WO2009003179A3 - Selection of advertisements for placement with content - Google Patents

Selection of advertisements for placement with content Download PDF

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Publication number
WO2009003179A3
WO2009003179A3 PCT/US2008/068624 US2008068624W WO2009003179A3 WO 2009003179 A3 WO2009003179 A3 WO 2009003179A3 US 2008068624 W US2008068624 W US 2008068624W WO 2009003179 A3 WO2009003179 A3 WO 2009003179A3
Authority
WO
WIPO (PCT)
Prior art keywords
content
document
advertisements
sponsored content
placement
Prior art date
Application number
PCT/US2008/068624
Other languages
French (fr)
Other versions
WO2009003179A2 (en
Inventor
Reuven Lax
Poorva Arankalle
Shamim Samadi
Rajas Moonka
Original Assignee
Google Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc. filed Critical Google Inc.
Priority to EP08781112A priority Critical patent/EP2186047A2/en
Publication of WO2009003179A2 publication Critical patent/WO2009003179A2/en
Publication of WO2009003179A3 publication Critical patent/WO2009003179A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream

Abstract

Methods, systems, and apparatus, including computer program products, for selecting advertisements. A request for sponsored content for presentation with a content item in a document is received. One or more candidate sponsored content items are identified based on one or more criteria. The criteria includes information related to the content item independent of the document, and information related to the document. One or more of the candidate sponsored content items are selected. The selected sponsored content items are transmitted for presentation with the content item.
PCT/US2008/068624 2007-06-27 2008-06-27 Selection of advertisements for placement with content WO2009003179A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP08781112A EP2186047A2 (en) 2007-06-27 2008-06-27 Selection of advertisements for placement with content

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US94670207P 2007-06-27 2007-06-27
US60/946,702 2007-06-27
US11/850,652 2007-09-05
US11/850,652 US8433611B2 (en) 2007-06-27 2007-09-05 Selection of advertisements for placement with content

Publications (2)

Publication Number Publication Date
WO2009003179A2 WO2009003179A2 (en) 2008-12-31
WO2009003179A3 true WO2009003179A3 (en) 2009-09-17

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/068624 WO2009003179A2 (en) 2007-06-27 2008-06-27 Selection of advertisements for placement with content

Country Status (3)

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US (2) US8433611B2 (en)
EP (1) EP2186047A2 (en)
WO (1) WO2009003179A2 (en)

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