WO2009029813A3 - Advertiser ad review - Google Patents

Advertiser ad review Download PDF

Info

Publication number
WO2009029813A3
WO2009029813A3 PCT/US2008/074823 US2008074823W WO2009029813A3 WO 2009029813 A3 WO2009029813 A3 WO 2009029813A3 US 2008074823 W US2008074823 W US 2008074823W WO 2009029813 A3 WO2009029813 A3 WO 2009029813A3
Authority
WO
WIPO (PCT)
Prior art keywords
content
received
advertiser
review
publisher
Prior art date
Application number
PCT/US2008/074823
Other languages
French (fr)
Other versions
WO2009029813A2 (en
Inventor
Greg Coladonato
Juliana Jaeger
Karen Padham Taylor
Elad Gil
Original Assignee
Google Inc
Greg Coladonato
Juliana Jaeger
Karen Padham Taylor
Elad Gil
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Greg Coladonato, Juliana Jaeger, Karen Padham Taylor, Elad Gil filed Critical Google Inc
Publication of WO2009029813A2 publication Critical patent/WO2009029813A2/en
Publication of WO2009029813A3 publication Critical patent/WO2009029813A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Abstract

A review for a content publisher is received, the content publisher publishing content to which advertisements are targeted over a distribution network. An aggregated approval score for the content publisher is generated based on the received review and other reviews for the content publisher. The aggregated approval score is provide to an advertiser. An indication to accept or reject the targeting of the advertisements to the publisher content is received, the indication being received after providing the aggregated approval score to the advertiser.
PCT/US2008/074823 2007-08-30 2008-08-29 Advertiser ad review WO2009029813A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US96908507P 2007-08-30 2007-08-30
US60/969,085 2007-08-30
US12/121,266 2008-05-15
US12/121,266 US8392246B2 (en) 2007-08-30 2008-05-15 Advertiser ad review

Publications (2)

Publication Number Publication Date
WO2009029813A2 WO2009029813A2 (en) 2009-03-05
WO2009029813A3 true WO2009029813A3 (en) 2009-06-11

Family

ID=40388140

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/074823 WO2009029813A2 (en) 2007-08-30 2008-08-29 Advertiser ad review

Country Status (2)

Country Link
US (1) US8392246B2 (en)
WO (1) WO2009029813A2 (en)

