WO2009067948A1

WO2009067948A1 - Short message processing method and device, system

Info

Publication number: WO2009067948A1
Application number: PCT/CN2008/073136
Authority: WO
Inventors: Wei Wei
Original assignee: Shenzhen Huawei Communication Technologies Co., Ltd.
Priority date: 2007-11-26
Filing date: 2008-11-21
Publication date: 2009-06-04
Also published as: CN101170728A

Abstract

A short message processing method is provided. The method comprises: obtaining the keyword information of the short message body; checking the advertising information relating to the keyword information of the short message body from the correspondent relationship between the keyword and the advertising information; and adding the checked advertising information to the short message body. At the same time, a mobile communication terminal, a short message server and an advertising information issuing system are also provided.

Description

Short message processing method and device, system The present application claims priority to Chinese Patent Application No. 200710031662.5, entitled "Short Message Processing Method and Apparatus, System", filed on November 26, 2007, The entire contents are incorporated herein by reference. Technical field

The present invention relates to the field of wireless communications, and in particular, to a short message processing method, a mobile communication terminal, a short message server, and an advertisement information distribution system. Background technique

The mobile communication terminal is not limited to voice communication, and it is possible to use a character to transmit a mail in accordance with a specially agreed protocol to rapidly develop under the name of "short message". The next-generation mobile communication terminal system that can be used in many countries replaces the existing communication system that uses a country as a unit, International Mobile Telecommunication (IMT) 2000 or Wideband Code Division Multiple Access (Wideband Code Division) Multiple Access (WCDMA) or Code Division Multiple Access (CDMA) systems have become practical, making it possible to send messages called "short messages". For short messages, the source mobile communication terminal (eg, mobile communication terminal, palmtop computer, etc.) sends the created short message and the destination mobile communication terminal data to the short message server on the network side, and the short message server sends the short message to the destination mobile communication. terminal.

As a mature communication technology, short messages have become quite popular, and short messages (advertising short messages) of advertising nature have also become a means to enhance the user experience.

Because the short message provided by the prior art is not targeted, the actual effect is not high, and it is easy to cause the user's dislike and reduce the quality of service. Summary of the invention

The embodiment of the invention provides a short message processing method, a mobile communication terminal, a short message server and an advertisement information publishing system, which can search for targeted advertisement messages according to the content of the short message body and provide the same to the user, which can further enhance the user experience. Improve the quality of service. In order to solve the above technical problem, the embodiment of the present invention provides a short message processing method, including: obtaining keyword information of a short message body;

Searching for an advertisement message corresponding to the keyword information of the short message body from the correspondence between the keyword and the advertisement information;

Appending the obtained advertisement information to the short message body.

Correspondingly, the embodiment of the present invention further provides a mobile communication terminal, including:

An advertisement processing unit, configured to search for an advertisement message corresponding to the keyword information of the short message body from the keyword and the advertisement information according to the keyword information of the short message body, and add the short message body text Find the ad information you get.

Correspondingly, an embodiment of the present invention further provides a short message server, including:

a receiving unit, configured to receive a short message sent by a source mobile communication terminal side;

An advertisement processing unit, configured to search for an advertisement message corresponding to the keyword information of the short message body from the keyword and the advertisement information according to the keyword information of the short message body, and add the short message body text Find the obtained advertising information;

And a sending unit, configured to send, to the target mobile communication terminal side, the short message obtained by the additional processing.

In addition, an embodiment of the present invention further provides an advertisement information distribution system, including:

a network storage device, configured to store a correspondence between keywords and advertisement information;

a mobile communication terminal, configured to search for an advertisement message corresponding to the keyword information of the short message body from the correspondence between the keyword and the advertisement information according to the keyword information of the short message body, and to the short message The text is added to find the obtained advertisement information.

In the embodiment of the present invention, an advertisement message corresponding to the keyword information of the short message body is searched from the correspondence between the keyword and the advertisement information according to the keyword information of the short message body, and the short message body is added to the text message. The advertisement information obtained by the search is described, thereby improving the pertinence of the advertisement content in the short message and improving the service quality. BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are incorporated in the claims Other drawings may also be obtained from these drawings without the inventive labor. 1 is a schematic flow chart of a first embodiment of a short message processing method according to the present invention;

2 is a schematic flow chart of a second embodiment of a short message processing method according to the present invention;

3 is a schematic flow chart of a third embodiment of a short message processing method according to the present invention;

4 is a schematic flow chart of a fourth embodiment of a short message processing method according to the present invention;

FIG. 5 is a schematic structural diagram of a first embodiment of a mobile communication terminal according to the present invention; FIG.

