is generated.
10、根据权利要求 9所述版权作品在互联网上的保护方法，其特征在 于- 在所述广告信息中设置应答条件， 只有当所述第一网站的 Web服务 器接收到用户回答的信息并验证通过后，才将版权所有人的所述版权作品 的具体内容发送给网上用户。 10. The method for protecting a copyrighted work according to claim 9 on the Internet, characterized in that - a response condition is set in the advertisement information, only when the web server of the first website receives the information replied by the user and verifies the verification After that, the specific content of the copyrighted work of the copyright owner is sent to the online user.
11、 根据权利要求 1-8任意一项所述版权作品在互联网上的保护方 法， 其特征在于： 在所述广告信息中设置应答条件， 只有当所述第一网站 的 Web服务器接收到用户回答的信息并验证通过后， 才将版权所有人的 所述版权作品的具体内容发送给网上用户。 The method for protecting a copyrighted work on the Internet according to any one of claims 1-8, wherein: the response condition is set in the advertisement information, and only when the web server of the first website receives the user response After the information is verified and verified, the specific content of the copyrighted work of the copyright holder is sent to the online user.
12、 根据权利要求 1-8任意一项所述版权作品在互联网上的保护方 法，其特征在于还包括如下步骤：所述广告信息包括广告信息的提示链接 和 /或广告信息提示链接的目录， 只有当用户点击提示链接， 并由所述网 站的 Web服务器向该点击用户发送与所述提示链接相对应的广告信息的 具体内容之后，所述网站再将版权所有人的所述版权作品的具体内容发送 给该点击用户。 The method for protecting a copyrighted work on the Internet according to any one of claims 1-8, further comprising the step of: the advertisement information comprises a prompt link of the advertisement information and/or a directory of the advertisement information prompt link, Only after the user clicks on the prompt link, and the web server of the website sends the specific content of the advertisement information corresponding to the prompt link to the click user, the website further details the copyrighted work of the copyright holder. The content is sent to the click user.
13、根据权利要求 9所述版权作品在互联网上的保护方法，其特征在 于还包括如下步骤： 所述广告信息包括广告信息的提示链接和 /或广告信
息提示链接的目录， 只有当用户点击提示链接， 并由所述网站的 Web服 务器向该点击用户发送与所述提示链接相对应的广告信息的具体内容之 后，所述网站再将版权所有人的所述版权作品的具体内容发送给该点击用 户。 13. The method for protecting a copyrighted work according to claim 9, further comprising the steps of: said advertising information comprising a prompt link and/or an advertising letter of the advertising information. The content of the linked link is only after the user clicks on the prompt link, and the web server of the website sends the specific content of the advertisement information corresponding to the prompt link to the click user, and then the website The specific content of the copyrighted work is sent to the click user.
14、 根据权利要求 10所述版权作品在互联网上的保护方法， 其特征 在于还包括如下步骤： 所述广告信息包括广告信息的提示链接和 /或广告 信息提示链接的目录， 只有当用户点击提示链接， 并由所述网站的 Web 服务器向该点击用户发送与所述提示链接相对应的广告信息的具体内容 之后，所述网站再将版权所有人的所述版权作品的具体内容发送给该点击 用户。 The method for protecting a copyrighted work on the Internet according to claim 10, further comprising the steps of: the advertisement information comprises a prompt link of the advertisement information and/or a directory of the advertisement information prompt link, only when the user clicks the prompt Linking, and after the web server of the website sends the click user a specific content of the advertisement information corresponding to the prompt link, the website sends the specific content of the copyright owner's copyrighted work to the click user.
15、 根据权利要求 11所述版权作品在互联网上的保护方法， 其特征 在于还包括如下步骤:所述广告信息包括广告信息的提示链接和 /或广告信 息提示链接的目录， 只有当用户点击提示链接， 并由所述网站的 Web服 务器向该点击用户发送与所述提示链接相对应的广告信息的具体内容之 后，所述网站再将版权所有人的所述版权作品的具体内容发送给该点击用 户。
The method for protecting a copyrighted work according to claim 11, further comprising the step of: the advertisement information comprises a prompt link of the advertisement information and/or a directory of the advertisement information prompt link, only when the user clicks the prompt Linking, and after the web server of the website sends the click user a specific content of the advertisement information corresponding to the prompt link, the website sends the specific content of the copyright owner's copyrighted work to the click user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2006/002782 WO2008046252A1 (en) | 2006-10-19 | 2006-10-19 | A method for protecting a copyright writing on the internet |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2006/002782 WO2008046252A1 (en) | 2006-10-19 | 2006-10-19 | A method for protecting a copyright writing on the internet |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| WO2008046252A1 true WO2008046252A1 (en) | 2008-04-24 |
Family
ID=39313594
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/CN2006/002782 WO2008046252A1 (en) | 2006-10-19 | 2006-10-19 | A method for protecting a copyright writing on the internet |
Country Status (1)
| Country | Link |
|---|---|
| WO (1) | WO2008046252A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US11783115B1 (en) | 2022-09-30 | 2023-10-10 | International Business Machines Corporation | Hyperlink copyright infringement avoidance |
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| US20020013785A1 (en) * | 2000-06-27 | 2002-01-31 | Jun Miyazaki | Internet advertisement system |
| KR20050087207A (en) * | 2004-02-26 | 2005-08-31 | 온오프코리아 주식회사 | System and method for transmitting an advertisement data using the information communication network |
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