WO2008058050A3 - System and method for providing advertisements for video content in a packet based network - Google Patents
System and method for providing advertisements for video content in a packet based network Download PDFInfo
- Publication number
- WO2008058050A3 WO2008058050A3 PCT/US2007/083578 US2007083578W WO2008058050A3 WO 2008058050 A3 WO2008058050 A3 WO 2008058050A3 US 2007083578 W US2007083578 W US 2007083578W WO 2008058050 A3 WO2008058050 A3 WO 2008058050A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertisements
- video
- video player
- clients
- perimeter
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
A system and method of providing advertisements for video content in a packet based communication system is provided. In one embodiment, the method includes storing a plurality of advertisements in a memory, wherein each of the plurality of advertisements is configured to be displayed concurrently with a video player having a perimeter and each of the plurality of video advertisements is configured to be displayed adjacent the perimeter of the video player such as, for example, around the entire perimeter of the video player. The method further comprises receiving a plurality of requests for an advertisement from a plurality of clients and wherein each of the plurality of clients is displaying one of a plurality of web pages that form part of a plurality of web sites. Each of the plurality of web pages includes a hyperlink configured to cause video content to be presented in a video player and the plurality of requests are received as a result of actuation of the hyperlink included in the plurality of web pages. The method further includes transmitting one of the plurality of advertisements to each of the plurality of clients for display adjacent the perimeter of the video player. The video content, advertisements, and web pages may be transmitted to the clients via two or more different servers. A request for data resulting from actuation of a hyperlink associated with an advertisement may be logged and redirected to a content provider such as the advertiser.
Applications Claiming Priority (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US11/556,759 US20080109300A1 (en) | 2006-11-06 | 2006-11-06 | System and Method for Managing the Distribution of Advertisements for Video Content |
| US11/556,759 | 2006-11-06 | ||
| US11/750,665 US20080288973A1 (en) | 2007-05-18 | 2007-05-18 | System and Method for Providing Advertisements for Video Content in a Packet Based Network |
| US11/750,665 | 2007-05-18 |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| WO2008058050A2 WO2008058050A2 (en) | 2008-05-15 |
| WO2008058050A3 true WO2008058050A3 (en) | 2008-07-24 |
Family
ID=39365280
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/US2007/083578 WO2008058050A2 (en) | 2006-11-06 | 2007-11-05 | System and method for providing advertisements for video content in a packet based network |
Country Status (1)
| Country | Link |
|---|---|
| WO (1) | WO2008058050A2 (en) |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050010475A1 (en) * | 1996-10-25 | 2005-01-13 | Ipf, Inc. | Internet-based brand management and marketing communication instrumentation network for deploying, installing and remotely programming brand-building server-side driven multi-mode virtual Kiosks on the World Wide Web (WWW), and methods of brand marketing communication between brand marketers and consumers using the same |
| US20060026067A1 (en) * | 2002-06-14 | 2006-02-02 | Nicholas Frank C | Method and system for providing network based target advertising and encapsulation |
-
2007
- 2007-11-05 WO PCT/US2007/083578 patent/WO2008058050A2/en active Application Filing
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050010475A1 (en) * | 1996-10-25 | 2005-01-13 | Ipf, Inc. | Internet-based brand management and marketing communication instrumentation network for deploying, installing and remotely programming brand-building server-side driven multi-mode virtual Kiosks on the World Wide Web (WWW), and methods of brand marketing communication between brand marketers and consumers using the same |
| US20060026067A1 (en) * | 2002-06-14 | 2006-02-02 | Nicholas Frank C | Method and system for providing network based target advertising and encapsulation |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2008058050A2 (en) | 2008-05-15 |
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