WO2008140137A1

WO2008140137A1 - System for intermediation transaction of goods on electronic commerce of digital books and method thereof

Info

Publication number: WO2008140137A1
Application number: PCT/KR2007/002351
Authority: WO
Inventors: Beom-Seong Han
Original assignee: B & G Media Inc.
Priority date: 2007-05-11
Filing date: 2007-05-11
Publication date: 2008-11-20

Abstract

The present invention includes a consigner terminal registering an advertisement of the individual goods for a direct transaction or the auction goods on an advertisement intermediation server, the consigner terminal registering various general goods and auction goods to be sold through a shopping mall intermediation server, inserting an advertisement for public relation of the goods on the digital books in response with a consigner request through an advertisement direct transaction contract, when a log-in of a bidder registered as a member is detected and a digital books view is selected, providing the digital books view having the goods advertisement and when a shopping mall direct usage is selected, providing an intermediation transaction page, running a general selling process when a general sold goods is selected on the goods information which being inserted on the digital books and loading and providing the intermediation page when an auction goods is selected, running an auction management process when a bidding of the selected goods is detected or an auction bidding management is detected, informing a successful bid result when the successful bid is performed and determining whether a normal settlement is completed by the bidder, and transferring the corresponding auction goods to a next-order bidder when the normal settlement is not completed by the bidder or a settlement release request is detected and delivering the successful bid goods to the bidder when the normal settlement is completed by the bidder.

Description

[Invention Title]

SYSTEM FOR INTERMEDIATION TRANSACTION OF GOODS ON ELECTRONIC COMMERCE OF DIGITAL BOOKS AND METHOD THEREOF

[Technical Field] The present invention relates to a system for intermediation transaction of goods on electronic commerce of digital books. More particularly, the present invention relates to a system for intermediation transaction of goods on electronic commerce of digital books for providing a intermediation transaction of general goods and auction goods though a shopping mall intermediation server on electronic commerce of digital books, providing an after intermediation transaction of the sailed goods, providing a publicity of the goods by inserting the advertisement of the committed goods on the digital books, the advertisement being trusted by a direct transaction.

[Background Art] Combining internet with an information communication network and a PC popularization, various information services and commercial transactions performed in off-line have been performed in on-line, which can be performed regardless of time and location.

Various multimedia technologies along with Internet environment allows paper-published books and printed matter to be made or circulated with a CD-ROM or e-book which image and voice may be inserted on the text.

The electronic book is what published various contents such as knowledge and information in digital without using a paper medium, which may i be viewed by a PC loading an exclusive program or exclusive terminal.

The electronic book provides a picture and interface as the same as the real thing by digitalizing all the published/printed matters which dealt in off-line.

The electronic book may be applied for all publications such as a general book, a magazine, a journal, a textbook, a schoolbook, a specification, a special book, a technology book, a pamphlet, a paper, a brochure, a booklet, catalogue or the like.

The producer of the electronic book may be a publishing company, an enterprise, an organization, a society, a school, an institute, an academy, a seminary, a person, a shopping mall, an advertiser or the like, which is not limited thereto.

So as to provide a reality to look like a book as a paper medium, the electronic book may have variously applied functions such as page-off function, a quest function per page, a skip function, an interest page reiteration function or the like.

Such an electronic book is generally circulated by Internet bookstore.

Internet bookstore considers a selling of the literary work itself as important, and thus, a simple return structure and a low earning may be provided due to a connection insufficiency of among a shopping mall runner, a producer of the electronic book, and a seller thereof.

In addition, the shopping mall has sold various goods. They sell each registered goods using a unique public relation strategy, a selling technique, and brochure or an electronic catalogue. However, such a public relation strategy or a selling technique may not transmit a suitable value of the goods other than the publicity of the shopping mall and the publicity of the goods using a brochure or an electronic catalogue may not stimulate a consumer. Accordingly, an individual public relation is to be provided so as to stimulate the purchase desire and the cost of the public relation is added to the selling cost of the goods of a customer. Thus, the cost of the goods may be determined to be relatively high.

In addition, when the cost of the public relation is not added to the customer, the cost may be charged to the marketer so that the marketer may not perform a positive public relation

The public relation provided by the shopping mall provides a standardized goods information and accordingly it is insufficient to stimulate the purchase desire and it may reduce proceeds. The shopping mall consider the public relation itself or the event as important, and accordingly the individual goods may not be sufficiently exposed to increase the public relation effect and the advertisement may be performed according to the purchase amount to reduce a purchase of the not-preferred goods.

That is, it is insufficient for the traditional shopping to provide an advantage of providing sufficient information to the individual goods and accordingly, the selling amount of the concerning goods may be reduced and the proceeds may be deteriorated. [DETAILED DESCRIPTION] [Technical Problem]

The present invention has been made in an effort to provide a system for intermediation transaction of goods on electronic commerce of digital books having advantages of providing an effective public relation of the registered individual goods information by connecting an agency intermediation server, a publication intermediation server, and a shopping mall intermediation server.

In addition, the present invention has been made in an effort to provide a system for intermediation transaction of goods on electronic commerce of digital books having advantages of providing various selling methods for the registered goods by integrating a general transaction and an auction transaction into a single connecting means and a continuity of a goods transaction though a connection of with digital books.

In addition, the present invention has been made in an effort to provide a system for intermediation transaction of goods on electronic commerce of digital books having advantages of guaranteeing various selling paths by registering goods information as a direct transaction advertisement, inserting the same into the digital books, or registering it on a shopping mall intermediation server according to the intent of the seller.

In addition, the present invention has been made in an effort to provide a system for intermediation transaction of goods on electronic commerce of digital books having advantages of improving a value of goods by managing a history of which a registered member sells though shopping mall server and handling rare goods as an after-auction goods deal. In addition, the present invention has been made in an effort to provide a system for intermediation transaction of goods on electronic commerce of digital books having advantages of providing an effective individual advertisement and reselling by providing a consignment of the bought goods and an advertisement direct transaction according to a selection when a registered member buys a goods.

