WO2008130268A3 - Method and system for diffusing and controlling the efficiency of advertising in mass media - Google Patents

Method and system for diffusing and controlling the efficiency of advertising in mass media Download PDF

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Publication number
WO2008130268A3
WO2008130268A3 PCT/RU2008/000113 RU2008000113W WO2008130268A3 WO 2008130268 A3 WO2008130268 A3 WO 2008130268A3 RU 2008000113 W RU2008000113 W RU 2008000113W WO 2008130268 A3 WO2008130268 A3 WO 2008130268A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
efficiency
media
message
code
Prior art date
Application number
PCT/RU2008/000113
Other languages
French (fr)
Russian (ru)
Other versions
WO2008130268A2 (en
Inventor
Oleg Olegovich Teterin
Original Assignee
Obshchestvo S Ogranichennoy Ot
Oleg Olegovich Teterin
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Obshchestvo S Ogranichennoy Ot, Oleg Olegovich Teterin filed Critical Obshchestvo S Ogranichennoy Ot
Publication of WO2008130268A2 publication Critical patent/WO2008130268A2/en
Publication of WO2008130268A3 publication Critical patent/WO2008130268A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

The invention relates to systems and interactive systems for controlling and monitoring the advertising efficiency in mass media. Said invention makes it possible to reduce a time for processing the results of the study of theadvertising efficiency. The inventive method consists in forming an advertising message and a message identification media code by means of a server and in transferring said message and code to a mobile terminal of a communications network and in loading an enclosure, which makes it possible to pay to a subscriber of a mobile terminal a cash award of an advertiser, on said mobile terminal from the server for monitoring the advertising efficiency. The user inputs the above mentioned media code from the loaded enclosure and transmits a message with said media code to the corresponding abbreviated telephone number of the server which is used for monitoring the advertising efficiency and on which the received media code is identified and the messages with respective media codes received from the subscribers are counted.
PCT/RU2008/000113 2007-02-28 2008-02-28 Method and system for diffusing and controlling the efficiency of advertising in mass media WO2008130268A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2007107483 2007-02-28
RU2007107483/09A RU2007107483A (en) 2007-02-28 2007-02-28 METHOD AND SYSTEM OF DISTRIBUTION AND CONTROL OF ADVERTISING EFFICIENCY IN MASS MEDIA

Publications (2)

Publication Number Publication Date
WO2008130268A2 WO2008130268A2 (en) 2008-10-30
WO2008130268A3 true WO2008130268A3 (en) 2009-01-22

Family

ID=39866414

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2008/000113 WO2008130268A2 (en) 2007-02-28 2008-02-28 Method and system for diffusing and controlling the efficiency of advertising in mass media

Country Status (2)

Country Link
RU (1) RU2007107483A (en)
WO (1) WO2008130268A2 (en)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
RU2192049C1 (en) * 2001-12-26 2002-10-27 Гаврилов Сергей Анатольевич Method for distributing publicity information messages
KR20030011501A (en) * 2001-08-03 2003-02-11 주식회사 엘지이아이 Method for providing a service of future payment in internet server
KR20030035051A (en) * 2001-10-29 2003-05-09 오선홍 electronic commerce system and method for purchasing goods using mobile phone
KR20040010382A (en) * 2002-07-26 2004-01-31 마쯔시다덴기산교 가부시키가이샤 Proxy fee settlement system

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
US6385592B1 (en) * 1996-08-20 2002-05-07 Big Media, Inc. System and method for delivering customized advertisements within interactive communication systems
KR20030011501A (en) * 2001-08-03 2003-02-11 주식회사 엘지이아이 Method for providing a service of future payment in internet server
KR20030035051A (en) * 2001-10-29 2003-05-09 오선홍 electronic commerce system and method for purchasing goods using mobile phone
RU2192049C1 (en) * 2001-12-26 2002-10-27 Гаврилов Сергей Анатольевич Method for distributing publicity information messages
KR20040010382A (en) * 2002-07-26 2004-01-31 마쯔시다덴기산교 가부시키가이샤 Proxy fee settlement system

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
CHETVERTAKOV A.V.: "Kak polzovatsya sotovym telefonom", MOBILNYE SOVETY, MOSCOW, OTPECHATONO V TIPOGRAFII OOO "SKIF", 2001, pages 21 *
KHRUSTALEV D.A.: "Noveishee zukovodstvo po sotoroi svyazi", MOSCOW, SOLON-PRESS, 2003, pages 66 - 69 *

Also Published As

Publication number Publication date
RU2007107483A (en) 2008-09-10
WO2008130268A2 (en) 2008-10-30

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