WO2008141031A3 - Embedded video player advertisement display - Google Patents

Embedded video player advertisement display Download PDF

Info

Publication number
WO2008141031A3
WO2008141031A3 PCT/US2008/062872 US2008062872W WO2008141031A3 WO 2008141031 A3 WO2008141031 A3 WO 2008141031A3 US 2008062872 W US2008062872 W US 2008062872W WO 2008141031 A3 WO2008141031 A3 WO 2008141031A3
Authority
WO
WIPO (PCT)
Prior art keywords
media
frame
video player
metadata
playback
Prior art date
Application number
PCT/US2008/062872
Other languages
French (fr)
Other versions
WO2008141031A2 (en
Inventor
Tomi Blinnikka
Steven Horowitz
Lloyd Braun
Original Assignee
Yahoo Inc
Tomi Blinnikka
Steven Horowitz
Lloyd Braun
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc, Tomi Blinnikka, Steven Horowitz, Lloyd Braun filed Critical Yahoo Inc
Publication of WO2008141031A2 publication Critical patent/WO2008141031A2/en
Publication of WO2008141031A3 publication Critical patent/WO2008141031A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The present disclosure describes systems and methods for retrieving and accessing, through a media player rendering a first piece of media, other pieces of media. Metadata may be provided with media content items, such as media files containing media streams. At predefined points in time in the video, the metadata is accessed and any other media associated with that frame of video are determined therefrom. This associated media is then displayed to the user automatically. The associated media may be an advertisement related to what was being shown in that frame, or point in the playback, or additional info about what was being shown in that frame, or point in the playback. The systems and methods can be used for displaying advertisements on web pages or in media players with limited display area.
PCT/US2008/062872 2007-05-09 2008-05-07 Embedded video player advertisement display WO2008141031A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/746,414 2007-05-09
US11/746,414 US20080281689A1 (en) 2007-05-09 2007-05-09 Embedded video player advertisement display

Publications (2)

Publication Number Publication Date
WO2008141031A2 WO2008141031A2 (en) 2008-11-20
WO2008141031A3 true WO2008141031A3 (en) 2008-12-31

Family

ID=39970384

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/062872 WO2008141031A2 (en) 2007-05-09 2008-05-07 Embedded video player advertisement display

Country Status (3)

Country Link
US (1) US20080281689A1 (en)
TW (1) TWI366797B (en)
WO (1) WO2008141031A2 (en)

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Also Published As

Publication number Publication date
TWI366797B (en) 2012-06-21
US20080281689A1 (en) 2008-11-13
TW200921539A (en) 2009-05-16
WO2008141031A2 (en) 2008-11-20

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