WO2008126957A1

WO2008126957A1 - Electronic commerce system of digital book and method thereof

Info

Publication number: WO2008126957A1
Application number: PCT/KR2007/002350
Authority: WO
Inventors: Beom-Seong Han
Original assignee: B & G Media Inc.
Priority date: 2007-04-13
Filing date: 2007-05-11
Publication date: 2008-10-23
Also published as: KR20090001443A; KR101120160B1

Abstract

The present invention relates to an electronic commerce system of digital books and method thereof for providing advertisement direct transaction between a publisher and a sponsor on an electronic commerce of digital books utilizing on line and providing goods sales though a connection of the digital books and advertisement and shopping mall intermediation sites. It includes a publication intermediation server registering a publisher as a member, providing such concerning tools as a solution for producing digital books and a solution for directly transacting advertisement to the publisher according to a defined condition when the publisher consigns a literary property for selling and lending the digital books and selling and lending conditions; an advertisement intermediation server registering a sponsor as a member and storing an advertisement for direct transaction at an advertisement DB; registering the goods linked with the advertisement for direct transaction; the publisher produces the publication/printed matters as the digital books through self or production agency, inserts the direct transaction advertisement to the produced digital books to uploads the same; the publication intermediation server registers a purchaser as a member provides the book list of the registered types and themes according to a purchaser's request, and provides a file of the corresponding digital books in response of the payment finishing when desired digital books are selected; and the publication intermediation server intermediates a literary property contract of between the publishers.

Description

[Invention Title]

ELECTRONIC COMMERCE SYSTEM OF DIGITAL BOOK AND METHOD

THEREOF

[Technical Field] The present invention relates to an electronic commerce system of digital books and method thereof. More particularly, the present invention relates to an electronic commerce system of digital books and method thereof for providing advertisement direct transaction between a publisher and a sponsor on an electronic commerce of digital books utilizing on line and providing goods sales though a connection of the digital books and advertisement and shopping mall intermediation sites. [Background Art]

Combining internet with an information communication network and a PC popularization, various information services and commercial transactions performed in off-line have been performed in on-line, which can be performed regardless of time and location.

Various multimedia technologies along with Internet environment allows paper-published books and printed matter to be made or circulated with a CD-ROM or e-mail or e-book which image and voice may be inserted on the text. The electronic book is what published various contents such as knowledge and information in digital without using a paper medium, which may be viewed by a PC loading a special purpose program or a special purpose terminal. The electronic book provides a picture and interface as the same as the real thing by digitalizing all the published/printed matters which dealt in off-line.

The special purpose terminal is a system for accessing to a web site for providing digital books and downloading various contents of such as publications/printed matters regardless time and location in a digital file. It is widely distributed according to a development of technology and wire/wires communication network so that demands of the digital books is explosively increased.

The digital books may be applied for all publications such as a general book, a magazine, a journal, a textbook, a schoolbook, a specification, a special book, a technology book, a pamphlet, a paper, a brochure, a booklet, catalogue or the like.

In addition, the producer of the electronic book may be a publishing company, an enterprise, an organization, a society, a school, an institute, an academy, a seminary, a person, a shopping mall, an advertiser or the like, which is not limited thereto.

So as to provide a reality to look like a book as a paper medium, the digital books may have variously applied functions such as page-off function, a quest function per page, a skip function, an interest page reiteration function or the like.

The digital books have merits in that it may be offered at a competitive price comparing to the price of the given publications/printed matters since the print, storage, and shipping charges for publishing the given publications/printed matters as a paper medium and circulation margin are omitted.

In addition, it uses an electronic medium so that it does not need physical distribution cost and storage volume of on storing it and thus it is easy to store it and it has merits in that it utilizes the given digital publication (DTP) data and scan images to reduce a publication cost and it is programmed to provide various additional functions.

However, it has drawbacks in that it depends on only the sales revenues to deteriorate a profitability of the publisher in spite of occurrence of many cost for configuring solution and to maintain high price policy and it may be copied and the sales revenue may be deteriorated since one ID may be shared for a polarities of people.

In addition, it has drawbacks in that the additional revenues may not be ensured by only the view function and the profitability is deteriorated according to a decrease of an advertisement orders of the sponsors since the advertisement effect is decreased.

In addition, the advertisement exposure frequency is decreased not to provide a stable advertising effect, it may not replace with the given publication

/printed matters of a brochure type, and it has a low profitability compared to the given publication/printed matters of a brochure type due to a low attendance rate of the makers.

The above information disclosed in this Background section is only for enhancement of understanding of the background of the invention and therefore it may contain information that does not form the prior art that is already known in this country to a person of ordinary skill in the art. [DETAILED DESCRIPTION]

[Technical Problem]

The present invention has been made in an effort to provide an electronic commerce of digital books and method thereof having advantages of solving a drawback of the given digital books sale solution and providing a sale system and solution of the digital books and advertisement direct transaction capable of providing a goods transaction between a publisher and a sponsor using various programming methods to be realized on line so as to ensure a profitability of the publication of digital books, to increase an advertisement effect of the sponsor, and to continuously and additionally ensure the profitability though a connection of the digital books, advertisement and shopping mall intermediation sites.

The present invention has been made in an effort to provide an electronic commerce of digital books and method thereof having advantages of guaranteeing a value of collection goods by means of proving an auction service of a collectable rare goods utilizing a goods purchase history though the digital books controlling a purchase price of the digital books.

The present invention has been made in an effort to provide an electronic commerce of digital books and method thereof having advantages of inexpensively distributing a solution for publishing a digital book to each publisher so that a study paper and a degree paper of each university not distributed to population and dead stored may be popularly distributed as a digital book and adding a purchase function of references interposed on the paper so that a sale of the payer may guarantees a sales revenues of the references as well as the only sales of the paper.

In addition, the present invention has been made in an effort to provide an electronic commerce of digital books and method thereof having advantages of selecting a buying or lending on distributing a digital book though Internet and providing a various electronic literary property transaction service according to the publication of the digital book.