In addition, the present invention has been made in an effort to provide a system for intermediation transaction of goods on electronic commerce of digital books having advantages of having goods transaction activation by providing detail goods information as a digital book though advertisements direct transaction. [Technical Solution]

An exemplary embodiment of the present invention provides a system for intermediation transaction of goods on electronic commerce of digital books includes, a publisher terminal for performing a upload on a digital goods intermediation server so as to make a publication as a digital books, insert an advertisement on the digital books, sell, lent, and distribute the digital books having the inserted advertisement on no compensation; a consigner terminal for registering information of goods to be sold or auctioned on a shopping mall intermediation server and requesting and registering a goods advertisement on an advertisement intermediation server for the purpose of an individual goods advertisement; a sponsor terminal for registering a general advertisement on the advertisement intermediation server; a bidder terminal having the various goods information by directly connecting the shopping mall intermediation server through online or though the digital books and buying a desired goods though a general buy or auction; a digital books intermediation server for intermediating a transaction of the digital books uploaded by the publisher terminal to the bidder terminal, storing and managing a publisher information, a bidder(who buys and lends a digital books) information, and digital books(for auction and general selling goods) information, a selling and lending history of the digital books, and a history of a bidder or a buyer on DB; an advertisement intermediation server for storing an individual goods (which registered by the consigner terminal) advertisement and auction public relation advertisement on the DB, intermediating an advertisement direct transaction between the publisher and the consigner according to a goods advertisement request of the consigner terminal, an advertising goods by inserting direct transaction goods advertisement contents on the digital books according to a contract item; and a shopping mall intermediation server being linked the advertisement by the advertisement intermediation server and intermediating a various goods transaction to the bidder, the goods being registered by the consigner terminal. At this time, the consigner (E) includes a sponsor, a general consigner, a buyer using the shopping mall intermediation server, and publisher or the like. The bidder (D) includes a digital books user and a shopping mall intermediation server user. In addition, an exemplary embodiment of the present invention provides a method for intermediation transaction of goods on electronic commerce of digital books includes, a consigner terminal registering an advertisement of the individual goods for a direct transaction or the auction goods on an advertisement intermediation server; the consigner terminal registering various general goods and auction goods to be sold through a shopping mall intermediation server; inserting an advertisement for public relation of the goods on the digital books in response with a consigner request through an advertisement direct transaction contract; when a log-in of a bidder registered as a member is detected and a digital books view is selected, providing the digital books view having the goods advertisement and when a shopping mall direct usage is selected, providing an intermediation transaction page; running a general selling process when a general sold goods is selected on the goods information which being inserted on the digital books and loading and providing the intermediation page when an auction goods is selected; running an auction management process when a bidding of the selected goods is detected or an auction bidding management is detected; informing a successful bid result when the successful bid is performed and determining whether a normal settlement is completed by the bidder; transferring the corresponding auction goods to a next-order bidder when the normal settlement is not completed by the bidder or a settlement release request is detected and delivering the successful bid goods to the bidder when the normal settlement is completed by the bidder. In the following detailed description, only certain exemplary embodiments of the present invention have been shown and described, simply by way of illustration.

As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention.

Accordingly, the drawings and description are to be regarded as illustrative in nature and not restrictive. Like reference numerals designate like elements throughout the specification.

In addition, when any part includes any constituent elements, it is means that it may further other constituent elements rather than excepting other constituent elements. BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic diagram of a system for transaction of goods on electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 2 is a flowchart for showing a transaction process of goods on electronic commerce of digital books according to an exemplary embodiment of the present invention. FIG. 3 is a schematic flowchart for showing a registration process of goods on electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 4 is a schematic flowchart for showing a registration process of goods for an intermediation transaction, the goods being purchased by a member on electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 5 is a schematic flowchart for showing a registration process of goods for a general transaction on electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 6 is a schematic flowchart for showing a transaction process of registered goods on electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 7 is a flowchart for showing a next-order transaction process of auction goods on electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 8 is a flowchart for showing an auction management process on electronic commerce of digital books according to an exemplary embodiment of the present invention. FIG. 9 is a flowchart for showing a general transaction process on electronic commerce of digital books according to an exemplary embodiment of the present invention.

FIG. 10 is a flowchart for showing a successful bidder-management process on electronic commerce of digital books according to an exemplary embodiment of the present invention. [Best Mode]

A system and method for transaction of goods on electronic commerce of digital books according to an exemplary embodiment of the present invention is described with reference with drawings.

FIG. 1 is a schematic diagram of a system for transaction of goods on electronic commerce of digital books according to an exemplary embodiment of the present invention. As shown in FIG.1 , a digital books intermediation server 110, an advertisement intermediation server 120, shopping mall intermediation server 130, and an individual server are included.

The digital books intermediation server 110 intermediates a transaction such as a selling/lending/distributing a digital books on compensation to an bidder D, the digital books is made and uploaded by a publisher B. The digital books intermediation server 110 further includes a publication DB 111 , stores and manages a publisher information, a bidder(who buys and lends a digital books) information, and digital books(for auction and general selling goods) information, a selling and lending history of the digital books, and a history of a bidder or a buyer on the DB 111.

The advertisement intermediation server 120 stores an individual goods advertisement, which directly or trustily registered by the consigner E as well as a general advertisement which a sponsor C directly registers and an auction public relation advertisement or the like on the DB, intermediates an advertisement direct transaction between the publisher B and the consigner E according to a goods advertisement request of the consigner, an advertising goods by inserting direct transaction goods advertisement contents on the digital books according to a contract item.

The advertisement intermediation server 120 includes a sponsor condition DB 121 , an advertisement DB 122, and a contractor DB 123, further includes a goods DB 132 which uses along with the shopping mall intermediation server 130, and it provides an advertisement direct transaction only when an advertisement insertion condition stored by the sponsor condition DB 121 is coincided.

