WO2009003316A1

WO2009003316A1 - A method for searching additional information of commercial advertisements

Info

Publication number: WO2009003316A1
Application number: PCT/CN2007/002071
Authority: WO
Inventors: Mingkai Wong
Original assignee: Mingkai Wong
Priority date: 2007-07-04
Filing date: 2007-07-04
Publication date: 2009-01-08
Also published as: CN101689266A

Abstract

A method for searching additional information of commercial advertisements, in each of the advertisements contains a checking number, when a user want to search the additional information of the advertisements, he can send a message which contains the checking number to the enquiry center, and this message is sent by mobile phone in a predetermined form and steps. The enquiry center lookup the additional information according to the checking number of the said information, then send the said additional information to user's mobile phone by mobile telecommunication system. The advertisement of this invention contains the checking number, the advertiser can put the most important information in the content of the advertisement, and store much more detail message in the said enquiry center, which makes the advertisement more gorgeous and orderliness. If the customers are interested in the said advertisement, then they can obtain the more detail additional information of the advertisement by mobile phone.

Description

An additional data method for querying advertising information

The invention relates to the field of communication technology and computer technology, and in particular to a method for querying information additional data by using communication technology.

【technical background】

The development of the modern advertising industry is very prosperous. Commodity advertisements can be seen everywhere, including newspapers, magazines, televisions, movies, billboards, web pages and other advertising vehicles. They contain a variety of different advertising information. Many of these advertising information are The design is quite beautiful, and some of the advertisements are quite artistic. These beautifully designed advertisements are particularly easy to attract people's attention. These advertisements play a very significant role in promoting related products. However, due to the limitations of advertising carriers, in many cases, in order to take into account the beauty and image of advertisements, most of the time, only the most important information can be placed on the advertising content. When customers want to inquire about the more detailed related content of the advertisement, the customers must pass each A variety of methods, looking for more detailed relevant content of the ads, different ads have different ways of querying, for example, some advertising content contains a URL, you can query the Internet for more detailed information; some advertising content contains the company's phone number Customers can call for enquiries; some advertisements do not contain a web address or a telephone number. It is very inconvenient for customers to find ways to find relevant information.

[Summary of the Invention]

It is an object of the present invention to provide a method for querying information attachment data using a communication tool to implement multiple applications in advertising and various information queries.

The object of the present invention is to achieve such a method for querying information additional data, characterized in that the method comprises carrying one-to-multiple query numbers in each piece of information (1) content ( 2) When the user wants to query the additional information (3) of the information (1), the information including the inquiry number (2) is sent to the inquiry center (5) through the user's mobile phone (4) in a predetermined format and step. Finding additional information (3) of the information (1) according to the inquiry number (2) of the information content by the query center (5), and then passing the additional data (3) through the mobile phone network (6) Transfer to the user's mobile phone (4). In order to achieve the object of the present invention, an advertisement carrier is used, and the method for querying information additional materials as described above is used, wherein the advertisement content of the advertisement carrier includes one or more inquiry numbers (2) ).

The method for querying information additional information of the present invention is applicable to various advertising carriers, including newspapers, magazines, books, printed leaflets, posters, advertising columns, billboards, commodity labels, broadcasts, televisions, videos, movies, web pages, etc. And other advertising carriers.

This achieves the object of the present invention.

The advertisement using the inquiry information additional data method of the present invention has an inquiry number (2), and the advertiser can put the most important part of the advertisement in the advertisement content, and more detailed information of the advertisement, such as some text materials, etc. Stored in the query center (5), the advertisement can be designed to be more beautiful. If the customer is interested in the advertisement, use the mobile phone (4) to query the advertisement for more detailed additional information (3), which is convenient for customers anytime, anywhere. Find relevant information about this ad.

