WO2009074763A1 - Système de publicité numérique - Google Patents

Système de publicité numérique Download PDF

Info

Publication number
WO2009074763A1
WO2009074763A1 PCT/GB2008/001559 GB2008001559W WO2009074763A1 WO 2009074763 A1 WO2009074763 A1 WO 2009074763A1 GB 2008001559 W GB2008001559 W GB 2008001559W WO 2009074763 A1 WO2009074763 A1 WO 2009074763A1
Authority
WO
WIPO (PCT)
Prior art keywords
digital
content
access point
location
transmitted
Prior art date
Application number
PCT/GB2008/001559
Other languages
English (en)
Inventor
Michael Steven Frater
Original Assignee
Ica Network Solutions Llp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from GB0724321A external-priority patent/GB0724321D0/en
Priority claimed from GB0724322A external-priority patent/GB0724322D0/en
Priority claimed from GB0724324A external-priority patent/GB0724324D0/en
Application filed by Ica Network Solutions Llp filed Critical Ica Network Solutions Llp
Publication of WO2009074763A1 publication Critical patent/WO2009074763A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to digital advertising.
  • the present invention provides a system for targeted digital advertising in specific locations.
  • Digital advertising comprises the provision of digital content to potential customers of any advertised product or service. As will be understood, this may be done in a large number of ways for example via websites, text messages or on display screens.
  • this method of advertising is generally generic and aimed at mass audiences. It cannot be individually tailored to customers walking by. No customer specific advertising may be displayed on the screens. Furthermore, such screens are not interactive. There is no manner in which the data regarding the number of people viewing the advertisement and its effectiveness can be collated.
  • any such system should include the capability of assessing the effectiveness of the relayed advertising content.
  • the present invention provides a system for digital advertising comprising at least one access point positioned at a location; wherein, the or each access point may detect the presence of suitably enabled digital devices within a predefined area; and when such digital devices are detected the or each access point may transmit targeted digital content based upon the location of the or each access point and a stored profile of the digital device.
  • Suitably enabled digital devices that may be detected by an access point of the system of the present invention may be any device capable of wireless detection. It is particularly envisaged that the digital devices will include mobile phones, personal digital assistants, portable computers and other portable personal digital devices.
  • An access point of the present invention may detect digital devices using any suitable wireless communication means. Many commonly used digital devices utilise Bluetooth® or WiFi for wireless communication. When activated, the Bluetooth® or WiFi connections of digital devices may allow the devices to both be detected by other digital devices and to be wirelessly communicated with. It is particularly envisaged that digital devices that are Bluetooth® or WiFi enabled will be detected by a corresponding means within an access point when they are within a predefined area around the access point. The predefined area may only be limited by the range of the wireless detection means of the access point or may be intentionally limited to a specific location. Targeted digital content may then be transmitted by an access point if the access point has a stored profile for the detected digital device.
  • An access point may be located in any position where targeted digital advertising may be effective.
  • an access point may be located within a shop and configured to only detect and transmit digital content within the shop.
  • the digital content transmitted by an access point may comprise information regarding goods or services supplied by the shop and any special offers thereon.
  • a stored profile may be created in any suitable manner.
  • the owner of a digital device may sign up for a service on an associated website and input his preferences and the details of his digital device.
  • the stored profile may be created interactively. For example, the first time a specific digital device is detected by an access point the access point may communicate with the digital device to ask if the user would like to receive transmissions from the system of the present invention. If the user agrees the stored profile of the digital device may then be built up from the locations in which - A -
  • the digital device is detected and possibly from interactive feedback supplied by the device to the system of the present invention.
  • the system of the present invention provides a fully location and customer specific system for targeted digital advertising.
  • the advantage of only transmitting digital content when suitable digital devices with stored profiles are detected is that the digital content may be tailored to the owner of a digital device in order to increase its effectiveness.
  • the digital content may be tailored to the location of the access point and the preferences of the owner of the digital device. This is a particular improvement over the prior art wherein the digital content could only be tailored to the location or to the user but not both.
  • An access point of the present invention may be an interactive multimedia device.
  • the access point may comprise an associated display device and/or multimedia system.
  • the targeted digital content may be transmitted through the display device and/or multimedia system of an access point.
  • a specifically selected video advert may be displayed on a display screen.
  • the targeted digital content may be wirelessly transmitted directly to a digital device.
  • the access point may transmit digital content to digital devices using any suitable wireless communication means.
  • targeted digital content may be transmitted to a digital device by the same means by which the device is detected.
  • targeted digital content may be wirelessly transmitted to a digital device using Bluetooth® or WiFi communication. If the targeted digital content is wirelessly transmitted to a digital device it may be preferable that the transmitted digital content is in a format that allows it to be stored by the digital device and accessed at a later time.
  • the targeted digital content may be stored in a memory of a digital device and may be called up by pushing predetermined function keys of the digital apparatus.
  • the targeted digital content is wirelessly transmitted to a digital device as this will enable different targeted digital content to be transmitted to a plurality of digital devices substantially simultaneously. For example, if two or more digital devices with stored profiles are detected by a single access point at substantially the same time it may be possible to wirelessly transmit different targeted digital content to each of the digital devices based upon their stored profiles simultaneously. This may not be possible if the targeted digital content is transmitted by an associated display device and/or multimedia system of an access point.
  • the targeted digital content may contain any digital media or information that may be transmitted by a display and/or multimedia point of an access point or that may be utilised by a digital device to which it is transmitted.