6 is a schematic structural diagram of a second embodiment of a mobile communication terminal according to the present invention;

7 is a schematic diagram of a short message server according to an embodiment of the present invention;

FIG. 8 is a schematic diagram of an advertisement information distribution system according to an embodiment of the present invention. detailed description

The embodiment of the present invention provides a short message processing method, a mobile communication terminal, a short message server, and an advertisement information publishing system, which can be used to find a targeted advertisement message according to the content of the short message body and provide the advertisement message to the user, thereby further enhancing the user experience. Improve service quality.

BRIEF DESCRIPTION OF THE DRAWINGS The technical solutions in the embodiments of the present invention will be described in detail with reference to the accompanying drawings. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without creative work are within the scope of the present invention.

1 is a schematic flowchart of a first embodiment of a short message processing method according to the present invention. As shown in FIG. 1, the method includes:

101. Receive a short message body input by a user of the mobile communication terminal and a target mobile communication terminal number;

Step 102: Detect a selection signal that is sent by a user of the mobile communication terminal to send the short message.

103, extracting keywords in the body of the short message;

104. Search, according to the extracted keyword, the advertisement information corresponding to the extracted keyword from a data table storing a correspondence between the keyword and the advertisement information;

105, appending the found advertisement information to the short message body;

106. Send the short message to which the short message body processed by the 105 is processed to the short message server on the network side for direct forwarding processing.

2 is a schematic flowchart of a second embodiment of a short message processing method according to the present invention. Referring to FIG. 2, the method includes: 201. Turn on a function of adding advertisement information in the short message on the mobile communication terminal;

202. Create a short message by using a short message text box.

203: Receive a short message body and a target mobile communication terminal number input by the user of the mobile communication terminal; at the same time, display the short message text box and the short message body and the target mobile communication terminal number to the mobile communication terminal user;

204. Detect a selection signal sent by a user of the mobile communication terminal to send the short message.

205. After detecting the selection signal, extract a keyword in the body of the short message; for example, the text of the short message is in a text format: "Tonight, we talk about the contract in the conference room of the Shangri-La hotel, please arrive on time", then At this point, you can extract the keyword "Shangri-La Hotel" in the body of the short message. Of course, you can also extract multiple keywords at the same time according to the actual situation (such as SMS capacity) (such as: "Shangri-La Hotel",

"contract");

206. Searching, according to the extracted keyword, the advertisement information corresponding to the extracted keyword from the data table in which the correspondence between the keyword and the advertisement information is stored. In the embodiment of the present invention, the keyword and the advertisement are The corresponding relationship of the information may be stored in the short message processing device or the network storage device. In a specific implementation, the information may be stored in the mobile communication terminal or the network storage device. In the correspondence, the mobile communication terminal needs to query the network storage device; if stored in the mobile communication terminal, the update information may also be obtained from the network storage device for updating. The network storage device may be a short message server or other network device.

For example, Table 1 is a data table in which a correspondence relationship between keywords and advertisement information is stored, and referring to the example in 205, when the extracted keyword is "Shangri-La", the advertisement corresponding to "Shangri-La" can be found in Table 1. Information "Long booking, providing bookings for many famous hotels, such as Shangri-La Hotels..." and "Shangri-La Hotel, as a five-star hotel...";

It is worthy of explanation:

A. The number of advertisements corresponding to each keyword is variable;

B. The found advertisement message may be one or more of a plurality of pieces of advertisement information corresponding to the keyword;

C. Searching for advertisement information corresponding to each keyword for multiple keywords;

D. When there is a correspondence between the new keyword and the advertisement information, the data table storing the correspondence between the keyword and the advertisement information may be updated;

E. The correspondence between the keyword and the advertisement information may exist locally in the mobile communication terminal, and may be advanced thereto Row update, or exists on a storage function entity on the network side;

Table 1

207, appending the found advertisement information to the short message body to form a new short message body; referring to the examples in 205 and 206, the short message body shown in Table 2 below may be formed, wherein, "Tonight we are in Shangri-La The conference room of the hotel talks about the contract, please come to the venue on time. "For the short message body input for the mobile communication terminal user, and "Long-term booking, provide booking tickets for many famous hotels, such as Shangri-La Hotel... ", "Shangri-La Hotel, as a five-star hotel..." Advertising information for finding keywords based on keywords;

Tonight, we are talking about the contract in the conference room of Shangri-La Hotel. Please come on time.

