WO2008070745A3 - A system and method for measuring the effectiveness of an on-line advertisement campaign - Google Patents

A system and method for measuring the effectiveness of an on-line advertisement campaign Download PDF

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Publication number
WO2008070745A3
WO2008070745A3 PCT/US2007/086553 US2007086553W WO2008070745A3 WO 2008070745 A3 WO2008070745 A3 WO 2008070745A3 US 2007086553 W US2007086553 W US 2007086553W WO 2008070745 A3 WO2008070745 A3 WO 2008070745A3
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WO
WIPO (PCT)
Prior art keywords
effectiveness
measuring
advertisement campaign
line advertisement
campaigns
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Application number
PCT/US2007/086553
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French (fr)
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WO2008070745A2 (en
Inventor
Ray Grieselhuber
Brian Bartell
Dema Zlotin
Russ Mann
Original Assignee
Covario Inc
Ray Grieselhuber
Brian Bartell
Dema Zlotin
Russ Mann
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Covario Inc, Ray Grieselhuber, Brian Bartell, Dema Zlotin, Russ Mann filed Critical Covario Inc
Publication of WO2008070745A2 publication Critical patent/WO2008070745A2/en
Publication of WO2008070745A3 publication Critical patent/WO2008070745A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"

Abstract

A system and method for modeling and optimizing the effectiveness of search engine optimization ('SEO') initiatives and search engine marketing ('SEA') campaigns is described. Several embodiments include methods and systems for classifying each of a plurality of websites using at least one of a plurality of classifications. Data associated with the plurality of websites is then acquired. The acquired data is then analyzed to achieve a result which may be used to model or optimize the effectiveness of the SEO initiatives and SEA campaigns.
PCT/US2007/086553 2006-12-05 2007-12-05 A system and method for measuring the effectiveness of an on-line advertisement campaign WO2008070745A2 (en)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US86870506P 2006-12-05 2006-12-05
US86870206P 2006-12-05 2006-12-05
US60/868,702 2006-12-05
US60/868,705 2006-12-05
US11/689,414 US8838560B2 (en) 2006-08-25 2007-03-21 System and method for measuring the effectiveness of an on-line advertisement campaign
US11/689,414 2007-03-21

Publications (2)

Publication Number Publication Date
WO2008070745A2 WO2008070745A2 (en) 2008-06-12
WO2008070745A3 true WO2008070745A3 (en) 2008-12-31

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US (1) US8838560B2 (en)
WO (1) WO2008070745A2 (en)

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WO2008070745A2 (en) 2008-06-12
US8838560B2 (en) 2014-09-16

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