  • the targeted digital content may comprise visual content that may be displayed on a display screen of a digital device or an access point.
  • the targeted digital content may contain audio content that may be broadcast by speakers associated with the digital device or access point.
  • small multimedia clips may be displayed by an access point or transmitted to a digital device for display on a display screen of the digital device.
  • the targeted digital content may comprise commands to make the digital device perform a function.
  • the targeted digital content may request that the digital device rings an advertiser's telephone number or may connect the digital device with a website.
  • the system of the present invention may have a plurality of access points. These access points may be situated to provide coverage of one or more specific geographical locations. For example, a plurality of access points may be located to provide substantially full coverage within a single location such as a retail outlet. Additionally or alternatively, access points of a single system may be located in a plurality of different locations and may transmit different digital content depending upon their specific location. For example, access points may be located in or near a plurality of different retail outlets within a shopping centre.
  • the system of the present invention further comprises a content server that is in communication with the or each access point.
  • the content server may be at a remote location where it can be easily accessed by a system administrator.
  • the content server may be in communication with the or each access point in any manner that permits the transfer of data between the server and an access point.
  • the communication may be wireless and/or wired.
  • the or each access point may communicate with the content server over a WiFi enabled network.
  • a content server may be used to transfer data to and from an individual access point.
  • data regarding the time, location and content of each transmission of targeted digital content may be sent from an access point and recorded by the content server.
  • the access point may communicate a unique identifier of the device to the content server to search for any stored profile for the device.
  • the content server may comprise a database of digital content and may then communicate suitable targeted digital content for transmission by the access point from a database. In this manner an access point may be a relatively simple device and may not be required to store a large amount of information.
  • a system according to the present invention may further comprise at least one electronic point of sale (EPOS) device provided at a location and linked to the content server to provide data regarding sales of specific items that are actioned by the EPOS device.
  • EPOS devices will be immediately understood by the person skilled in the art, they record data regarding the specific details of each sale that is actioned by the device. By transmitting this data to a content server and combining it with data provided by an access point associated with the, or each, EPOS it may be possible to assess the effectiveness of the system.
  • an individual retail outlet may operate a system according to the present invention that comprises one or more access points, one or more EPOS devices and a content server.
  • Data recorded by the content server may include details of the digital content transmitted by the or each access point to the content server and the amount and types of sales actioned by the or each EPOS.
  • data may be received by the content server in real time to provide an immediate indication of the effectiveness of the digital content transmitted to the digital devices.
  • the system of the present invention may be able to alter the content of the targeted digital content transmitted to users as a result of the monitored effectiveness of the system. This may be done manually by an administrator monitoring the data received by a content server from one or more EPOS devices and one or more access points. Alternatively, this may be done automatically by the content server.
  • Figure 1 is a schematic drawing of an embodiment of a system according to the present invention.
  • FIG. 1 A schematic drawing of an embodiment of a system according to the present invention is shown in Figure 1.
  • the system includes a content server 1 at a remote location.
  • the content server is connected by wires 5 to two access points 2 and an electronic point of sale (EPOS) device 3.
  • the access points 2 and the EPOS device 3 are located within a specific area 6, which may, for example, be a retail outlet.
  • the system operates in the following manner.
  • a suitably enabled digital device in this case a Bluetooth® enabled mobile phone 4
  • enters the specific area 6 it will be wirelessly detected by one of the access points 2.
  • the access point 2 that detects the mobile phone 4 will transmit a unique identifier of the mobile phone 4 to the content server 1.
  • the content server 1 will search for a stored profile specific to the unique identifier of the mobile phone 4. If no stored profile is found the access point 2 may communicate with the mobile phone 4 to ask if the user of the digital device would like to receive transmissions from the system of the present invention and create a stored profile for the digital device. If the user agrees location specific digital content will be wirelessly transmitted to the mobile phone 4 and a stored profile for the mobile phone 4 will be created.
  • the stored profile may then be interactively updated based upon the locations in which the mobile phone 4 is detected. Data regarding the time and location of the detection of the mobile phone 4 and the targeted digital content transmitted to the mobile phone 4 will be communicated to and stored in the content server 1.
  • the content server 1 will create targeted digital content tailored for the specific location 6 and the preferences of the user of the mobile phone 4, as defined in the stored profile.
  • the targeted digital content will then be communicated to one of the access points 2 within the specific location 6.
  • the access point 2 will then wirelessly transmit the targeted digital to the mobile phone 4 using Bluetooth®.
  • the targeted digital content may then be accessed by the user of the mobile phone 4. Data regarding the time and location of the detection of the mobile phone 4 and the targeted digital content transmitted to the mobile phone 4 will be communicated to and stored in the content server 1.
  • the EPOS device 3 within the specific location 6 will be monitoring details of all sales it actions. Data regarding the time of each sale and the items or services sold at the EPOS device 3 will be communicated to and stored by the content server 1.
  • an administrator of the system may access the content server 1 to obtain data regarding the details of targeted digital content sent to digital devices within the specific location 6 and details of all sales made within the specific location.
  • the administrator can monitor the effect of the targeted digital content on sales within the specific location 6 in real-time.
  • the administrator may then adjust the content of the targeted digital content in response to the monitored effects if desired.