[Description of the Drawings]

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a pictorial illustration of an example of an advertisement carrier carrying a query number (2) using the query information attachment method of the present invention;

2 is a step-by-step diagram of a method for inquiring information additional data through a mobile phone (4) and a mobile phone network (6); FIG. 3 is a step-by-step illustration of a method for inquiring information additional data through a computer terminal (8) and an internet (7); In the figures, the same numbers represent the same systems, devices, and component devices. The method steps are indicated by the number of the circle and the line with the arrow. The drawings are schematic to illustrate the main features and steps of the method of the invention.

【detailed description】

The method of the present invention will be further described in detail below with reference to the accompanying drawings.

1 and FIG. 2, FIG. 1 is a pictorial illustration of an example of an advertisement carrier carrying a query number (2) using the query information attachment method of the present invention, and FIG. 2 is a mobile phone (4) and The mobile phone network (6) is a step-by-step diagram for querying the information additional data method. The method for querying information additional data shown in FIG. 1 and FIG. 2 includes one or more inquiry numbers in each piece of information (1) content. (2), when the user wants to query the additional information (3) of the information (1), the letter containing the inquiry number (2) will be included in the predetermined format and step by the user's mobile phone (4). The information is sent to the inquiry center (5), and the inquiry center (5) finds the additional information (3) of the information according to the inquiry number (2) of the information content, and then adds the additional information ( 3) The mobile phone (4) transmitted to the user via the mobile phone network (6);

The content of the inquiry number (2) includes "0", "1", "2", "3", "4", "5", "6", "7", "8", "9", "*", "#", etc.

Continuing to refer to FIG. 2, the method shown in FIG. 2 includes the following steps: the step of the user to query the additional information (3) of the information (1) by sending the USSD information, and the specific steps are as follows:

A1. When the user wants to query the additional information (3) of a certain information (1), the inquiry number (2) of the information (1) is in a predetermined format, and the USSD (Unstructured Supplementary) is used for the mobile phone (4). Service Data unstructured supplementary data service) Information is sent to the inquiry center (5) via the mobile phone network (6); for example, the inquiry number (2) is "45678901", and the predetermined format is "*1390888 * inquiry number# " , the USSD message content sent by the user is " * 1390888 *45678901 # " ; A2. The query center (5) after receiving the USSD information sent by the user, find the phone number of the user's mobile phone from the source phone number of the message, Find the inquiry number (2) from the information content, find the additional information corresponding to the inquiry number (2) in the database of the inquiry center (5), and then use the USSD information through the mobile phone network (6). The additional material (3) is transmitted back to the user's mobile phone (4). In addition, the method steps shown in FIG. 2 can also be used to implement the additional information (3) of the inquiry information (1) by dialing the telephone. The method includes the following group B steps, and the user queries the information by dialing the telephone ( 1) Additional data (3) steps, the specific steps are as follows:

B1. When the user wants to query the additional information (3) of a certain information (1), the inquiry number (2) of the information (1) content is used as a part of the telephone number in a predetermined format, and the mobile phone (4) Dial the number and dial the line immediately after dialing; for example, the inquiry number (2) is "45678901", the predetermined format is "500 inquiry number", the telephone number dialed by the user is "50045678901"; or for example, the inquiry number (2) is "45678901", the predetermined format is "inquiry number", that is, the inquiry number (2) is the telephone number, and the telephone number dialed by the user is "45678901";

B2. Query Center (5) After receiving the call from the user, find the phone number of the user's mobile phone (4) from the phone number of the caller, and find the inquiry number (2) from the phone number dialed by the user, in the inquiry center (5) ) In the database, find the additional information corresponding to the inquiry number (2) (3), and then use the mobile phone network (6) to short message (Short Message Service) or MMS (Multimedia Messaging Service) or USSD (Unstructured Supplementary Service) Data unstructured supplementary data service) information, the additional data (3) is transmitted back to the user's mobile phone (4).

釆 Use this method of calling to query the additional information (3) of the information (1). Since the phone is just dialed and the call is not hanged immediately, the user does not have to pay the call fee, and generally receives the text message. For free, the cost of the SMS is paid by the sender, the party being queried, and the user can receive the additional information (3) of the information (1) without using the mobile phone (4).

Continuing to refer to FIG. 2, the steps shown in FIG. 2 may also be implemented by using a short message method to implement additional information (3) of the query information (1), which is a C group step including the following, which is performed by the user by sending a short message. The steps of the additional information (3) of the information (1), the specific steps are as follows:

C1. When the user wants to query the additional information (3) of a certain information (1), the inquiry number (2) of the information (1) content is in a predetermined format, and the short message is used by the mobile phone network (6). The telephone number sent to the inquiry center (5); for example, the inquiry number (2) is 45678901, the telephone number of the inquiry center (5) is 1390888, and the user sends the message with the content 45678901 to the inquiry center (5). Number 1390888;

C2. Query Center (5) After receiving the SMS sent by the user, find the phone number of the user's mobile phone (4) from the source phone number of the SMS, and find the inquiry number (2) from the SMS content, at the inquiry center ( 5) Find the additional data (3) corresponding to the inquiry number (2) in the database, and then send the additional information (3) to the user's mobile phone by SMS via the mobile phone network (6) (4) .

Referring to FIG. 3, FIG. 3 is a step-by-step diagram of a method for querying information additional materials through a computer terminal (8) and an internetwork (7). The method illustrated in FIG. 3 includes the following group D steps, which are users accessing the Internet (7). In the query center (5) to query the additional information (3) of the information (1), the specific steps are as follows:

D1. When the user wants to query the additional information (3) of a certain information (1), the inquiry number (2) of the information (1) content is used as a part of the website in a predetermined format, at the computer terminal (8) Enter the URL mentioned above; for example, the query number (2) is "45678901" and the predetermined format is "http:〃" Www. 1390888.com/inquiry number", the URL entered in the computer terminal (8) is "http:〃丽.1390888.com/45678901";

D2. Query Center (5) After receiving the request from the user's computer terminal (8), the additional data (3) corresponding to the website address is transmitted to the user's computer terminal through the Internet (7). (8) View it to the user.

The method for querying information additional data of the present invention has been described in detail above. The present invention is applicable to various information query purposes, and is particularly suitable for use in advertising information (1), as long as a query is included in the advertisement content of the advertisement carrier. The number (2), and the more detailed information of the advertisement content is stored in the inquiry center (5), and then the invention is well applied to various advertising carriers through the various method steps described above, including Advertising materials for newspapers, magazines, books, printed flyers, posters, advertising banners, billboards, merchandise labels, radio, television, video, movies, web pages, etc. In addition, multiple query numbers (2) can be included in the advertisement content of the advertisement carrier, for example, an inquiry number

(2) For those who understand Chinese, one inquiry number (2) for English-speaking people, one inquiry number (2) for French-speaking people, and additional information for different languages (3) The inquiry number (2) starts or ends with a different number. For example, the inquiry number starting with the number 1 (2) is the additional information for querying Chinese (3), and the inquiry number starting with the number 2 (2) Is to query the additional information in English (3), and the inquiry number (2) starting with the number 3 is the additional information (3) of the query law woman, regardless of whether the advertisement content contains only one inquiry number (2) or more The inquiry number (2) can well achieve the object of the present invention and is within the scope of protection of the present invention.

An advantage of the present invention is that the query center (5) stores additional information (3) of the advertisement, that is, more detailed information of the advertisement. The additional information (3) is separate from the advertisement content on the advertisement carrier, and the advertisement on the advertisement carrier can be It is fixed, and the additional information (3) stored in the inquiry center (5) can be dynamic and can be dynamically changed according to time or other factors, such as additional information (3) is the selling price of the product of the advertising content. , and the selling price can be changed according to the time. For example, during the big price reduction, the discount rate can be changed according to the popularity of the product.

(3) There is no need to change the content of the advertising information (1).

The method for querying information additional data of the present invention is simple and easy to operate, and as long as a query number (2) can be used to query additional information about the information (1) in various ways (3), its implementation will bring good Social and economic benefits are beneficial to both customers and advertisers.

Claims

Rights request

1. A method for querying information additional data, characterized in that the method comprises one or more inquiry numbers (2) in each piece of information (1) content, when the user wants to query the information (1) When the additional information (3) is transmitted, the information including the inquiry number (2) is sent to the inquiry center (5) in a predetermined format and step by the user's mobile phone (4), and the inquiry center (5) according to the The inquiry number of the content content (2) finds the additional information (3) of the information (1), and then transmits the additional material '(3) to the user's mobile phone (4) through the mobile phone network (6).

The method for querying information additional data according to claim 1, wherein the content of the inquiry number (2) includes "0", "1", "2", "3", "4" ", "5", "6", "7", "8", "9", "#,".

The method for querying information additional data according to claim 1 or 2, wherein the method comprises the following group A step, which is an additional data for the user to query the information (1) by sending USSD information (3). ), the specific steps are as follows -

A1. When the user wants to query the additional information (3) of a certain information (1), the inquiry number (2) of the information (1) content is moved in the predetermined format by the mobile phone (4) by using the USSD information. The telephone network (6) is sent to the inquiry center (5);

A2. Query Center (5) After receiving the USSD information sent by the user, find the phone number of the user's mobile phone (4) from the source phone number of the message, and find the inquiry number (2) from the information content, at the inquiry center ( 5) Find the additional data (3) corresponding to the inquiry number (2) in the database, and then transmit the additional data (3) to the user's mobile phone via the mobile phone network (6) with USSD information (4) .

The method for querying information additional data according to claim 1 or 2, wherein the method comprises the following group B step, wherein the user queries the additional information of the information (1) by dialing the mode. (3) steps, the specific steps are as follows -

B1. When the user wants to query the additional information (3) of a certain information (1), the inquiry number (2) of the information (1) content is used as a part of the telephone number in a predetermined format, using a mobile phone ( 4) Dial the phone number mentioned and hang up immediately after dialing;

B2. Query Center (5) After receiving the incoming call from the user, find the phone number of the user's mobile phone (4) from the phone number of the incoming call, and find the inquiry number (2) from the phone number dialed by the user, in the inquiry (5) In the database, find the additional information (3) corresponding to the inquiry number (2), and then transmit the additional data (3) to the user's mobile phone via the mobile phone network (6) by SMS or MMS or USSD information. (4).

The method for querying information additional data according to claim 1 or 2, wherein the method comprises the following C group step, which is an additional data for the user to query the information (1) by sending a short message (3). Steps, the specific steps are as follows:

C1. When 3⁄4 households want to inquire about the additional information (3) of a certain information (1), the information (1> the content inquiry number (2) is used in the predetermined format through the mobile phone network (6> The short message is sent to the phone number of the inquiry center (5);

C2. Query Center (5) After receiving the SMS sent by the user, find the phone number of the user's mobile phone (4) from the source phone number of the SMS, and find the inquiry number (2) from the SMS content, in the inquiry center (5) The additional data corresponding to the inquiry number (2) is found in the database (3>, and then the additional data (3) is transmitted as a short message back to the user's mobile phone via the mobile phone network (6) (4).

The method for querying information additional data according to claim 1 or 2, wherein the method comprises the following group D step, wherein the user queries the information in the query center (5) through the internet (7). (1) Additional data (3) steps, the specific steps are as follows: Dl. When the user wants to query the additional information (3) of a certain information (1), the inquiry number (2) of the information (1) content is in a predetermined format as part of the website, in the computer terminal (8) ) enter the URL mentioned above;

D2. Querying the heart (5) After receiving the request from the user's computer terminal (8), the additional data (3) corresponding to the website address is transmitted to the user's computer through the internet (7). The user is viewed on the terminal (8).

An advertisement carrier, comprising the method for querying information additional data according to claim 1, wherein the advertisement content of the advertisement carrier includes one or more inquiry numbers (2).

8. The advertising carrier according to claim 7, wherein the advertising carrier comprises a newspaper, a magazine, a book, a printed leaflet, a poster, an advertising column, a billboard, a product label, a broadcast, a television, a video, a movie, Web pages, etc. ■ Advertising carriers.