WO2009026462A3 - Method and system for choosing advertisements based on feedback - Google Patents

Method and system for choosing advertisements based on feedback Download PDF

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Publication number
WO2009026462A3
WO2009026462A3 PCT/US2008/073914 US2008073914W WO2009026462A3 WO 2009026462 A3 WO2009026462 A3 WO 2009026462A3 US 2008073914 W US2008073914 W US 2008073914W WO 2009026462 A3 WO2009026462 A3 WO 2009026462A3
Authority
WO
WIPO (PCT)
Prior art keywords
topics
identified
feedback
content
advertisements based
Prior art date
Application number
PCT/US2008/073914
Other languages
French (fr)
Other versions
WO2009026462A2 (en
Inventor
Christian Oestlien
Aaron Lee
Original Assignee
Google Inc
Christian Oestlien
Aaron Lee
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Christian Oestlien, Aaron Lee filed Critical Google Inc
Priority to EP08798413A priority Critical patent/EP2193461A2/en
Publication of WO2009026462A2 publication Critical patent/WO2009026462A2/en
Publication of WO2009026462A3 publication Critical patent/WO2009026462A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/28—Databases characterised by their database models, e.g. relational or object models
    • G06F16/284—Relational databases
    • G06F16/285—Clustering or classification
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

First topics related to a content page, such as a web page, are identified. Thereafter, second topics related to a first content element, such as advertisements, and a second content element, such as media files, are identified based on the first topics. Common topics are identified that are common to the first and second topics. Based on the common topics, first and second content elements are identified and combined in a bundle that is transmitted to a user requesting the content page.
PCT/US2008/073914 2007-08-21 2008-08-21 Method and system for choosing advertisements based on feedback WO2009026462A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP08798413A EP2193461A2 (en) 2007-08-21 2008-08-21 Method and system for choosing advertisements based on feedback

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/842,732 US9064024B2 (en) 2007-08-21 2007-08-21 Bundle generation
US11/842,732 2007-08-21

Publications (2)

Publication Number Publication Date
WO2009026462A2 WO2009026462A2 (en) 2009-02-26
WO2009026462A3 true WO2009026462A3 (en) 2009-08-06

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PCT/US2008/073914 WO2009026462A2 (en) 2007-08-21 2008-08-21 Method and system for choosing advertisements based on feedback

Country Status (3)

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US (2) US9064024B2 (en)
EP (1) EP2193461A2 (en)
WO (1) WO2009026462A2 (en)

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US9569523B2 (en) 2017-02-14

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