Families Citing this family (37)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7848765B2 (en) 2005-05-27 2010-12-07 Where, Inc. Location-based services
US20090265245A1 (en) * 2005-06-27 2009-10-22 Wright Rocky J Communications platform for enabling bi-directional communication between providers consumers and advertisers using a computer network and/or mobile devices using desktop and or mobiletop interactive windowless video
US20080010125A1 (en) * 2006-06-27 2008-01-10 Rocky Wright System and Method For Enabling Bi-Directional Communication Between Providers And Consumers of Information In Multi-Level Markets Using A Computer Network
US20090132961A1 (en) * 2007-11-16 2009-05-21 Idelix Software Inc. Tunable system for geographically-based online advertising
US9117219B2 (en) * 2007-12-31 2015-08-25 Peer 39 Inc. Method and a system for selecting advertising spots
US20100125523A1 (en) * 2008-11-18 2010-05-20 Peer 39 Inc. Method and a system for certifying a document for advertisement appropriateness
US8271330B2 (en) * 2008-12-04 2012-09-18 International Business Machines Corporation System and method for researching virtual markets and optimizing product placements and displays
JP2010250827A (en) 2009-04-16 2010-11-04 Accenture Global Services Gmbh Touchpoint customization system
US8036990B1 (en) 2009-04-28 2011-10-11 GumGum, Inc. Systems and methods for electronically managing content licenses
US20100293063A1 (en) * 2009-05-14 2010-11-18 Andy Atherton System and method for applying content quality controls to online display advertising
US20110153423A1 (en) * 2010-06-21 2011-06-23 Jon Elvekrog Method and system for creating user based summaries for content distribution
US10049391B2 (en) 2010-03-31 2018-08-14 Mediamath, Inc. Systems and methods for providing a demand side platform
EP2553643A4 (en) 2010-03-31 2014-03-26 Mediamath Inc Systems and methods for integration of a demand side platform
US8751305B2 (en) 2010-05-24 2014-06-10 140 Proof, Inc. Targeting users based on persona data
WO2012012342A2 (en) 2010-07-19 2012-01-26 Mediamath, Inc. Systems and methods for determining competitive market values of an ad impression
US20110145074A1 (en) * 2010-08-31 2011-06-16 Paul Anthony Polizzotto Apparatuses, methods and systems for an environmental advertising, financing and management platform
US8832735B2 (en) 2010-10-15 2014-09-09 Hulu, LLC Processing workflow for recommending media programs
US9032435B2 (en) 2011-03-29 2015-05-12 Hulu, LLC Ad selection and next video recommendation in a video streaming system exclusive of user identity-based parameter
US20120303468A1 (en) * 2011-05-23 2012-11-29 Microsoft Corporation Indirect online advertisements promoting third-party web content
US10354274B2 (en) * 2011-11-18 2019-07-16 Outbrain Inc. System and method for providing feed-based advertisements
US9779450B2 (en) 2011-12-13 2017-10-03 Ebay Inc. Mobile application to conduct an auction based on physical presence
US11544750B1 (en) * 2012-01-17 2023-01-03 Google Llc Overlaying content items with third-party reviews
US20140100967A1 (en) * 2012-10-04 2014-04-10 Scott Bedard Systems and methods for automated channel addition
US20140156412A1 (en) * 2012-12-05 2014-06-05 Good Clean Collective, Inc. Rating personal care products based on ingredients
US9537907B2 (en) * 2013-01-22 2017-01-03 General Electric Company Systems and methods for sharing data in a non-destructive testing system
US20140214524A1 (en) * 2013-01-31 2014-07-31 Facebook, Inc. Ranking of advertisements for policy compliance review
US11132719B2 (en) * 2013-01-31 2021-09-28 Facebook, Inc. Real-time feedback of advertisement review
US9906608B2 (en) * 2013-04-30 2018-02-27 International Business Machines Corporation Intelligent adaptation of mobile applications based on constraints and contexts
WO2015130186A1 (en) * 2014-02-27 2015-09-03 Роман Павлович ЧЕСКИДОВ Online method for creating advertising pages on a website and for controlling the content of said advertising pages
RU2671618C1 (en) * 2015-01-29 2018-11-02 Роман Павлович Ческидов Online method of creating advertising pages on site and managing their contents (options)
US10467659B2 (en) 2016-08-03 2019-11-05 Mediamath, Inc. Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform
US11423446B2 (en) * 2016-12-01 2022-08-23 Meta Platforms, Inc. Simultaneous review of advertisement components
US10354276B2 (en) 2017-05-17 2019-07-16 Mediamath, Inc. Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion
WO2019152158A1 (en) 2018-02-01 2019-08-08 Givewith LLC Social platform promotion system and method
US11348142B2 (en) 2018-02-08 2022-05-31 Mediamath, Inc. Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
US11182829B2 (en) 2019-09-23 2021-11-23 Mediamath, Inc. Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing
US20240004738A1 (en) * 2022-06-29 2024-01-04 Pubguard Limited Management of impression content

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040204983A1 (en) * 2003-04-10 2004-10-14 David Shen Method and apparatus for assessment of effectiveness of advertisements on an Internet hub network
US20050222902A1 (en) * 2004-03-31 2005-10-06 Kristin Coit Advertisement approval
US20050251399A1 (en) * 2004-05-10 2005-11-10 Sumit Agarwal System and method for rating documents comprising an image
US20070005417A1 (en) * 2005-06-29 2007-01-04 Desikan Pavan K Reviewing the suitability of websites for participation in an advertising network
US20070005418A1 (en) * 2005-06-29 2007-01-04 Dipchand Nishar Prioritizing ad review, by using expected revenue for example, in an advertising system

