WO2008134832A1

WO2008134832A1 - Advertising and twenty four hours shopping system

Info

Publication number: WO2008134832A1
Application number: PCT/BR2007/000366
Authority: WO
Inventors: Leandro Prade Nadaleletti
Original assignee: Leandro Prade Nadaleletti
Priority date: 2007-05-07
Filing date: 2007-12-28
Publication date: 2008-11-13
Also published as: BRPI0704156A2

Abstract

Advertising and twenty-four hour shopping system having keyboards (5, 5B) attached to a shop's window (2), communicating using wireless technology with components (9, 9A, 22) inside the shop to display advertisements on display screens (3, 4) in the window. The system also allows a customer to register to a shopping system, to obtain further information on products and services, to purchase products and services using one of several payment methods, and to trigger shipping of products, all by means of the keyboards on the window.

Description

Title: "ADVERTISING AND TWENTY FOUR HOURS SHOPPING SYSTEM". DISCLOSURE OF THE PATENT The present object is destined to allow clients to buy products or services, twenty four hours a day, in street shops, malls or stands, through a system's device made for promoting the interaction with computer programs or any other systems that uses conjunct control of audio and video, attached to a surface, for example, a shop's window. The interaction is made from a entry device, for sending the information of positioning and selection (pointer) and/or key pressing, through a wireless technology, which can be through optic means or, for example, infrared, attached to surfaces like: a shop's window and fed through batteries which may, or may not, be rechargeable, or even directly fed through solar energy, using a solar cell. Such device would come in two types, depending on the desired level or interaction. The interaction can be one sided, when the exchange of information is characterized by the send of data in a single direction: Customer -> Device -> System This interaction can be enhanced by giving the device the ability to receive data, through one of the wireless technologies previously stated, which would be shown to the customer, for example, through a LCD display directly plugged in the interaction device. Customer <-> Device <-> System Currently the difficulty of promoting interaction between advertising systems and potential customers seems to limit the use of shop's windows and intelligent showcases on stores. What we see is the adoption of a few interaction initiatives in kiosks, limiting itselves to the use of simple devices such as mouses and keyboards. The system is not protected against theft and damage; the input devices depend on physical means, such as cables or wires, and they would be unnatached, with the possibility of being stolen or damaged. The other issue is the access to the monitor, since it can be touched by the used, which could result in damage and even breaking. Such difficulties make these devices to be used only during the active time of these places, under the supervision of a staff member. The proposed interaction device would be arranged by a membrane type keyboard, made by conventional electronic components and a energy source which may be, for example, button type batteries or solar cells, in the rear of the device. The device could be assembled in layers, being the first a membrane type or touchpad keyboard with a selfattaching surface in it's rear. On the second layer would be used for the electronic components, which should be assembled in a thin printed circuit board and the energy source. For the assembling of the electronic device, it can be used the SMD (Surface Mounted Devices) technology or any other that could reduce the dimensions of the components. The electronic circuit feed could be made through the use of a solar cell. It's a thin photovoltaic skin that has ideal characteristics for the development of the device, due to it's width of a little more than 0,2mm, resistance and flexibility. The assembling of this cell on the rear of the device will allow it to receive light from the other side of the surface in which the device was attached to. As an example of a solar cell, not limiting the use of others that possesses the previously stated features, the Powerfilm technology of the Iowa Thin Film Technologies company. The energy generation of this specific cell is enough for a broad range of needs, enough to suffice the expected power need of the circuit, since it will be used only low energy needs components. The power film SP3-37 cell has 3V of voltage with a current of 22mA, 64mm x 37mm size; varying in size and power generation until the MPT6- 150, with 6V of voltage and a current of 100mA, 114mm x 150m size. Another possible feed for the device is the use of button type batteries, high charge. If desired, it may be used rechargeable batteries, being recharged through the use of the solar eel!. The device would be attached to a transparent surface such as a shop's window, using the selfattaching surface. The interaction device could be used as well on stands (fairs, airports, malls, etc.) assembled in a totem type square mobile. Such mobile would have the same purpose as a shop's window, allowing the use of the multimedia system, which would not necessarily need to be protected behind a glass, since it's components would in a higher position, inaccessible to the users. Besides, the products would not be exposed, limiting it's display through the monitor. As for the operation of the system it attends two main purposes: the display and advertising of products and services, as well as the possibility of selling these products and services through the registering of customers. In an example of the system's use, the monitor would display first the keys referring to the numbers of the products, for example: number 1 refers to the glasses. Pressing this key would show a second screen, with the price, pictures and it's full description, with the buy option. Pressing the buy option would make the system switch to the next screen, where the user can choose his payment method (credit card and others), with the required information for the financial processing. The next room shows the success of the purchase and operation, finishing the use of the monitor by the user. After these information are received, the system will send them to their corresponding departments, such as the financial, stock and shipping. Therefore, taking the chosen product, packing and shipping it to the customer. The system will have a movement sensor, for identifying the approach of a customer. After it's perceived, the system would change it's state to the process of interaction with the customer. The pressing of the keys initiate the show of the audio/video material previously programmed. This way, the customer can use the direction keys for selecting an item that is being shown or type the number of a product to obtain more information. The system can also have a TrackBall or any other pointing or without buttons, for replacing the keyboard. The system can be connected to the INTERNET, making it a worldwide communication channel. That would allow the exchange of information between any other systems such as, for example, database searches of the device, with products or the registering of the customers information, who would receive advertising and information through e-mail or SMS. A new solution, one step ahead of the competitor, for allowing the dvertising of products and services, or distributing advertisings and establishing, through the device, an interaction between the system and the customers, which allows any store, or display, twenty four hours coverage. Different from other kiosk systems which has it's size limited, the Advertising and twenty four hours shopping system" can be developed in any size. It's great advantage is the complete protection of this multimedia system, since it can be completely protected, for example, behind a glass. Depending on the software used for the multimedia system, it can be used for searches, advertising products and even the purchase of products and services. A bookstore could make available the search of it's stocks, a real estate office would allow the view of it's properties for rent or purchasing, a movie rental store could show it's latest DVD or even a travel agency could show images and data of their various packages. It's been developed a system that joins practicity and the easy purchase of products and services, through a always opened store, that sells 24 hours a day, in any day of the week, including weekends and holidays. BRIEF DESCRIPTION OF THE DRAWINGS For a better preview and understanding of the ADVERTISING AND TWENTY FOUR HOURS SHOPPING SYSTEM", follows a series of illustrative drawings, where: Fig. 1 - shows a schematic view of the present system; Fig. 2 - shows a illustrative drawing of a shop's window of the present system; Fig. 3 - shows a schematic view of the screens of the present system; Fig. 4 - shows the rear view of a shop's window of the present system; Fig. 5 - shows a illustrative drawing of the shop's window with the present object, with a membrane type keyboard; Fig. 6 - shows an exploded view of the membrane type keyboard; Fig. 7 - shows the transparent rear view of the keyboarded fed by a battery; Fig. 8 - shows a illustrative drawing of a stand with the present object. DETAILED DESCRIPTION OF THE PATENT According to the illustration and it's details, the ADVERTISING AND 03 TWENTY FOUR HOURS SHOPPING SYSTEM" is composed by an advertising 04 and twenty four hours shopping system (1), that uses the wireless technology (1A), for exposition in a shop's window (2), having a big screen (3) and a small screen (4), with interaction devices (5 - 5B); a sequence (12 to 16); the big monitor (3) has the purpose of presenting advertising of the products/services (10). For it's advantages and innovative features, the "ADVERTISING AND TWENTY FOUR HOURS SHOPPING SYSTEM" gather ail the necessary conditions for receiving the Invention Patent.