In addition, the present invention has been made in an effort to provide an electronic commerce of digital books and method thereof having advantages of intermediating goods transaction through a digital book so that it provides public relation of goods dealt by a small amount through the digital book thereby providing a sales service of various types of goods. [Technical Solution]

An electronic commerce system of digital books according to an exemplary embodiment of the present invention includes a publication intermediation server for selling/lending of the digital books to an subscriber, being produced and uploaded by a publisher, and managing a publisher information and a subscriber information, and the history of the lent digital book as DB; an advertisement intermediation server for storing various advertisements on a DB which a sponsor directly or vicariously registers and , intermediating an advertisement direct transaction between the sponsor and the publisher; a shopping mall intermediation server for intermediating a transaction of the various goods connected by the advertisement, a pay-off and a delivery according thereto and including a member DB for storing information of the registered members, a goods DB for registering information of various goods, a transaction details DB for storing a purchase history of goods, a payment DB for storing a clearance information of purchase money, and delivery DB for storing a delivery information of goods; and a software server providing such concerning tools as a solution for producing digital books and a solution for directly transacting advertisement as a download to the publisher according to a defined condition.

An electronic commerce method of digital books according to another exemplary embodiment includes registering a publisher as a member in a publication intermediation server, consigning a copyright of the digital books, accepting such concerning tools as a solution for producing digital books and a solution for directly transacting advertisement as a download to the publisher according to a defined condition; registering a sponsor as a member in an advertisement intermediation server and registering an advertisement for direct transaction and the goods linked with the advertisement for direct transaction; the advertisement intermediation server providing advertisement direct transaction solution to the sponsor registered as the member and concluding a contract of the registered advertisement with the publisher; the publisher producing printed matter/publications as the digital books inserting the contracted advertisement to the digital books, and uploading the same at the publication intermediation server; and registering a subscriber on the publication intermediation server as a member so that the subscriber buys or lends the digital books to be desired and subscribing the digital books.

An electronic commerce method of digital books according to another exemplary embodiment includes publication intermediation server registering a publisher as a member, providing such concerning tools as a solution for producing digital books and a solution for directly transacting advertisement to the publisher according to a defined condition when the publisher consigns a literary property for selling and lending the digital books and selling and lending conditions; the advertisement intermediation server providing advertisement direct transaction solution to the sponsor registered as the member and concluding a contract of the registered advertisement with the publisher; an advertisement intermediation server providing advertisement direct transaction solution to the sponsor registered as the member and concluding a contract of the registered advertisement with the publisher; the publisher producing printed matter/publications as the digital books inserting the contracted advertisement to the digital books, and uploading the same at the publication intermediation server; and the publication intermediation server registers a purchaser as a member provides the book list of the registered types and themes according to a purchaser's request, and provides a file of the corresponding digital books in response of the payment finishing when desired digital books are selected. [BRIEF DESCRIPTION OF THE DRAWINGS] FIG. 1 is a schematic diagram of an electronic commerce system of digital books according to an exemplary embodiment of the present invention.

FIG. 2 illustrates a distribution of digital books on an electronic commerce system of digital books according to an exemplary embodiment of the present invention. FIG. 3 illustrates a distribution solution of digital books on an electronic commerce system of digital books according to an exemplary embodiment of the present invention.

FIG. 4 is a flowchart for showing a digital book producing and advertisement inserting process on an electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 6 is a flowchart for showing a goods managing process on an electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 7 is a flowchart for showing an affiliated advertisement registering process on an electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 8 is a flowchart for showing a publisher registering and managing process on an electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 9 is a flowchart for showing a digital books registering process on an electronic commerce of digital books according to an exemplary embodiment of the present invention. FIG. 10 is a flowchart for showing a digital books using process of a subscriber on an electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 11 is a flowchart for showing a view service of lent digital books on an electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 12 is a flowchart for showing a DB managing process of lent digital books on an electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 13 is a flowchart for showing a copyright transaction intermediating process of among publishers on an electronic commerce of digital books according to an exemplary embodiment of the present invention. [Best Mode]

In the following detailed description, only certain exemplary embodiments of the present invention have been shown and described, simply by way of illustration.

As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. Accordingly, the drawings and description are to be regarded as illustrative in nature and not restrictive. Like reference numerals designate like elements throughout the specification.

In addition, unless explicitly described to the contrary, the word "comprise" and variations such as "comprises" or "comprising", will be understood to imply the inclusion of stated elements but not the exclusion of any other elements.

In addition, in the specification, a term "module" means one unit for processing a specified function or operation and may be realized by a hardware or software or a combination of the hardware and software.

The electronic commerce system of the digital books and method thereof according to an exemplary embodiment of the present invention is described with reference to drawings in details.

FIG. 1 is a schematic diagram of an electronic commerce system of digital books according to an exemplary embodiment of the present invention,

FIG. 2 illustrates a distribution of digital books on an electronic commerce system of digital books according to an exemplary embodiment of the present invention, and FIG. 3 illustrates a distribution solution of digital books on an electronic commerce system of digital books according to an exemplary embodiment of the present invention.

As shown, the electronic commerce system of digital books according to an exemplary embodiment of the present invention includes an intermediation unit, a software server 300, and an individual server 200. The intermediation unit 100 is a system which an agency (A) runs and includes a publication intermediation server 110, an advertisement intermediation server 120, a shopping mall intermediation server 130, publication intermediation server 130, and the software server 300. The publication intermediation server 110 intermediates a transaction such as a selling/lending of the digital books to an subscriber (D), the digital books is produced and uploaded by a publisher (B), manages a publisher B information and a subscriber (D) information, and provides a general management of the lent digital books(accession). The advertisement intermediation server 120 stores various advertisements on a DB which a sponsor (C) directly registers or an advertisement agency, advertisement salesperson, publisher, matchmaker or the like trustily registers, intermediates various types of advertisement direct transaction and intermediates a cost clearance of the advertisement direct transaction.

The shopping mall intermediation server 130 intermediates a transaction of the various goods connected by advertisement, a pay-off and a delivery according thereto.

The shopping mall intermediation server 130 includes a member DB 131 for storing information of the registered members, a goods DB 132 for registering information of various goods, a transaction details DB 133 for storing a purchase history of goods, a payment DB 134 for storing a clearance information of purchase money, and delivery DB 135 for storing a delivery information of goods.