Abstract

L'invention concerne un système de publicité numérique comportant au moins un point d'accès (2) se trouvant dans une localisation (6). Ce point d'accès (2) peut détecter sans fil la présence de dispositifs numériques adaptés (4) à l'intérieur d'une zone définie. Lorsqu'un point d'accès (2) détecte un tel dispositif numérique (4), il envoie un contenu numérique ciblé personnalisé au dispositif numérique spécifique en fonction de la localisation (6) du point d'accès (2) et d'un profil mémorisé du dispositif numérique.
PCT/GB2008/001559 2007-12-12 2008-05-02 Système de publicité numérique WO2009074763A1 (fr)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
GB0724322.3 2007-12-12
GB0724321A GB0724321D0 (en) 2007-12-12 2007-12-12 Bluetooth digital advertising
GB0724322A GB0724322D0 (en) 2007-12-12 2007-12-12 Digital advertising and client shaping
GB0724321.5 2007-12-12
GB0724324.9 2007-12-12
GB0724324A GB0724324D0 (en) 2007-12-12 2007-12-12 Digital advertising network

Publications (1)

Publication Number Publication Date
WO2009074763A1 true WO2009074763A1 (fr) 2009-06-18

Family

ID=39672707

Family Applications (2)

Application Number Title Priority Date Filing Date
PCT/GB2008/001558 WO2009074762A1 (fr) 2007-12-12 2008-05-02 Système de publicité numérique
PCT/GB2008/001559 WO2009074763A1 (fr) 2007-12-12 2008-05-02 Système de publicité numérique

Family Applications Before (1)

Application Number Title Priority Date Filing Date
PCT/GB2008/001558 WO2009074762A1 (fr) 2007-12-12 2008-05-02 Système de publicité numérique

Country Status (1)

Country Link
WO (2) WO2009074762A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2395804A3 (fr) * 2010-06-09 2013-02-20 Hitachi Ltd. Système de distribution d'informations, station fixe, station mobile et procédé de distribution d'informations

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130218975A1 (en) * 2010-09-21 2013-08-22 Telefonaktiebolaget Lm Ericsson (Publ) Messaging policy for a communication node
US9258380B2 (en) 2012-03-02 2016-02-09 Realtek Semiconductor Corp. Cross-platform multimedia interaction system with multiple displays and dynamically-configured hierarchical servers and related method, electronic device and computer program product
US9052802B2 (en) 2012-03-02 2015-06-09 Realtek Semiconductor Corp. Multimedia interaction system and related computer program product capable of filtering multimedia interaction commands
TWI503704B (zh) * 2012-03-02 2015-10-11 Realtek Semiconductor Corp 可過濾多媒體互動指令的多媒體互動系統及相關的電腦程式產品
US20130288715A1 (en) * 2012-04-30 2013-10-31 Samsung Electronics Co., Ltd. Content delivery system with content display mechanism and method of operation thereof

