WO2008137590A3 - Keyword and user association - Google Patents

Keyword and user association Download PDF

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Publication number
WO2008137590A3
WO2008137590A3 PCT/US2008/062285 US2008062285W WO2008137590A3 WO 2008137590 A3 WO2008137590 A3 WO 2008137590A3 US 2008062285 W US2008062285 W US 2008062285W WO 2008137590 A3 WO2008137590 A3 WO 2008137590A3
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WO
WIPO (PCT)
Prior art keywords
labels
keywords
content
keyword
nodes
Prior art date
Application number
PCT/US2008/062285
Other languages
French (fr)
Other versions
WO2008137590A2 (en
Inventor
Shumeet Baluja
Yushi Jing
Dandapani Sivakumar
Jay Yagnik
Original Assignee
Google Inc
Shumeet Baluja
Yushi Jing
Dandapani Sivakumar
Jay Yagnik
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=39940329&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=WO2008137590(A3) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Google Inc, Shumeet Baluja, Yushi Jing, Dandapani Sivakumar, Jay Yagnik filed Critical Google Inc
Priority to BRPI0811477-3A2A priority Critical patent/BRPI0811477A2/en
Priority to KR1020097025088A priority patent/KR101441099B1/en
Publication of WO2008137590A2 publication Critical patent/WO2008137590A2/en
Publication of WO2008137590A3 publication Critical patent/WO2008137590A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0274—Split fees
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The subject matter of this specification can be embodied in, among other things, a method that includes generating content-based keywords based on content generated by users of a social network. The method includes labeling nodes comprising user nodes, which are representations of the users, with labels comprising content-based keywords that coincide with third-party selected keywords that are based on one or more terms specified by a third-party. The method also includes outputting, for each node, weights for the labels based on weights of labels associated with neighboring nodes, which are related to the node by a relationship.
PCT/US2008/062285 2007-05-01 2008-05-01 Keyword and user association WO2008137590A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
BRPI0811477-3A2A BRPI0811477A2 (en) 2007-05-01 2008-05-01 KEYWORD AND USER ASSOCIATION
KR1020097025088A KR101441099B1 (en) 2007-05-01 2008-05-01 Advertiser and user association

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/743,006 2007-05-01
US11/743,006 US7904461B2 (en) 2007-05-01 2007-05-01 Advertiser and user association

Publications (2)

Publication Number Publication Date
WO2008137590A2 WO2008137590A2 (en) 2008-11-13
WO2008137590A3 true WO2008137590A3 (en) 2009-03-05

Family

ID=39940329

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/062285 WO2008137590A2 (en) 2007-05-01 2008-05-01 Keyword and user association

Country Status (4)

Country Link
US (2) US7904461B2 (en)
KR (1) KR101441099B1 (en)
BR (1) BRPI0811477A2 (en)
WO (1) WO2008137590A2 (en)

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