The software server 300 provides such concerning tools as a solution for producing digital books and a solution for directly transacting advertisement or the like for the publisher(B) though the intermediation unit 100 according to a defined condition.

The matchmaker (A) runs and handles general items of the intermediation unit 100, and accepts an intermediation income of goods sales occurred by the interaction of the buying/lending etc., the intermediation of the advertisement, the buying and lending of the digital books, and the advertisement connected to the digital books.

The intermediation unit 100 may be run by an running agency (F) haven a service contract with the agency (A) and the running agency (F) may accept running costs from the agency (A).

In addition, the publisher (B) may be a seller, a sponsor, and an advertisement salesman.

The agency (A) may distribute a writing concerning tools such as a solution for making the digital books and a solution for the advertisement direct transaction etc. as a pattern of the buying, lending, free-distributing, vicarious execution for edition of the digital books through the intermediation unit 100 to the publisher (B), and may differentially distribute the solutions in linkage of the direct transaction advertisement or copyright contract etc.

For example, when the enterprise's self-advertisement is provided to the digital books, the solutions are distributed at a small-discounted price, when the enterprise's self-advertisement is not provided to the digital books, they are distributed at an normal price, and when the enterprise direct transacts the advertisement intermediation server 120 so that the advertisement direct transaction is registered at the advertisement DB, the solutions are distributed at no compensation.

In addition, the matchmaker (A) provides a promised integration mileage to the subscriber (D) when the subscriber (D) buys or lends the digital books from the publication intermediation server 110 or buys the goods from the shopping mall intermediation server 130. At this time, the agency (A) induces the publisher (B) and the sponsor (C) to be registered as a mileage membership so that the subscriber (D) may use effectively the accumulated integration mileage on-line and off-line.

The publisher (B) includes a publication enterprise and a personal publisher and produces printed matter/publications as the digital books and uploads the same at the publication intermediation server 110 of in the intermediation unit 100.

The publisher (B) may order the production of the digital books by paying off an agency fee to the producing agency (E) and upload the produced digital books on the publication intermediation server 110. The publisher (B) may conclude a copyright contract for translation publication of a literary work of the third publisher registered though the publication intermediation server 110.

In addition, when the advertisement contract of the direct transaction is agreed with the sponsor (C) though the advertisement intermediation server 120, the occurred advertisement cost ensures an income model.

The advertisement intermediation server 120 includes advertisement DB, a contractor DB, a goods DB, and a sponsor condition DB. The advertisement DB includes information of an advertisement size, an advertisement code, a contractor code, an order code, an event type for classifying an action type on the click of the advertisement, an event value including instructions performed on the click of the advertisement, interposition condition including an advertisement classification, an advertisement type, and application level, allocation advertisement cost, a cost per an advertisement cost, an effective term including a date for starting an advertisement and a date for finishing the same, a settlement of an advertisement cost, an advertisement preparing state, not-settled valance , deliberation, data classification code, and data file code. The application level included in the insertion condition is displayed as a limit class of the publisher B, which is defined by the sponsor and the consigner according to a intermediation enterprise classification standard.

For example, in case of adult publication publisher limit level, the sponsor (C) may restrict an advertisement interposing of the adult publication such that the adult publication publisher may not accept an order of the corresponding advertisement thereby cutting an self advertisement interposing into the publication not to be desired.

In addition, in case of adult publication advertisement, the advertisement allowable level is defined as the adult publication publisher so that young boys and girls are not exposed for the adult publication advertisement by cutting an adult publication advertisement interposing into the publication not to be desired.

The contractor DB includes information of an advertisement code, a contractor code, a contract customer transaction, an impression, a last cost, whether an advertising expenses is pay off, whether an goods is sold, selling amount, a percentage of commission, intermediation cost, and commission payoff information.

The goods DB is provided in plurals and includes information of an advertising code, a contractor code, goods code, seller code, goods title, color, a normal value, a discount value on buy it now, and an additional discount value, whether card is used, whether a delivery cost is pay off, whether a bill is issued, whether auction is performed, special items, and goods description.

The information registered at the goods DB is registered as the goods of the shopping mall intermediation server 130 as the sponsor(C) registers the advertisement at the advertisement intermediation server 120.

The sponsor condition DB includes information of an advertisement code, a contractor code, the minimum age of the publication subscription, the maximum age of the publication subscription, a limited category of business (1-n), a limited enterprise(i-n), the minimum number of copies, the maximum number of copies, an allowable range of an advertisement cost, a possibility of additional payment, a being of a statement of accounts, an additional condition, remarks, and an advertisement description subtract. For example, only when the advertisement interposition condition proposed by the sponsor (C) is consistency, the advertisement direct transaction is allowed to the publisher (B).

The intermediation unit 100 accesses to the individual server 200 of the publisher (B) and the sponsor (C) and variously provides the enterprise's homepage information, various contents, and shopping mall information.

The publication intermediation server 110 may differentiate distribution methods on distributing the digital books in that encryption is not used on free distribution while the encryption is provided for sale-distribution, the buying or the lending is achieved though the log-in of the purchaser.

The publication intermediation server 110 may select a part of download or entire download types or separately on/off methods and on/off line alternative when the digital books, CD, DVD, or other types of medium is provided in response with the buying request or the lending request of the subscriber (D). The publication intermediation server 110 installs reproduction-proof prograim on the digital books to be bought or lent and provides encrypted packet so that the encrypted system may be changed.

On the electronic commerce system of the digital books according to an exemplary embodiment of the present invention having functions as described above, how to insert the advertisement intermediated though the advertisement intermediation server 120 or direct transacted between the publishers (B) and the Sponsor (C) will be described with reference to FIG.4. When the plan for producing the publication/printed matters as the digital books is fixed (A100), the publisher executes writing tools such as the solution for making the digital books and the advertisement direct transaction solution (A200) and fills out each pages of the digital books (A300). At this time, the edition types of each page is determined (A400), and according to the determined types, processes such as notes insert, object insert, the intermediated advertisement insert or self-advertisement insert are performed (A500).

Thereafter, after the processes such as notes insert, object insert, the intermediated advertisement insert or self-advertisement insert are performed according to the determined types, it is determined that the finishing of edition is selected (A600) and thus, when the edition is finished, operation for editing the publication/printed matter as the digital books is finished and when it is not finished, various edition processes are repeated according the edition types. If the determination of the edition types among the step (A400) is given as notes insert (A510), notes contents are searched (A511), the notes to be inserted is selected(A512), and then the contents of the corresponding notes are inserted (A513).

If the determination of the edition types among the step (A400) is given as object insert (A520), the object searched (A521), the object to be inserted is selected (A522), and then the objects such as the images etc. selected though the object insert solution are inserted (A523).

If the determination of the edition types among the step (A400) is given as the intermediated advertisement insert (A530), the publisher (B) searches the advertisement DB configured at the advertisement intermediation server 110 (A531), any one or at least one of the advertisement to be inserted among the registered various advertisements is selected (A532). The advertisements are registered by the sponsor (C).

Then, it is determined that the selected advertisement needs the contract of with the sponsor (C)(A533), when the contract is needed, general articles for using the advertisement contents between the publisher (B) and the sponsor (C) according to the matchmaking of the advertisement intermediation server 120 are made as an electronic contract letter(A534).

When a normal contract is concluded according to the written electronic contract letter of the step (A534) (A535), the publisher (B) inserts the selected advertisement contents at a predetermined site of the digital books in a predetermined manner( A536). However, when the contract is not needed because the contract has been finished yet at the determination of the step A533, the publisher (B) inserts the selected advertisement contents at a predetermined site of the digital books in a predetermined manner (A536).

In addition, when the contract is not concluded because different opinion is occurred between the publisher (B) and the sponsor (C) on writing the electronic contract letter of the step(A534), the contract process is finished.

If the determination of the edition types among the step (A400) is given as self-advertisement insert (A540), the publisher (B) searches the advertisement DB (A541), the advertisement to be inserted is selected (A542), and then the selected advertisement is inserted at a predetermined site of the digital books(A543).

Though the processes as described above, the advertisement contents is inserted, the publication/printed matters is produced as the digital books , and the made digital books are registered at the publication intermediation server 110

FIG. 5 is a flowchart for showing an advertisement direct trasaction registering process on an electronic commerce of digital books according to an exemplary embodiment of the present invention.

How to register advertisement for direct transaction at the advertisement

DB which the advertisement agency including the sponsor registered as the membership, person, enterprise, and team, the advertisement salesman, the publisher (B) etc. configure in the advertisement intermediation server 120 and how to manage the registered advertisement will be described.

When the sponsor (C) accesses to the advertisement intermediation sever 120 through Internet and tries to register the advertisement, the advertisement intermediation sever 120 confirms whether to be the registered member(BIOO), and then the log-in is provided for the member(B200) while when the member is not given, the membership is induced and the membership registration process is performed( B400 and B500).

It is determined what is operation for executing the advertisement DB when the log-in of the member is normally performed at the step (B200) (B300), and according to the determined operation result, the registration of the direct transaction advertisement, edition of the registered advertisement, deletion of the registered advertisement, registered information change of the registered advertisement, management of member information etc. are executed(B600) When the direct transaction advertisement registration of the registered member is determined at the step (B600)(B610), the registered advertisements are sorted, registration conditions are selected(B611), and then the advertisement costs are defined (B612).

When the contract for the advertisement direct transaction of the sponsor(C) is concluded through the electronic contract letter (B613), the advertisement intermediation sever 120 uploads draft advertisements from the sponsor(C)( B614).

Then, the transfer of the advertisement costs is finished(B615), the contract for the advertisement direct transaction of the sponsor(C) is fixed (B616) and the advertisements registered from the sponsor(C) are stored at the advertisement DB.

When the edition of the registered advertisement is determined at the step (E5600)(B620), the advertisement intermediation sever 120 provides edition articles to the log-in member requesting the edition(B621) and confirms that the member is a register having edition authority.

That is, when the member is the registered sponsor(C) and registers the advertisement for direct transaction as the advertisement DB, the edition authority is provided for one's advertisement. Hereinafter, when it is determined that the member is a normal member having the edition authority, the advertisement to be edited is selected and the information change is provided (B623 and B624) and when the information change is confirmed, the advertisement intermediation sever 120 stores edited and amended advertisement contents for the selected advertisement as updated information at the advertisement DB (B625, B626).

When the deletion of the registered advertisement is determined at the step (B600)(B630), the advertisement intermediation sever 120 provides deletion articles to the log-in member requesting the deletion (B631) and confirms that the member is a register having deletion authority(B632)

That is, when the member is the registered sponsor(C) and registers the advertisement for direct transaction as the advertisement DB, the deletion authority is provided for one's advertisement.

When it is determined that the member is a normal member having the deletion authority, the advertisement to be deleted is searched and the list thereof is extracted (B633), the advertisement to be deleted among the list is selected (B634), the deletion is performed (B635) and the advertisement is deleted from the advertisement DB (B636).

When the member information change of the registered advertisement is determined at the step (B600)(B640), it is again confirmed whether to be a registered member.

A member information amendment screen is provided for the registered member so that the member information may be amended (B643), the member information has been amended (B644), the amended information is stored at the advertisement DB(B645), and if necessary, the amended data are output so that the member may confirm the same(B646).

When the withdrawal request of the registered member is determined at the step (B600)(B650), the withdrawal articles are provided and the withdrawal request is again confirmed (B651 and B652).

When the withdrawal request letter is accepted (B653), usages information are searched, the withdrawal is approved when the normal withdrawal is allowed, and the advertisement intermediation sever 120 deletes the corresponding member information (B654, B655, and B656).

The registered member registers the advertisement to be direct transacted at the advertisement DB of the advertisement intermediation sever 120 and manages the registered advertisement.

How to manage the goods linked with the advertisement in response to registration of the direct transaction advertisement, edition or deletion of the registered advertisement according to the above-described operation selection of FIG. 5 will be described.

The advertisement intermediation sever 120 determines the operation to be selected for the goods management (S101) and thus whether sales of the goods linked with the advertisement is registered (S102). When the selected operation is given as the registration of the goods sales at the step S102, a screen for registering the goods is output(S103), the goods information and transaction conditions are input though the screen for registering the goods (S104 and S105). It is determined whether the corresponding goods are registered after the goods information and transaction conditions are input (S106), general transaction information for the corresponding goods is registered at the goods DB when the goods registration is determined (S107).

After the goods registration as described above is finished, when the goods registration is continuously selected(S103), the step(S103) is returned so that the screen for registering the goods is repeatedly output and the goods information are repeatedly input and stored, and when the goods registration is not continuously selected, the registration of the goods sales is finished.

However, when the selected operation is not given as the registration of the goods sales at the step S102, it is determined whether the edition of the goods registered at the goods DB is requested (S109).

When the edition of the goods registered at the goods DB is requested at the step S109, a goods edition screen is output (S110), the goods to be edited is selected in the goods edition screen (S111), and the information of the selected goods are edited (S112).

It is determined whether the corresponding goods are registered after the goods to be edited is selected in the goods edition screen and the information of the selected goods are edited (S113), information for the corresponding goods is amended and registered at the goods DB when the goods registration is determined (S 114).

After the goods information edition registered at the goods DB as described above is finished, when the goods information edition is continuously selected(S115), the step(S110) is returned so that the screen for editing the goods is repeatedly output and the goods information are repeatedly input and stored, and when the goods information edition is not continuously selected, the goods edition is finished.

When the edition of the goods registered at the goods DB is not requested at step (S109), it is determined that the deletion of the goods registered at the goods DB is requested (S116).

When the deletion of the goods registered at the goods DB is not requested at the step (S116), the goods management process is finished and when the deletion of the goods registered at the goods DB is requested, a goods deletion screen is output (S117), the goods to be deleted is selected in the goods deletion screen (S118), and the information of the selected goods are deleted (S 119).

It is determined whether the corresponding goods are registered after the goods to be deleted is selected in the goods edition screen and the information of the selected goods are edited (S120), information for the corresponding goods is deleted from the goods information when the goods deletion is determined (S121).

After the goods information deletion registered at the goods DB as described above is finished, when the goods information deletion is continuously selected (S122), the step(S117) is returned so that the screen for deleting the goods is repeatedly output and the goods information are repeatedly input and stored, and when the goods information deletion is not continuously selected, the goods deletion is finished.

When the insert of the advertisement affiliated with other publisher (B) is detected from the one publisher(B)(C101), the affiliated advertisement of the registered corresponding publisher is searched from the advertisement DB (C102), and the affiliated advertisement to be inserted is selected (C103).

For the purpose of inserting the affiliated advertisement, it is determined whether the contract between the publishers each other is needed (C104). When the contract between the publishers each other is needed, a defined form for the electronic contract letter is provided though the interface of the advertisement intermediation server 120(C105).

When the contract for inserting the affiliated advertisement is agreed by writing the electronic contract letter each other or the given contract of between publishers is given, the affiliated advertisement contents selected at step(C103) is inserted in the digital books( C107 and C108).

The processed insert result of the affiliated advertisement contents is analyzed (C109), the operations for inserting the next affiliated advertisement is repeated and continued or is finished when there is no abnormality (C110 and C112).

However, when there is abnormality in the inserted advertisement, the corresponding problem is solved and then it is determined whether the next operation is continued (C111 and C112).

The affiliated advertisements of between the publishers are registered on the digital books.

When the publication intermediation server 110 accepts a publisher (B) registration request, it is determined whether the corresponding publisher (B) is a registered member (D101).

When the corresponding publisher (B) is a registered member, the log-in is provided by inputting ID and password(D102) while when the corresponding publisher (B) is a registered member, the member registration is induced such that the member registration is performed and the publisher(B) registration is executed(D103 and D104).

Hereinafter, it is confirmed that the log-in member is a new registered publisher (B)(DI 05), and it is determined whether the publisher (B) information change is requested when the log-in member is the given registered publisher(B)( D106).

When the publisher (B) information change is requested, user's re-authentication process is performed (D107) and the given information registered at the publisher management DB are output such that the information may be amended (D108).

Accordingly, the user inputs a necessary amendment for the given output information (D109), when the amendment finishing and storing is selected (D110), the amended publisher (B) information are stored D112, and the amended data are output and confirmed (D113).

However, when the amendment finishing and storing is not selected, the amended publisher (B) information are not stored and are cancelled such that the given information are maintained (D111 ).

In addition, when the log-in member is a new registered publisher (B), it is determined whether it agrees a copyright consignment of the digital books (D114).

When it agrees a copyright consignment of the digital books, the publisher (B) fills out the copyright contract letter provided from the publication intermediation server 110(D115).

Hereinafter, the publication intermediation server 110 allows the download of the writing tools such as the solution for making the digital books and the solution for the advertisement direct transaction according to the deigned conditions for the new registered publisher (B) filled out the copyright contract letter through the software server 300.

Accordingly, the publisher (B) installs the downloaded solution in PC or device for producing the digital books to produce the publication /printed matter as the digital books (D117).

The publication intermediation server 110 requests the corresponding information, stores the same, and finishes a new registration of the next publisher (B) when needing to store the additional information of the new registered publisher (B) after download of the solution (D118) and outputs a registration finishing message (D119).

When the log-in user does not agree with a copyright consignment at the step D114, it is determined whether it is a purchase request of the solution for producing the digital books (D120). If the purchase request of the solution, the corresponding cost is settled and software server 300 provides download per conditions for the corresponding publisher (D121).

When it is determined that the user uses a self-solution rather than buying the solution for producing the digital books at the step (D120)(D122), it is finished for no user's self-solution and the advertisement direct transaction solution except for the solution for making the digital books is provided to the publisher (B) by means of the download according to the conditions though the software server 300 for the user's self-solution.

Through the above processes, the publication intermediation server 110 newly registers the publisher and provides the given registered member information management and differentially distributes the solutions for making the digital books having the direct transaction advertisement to the new registered publisher on the differential compensation or no compensation.

FIG. 9 is a flowchart for showing a digital books registering process on an electronic commerce of digital books according to an exemplary embodiment of the present invention.

The publisher (B) utilizes the solutions downloaded in FIG. 8 so that the publication/printed matter is made as the digital books and then the made digital books are registered at the publication intermediation server 1 10 for the transaction of the digital books.

The publication intermediation server 1 10 detects the log-in of the publisher registered as the member and determines whether the registration of the made digital books is requested (E101 and E102). It provides the screen for requesting the input of the necessary registration information to the publisher (B) when the registration of the made digital books is requested, registers the basic information in response to the input of the publisher (B)(EI 03), sets the registration types in response to the input of the publisher (B)(EI 04), and sets buying and lending conditions for the digital books according to the setting up of the publisher (B)(EI 05).

Hereinafter, the electronic contract letter according to each registration type such as a sales of the made digital books, a literary property (copyright), a stamp duty, a publication consideration, and a public relations of the publication is concluded (E106) and the contract contents is again confirmed (E107). When the publication intermediation server 110 detects the upload of the digital books of the publication and printed matters (E108), it sorts, upload, and register the corresponding publication for the electronic commerce according to the types and themes thereof (E109 and E1 10). When the registration cancel is detected after the electronic contract letter according to each registration type is concluded at the step (E107), the general information and registration information of the digital books contracted with the publisher (B) are deleted (E111 and E112). In addition, when it is determined that the request of the log-in publisher is the change of the registered information (E113), the authentication process for again confirming the information of the publisher (B) is performed and it is determined whether the log-in publisher is a regular member having the change authority of the registered information E114). The given registered information of the corresponding member is provided on the screen when the log-in publisher is a regular member having the change authority of the registered information (E115), the information to be amended is inputted (E116), the finishing and storing of the information amendment is confirmed (E117), the amended information contents are stored (E118), and the finally amended contents are outputted so as to be again confirmed (E119).

However, the given information are maintained (E120), when the given information has been amended, but the finishing and storing is not selected and the amendment cancel is selected. / As described above, the publisher (B) may utilize the downloaded solution to produce the printed matter/publications as the digital books and then register the produced digital books at the publication intermediation server for the transaction of the digital books, and easily amend the given registered information by the given member registration.

FIG. 10 is a flowchart for showing a digital books using process of a subscriber on an electronic commerce of digital books according to an exemplary embodiment of the present invention. How for the subscriber to use the digital books made from the printed matter/publications and registered at the publication intermediation server is described therafter.

The publication intermediation server 110 confirms the subscriber(D) accesses through Internet and determines whether it is the registered member (F101), and the filling of the member registration letter is induced to induce a regular member (F103 and F104).

The registered member provides a log-in according to the input of his or her ID and password (F102) and the subscriber (D) requests the search of the books to be bought or lent when the publisher (B) provides the book list of the registered types and themes (F105).

Accordingly, the subscriber (D) searches the books and selects the books to be bought or lent and puts the same in the basket (F106 and F107).

When the request of buying or lending is provided or after the putting in the basket, the steps (F108 the F105) are returned so that the search of the books is repeatedly performed. When the payment request is provided in response to the buying or the lending of the books put in the basket (F109), the payment process is performed in a defined manner (F110).

The payment process is as followed. The list of the basket is searched (S1), the buying or lending of each searched list is selected (S2), and the buying or lending price is confirmed (S3).

Any one payment means among a no-bankbook deposit, an account transfer, a credit card, a mileage, a Boucher, check card payment means is selected (S4) and the payment is finished by the selected one means (S5).

The payment is finished by the selected one means (F111), the view of the bought or lent digital books is selected (F112), a content view of the digital books is provided in a predetermined manner F113, and the finishing of the view is detected and the contents view is finished (F114). Hereinafter, when the operation continuation is selected, the step (F105) is returned so that the above processes are repeated while when the operation finishing is selected, the operations for the subscriber to buy or lend the digital books are finished.

How to provide a view service of the books lent from the publication intermediation server 110 though the processes of FIG. 10 is described.

The subscriber (D) is accessed to the publication intermediation server 110 to be user authenticated so as to view the lent books to be desired (G 101).

On finishing the user authentication process, the publication intermediation server 110 searches the list of the digital books lent by the corresponding user from the user DB and provides the list thereof (G102). When the digital books to be viewed are selected from the list of the digital books (G103 and G104), the validity of the corresponding digital books such as the lending period is confirmed (G105).

The validity confirmation result is given as an effective lending (G106) an then the view service of the corresponding digital books is provided to the user (G107).

The view finishing is selected (G108) and the view service of the digital books is finished (G109).

However, when the validity confirmation result is given as a not-effective lending, for example, the lending period is expired, a lend finishing message is output (G113).

When extension of the lending period is requested according to the lend fishing message (G114), the settlement of the lending fee is requested (G115) and the settlement of the lending fee is finished using a no-bankbook deposit, an account transfer, a credit card, a mileage, a Boucher, check card payment means and the appointed period is extended and registered to continually provide a view service of the corresponding digital books (G116 and G117).

However, the corresponding books is deleted from the lent list when the extension of the lending period is not requested according to the lend fishing message or the settlement of the lending fee is not finished although there is the extension request (G118 and G119).

FIG. 12 is a flowchart for showing a DB managing process of lent digital books on an electronic commerce of digital books according to an exemplary embodiiment of the present invention.

How for the publication intermediation server 110 to manage information about lend types, lend period, usages frequency, cost per a month, or settlement of the digital books as DB based on the information per each subscriber(D) when the subscriber (D) lends the digital books, is described hereinafter.

The publication intermediation server 110 executes a digital book lending module (H101), searches the expired loaner information and books (H102), and determines that the searched information is registered in the automatic deletion list (H103). When the expired loaner information and books are registered in the automatic deletion list among the searched list, the searched loaner and book information are stored at the list deposit box (H 104) and automatically deletes the lend list (H105).

In addition, when the expired loaner information and books are not registered in the automatic deletion list at the step H103, the expiration information of the lending period is noticed to the loaner in a predetermined manner (H 106), and when the deletion request of the loaner is detected (H 107), the digital book information are stored at the list deposit box (H108) and automatically deletes the lend list (H 109). However, the expiration information of the lending period is noticed to the loaner and thus the period expansion request of the loaner and the settlement of the expansion costs are provided so that the lending period of the corresponding books is extended and the DB information is amended and updated (H110 and H111).

FIG. 13 is a flowchart for showing a copyright transaction intermediating process of among publishers on an electronic commerce of digital books according to an exemplary embodiment of the present invention. The publication intermediation server 110 provides a screen for searching a publication of the Publication DB when the log- in according to input of the ID and Password of the member-registered publisher (B) is detected (J101).