Family Cites Families (22)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
US5740549A (en) 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
US6026368A (en) 1995-07-17 2000-02-15 24/7 Media, Inc. On-line interactive system and method for providing content and advertising information to a targeted set of viewers
CA2240009A1 (en) 1995-12-08 1997-06-12 Bell Communications Research, Inc. Method and system for placing advertisements in a computer network
US5848397A (en) 1996-04-19 1998-12-08 Juno Online Services, L.P. Method and apparatus for scheduling the presentation of messages to computer users
US5948061A (en) 1996-10-29 1999-09-07 Double Click, Inc. Method of delivery, targeting, and measuring advertising over networks
US6078914A (en) 1996-12-09 2000-06-20 Open Text Corporation Natural language meta-search system and method
US6044376A (en) 1997-04-24 2000-03-28 Imgis, Inc. Content stream analysis
US6144944A (en) 1997-04-24 2000-11-07 Imgis, Inc. Computer system for efficiently selecting and providing information
US7039599B2 (en) 1997-06-16 2006-05-02 Doubleclick Inc. Method and apparatus for automatic placement of advertising
US6167382A (en) 1998-06-01 2000-12-26 F.A.C. Services Group, L.P. Design and production of print advertising and commercial display materials over the Internet
US6985882B1 (en) 1999-02-05 2006-01-10 Directrep, Llc Method and system for selling and purchasing media advertising over a distributed communication network
US6269361B1 (en) 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US6401075B1 (en) 2000-02-14 2002-06-04 Global Network, Inc. Methods of placing, purchasing and monitoring internet advertising
US7136875B2 (en) 2002-09-24 2006-11-14 Google, Inc. Serving advertisements based on content
US8069075B2 (en) * 2003-03-05 2011-11-29 Hewlett-Packard Development Company, L.P. Method and system for evaluating performance of a website using a customer segment agent to interact with the website according to a behavior model
US20050021396A1 (en) * 2003-07-24 2005-01-27 Bcmg Limited Method of assessing the cost effectiveness of advertising
US8423413B2 (en) * 2004-12-30 2013-04-16 Google Inc. Advertisement approval
US9558498B2 (en) * 2005-07-29 2017-01-31 Excalibur Ip, Llc System and method for advertisement management
US8112403B2 (en) * 2006-05-19 2012-02-07 Symantec Corporation Providing a rating for a web site based on weighted user feedback
US20080154717A1 (en) * 2006-12-22 2008-06-26 Yahoo! Inc. Publisher scoring
US20080288348A1 (en) 2007-05-15 2008-11-20 Microsoft Corporation Ranking online advertisements using retailer and product reputations

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040204983A1 (en) * 2003-04-10 2004-10-14 David Shen Method and apparatus for assessment of effectiveness of advertisements on an Internet hub network
US20050222902A1 (en) * 2004-03-31 2005-10-06 Kristin Coit Advertisement approval
US20050251399A1 (en) * 2004-05-10 2005-11-10 Sumit Agarwal System and method for rating documents comprising an image
US20070005417A1 (en) * 2005-06-29 2007-01-04 Desikan Pavan K Reviewing the suitability of websites for participation in an advertising network
US20070005418A1 (en) * 2005-06-29 2007-01-04 Dipchand Nishar Prioritizing ad review, by using expected revenue for example, in an advertising system

Also Published As

Publication number Publication date
WO2009029813A2 (en) 2009-03-05
US20090063229A1 (en) 2009-03-05
US8392246B2 (en) 2013-03-05

Similar Documents

Publication Publication Date Title
WO2009029813A3 (en) Advertiser ad review
WO2009029815A3 (en) Publisher ad review
WO2006115508A3 (en) Suggesting targeting information for ads, such as websites and/or categories of websites for example
WO2008005893A3 (en) Slot preference auction
WO2008042812A3 (en) Advertisement campaign simulator
WO2008021906A3 (en) Interest targeting
WO2011149930A3 (en) Event-based ad targeting
WO2009140444A3 (en) System and method for distributing coupon content and transactional advertisements
WO2010132854A3 (en) System and method for applying content quality controls to online display advertising
WO2005062863A3 (en) Method and system for providing targeted graphical advertisements
WO2010039593A3 (en) Customized geographical location indexing
WO2010135003A3 (en) Dynamic, local targeted advertising systems and methods
WO2012074813A3 (en) Targeting advertisements based on emotion
WO2009012466A3 (en) Ad targeting using reference page information
WO2008021022A3 (en) Computing system for monetizing calendar applications
WO2009099962A3 (en) Online map advertising
WO2009039168A3 (en) Generating advertisements using user assets
WO2009052419A3 (en) Online advertisement effectiveness measurements
WO2007061877A3 (en) Fraud detection in web-based advertising
WO2007022137A3 (en) Method and system for placement and pricing of internet-based advertisements or services
WO2005052738A3 (en) Online advertising
WO2010132855A3 (en) System and method for optimizing purchase of inventory for online display advertising
WO2007016042A3 (en) System and method for displaying advertiser defined groups of advertisement campaign information
WO2007098074A3 (en) Providing rewards for manual user insertion of one or more ads into a document
WO2006096768A3 (en) Enhanced online advertising system

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 08828331

Country of ref document: EP

Kind code of ref document: A2

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 08828331

Country of ref document: EP

Kind code of ref document: A2