WO2009022827A3 - System for managing customized advertisement using indicator on webpage - Google Patents

System for managing customized advertisement using indicator on webpage Download PDF

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Publication number
WO2009022827A3
WO2009022827A3 PCT/KR2008/004644 KR2008004644W WO2009022827A3 WO 2009022827 A3 WO2009022827 A3 WO 2009022827A3 KR 2008004644 W KR2008004644 W KR 2008004644W WO 2009022827 A3 WO2009022827 A3 WO 2009022827A3
Authority
WO
WIPO (PCT)
Prior art keywords
indicator
advertisement
web page
layer
specific
Prior art date
Application number
PCT/KR2008/004644
Other languages
French (fr)
Other versions
WO2009022827A2 (en
Inventor
Moon-Sung Choi
Original Assignee
Isforu Co Ltd
Moon-Sung Choi
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Isforu Co Ltd, Moon-Sung Choi filed Critical Isforu Co Ltd
Priority to EP08793158A priority Critical patent/EP2186049A2/en
Priority to JP2010520934A priority patent/JP2010536108A/en
Priority to CN200880101773A priority patent/CN101772778A/en
Priority to US12/666,784 priority patent/US20110060651A1/en
Publication of WO2009022827A2 publication Critical patent/WO2009022827A2/en
Publication of WO2009022827A3 publication Critical patent/WO2009022827A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation

Abstract

The present invention relates to a system for managing a customized advertisement that uses an indicator, the system including: a layer that is stacked on a surface of a specific web page at a size corresponding to a web page and is output on a monitor; a layer forming module that activates the layer when the specific web page is activated and controls the size of the layer to the size of the web page; at least one indicator that is included in the layer and is associated with coordinate values corresponding to specific contents or space positions to be exposed on the surface of the specific web page; and indicator generating module that generates the indicator; an indicator establishing module that forms advertisement contents in the indicator and determines an advertisement progress by a bidding unit performing a bid for an advertiser target; and a calculation module that calculates advertisement costs according to the progress of the advertisement. In the system for managing the customized advertisement that uses the indicator in the web page according to the present invention, the layer is formed on the surface of the web page and the advertisement means referred to as the indicator is displayed on the layer, such that the advertisement can directly be implemented on the web page at low cost and still stimulate the user's curiosity, making it possible to create a new advertisement paradigm, which can stimulate the interest of advertisers and users pursuing various desires.
PCT/KR2008/004644 2007-08-10 2008-08-08 System for managing customized advertisement using indicator on webpage WO2009022827A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
EP08793158A EP2186049A2 (en) 2007-08-10 2008-08-08 System for managing customized advertisement using indicator on webpage
JP2010520934A JP2010536108A (en) 2007-08-10 2008-08-08 Customized advertising management system using indicators on web pages
CN200880101773A CN101772778A (en) 2007-08-10 2008-08-08 System for managing customized advertisement using indicator on webpage
US12/666,784 US20110060651A1 (en) 2007-08-10 2008-08-08 System and Managing Customized Advertisement Using Indicator on Webpage

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2007-0080456 2007-08-10
KR1020070080456A KR100785075B1 (en) 2007-08-10 2007-08-10 System for managing customized advertisement using indicator on webpage

Publications (2)

Publication Number Publication Date
WO2009022827A2 WO2009022827A2 (en) 2009-02-19
WO2009022827A3 true WO2009022827A3 (en) 2009-04-30

Family

ID=39140853

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2008/004644 WO2009022827A2 (en) 2007-08-10 2008-08-08 System for managing customized advertisement using indicator on webpage

Country Status (6)

Country Link
US (1) US20110060651A1 (en)
EP (1) EP2186049A2 (en)
JP (1) JP2010536108A (en)
KR (1) KR100785075B1 (en)
CN (1) CN101772778A (en)
WO (1) WO2009022827A2 (en)

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Also Published As

Publication number Publication date
CN101772778A (en) 2010-07-07
EP2186049A2 (en) 2010-05-19
KR100785075B1 (en) 2007-12-12
WO2009022827A2 (en) 2009-02-19
US20110060651A1 (en) 2011-03-10
JP2010536108A (en) 2010-11-25

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