Accordingly, the log-in publisher (B) searches the publication to want a copyright contract utilizing the publication searching screen (J102) and selects the same (J 103).

Hereinafter, it is determined whether the copyright contract of the selected publication is requested(J104), the contract condition set by the publisher of the corresponding publications is searched on requesting the copyright contract to provide the same to the log-in publisher through the screen (J 105), and it is determined whether the allowable agreement of the contract condition is detected (J106).

When the allowable agreement of the contract condition is detected at the step (J106), it provides the form of the electronic contract letter though the screen to the log in publisher (B)(JI 07).

Accordingly, the filling out of the electronic contract letter of the publisher requesting the copyright contract is detected (J108), the payment means of the copyright is selected (J109), and it is determined whether the payment is finished (J 110).

When the payment is finished at the step (J 110), it registers the fixing of the copyright contract of the selected publication and the electronic contract letter (J 111), and it determines whether the output of the fixed electronic contract letter is requested (J 112).

When the output of the fixed electronic contract letter is requested at the step (J112), it provides the output of the fixed electronic contract letter as a paper medium to the contact parties (J113) and it determines whether the finishing of the operations for the copyright contract is detected and on repeating the operations for the copyright contract, it returns the step (J103) to repeat the above processes.

However, when the copyright contract of the selected publication is not requested at the step (J 104), the allowable agreement of the contract condition is not detected at the step(J106), and the payment according to the copyright contract is not finished at the step (J110), it determines whether the finishing of the operations for the copyright contract is detected and finishes the copy right contract process.

As described above, the present invention provides an advertisement direct transaction between a sponsor and a publisher producing a digital book, registering the same at the publication intermediation server, inserts the advertisement into the digital books, provides an affiliated advertisement between the publishers, minimizes costs for selling the good linked with the advertisement, distributing a solution for making a digital book, selling and lending the digital books and easily transacts the copyright thereof.

While this invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

As described above, the present invention has effects in that the publisher may uses a writing concerning tools such as a solution for making the digital books and a solution for the advertisement direct transaction etc on no compensation or cheaply, reduces price of the digital books through the orders of the advertisement to induce more subscribers, easily collects advertisement sponsors though the advertisement direct transaction to solve a charge according to the orders, and has a stable income model according to the advertisement and goods sales linked with the advertisement direct transaction and shopping mall.

The subscriber may subscribe the same as the publication of off-line cheaply so that it may accepts a good entertainment and it is easy to deposit and carry the same due to on line deposit and it provides a subscribing convenience since it may be used off-line and on line at the same through shopping reservation.

In addition, one stop service is provided to the subscriber such that the subscription and lending of the digital book, the acquisition of goods information, and shopping are simultaneously used and it provides a purchase of the digital books and goods and usage of contents, integration mileage through off line shops, and various fee rules according to the buying and lending of the digital books.

In addition, it provides more effective advertisement effect to the sponsors and a purchase induction though on line media advertisement rather than simple image advertisement provides an idealist advertisement effect combined the advertisement with purchase means to guarantee development and profitability of a purchase-induced advertisement market.

In addition, a client having highest purchase preference may be captured, the advertisement effect may be directly verified though an selling amount of the goods linked with the advertisement, the advertisement cost may be reduced by overcoming inefficiency of indiscreet medium advertisement the advertisement direct transaction for each condition, and time and material cost for an advertisement executing, an advertisement medium selection and planning. In addition, the publisher, digital book contents, and goods may be easily ensured and income enlargement may be expected for the agency, public relations for each publisher and ensuring the advertisement and profitably may be provided.

In addition, market is globalized according to running advertisement intermexJiation sites, online digital book store, and shopping mall intermediation sites to guarantee a market, the registration of the digital books is enlarged for the personal literary so that the convenience of the copyright transaction may be provided though a copyright intermediation service and the distribution of the publication may be enlarged and the income thereof may be increased.

Claims

[CLAIMS]

1. An electronic commerce system of digital books comprising: a publication intermediation server for selling/lending of the digital books to an subscriber, being produced and uploaded by a publisher, and managing a publisher information and a subscriber information, and the history of the lent digital book as DB; an advertisement intermediation server for storing various advertisements on a DB which a sponsor directly or vicariously registers and , intermediating an advertisement direct transaction between the sponsor and the publisher; a shopping mall intermediation server for intermediating a transaction of the various goods connected by the advertisement, a pay-off and a delivery according thereto and including a member DB for storing information of the registered members, a goods DB for registering information of various goods, a transaction details DB for storing a purchase history of goods, a payment DB for storing a clearance information of purchase money, and delivery DB for storing a delivery information of goods; and

2. The electronic commerce system of digital books of claim 1 , wherein the publication intermediation server, the advertisement intermediation server, the shopping mall intermediation server is run and handled for general items by the matchmaker, the matchmaker accepting an intermediation income of goods sales occurred by the intermediation of the buying/lending etc., the interaction of the advertisement, the buying and lending of the digital books, and the advertisement connected to the digital books.

3. The electronic commerce system of digital books of claim 1 , wherein the advertisement intermediation server reserves the advertisement of the publisher on the DB so that it registers the publisher as the seller, sponsor, and advertisement salesman of the digital books

4. The electronic commerce system of digital books of claim 1 , wherein the publication intermediation server distributes a writing concerning tools such as a solution for making the digital books and a solution for the advertisement direct transaction etc. as a pattern of the buying, lending, free-distributing, vicarious execution for edition of the digital books to the publisher, and differentially distributes the solutions in linkage of the direct transaction advertisement or copyright contract etc.

5. The electronic commerce system of digital books of claim 1 , wherein the publication intermediation server provides a promised integration mileage to the subscriber when the subscriber buys or lends the digital books from the publication intermediation server or buys the goods from the shopping mall intermediation server.

6. The electronic commerce system of digital books of claim 1 , wherein the publication intermediation server intermediates a copyright transaction by providing an intermediation service of a copyright contract for translation publication of a literary work of the third publisher to the publisher.

7. The electronic commerce system of digital books of claim 1 , wherein the advertisement intermediation server includes an advertisement DB for storing advertisement concerning information; a contractor DB for storing contactor concerning information; a goods DB for storing goods information; and, a sponsor condition DB for storing publisher information and allowable advertising contract conditions.

8. The electronic commerce system of digital books of claim 7, wherein the goods information registered at the goods DB is registered as the goods of the shopping mall intermediation server when the sponsor registers the advertisement at the advertisement intermediation server.

9. The electronic commerce system of digital books of claim 1 , wherein the publication intermediation server installs reproduction-proof program on the digital books to be bought or lent and provides encrypted packet so that the encrypted system may be changed.

10. The electronic commerce system of digital books of claim 1 , wherein the publication intermediation server selects a part of download or entire download types or separately on/off methods and on/off line alternative when the digital books, CD, DVD, or other types of medium is provided in response with the buying request or the lending request of the subscriber.

11. The electronic commerce system of digital books of claim 1 , wherein the shopping mall intermediation server provides a purchase of the goods linked with the advertisement when the subscriber buying or lending the digital books selects the advertisement.

12. An electronic commerce method of digital books comprising: registering a publisher as a member in a publication intermediation server, consigning a copyright of the digital books, accepting such concerning tools as a solution for producing digital books and a solution for directly transacting advertisement as a download to the publisher according to a defined condition; registering a sponsor as a member in an advertisement intermediation server and registering an advertisement for direct transaction and the goods linked with the advertisement for direct transaction; the advertisement intermediation server providing advertisement direct transaction solution to the sponsor registered as the member and concluding a contract of the registered advertisement with the publisher; the publisher producing printed matter/publications as the digital books inserting the contracted advertisement to the digital books, and uploading the same at the publication intermediation server; and registering a subscriber on the publication intermediation server as a member so that the subscriber buys or lends the digital books to be desired and subscribing the digital books.

13. The electronic commerce method of digital books of claim 12, wherein the advertisement intermediation server stores the directly or vicariously -registered advertisement, intermediates the advertisement between the publishers and allows an affiliation of the same.

14. The electronic commerce method of digital books of claim 12, wherein the advertisement intermediation server provides an advertisement contract of between the publishers, insert and upload the advertisement affiliated with the publication.

15. The electronic commerce method of digital books of claim 12, wherein the publication intermediation server differently distributes a writing concerning tools such as a solution for making the digital books and a solution for the advertisement direct transaction etc. according to the direct transaction advertisement or copyright contract etc on compensation or on no compensation.

16. The electronic commerce method of digital books of claim 12, wherein on producing the printed matter/publications as the digital books, according to an edition types, notes insert, object insert, the intermediated advertisement insert and self-advertisement insert are performed.

17. The electronic commerce method of digital books of claim 12, wherein on the advertisement intermediation sever registering the direct transaction advertisement, the advertisements are sorted according to each condition, advertisement costs are defined, the contract conclusion is finished, draft advertisements are upload and registered.

18. The electronic commerce method of digital books of claim 12, wherein the sponsor accepts an authority for one's registered advertisement of the advertisement intermediation server to edit or delete and amend registered information.

19. The electronic commerce method of digital books of claim 12, wherein the sponsor registers goods for sales, edits the registered goods information, and deletes the registered goods information according to the registration, edition, and deletion of the direct advertisement.

20. The electronic commerce method of digital books of claim 12, wherein the registration of the digital books includes authenticating the member though log-in, registering input basic information when the request of the publisher is the registration of the digital books; sets the registration types or buying and lending conditions for the digital books, filling out an electronic contract letter according to each registration types to conclude the contract; registering the uploaded digital books according to types and themes in response to the concluded contract.

21. The electronic commerce method of digital books of claim 12, wherein the publication intermediation server provides a list of the digital books according to a request of a log-in member and putting in a basket when at least one of the digital books to be bought by a purchaser; it continues the putting in a basket when the continuous purchase of the digital books is detected and it provides a view function of the bought digital books according to the purchaser's request when a settlement of the selected digital book is finished.

22. The electronic commerce method of digital books of claim 12, wherein the publication intermediation server confirms the validity of the lent digital books of the lending period and provides a view function according to the purchaser's request at an effective state; it outputs a lend finishing message when the lending period is expired, and registers the extension of the lending period when the settlement of the lending fee is requested and the settlement of the lending fee is finished; and it deletes the digital books information of the corresponding purchaser from a lending management list when the extension of the lending period is not requested or the settlement of the lending fee is not finished although the lending period is expired.

23. An electronic commerce method of digital books comprising: publication intermediation server registering a publisher as a member, providing such concerning tools as a solution for producing digital books and a solution for directly transacting advertisement to the publisher according to a defined condition when the publisher consigns a literary property for selling and lending the digital books and selling and lending conditions; the advertisement intermediation server providing advertisement direct transaction solution to the sponsor registered as the member and concluding a contract of the registered advertisement with the publisher; an advertisement intermediation server providing advertisement direct transaction solution to the sponsor registered as the member and concluding a contract of the registered advertisement with the publisher; the publisher producing printed matter/publications as the digital books inserting the contracted advertisement to the digital books, and uploading the same at the publication intermediation server; and the publication intermediation server registers a purchaser as a member provides the book list of the registered types and themes according to a purchaser's request, and provides a file of the corresponding digital books in response of the payment finishing when desired digital books are selected.

24. The electronic commerce method of digital books of claim 23, wherein the advertisement intermediation server intermediates the advertisement between the publishers and allows an affiliation of the same and inserts the affiliated advertisement and uploads the same in the publication intermediation server.

25. The electronic commerce method of digital books of claim 23, wherein the publisher for producing the digital books registers self advertisement on the advertisement intermediation server and plays a role of a sponsor and a advertisement salesman such that the advertisement intermediation server inserts self advertisement into a literary work of the third publisher .

26. The electronic commerce method of digital books of claim 23, wherein the publication intermediation server provides a view function of the lent digital books during an appointed lending period and deletes a lending list when the appointed lending period is expired, and provides an extension of an appointed lending period and view function when the extension of an appointed lending period and settlement is finished.

27. The electronic commerce method of digital books of claim 23, wherein the publication intermediation server intermediates a literary property

contract of between the publishers.