The sponsor condition DB 121 includes information of an advertisement code, a contractor code, the minimum age of the publication subscription, the maximum age of the publication subscription, a limited category of business (1-n), a limited enterprise(i-n), the minimum number of copies, the maximum number of copies, an allowable range of an advertisement cost, a possibility of additional payment, a being of a statement of accounts, an additional condition, remarks, and an advertisement description subtract.

Condition on the minimum age and maximum age of the publication subscription is defined so as to protect a young people by classifying an subscription age between the advertisement and the publication and minimizing an bad effect by means of an advertisement per a subscriber's age.

Condition on the limited category of business and enterprise is defined so as to protect the sponsor C and the consigner E by preventing a image damage due to a ill-considered selection of the publisher B and the digital books.

The advertisement DB 122 includes information of an advertisement size, an advertisement code, a contractor code, an order code, an event type for classifying an action type on the click of the advertisement, an event value including instructions performed on the click of the advertisement, interposition condition including an advertisement classification, an advertisement type, and application level, allocation advertisement cost, a cost per an advertisement cost, an effective term including a date for starting an advertisement and a date for finishing the same, a settlement of an advertisement cost, an advertisement preparing state, not-settled valance , deliberation, data classification code, and data file code.

The application level included in the insertion condition is displayed as a limit class of the publisher B, which is defined by the sponsor and the consigner according to a intermediation enterprise classification standard.

The contractor DB 123 includes information of an advertisement code, a contractor code, a contract customer transaction, an impression, a last cost, whether an advertising expenses is pay off, whether an goods is sold, selling amount, a percentage of commission, intermediation cost, and commission payoff information.

The goods DB 132 used along with the shopping mall intermediation server 130 is provided in plurals and includes information of an advertising code, a contractor code, goods code, seller code, goods title, color, a normal value, a discount value on buy it now, and an additional discount value, whether card is used, whether a delivery cost is pay off, whether a bill is issued, whether auction is performed, special items, and goods description.

The shopping mall intermediation server 130 intermediates a transaction of the various goods registered by the consigner E and the various goods connected by advertisement intermediation server 120, a pay-off and a delivery in response therewith.

The shopping mall intermediation server 130 may include a function of an auction intermediation server or may be linked with an additional auction intermediation server. In addition, the shopping mall intermediation server 130 provides a sale of the general goods related to the advertisement registered by the consigner and the auction of the specified goods, is linked with the publisher

B, the sponsor C, the consigner server 140 to provide an enterprise homepage information, various contents, shopping mall information or the like, and provides an intermediation transaction of the registered goods.

The shopping mall intermediation server 130 includes a member DB 131 , goods DB 132, a transaction details DB 133, and a payment DB 134.

The member DB 131 stores and manages member information of who agrees a user agreement and register log-in information. The goods DB 132 is used with the advertisement intermediation server

120 as described above is registered with various selling goods and auction goods.

The goods DB 132 may be separately built for general goods and auction goods. The transaction details DB 133 stores a buying list of a buyer and delivery information. For the purpose of increasing a value of rare goods, the re-sale thereof may be provided though the auction.

The transaction details DB 133 may be separately built with one DB for storing a buying list per buyer and the other DB for an additional auction request list of the purchased goods.

The payment DB 134 stores a payment information for paying off the bought goods. The digital book intermediation server 110, the advertisement intermediation server 120 and the shopping mall intermediation server 130 are managed by an agency A, has a commission generated by inserting a goods advertisement on the digital book, selling goods, and leasing and selling the digital book as a return model. That is, the digital book intermediation server 110, the advertisement intermediation server 120 and the shopping mall intermediation server 130 are installed in the agency A. In addition, the digital book intermediation server 110, the advertisement intermediation server 120, and the shopping mall intermediation server 130 runs by an administrative agency which provides an run service 30 though a contract with the agency A and receives a payment of a run cost from the agency. The publisher B includes a publishing enterprise and a personal publisher, makes a print/publication as a digital book by a self-system configured using an additional buying or download solution, inserts or imposes a goods advertisement and an article information directly transacted though the advertisement intermediation server 120 to upload and register the same on the digital book intermediation server 110 and the shopping mall intermediation server 130.

In addition, the publisher B performs a direct advertisement transaction of the advertisement intermediation server 120 through the self system, imposes an advertisement of the contracted third publication on the published digital book to upload and register the same on the digital book intermediation server 110 and the shopping mall intermediation server 130.

The publisher B charges a predetermined commission for a agency for making the digital book to request a making of the digital book and may upload the made digital book on the digital book intermediation server 110 and the shopping mall intermediation server 130.

The consigner E registers an advertisement for an general sale of the individual goods, an goods advertisement for an auction public relation, an advertisement for an public relation of the entire goods on the advertisement intermediation server 120 though the system, and stores and registers a imposition condition for an each advertisement on the sponsor condition DB 121 through the advertisement intermediation server 120 so as to limit a thoughtless usage of the advertisement. The consigner E includes a sponsor, a general consignor, a buyer utilizing the shopping mall intermediation server, and publisher, registers directly or trustily goods information to be marketed using the self system, provides possession information of the registered goods, performs an auction registration of the specified goods, and is offered with an intermediation transaction of the goods registered though the shopping mall intermediation server 130.

The bidder D is who buys a digital book or goods and bids an auction, connects a digital book intermediation server 110 though a self terminal and discovers various types of the digital books registered on the publication DB 111 , selects a buying or lease of a desired digital book, and charges a fee according to the selected item to accept a buying, lease or free distribution service.

The bidder D connects a shopping mall intermediation server 130 though a self terminal and then discovers various goods registered on the goods DB 132, and buys desired goods and bids a desired auction.

In addition, the bidder D re-consigns the goods bought at the shopping mall intermediation server 130 as an auction to offer the same for another buyer and to estimate an value thereof and connects an individual server 140 which is run by the consignor E to buy the corresponding goods. The bidder D accepts information for buying or auctioning the goods, buying or successful bidding result information, delivery-related information including a delivery enterprise and a tracking path of delivered goods from the shopping mall intermediation server 130.