Claims

CLAIMS 1 st) "ADVERTISING AND TWENTY FOUR HOURS SHOPPING SYSTEM" is composed by an advertising and twenty four hours shopping system (1), that uses the wireless technology (1A), for exposition in a shop's window (2), having a big screen (3) and a small screen (4), with interaction devices (5 - 5B); a specific software (9), with the data processing system (9A) and cable connection (9C) with the monitors (3-4), which allows the choosing of products/services (10) for characteristics' display and price (11 ), offering the payment methods (12), for the customer to purchase (13), offering acquisition data (14) and registering of the customer (14A), having all these information processed (15) and sent for shipping (16). 2nd) "ADVERTISING AND TWENTY FOUR HOURS SHOPPING SYSTEM", according to the 1st claim, is composed by the interaction device has a membrane type keyboard (5 - 5B) with a selfattaching surface (5A), with electronic components (6) assembled in a printed circuit board (7) on glass (2A), fed by batteries (8) or solar cell, (8A), attached to the rear of the eyboard (5C), with the feed of solar energy from the light source of a spotlight (17). 3rd) "ADVERTISING AND TWENTY FOUR HOURS SHOPPING SYSTEM", according to the 1st claim, is composed by a squared totem (18), with a sustentation base (19), with a movement sensor (20), which is also present at the shop's window (2), and, membrane type keyboard (5), sending the requests through wireless technology (1A), through infrared or other system (21), for the data processing system (9A), that transmits the images related to the products/services selected in the monitor (3). 4th) "ADVERTISING AND TWENTY FOUR HOURS SHOPPING SYSTEM", according to the 1st claim, is composed by a wireless technology (1A), allows the keyboard (5) to send RF, infrared or other (21 ), for the receiver (22), attached to the data processing system (9A)₁ that retransmits the signal for the monitors (3-4) through cable (9C). 5th) "ADVERTISING AND TWENTY FOUR HOURS SHOPPING SYSTEM", according to the 1st claim, is composed by a small monitor (4) has the objective of protecting the confidential information in the acquisition of products/services (10), in which it will show the whole registering and purchasing sequence (12 to 16); the big monitor (3) has the purpose of presenting advertising of the products/services (10).