Booking for a long time, providing booking telephones for many famous hotels, such as Shangri-La Hotel...

Shangri-La Hotel, as a five-star hotel

Table 2

208. Send the short message to which the short message body processed by 207 is added to the short message on the network side. The server performs direct forwarding processing, and the short message server can transmit the short message carrying the added advertisement information to the destination mobile communication terminal.

3 is a schematic flow chart of a third embodiment of a short message processing method according to the present invention. Referring to FIG. 3, the method includes:

301. Receive a short message sent by a short message server.

302, determining whether the function of adding the advertisement information in the short message is enabled, and if yes, executing 303; if not, adding the advertisement information to the short message;

303, extracting keywords in the body of the short message; for example, the text of the short message is in text format: "Tonight, we talk about the contract in the conference room of the Shangri-La hotel, please arrive on time", then the text in the short message can be extracted at this time. The keyword "contract";

304. Searching, according to the extracted keyword, the advertisement information corresponding to the extracted keyword from the data table storing the correspondence between the keyword and the advertisement information; referring to Table 1, when the extracted keyword is “contract”, In Table 1, you can find the advertising information corresponding to the "contract" "Huahui Law Firm, providing legal advice on real estate contracts...";

305, appending the found advertisement information to the short message body to form a new short message body; referring to the example in 304, the short message body as shown in Table 3 may be formed, wherein, "Tonight we are at the Shangri-La Hotel In the conference room, please refer to the contract. Please come to the site on time. "For the short message body input for the mobile communication terminal user who sent the short message, "Huahui Law Firm, providing legal advice on real estate contracts..." Find the advertisement information based on the keyword; Tonight, we will discuss the contract in the conference room of Shangri-La Hotel, please come to Huahui Law Firm on time to provide legal advice on real estate contract...

table 3

306, prompting the user to read the short message to which the short message body processed by 305 is added;

307. Display, to the user, the short message to which the short message body that is additionally processed by 305 belongs.

4 is a schematic flowchart of a fourth embodiment of a short message processing method according to the present invention. The method may be executed on a short message server, and is mainly used to add advertisement information to a short message that needs to be relayed by a short message server. Referring to FIG. 4, The method includes: 401. Receive a short message sent by a source mobile communication terminal.

402, extracting keywords in the body of the short message; for example, the text of the short message is in text format: "Tonight, we talk about the contract in the conference room of the Shangri-La hotel, please arrive on time", then only the short message body can be extracted at this time. The keyword "Shangri-La";

403. Search for the advertisement information corresponding to the extracted keyword from the data table storing the correspondence between the keyword and the advertisement information according to the extracted keyword. Referring to Table 1, for example, when the extracted keyword is

"Shangri-La", you can find the advertisement information corresponding to "Shangri-La" in Table 1 "Shangri-La Hotel, as a five-star hotel...";

404, appending the found advertisement information to the short message body to form a new short message body; referring to the example in 403, the short message body as shown in Table 4 may be formed, wherein, "Tonight we are at the Shangri-La Hotel In the conference room, please refer to the contract. Please come to the site on time. The text of the short message entered for the mobile communication terminal user who sent the short message, "Shangri-La Hotel, as a five-star hotel..." Advertising information; Tonight we are talking about the contract in the conference room of Shangri-La Hotel, please come to Shangri-La Hotel on time, as a five-star hotel...

Table 4

405. Send the short message to which the short message body processed by the 404 is added to the destination mobile communication terminal of the short message.

5 is a schematic structural diagram of a first embodiment of a mobile communication terminal according to the present invention. Referring to FIG. 5, the mobile communication terminal includes a short message creating unit 41, an advertisement processing unit 42, and a short message sending unit 43, wherein each unit connection relationship and The function is as follows:

The short message sending unit 43 and the short message creating unit 41 are respectively connected to the advertisement processing unit 42. The short message creating unit 41 is configured to create a short message by using a short message text box, receive the short message body input by the user of the mobile communication terminal, and target mobile communication. Terminal number

The ad processing unit 42, can handle the following functions:

Al, extract the keywords in the body of the short message. For example, the text of the short message is in text format: "Tonight we are talking about the contract in the conference room of Shangri-La Hotel, please arrive on time", then you can extract the short message at this time. The keyword "Shangri-La Hotel" in the text, of course, we can also extract multiple keywords (such as: "Shangri-La Hotel", "Contract") according to the actual situation (such as: SMS capacity);

A2. Searching for the advertisement information corresponding to the extracted keyword from the data table storing the correspondence between the keyword and the advertisement information according to the extracted keyword. For example, Table 1 stores the correspondence between the keyword and the advertisement information. For the data sheet, refer to the example in 205. When the extracted keyword is "Shangri-La", you can find the advertisement information corresponding to "Shangri-La" in Table 1. "Long-term booking, providing booking for many famous hotels. Phone, such as Shangri-La Hotel..." and "Shangri-La Hotel, as a five-star hotel";

A3. Appending the found advertisement information to the short message body, and cooperating with the short message creating unit 41 to form a new short message body. Referring to the examples in 205 and 206, a short message body as shown in Table 2 can be formed.

The short message sending unit 43 sends the short message to which the short message body processed by the advertisement processing unit 42 is processed to the short message server on the network side for processing, and the short message server can send the short message carrying the added advertisement information to the short message server. Purpose Mobile communication terminal.

The mobile communication terminal of this embodiment may further include:

a storage unit, configured to store a correspondence between the keyword and the advertisement information;

And an updating unit, configured to update a correspondence between the keyword in the storage unit and the advertisement information according to the advertisement information provided by the network side.

6 is a schematic structural diagram of a second embodiment of a mobile communication terminal according to the present invention. Referring to FIG. 6, the mobile communication terminal includes a short message receiving unit 51, a determining unit 52, and an advertisement processing unit 53, wherein each unit connection relationship and function As follows:

The short message receiving unit 51 and the determining unit 52 are respectively connected to the advertisement processing unit 53;

a short message receiving unit 51, configured to receive a short message sent by the short message server;

The determining unit 52 is configured to determine whether the function of adding the advertisement information in the short message is turned on, and if yes, triggering the advertisement processing unit 53 to work;

The ad processing unit 53 can handle the following functions:

Bl, extract the keywords in the body of the short message, for example, the text of the short message is in text format: "Tonight we are in the conference room of Shangri-La Hotel, please come to the venue on time," then you can extract the text in the body of the short message. Keywords "Shangri-La", "Contract";

B2. According to the extracted keyword, a data table storing a correspondence between the keyword and the advertisement information In the search for the advertisement information corresponding to the extracted keyword, refer to Table 1. For example, when the extracted keywords are "Shangri-La" and "Contract", only the advertisement information corresponding to "Contract" can be found in Table 1. Hui Law Firm, providing legal advice on real estate contracts... ";

B3. Appending the found advertisement information to the short message body to form a new short message body. Referring to the example in B2, the short message body as shown in Table 3 may be formed.

The mobile communication terminal further includes:

a prompting unit, configured to prompt the user to read the short message to which the short message body belongs to be processed; the display unit is configured to display, to the user, the short message to which the short message body of the additional processing belongs.

As an embodiment, the mobile communication terminal according to the embodiment of the present invention may further include: a storage unit, configured to store a correspondence between the keyword and the advertisement information, where the storage unit may be placed in the advertisement processing unit, or The form of memory exists;

The update unit, according to the advertisement information provided by the network side, updating the correspondence between the keyword and the advertisement information in the storage unit, for example, when the advertisement information on the network side advertisement server changes, the update unit may be triggered to the storage The unit is updated.

7 is a schematic diagram of a short message server according to an embodiment of the present invention. Referring to FIG. 7, the short message server includes a receiving unit 61, an advertisement processing unit 62, and a sending unit 63, wherein each unit connection relationship and functions are as follows:

The receiving unit 61 and the sending unit 63 are respectively connected to the advertisement processing unit 62;

The receiving unit 61 is configured to receive a short message sent by the source mobile communication terminal;

The advertisement processing unit 62 can process the following functions:

Cl, extract the keywords in the body of the short message, for example, the text of the short message is in text format: "Tonight we are in the conference room of Shangri-La Hotel, please talk on time, please come on time", then you can only extract the text in the short message. The keyword "Shangri-La";

C2. According to the extracted keyword, the advertisement information corresponding to the extracted keyword is searched from the data table storing the correspondence between the keyword and the advertisement information, and referring to Table 1, for example, when the extracted keyword is “Shangri-La”, You can only find the advertising information corresponding to "Shangri-La" in Table 1 "Shangri-La Hotel, as a five-star hotel...";

C3. Appending the found advertisement information to the short message body to form a new short message body. Referring to the example in C2, a short message body as shown in Table 4 may be formed;

The sending unit 63 sends the short message to which the text of the short message processed by the additional processing belongs to the destination of the short message. On the mobile communication terminal.