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020062251A1 (en) * 2000-09-29 2002-05-23 Rajan Anandan System and method for wireless consumer communications
US20020132614A1 (en) * 2001-03-19 2002-09-19 Vanluijt Balthasar Antonius Gerardus Arrangement with beacon for providing information service
US6484148B1 (en) * 2000-02-19 2002-11-19 John E. Boyd Electronic advertising device and method of using the same
US20050189414A1 (en) * 2004-02-27 2005-09-01 Fano Andrew E. Promotion planning system
WO2006122315A2 (fr) * 2005-05-11 2006-11-16 Feeva Technology, Inc. Etablissement de relations clients a partir d'un point d'acces reseau

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6920319B2 (en) * 2000-05-05 2005-07-19 Axis Ab Method and apparatus for a mobile access system delivering location based information and services

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6484148B1 (en) * 2000-02-19 2002-11-19 John E. Boyd Electronic advertising device and method of using the same
US20020062251A1 (en) * 2000-09-29 2002-05-23 Rajan Anandan System and method for wireless consumer communications
US20020132614A1 (en) * 2001-03-19 2002-09-19 Vanluijt Balthasar Antonius Gerardus Arrangement with beacon for providing information service
US20050189414A1 (en) * 2004-02-27 2005-09-01 Fano Andrew E. Promotion planning system
WO2006122315A2 (fr) * 2005-05-11 2006-11-16 Feeva Technology, Inc. Etablissement de relations clients a partir d'un point d'acces reseau

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2395804A3 (fr) * 2010-06-09 2013-02-20 Hitachi Ltd. Système de distribution d'informations, station fixe, station mobile et procédé de distribution d'informations

Also Published As

Publication number Publication date
WO2009074762A1 (fr) 2009-06-18

Similar Documents

Publication Publication Date Title
US11037196B2 (en) Interactive advertising using proximity events
US9092804B2 (en) Methods and systems for mapping locations of wireless transmitters for use in gathering market research data
EP2617209B1 (fr) Procédé et système adaptés pour déterminer l'identité/la présence de l'utilisateur d'un dispositif mobile en vue d'un contrôle et d'une interaction dans un environnement de distribution de contenu
US9811846B2 (en) Mobile payment and queuing using proximity events
US10586251B2 (en) Consumer interaction using proximity events
US7519703B1 (en) Media content display system with presence and damage sensors
JP5410229B2 (ja) 情報処理装置、情報処理方法、および情報処理システム
US11062258B2 (en) Automated logistics management using proximity events
JP5086421B2 (ja) 広告配信システム、広告配信管理装置、広告配信管理方法、及び広告配信管理プログラム
US11074608B2 (en) Systems, methods and programmed products for dynamically tracking delivery and performance of digital advertisements in electronic digital displays
KR20090090991A (ko) 편재형 공생 광고 시스템 및 방법
KR20130033667A (ko) 디스플레이 장치 및 그 제어 방법
CN103959825A (zh) 使得能够回忆感兴趣内容以便随后回顾的方法、装置及系统
WO2009074763A1 (fr) Système de publicité numérique
KR20180052315A (ko) 디지털 사이니지 및 그 제어 방법
US20140249929A1 (en) Advertisement matching platform
KR20120076639A (ko) 네트워크 서버 그리고 고객 맞춤형 광고 시스템 및 방법
JP2017033441A (ja) デジタルコンテンツ提供システム
US20190205935A1 (en) System and Methods of Delivering Targeted Content Through Digital Signages
JP2019008183A (ja) 情報提示装置
JP6943403B2 (ja) 情報配信システム
JP6836254B1 (ja) 商業施設におけるマーケティングシステムおよびマーケティング方法
GB2461130A (en) Interactive mobile sign with EPOS
JP4895492B2 (ja) 広告配信システム及びその方法
KR20120087315A (ko) 쿠폰 발행 중계 장치 및 그 제어방법

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 08737170

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 08737170

Country of ref document: EP

Kind code of ref document: A1