FIG. 2 is a flowchart for showing a transaction process of goods on electronic commerce of digital books according to an exemplary embodiment of the present invention.

The consigner E provides possessed information of the goods to be sold to the goods DB 132 connected to the shipping mall intermediation server 130 though the self system and orders a general sale or an auction to the shipping mall intermediation server 130.

When the bidder D connects the shipping mall intermediation server 130 though a self terminal and discovers the goods to be bought or be bid, the shipping mall intermediation server 130 accepts the registered goods information to the bidder D from the goods DB 132.

Accordingly, when the bidder D is participated in the bid of the auction or performs an buying or a bid of the desired goods and charges a fee in response to the successful bid, the shipping mall intermediation server 130 provides an goods delivery information to the bidder D and sends a goods transaction result to the consignor E.

The prevent invention includes what the bidder D selects an desired goods on the advertisement of the digital book, connects the shopping mall intermediation server 130, and performs a buying or discharging process of the corresponding goods.

In addition, the transaction list of the bidder D and the buying list of the goods are stored and managed on the transaction details DB.

The bidder D may re-consign the goods bought at the shopping mall intermediation server 130 to again sell the same though the general sale or the auction.

In addition, the shopping mall intermediation server 130 discovers the transaction history of the rare goods from information registered on the transaction details DB 133 when the buying of the rare goods is requested and conforms a re-sale purpose to the bidder D so that the rare goods may be circulated and smoothly transacted.

FIG. 3 is a schematic flowchart for showing a registration process of goods on electronic commerce of digital books according to an exemplary embodiment of the present invention.

The advertisement intermediation server 120 determines whether the consignor E requests an advertisement registration for a direct transaction (A100).

When the advertisement registration request is detected, the advertisement provided by the consigner E is registered on the advertisement DB 122 and the advertisement interposition condition requested by the consigner E is registered on the sponsor condition DB 121(A200).

When the direct transaction advertisement registered, the shopping mall intermediation server 130 registers goods information provided by the consigner E on the goods DB 132 (A300).

In addition, when the advertisement registration request is not detected at the step (A100), it is determined whether the goods registration is detected.

When the goods registration is detected, the shopping mall intermediation server

130 performs goods information registration processes, which are registered by the consignor E on the goods DB 132 (A500).

The registration process of the direct transaction advertisement performed and the goods registration process are repeated.

The registration process of the direct transaction advertisement performed by the consignor E and the goods registration process for the intermediation transaction performed by the shopping mall intermediation server 130 are disclosed in details on the patent application number 10-2007-0036427 which the applicant is filed, and thus the detailed description is omitted. F¹IG. 4 is a schematic flowchart for showing a registration process of goods for an intermediation transaction, the goods being purchased by a member on electronic commerce of digital books according to an exemplary embodiment of the present invention.

When the goods consignment sale registration is requested, the shopping mall intermediation server 130 performs a member authentication process for analyzing the information of the corresponding consigner E using the registered information of the member DB 131 and the information of the transaction details DB 133 (B101 ).

The member authentication process is performed by confirming whether the consigner E for requesting a goods sale registration is registered as a regular member on the shopping mall intermediation server 130 and whether the goods buying history is in the transaction details DB 133.

As a result of the step (B101 ), when it is determined that the given buyer, that is, is a regular member and has a goods transaction history, the shopping mall intermediation server 130 provides a consignment agreement letter on a screen of a consigner E terminal and determines whether the consigner E inputs an agreement of the consignment agreement (B103).

At the step (B103), when the consignment is not agreed, the goods registration of the consigner E is not processed and finished ended.

Af the step (B103), when the consignment is not agreed, the consignment agreement letter is provided on the screen of a consigner E terminal and the filling of the consignment agreement is induced (B104). When the filling of the consignment agreement is completed, the shopping mall server 130 discovers the transaction details DB 133 (B105), extracts a goods buying history which the consigner E has bought now and then provides the same on the screen of the corresponding consigner E terminal (B106). Thereafter, the shopping mall server 130 determines whether the goods selection for the consignment among the sold goods is detected from the consigner E terminal (B107), whether the input of the consignment condition is detected (B108), and whether the registration installation is detected (B109).

When the registration installation is not detected during a predetermined time at the step (B109) or a cancel input is detected, the consignment information of the specified consigner E, which has processed, is deleted and finished (B110).

However, when the registration installation is detected within a predetermined time at the step (B111 ), the shopping mall intermediation server 130 stores the consignment information including the selected goods and transaction condition at the goods DB 132 (B112).

In addition, when the consignment sale of the goods bought as described above is registered, it is determined whether the public relation of the registered goods is requested (B113).

When the public relation of the registered goods is not requested at the step (B113), the advertisement registration process is finished.

When the public relation of the registered goods is requested, the advertisement intermediation server 120 provides an advertisement type, classification and interposition condition on the screen of the consigner E terminal.

Thereafter, when the type, the classification, and the interposition condition of the advertisement to be registered are selected in the consigner E terminal (B114), the advertisement cost is appropriated to be provided through the screen of the consigner E terminal and the advertisement intermediation server 120 and the consigner E conclude advertisement direct transaction contract on line in the case of having the consigner's agreement (B116). According to the concluded contract, the advertisement intermediation server 120 uploads an tentative advertisement plan for the public relation of the consigned goods to interpose the same in the digital book (B117) and determines whether the advertisement cost, which concluded by the consigner E, is paid off (B118).

When the advertisement cost is not paid off on the appointed data or time or within a time, the advertisement interposition request information is deleted

(B121 ). However, when the advertisement cost is paid off on the appointed data or within a time or free, the advertisement contract is fixed (B119) and then the fixed advertisement contract is registered and stored at the advertisement DB 122 and the contractor DB (B 120).

Thereafter, it is determined whether the consignment registration and advertisement registration request of the bought goods are continued so that the above processes are repeated when the request is continued unless it are ended (B122).

As a result of the member authentication step (B101 ), when the given member is not regular member, a consignment process according to a request of a general consigner E is performed (B 130).

The consignment process according to a request of a general consigner E is described in detail with reference to FIG. 5.

F¹IG. 5 is a schematic flowchart for showing a registration process of goods for a general transaction on electronic commerce of digital books according to an exemplary embodiment of the present invention.

As described in FIG. 4, when the given member is determined as a general member as a result of the consigned member authentication (C101 ), it is determined whether the goods sale registration is requested from the general register (C102).

When the goods sale registration is detected at the step C102, the shopping mall intermediation server 130 provides the consignment agreement letter on the screen of a consigner E terminal to induce the filling of the consignment agreement (C103).

When the filling of the consignment agreement is completed, the shopping mall server 130 provides a screen for registering the goods to be sold discovers for the consigner E terminal (C104) and accepts goods information and goods transaction condition input though the goods sale registration screen from the consigner E (C105 and C106).

It is determined whether the registration installation is detected during a predetermined time from the consigner E terminal (C107).

When the registration installation is not detected during a predetermined time or a cancel input is detected, the goods information, which input from the consigner E terminal and temporally stored, is deleted and then the goods registration process is finished (C108). However, the registration installation is detected during a predetermined time from the consigner E terminal at the step C107, the shopping mall intermediation server 130 stores the registered goods information, transaction condition or the like on the goods DB 132(C109).

In addition, when the goods registration of the general consigner E is completed, it is determined whether the advertisement registration for the public relation of the registered goods is requested (C110).

As a result of the step C110, when the advertisement registration for the public relation of the registered goods is not requested, the advertisement registration is not performed; the advertisement intermediation server 120 provides an advertisement type, classification and interposition condition on the screen of the consigner E terminal when the advertisement registration is requested.

Thereafter, when the advertisement type, classification and interposition condition to be registered is selected on the screen of the consigner E terminal (C111 ), the advertisement cost is appropriated to be provided through the screen of the consigner E terminal (C112) and the advertisement intermediation server 120 and the consigner E conclude advertisement direct transaction contract on line in the case of having the consigner E's agreement (C113).

According to the concluded contract, the advertisement intermediation server 120 uploads an tentative advertisement plan for the public relation of the consigned goods to interpose the same in the digital book (C114) and determine whether the advertisement cost, which concluded by the consigner E, is paid off (C115).

When the advertisement cost is not paid off on the appointed data or time or within a time, the advertisement interposition request information is deleted (C116).

However, when the advertisement cost is paid off on the appointed data or within a time or free, the advertisement contract is fixed (C117) and then the fixed advertisement contract is registered and stored at the advertisement DB 122 and the contractor DB (C118).

Thereafter, it is determined whether the consignment registration and advertisement registration request of the bought goods are continued so that the above processes are repeated when the request is continued unless it are ended (C119).

The shopping mall intermediation server 130 determines whether to be a registered member by conforming information of the bidder D connected though Internet (D101 ), when the registered member is not given, the filing of the application form for membership is induced and the member registration is induced (D103 and D104).

When the registered member is given as a result of the step D101 , the log-in is provided in response to the ID and password input from the bidder D terminal (D102). After the log-in process, it is determined whether a view of the digital book having the interposed goods advertisement is selected by the bidder D terminal (D105).

When the view of the digital book is selected at the step D105, the view of the digital book having the interposed goods advertisement is provided in a predetermined manner (D106) and it is determined whether the selection of the specified auction goods inserted as an advertisement is detected(D107).

When the selection of the specified auction goods inserted as an advertisement is detected at the step D107, the shopping mall intermediation server 130 performs loading of a page for intermediating the corresponding goods (DI 08), provides detail information for the selected auction goods, access the page to be bid by the bidder D to provide a screen of a bidder D terminal (D109).

Hereinafter, it is determined whether the bidder D is anticipated in the auction bid or selects an auction bid management (D110), the auction management process is performed when the bidder D is anticipated in the auction bid or selects an auction bid management (D111 ) and then it is determineid whether the selected goods is successfully bid (D112 and D113). The detail operation of the auction management process is described hereinafter with reference to FIG. 8.

When the selected goods is successfully bid, it provides successful bid information to the bidder D127 and then it is determined which payment information selection is processed among cash, online receipts, card, mileage point so as to pay off the successful bidding D128.

When the payment information selection is not processed at the step

D128 and the payment abandonment is detected D129, a next-order transfer process is performed which announces that the corresponding goods is bid to the next-order bidder among the auction bidders such that the next-order bidder buys the goods D130.

The next-order transfer process is described in detail with reference to

FIG. 7. However, when the payment information selection is not processed at the step D128, the desired payment means information is input, the delivery information of the successful bid goods are input and temporally stored (D122 and D123).

Hereinafter, when the payment is normally completed (D124), the shopping mall intermediation server 130 stores a payment processing result information on the payment DB 134 (D125), a transaction history on the transaction details DB 133 and process a delivery of the corresponding goods D126.

In addition, when the selection of the bidder D logged-in at the step D105 is a shopping mall direct usage rather than the view of the digital book, the shopping mall intermediation server 130 performs a loading of an intermediation page for intermediating the goods transaction (D114) and provides the same for the bidder D terminal for the items to be discovered (D115).

Accordingly, the bidder D discovers a desired goods though the intermediation page and it is determined whether the selection of the specified auction goods is detected during the search process (D116).

When the selection of the specified auction goods is detected at the step D116, the step D109 is processed so that the detail information is provided for the selected auction goods and the page to be bid by the bidder D is accessed to provide a screen of a bidder D terminal. However, when the auction goods are not selected and the general goods are selected at the steps D116 and D107, the intermediation transaction process of the general goods is processed and finished (D117, D118, D119, D120).

The intermediation transaction process of the general goods is described with reference to FIG. 9.

In addition, when the bidder D is not anticipated in the auction bid at the step D11C), it is determined whether to select a buy it now as a price proposed for a sale condition by the consigner (D121 ). When the buy it now is selected at the step (D121 ), the desired payment means information are input, and the delivery information of the successful bid goods are input and temporally stored (D122 and D123).

When the normal payment is completed(D124), the shopping mall intermediation server 130 stores a payment processed result information in the payment DB 134 and a transaction history on the transaction details DB 133 (D125) and process a delivery of the corresponding goods (D126).

As described above, the bidder may select auction goods, bid the selected auction goods, charge a fee in response to the bidding result, and accept a delivery of the successful bid goods or may select general goods, buy the desired goods charge a fee, and accept a delivery of the goods.

FIG. 7 is a flowchart for showing a next-order transaction process of auction goods on electronic commerce of digital books according to an exemplar/ embodiment of the present invention. The next-order transaction process of auction goods is processed when the successful bidder gives up a payment of the successful goods at the auction process of FIG. 6 described above, and the shopping mall intermediation server 130 outputs an agreement letter for confirming that the bidder gives up a payment of the successful goods (E101 ) and determines whether it is detected that the contents of the agreement letter is agreed (E102).

When it is detected that the contents of the agreement letter is agreed at the step E102, the shopping mall intermediation server 130 discovers a next-order bidder among the bidders D anticipated in the auction of the corresponding goods (E103) and determines whether to have the next-order bidder (E l 04).

The next-order bidder is detected at the step E104 to be determined as a successful bidder (E105) while when the next-order bidder is not detected and the auction of the corresponding goods is finished (E106).

When the bidder is a single one or the biding fee of the next-order bidder is not got over a given fee, the next-order bidder is not detected.

FIG. 8 is a flowchart for showing an auction management process on electronic commerce of digital books according to an exemplary embodiment of the present invention.

The shopping mall intermediation server 130 determines at a stand-by stage whether the log-in of the registered bidder D is detected though online (F110 and F120).

When the log-in is detected at the step F120, it is determined whether the present time is gone over the bidding time of the goods auction F130. When the present time is gone over the bidding time at the step F130, the notice message of the gone over of the bidding time is output and finished (F140).

When the present time is not gone over the bidding time, that is, the auction bidding of the goods is processed; the auction management process is processed according to the request of the bidder D.

When the auction management process is given as a bidding registration request of the auction goods, the shopping mall intermediation server 130 access auction goods information and bidding condition per each goods from the goods DB 132 and provides the same to the bidder D terminal (F150).

Accordingly, when the goods to be bid and the bidding condition are selected by the bidder D (F151 ) and the bidding registration completion is detected, the bidding detail registration information of the corresponding bidder D is stored at the transaction details DB 133 (F153).

In addition, when the request of the logged-in bidder D is given as a discovery of self-bid details (F160), the shopping mall intermediation server 130 discovers and accesses the auction goods bidding list stored at the transaction details DB 133(F161 ) and outputs the discovered bidding details on the corresponding bidder D terminal(F162).

In addition, when the amendment of the bidding details is requested

(F170), the shopping mall intermediation server 130 discovers and access all the bidding details of the logged-in bidder D stored at the transaction details DB 133

(F171 ) and amends the same and output the amended one on the bidder D terminal F172.

Accordingly, when the one bidding details for one auction goods is selected by the bidder D (F173), the amendment of the corresponding bidding details is performed (F174) and the amendment registration is completed (F175), the shopping mall intermediation server 130 registers the amended bidding details at the transaction details DB 133(F176).

In addition, when the cancel request of the bidding is detected by the logged-in bidder D (F180), the shopping mall intermediation server 130 discovers and access all the bidding details of the logged-in bidder D stored at the transaction details DB 133 (F181 ), outputs the same on the corresponding bidder D terminal so as to cancel the bid details (F182).

Accordingly, when one, at least one, or all of the bidding details is selected by the bidder D(F183), the bidding cancel registration is completed (F184), the shopping mall intermediation server 130 process a registration of a cancel details for deleting the details among all the bidding details (F185).

The auction bidding of the bidder D may be managed though the above processes.

FIG. 9 is a flowchart for showing a general transaction process on electronic commerce of digital books according to an exemplary embodiment of the present invention.

When the request of the logged-in bidder is given as a buying a general goods rather than the bidding of the auction goods, the shopping mall intermediation server 130 loads an intermediation page (G101 ) and provides a screen for selecting a general goods buying process to the logged-in bidder D terminal (G 102).

Accordingly, when the work selection of the bidder D is given as a goods search (G103), the shopping mall intermediation server 130 discovers the general goods registered at the goods DB 132 and displays the same on the bidder D) terminal (G104).

At this time, one or at least one goods selection is detected by the bidder D(G105), it is determined to order in a shopping basket(G106), the selected goods is stored in the shopping basket so as to be included in the purchase list (G107).

When the work selection of the bidder D of at the G102 is given to check the shopping basket having the goods registered as the purchase list(G108), the shopping mall intermediation server 130 outputs details of the shopping basket on the screen of the bidder D terminal to provide goods information of the purchase list(G109).

At this time, it is determined whether a request for canceling one or at least one goods among the purchase list registered in the shopping basket is detected by the bidder D (G110). When the cancel request of from the purchase list is detected at the

(G110), a cancel goods is selected (G111 ), and thus when one or at least one goods is selected and a cancel registration is requested, the list to be canceled among the entire registered lists is deleted and the final list of the shopping basket is registered (G113). When the payment for buying the goods is selected rather than partial cancel of the list of the shopping basket at the G110 (G114), one screen for inputting payment information and the other screen for inputting delivery information are output on the screen of the bidder D terminal (G115 and G116).

When the payment information and the delivery information are input by the bidder D and the payment completion of the purchase cost is selected (G117), the final result of the goods purchase is provided on the bidder D terminal (G118), and the purchased goods is delivered to the delivery address though a postal service or a home-delivery service when the final confirmation of the bidder D is detected (G119).

However, when the payment information is not input within a predetermined time or the shopping cancel selection is detected at the G114 (G120), being empty of the shopping basket is processed to cancel all the list registered in the shopping basket (G121).

Hereinafter, it is determined whether the goods purchase request is continued, when the request is continued, the above processes are repeated, unless the above processes are finished G130.

FIG. 10 is a flowchart for showing a successful bidder-management process on electronic commerce of digital books according to an exemplary embodiment of the present invention.

The successful bidder-management process is what manages who successfully bids auction goods.

At the beginning of the successful bidder-management process, auction DB is searched (H101 ), the finished auction DB information are extracted and analyzed among the auction goods (H102), and it is determined whether there is an unpaid successful bidder (H103).

When there is no unpaid successful bidder at the H103, the successful bidder-management process is finished while when there is an unpaid successful bidder, the unpaid successful bidder DB is searched (H 104) and it is noticed that the registered bidder successfully bids the auction goods (H105). The notice of the goods successful bidding result is performed through e-mail or wire or wireless telephone of the bidder. Hereinafter, it is determined whether the payment time limit for the bid goods is gone over (H106) and the gone over of the payment time limit is noticed though e-mail or wire/wireless telephone of the bidder when the payment time limit for the bid goods is gone over (H107). However, when the payment time limit for the bid goods is not gone over, it is determined whether the payment abandonment request is detected (H108) and when the payment abandonment request is detected, the abandonment agreement letter is outputted on the bidder D terminal (H109) and it is determined whether the abandonment agreement of the successful bidding goods is performed (H110).

When the payment time limit expiration is noticed to the bidder at the H107 or the agreement of the payment abandonment is detected at the H110, the next-order bidder is searched (H111 ) and it is determined whether there is a next-order bidder (H 112). When the next-order bidder is searched at the H112, the next-order bidder is determined as the successful bidder and stored at the completed auction DB and simultaneously the notice of the successful biding is sent though a predetermined methods (H114).

However, when the next-order bidder is not searched at the H112, that is, when the bidder is a single one or the biding fee of the next-order bidder is not got over a given fee, the next-order bidder is not detected; the auction of the corresponding goods is finished (H113).

When the payment abandonment request of the successful bidding goods is not detected at the H108, it is determined whether the payment request is detected (H 115).

When the payment request is not detected at the H115, a stage for maintaining a payment stand-by is return to the step H106 (H116) while when the payment request is detected, the screen for providing the payment information including the payment means and the delivery information is provided on the successful bidder D terminal.

The payment information and the delivery information of the successful bidder are inputted (H117 and H118) and it is determined whether the completion of the information input is detected (H119).

When the completion of the information input and the payment are detected, the process result is provided on the screen of the bidder D terminal (H120) and the goods is packaged and then is delivered though the negotiated delivery enterprise or the portal service (H121 ). The exemplary embodiment of the present invention described above is not realized by only the method and apparatus and may be realized by program or recording medium thereof for realizing a function corresponding to the exemplary embodiment of the present invention.

While this invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. The present invention may provides an effective public relation of the registered individual goods information by connecting an agency intermediation server, a publication intermediation server, and a shopping mall intermediation server. In addition, the present invention provides various selling methods for the registered goods by integrating a general transaction and an auction transaction into a single connecting means and a continuity of a goods transaction though a connection of with digital books.

In addition, the present invention may guarantee various selling paths by registering goods information as a direct transaction advertisement, inserting the same into the digital books, or registering it on a shopping mall intermediation server according to the intent of the seller.

In addition, the present invention may improve a value of goods by managing a history of which a registered member sells though shopping mall server and handling rare goods as an after-auction goods deal.

Claims

[CLAIMS]

1. A system for intermediation transaction of goods on electronic commerce of digital books comprises a publisher terminal for performing a upload on a digital goods intermediation server so as to make a publication as a digital books, insert an advertisement on the digital books, sell, lent, and distribute the digital books having the inserted advertisement on no compensation; a consigner terminal for registering information of goods to be sold or auctioned on a shopping mall intermediation server and requesting and registering a goods advertisement on an advertisement intermediation server for the purpose of an individual goods advertisement; a sponsor terminal for registering a general advertisement on the advertisement intermediation server; a bidder terminal having the various goods information by directly connecting the shopping mall intermediation server through online or though the digital books and buying a desired goods though a general buy or auction; a digital books intermediation server for intermediating a transaction of the digital books uploaded by the publisher terminal to the bidder terminal, storing and managing a publisher information, a bidder(who buys and lends a digital books) information, and digital books(for auction and general selling goods) information, a selling and lending history of the digital books, and a history of a bidder or a buyer on DB; an advertisement intermediation server for storing an individual goods (which registered by the consigner terminal) advertisement and auction public relation advertisement on the DB, intermediating an advertisement direct transaction between the publisher and the consigner according to a goods advertisement request of the consigner terminal, an advertising goods by inserting direct transaction goods advertisement contents on the digital books according to a contract item; and a shopping mall intermediation server being linked the advertisement by the advertisement intermediation server and intermediating a various goods transaction to the bidder, the goods being registered by the consigner terminal.

2. The system for intermediation transaction of goods on electronic commerce of digital books of claim 1 , wherein the advertisement intermediation server and the shopping mall intermediation server registers a sponsor, a general consigner, a buyer using the shopping mall intermediation server, and publisher as a consigner

3. The system for intermediation transaction of goods on electronic commerce of digital books of claim 1 , wherein the digital books intermediation server, the advertisement intermediation server, and the shopping mall intermediation server are run by an agency, the agency being consigned with a run service by a broker or an agency.

4 The system for intermediation transaction of goods on electronic commerce of digital books of claim 1 , wherein the digital books intermediation server, the advertisement intermediation server, and the shopping mall intermediation server commonly stores and manages at least one of goods DB including information of an advertising code, a contractor code, goods code, seller code, goods title, color, a normal value, a discount value on buy it now, and an additional discount value, whether card is used, whether a delivery cost is pay off, whether a bill is issued, whether auction is performed, special items, and goods description.

5 The system for intermediation transaction of goods on electronic commerce of digital books of claim 1 , wherein the shopping mall intermediation server accepts a re-consignment of the bidder-bought goods and provides a general sale or an auction service according to a re-consignment request of the bidder terminal on the goods purchase of the bidder.

6 The system for intermediation transaction of goods on electronic commerce of digital books of claim 1 , wherein the shopping mall intermediation server includes a member DB for storing and managing member information of who agrees a user agreement and register log-in information; a transaction details DB for storing a buying list of a buyer and delivery information; a payment DB for storing a payment information for paying off the bought goods. 7 The system for intermediation transaction of goods on electronic commerce of digital books of claim 1 , wherein the advertisement intermediation server includes a sponsor condition DB for storing an advertisement interposing condition requested by a sponsor and a consigner; an advertisement DB for storing a general information for the advertisement; and a contractor DB for storing a general information for the advertisement contractor.

8 The system for intermediation transaction of goods on electronic commerce of digital books of claim 1 , wherein the advertisement intermediation server provides an advertisement direct transaction only when an advertisement insertion condition stored by the sponsor condition DB is coincided.

9 The system for intermediation transaction of goods on electronic commerce of digital books of claim 1 , wherein the shopping mall intermediation server utilizes the buying list stored at transaction details DB to provides an re-sale through the auction and increase a value of rare goods.

10 A method for intermediation transaction of goods on electronic commerce of digital books comprises a consigner terminal registering an advertisement of the individual goods for a direct transaction or the auction goods on an advertisement intermediation server; the consigner terminal registering various general goods and auction goods to be sold through a shopping mall intermediation server; inserting an advertisement for public relation of the goods on the digital books in response with a consigner request through an advertisement direct transaction contract; when a log-in of a bidder registered as a member is detected and a digital books view is selected, providing the digital books view having the goods advertisement and when a shopping mall direct usage is selected, providing an intermediation transaction page; running a general selling process when a general sold goods is selected on the goods information which being inserted on the digital books and loading and providing the intermediation page when an auction goods is selected; running an auction management process when a bidding of the selected goods is detected or an auction bidding management is detected; informing a successful bid result when the successful bid is performed and determining whether a normal settlement is completed by the bidder; and transferring the corresponding auction goods to a next-order bidder when the normal settlement is not completed by the bidder or a settlement release request is detected and delivering the successful bid goods to the bidder when the normal settlement is completed by the bidder. 11 The method for intermediation transaction of goods on electronic commerce of digital books of claim 10, wherein the sale goods registration includes the shopping mall intermediation server searching the transaction details DB and providing a busying history of the entire goods of the corresponding consigner on the bidder terminal when a re-sale consignment of the goods bought through the given shopping mall intermediation server is requested; determining whether a re-sale consignment registration is requested after selecting the goods to be consigned to be resold by the consigner terminal and inputting a consignment condition; deleting a consigned goods selection information when the re-sale consignment registration is not requested, storing consignment information at the goods DB when the re-sale consignment registration is requested, and determining whether the advertisement registeration for the public relation of the corresponding goods is requested; determining an advertisement classification and condition when the advertisement registration is requested and uploading an advertisement tentative plan when an advertisement contract is agreed with a defined advertisement cost; and, when the advertisement cost is paid off or free, the advertisement contract fixing, inserting and interposing the uploaded advertisement tentiative plan into the digital book. 12 The method for intermediation transaction of goods on electronic commerce of digital books of claim 10, wherein the sale goods registration includes the shopping mall intermediation server providing a screen for registering the goods to be sold and receiving goods information and goods transaction condition input though the goods sale registration screen from the consigner; storing the registered goods information and transaction condition on the goods DB when the goods registration of the general consignor is determined and determining whether the advertisement registration for the public relation of the registered goods is requested; determining an advertisement type, classification and interposition condition and uploading the advertisement tentative plan in response to the advertisement agreement according to the agreed advertisement cost when the advertisement registration is requested; when the advertisement cost is paid off, fixing the advertisement contract and then interposing the uploaded advertisement tentative plan into the digital book to provide the public relation of the resale consigned goods.

13 The method for intermediation transaction of goods on electronic commerce of digital books of claim 10, wherein the next-order transaction process according to a payment abandonment of the successful bidder includes searching a next-order bidder among the bidders anticipated in the auction of the corresponding goods and determining whether there is the next-order bidder for satisfying the auction condition settled by the consignor; when the next-order bidder is not detected, finishing the auction of the corresponding goods and when the next-order bidder is detected, determing the corresponding person as the next-order bidder.

14 The method for intermediation transaction of goods on electronic commerce of digital books of claim 10, comprising determining whether the present time is gone over the bidding time of the goods auction; when the present time is gone over, outputting the notice message of the gone over and when the present time is not gone over the bidding time, performing a bid registration, a searching a bidding details, amending the bidding details, amended bidding details registration, cancel registration of an entire and a partial goods.

15 The method for intermediation transaction of goods on electronic commerce of digital books of claim 10, wherein the successful bidder-management process including searching completed auction DB and determining whether there is an unpaid successful bidder; when there is an unpaid successful bidder, noticing a successfully biding result of the auction goods though e-mail or wire/wireless communication; determining whether the payment time limit of the unpaid successfully bid goods is expired;

Informing an expiration of the payment time limit by a predetermined method; when the payment time limit of the unpaid successfully bid goods is not expired but a payment abandonment is requested, searching a next-order bidder and determining the same as the successful bidder; outputting a payment result when the payment of the successful bidder is completed and delivery information is inputted and delivering the good though a portal service or home-delivery service.