As an implementation manner, the short message server may further include a storage unit that stores a correspondence between the keyword and advertisement information, and the advertisement information may be provided by an advertisement provider.

8 is a schematic diagram of an advertisement information distribution system according to an embodiment of the present invention. Referring to FIG. 8, the system includes a mobile communication terminal 71 and a network storage device 72, wherein

The network storage device 72 stores a correspondence between the keyword and the advertisement information, for example, a data table storing a correspondence between the keyword and the advertisement information as shown in Table 1;

The mobile communication terminal 71 searches for an advertisement message corresponding to the keyword information of the short message body from the correspondence relationship between the keyword and the advertisement information according to the keyword information of the short message body, and adds the text to the short message body. When the advertisement information obtained by the search is specifically implemented, the mobile communication terminal 71 may send a request message carrying the keyword information to the network storage device 72 according to the keyword information of the short message body, and the request message is used to trigger The network storage device 72 returns the advertisement information corresponding to the keyword information to the mobile communication terminal (a data table or other form that can be queried by querying the corresponding relationship), and the mobile communication terminal 71 can perform the implementation of each mobile communication terminal as described above according to the situation. The function of the example will not be described here.

In the embodiment of the present invention, an advertisement message corresponding to the keyword information of the short message body is searched from the correspondence between the keyword and the advertisement information according to the keyword information of the short message body, and the short message body is added to the text message. The advertisement information obtained by the search is described, thereby improving the pertinence of the advertisement content in the short message and improving the service quality.

It should be noted that the mobile communication terminal in the above embodiment may be a mobile phone, a palmtop computer, or a laptop computer, and the network storage device 72 may be a network side advertisement information storage device or a short message server having the function of the network storage device 72. .

In addition, one of ordinary skill in the art can understand that all or part of the process in implementing the foregoing embodiments may be completed by a program instructing related hardware, and the program may be stored in a computer readable storage medium. The program, when executed, may include the flow of an embodiment of the methods as described above. The storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

The above is a preferred embodiment of the present invention, and it should be noted that those skilled in the art can also make several improvements and retouchings without departing from the principles of the present invention. These improvements and retouchings are also considered. It is the scope of protection of the present invention.

Claims

Rights request

A short message processing method, comprising:

Obtain keyword information of the body of the short message;

Appending the obtained advertisement information to the short message body.

2. The short message processing method according to claim 1, wherein:

The obtaining the keyword information of the body of the short message further includes:

Creating the short message;

The appending the obtained advertisement information to the short message body further includes:

The short message obtained by the additional processing is transmitted to the network side.

3. The short message processing method according to claim 1, wherein:

Receiving the short message delivered by the network side;

The short message obtained by the additional processing is displayed.

4. The short message processing method according to claim 1, wherein:

Receiving a short message sent by the source mobile communication terminal;

The short message obtained by the additional processing is transmitted to the mobile mobile communication terminal.

The short message processing method according to any one of claims 1 to 4, wherein before the obtaining the keyword information of the short message body, the method further includes:

It is determined whether the function of appending the advertisement information is turned on, and if so, the keyword information of the body of the short message is obtained.

The short message processing method according to any one of claims 1 to 4, wherein the correspondence between the keyword and the advertisement information is stored in a device for performing short message processing or in a network storage device.

7. A mobile communication terminal, comprising:

The mobile communication terminal according to claim 7, wherein the mobile communication terminal further comprises:

The determining unit is configured to determine whether the function of the advertisement processing unit is turned on, and if so, trigger the operation of the advertisement processing unit.

The mobile communication terminal according to claim 7 or 8, wherein the mobile communication terminal further comprises:

10. A short message server, comprising:

The short message server according to claim 10, further comprising: a storage unit, configured to store a correspondence between the keyword and the advertisement information; And an updating unit, configured to update, according to the advertisement information provided by the network side, a correspondence between the keyword in the storage unit and the advertisement information.

12. An advertising information distribution system, comprising: