WO2009075984A3 - Scalable audit-based protocol for pay-per-action ads - Google Patents

Scalable audit-based protocol for pay-per-action ads Download PDF

Info

Publication number
WO2009075984A3
WO2009075984A3 PCT/US2008/083130 US2008083130W WO2009075984A3 WO 2009075984 A3 WO2009075984 A3 WO 2009075984A3 US 2008083130 W US2008083130 W US 2008083130W WO 2009075984 A3 WO2009075984 A3 WO 2009075984A3
Authority
WO
WIPO (PCT)
Prior art keywords
merchant
audit
scalable
pay
per
Prior art date
Application number
PCT/US2008/083130
Other languages
French (fr)
Other versions
WO2009075984A2 (en
Inventor
Darko Kirovski
Cherian Varkey Mathew
Ashwin Swaminathan
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Priority to CN200880121326.2A priority Critical patent/CN101896929A/en
Priority to EP08859990A priority patent/EP2232425A4/en
Publication of WO2009075984A2 publication Critical patent/WO2009075984A2/en
Publication of WO2009075984A3 publication Critical patent/WO2009075984A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G06Q30/0227—Frequent usage incentive value reconciliation between diverse systems
    • G06Q30/0228—On-line clearing houses
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0248—Avoiding fraud
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers

Abstract

Systems and methods that account for payment of sales commission received by the merchant. An audit component simulates user behavior in purchasing items from the merchant in an advertising system, which encompasses interaction among a merchant (who advertise on websites/blogs); a trusted party (who monitors activities of the merchant), an advertisement publisher, and an advertisement consumer (e.g., buyer of the merchandise offered by the merchant).
PCT/US2008/083130 2007-12-13 2008-11-11 Scalable audit-based protocol for pay-per-action ads WO2009075984A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CN200880121326.2A CN101896929A (en) 2007-12-13 2008-11-11 Scalable audit-based protocol for pay-per-action ads
EP08859990A EP2232425A4 (en) 2007-12-13 2008-11-11 Scalable audit-based protocol for pay-per-action ads

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/955,713 2007-12-13
US11/955,713 US20090157494A1 (en) 2007-12-13 2007-12-13 Scalable audit-based protocol for pay-per-action ads

Publications (2)

Publication Number Publication Date
WO2009075984A2 WO2009075984A2 (en) 2009-06-18
WO2009075984A3 true WO2009075984A3 (en) 2009-08-13

Family

ID=40754477

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/083130 WO2009075984A2 (en) 2007-12-13 2008-11-11 Scalable audit-based protocol for pay-per-action ads

Country Status (4)

Country Link
US (1) US20090157494A1 (en)
EP (1) EP2232425A4 (en)
CN (1) CN101896929A (en)
WO (1) WO2009075984A2 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8949980B2 (en) * 2010-01-25 2015-02-03 Exelate Method and system for website data access monitoring
US20110231305A1 (en) * 2010-03-19 2011-09-22 Visa U.S.A. Inc. Systems and Methods to Identify Spending Patterns
US8819425B2 (en) 2011-06-30 2014-08-26 True[X] Media Inc. Privacy protected interactions with third parties
TWI526964B (en) * 2014-06-05 2016-03-21 Marketing Method and System of E - commerce Advertisement

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000059014A (en) * 2000-07-10 2000-10-05 문병조 Method and system for distribution of benefit using log analysis
KR20010092588A (en) * 2000-03-22 2001-10-26 장형진 Internet advertising method using intermediate server
WO2001080846A2 (en) * 2000-04-26 2001-11-01 Linkshare Corporation Improved transaction tracking, managing, assessment, and auditing data processing system and network
WO2007066939A1 (en) * 2005-12-05 2007-06-14 Nhn Corporation Method and system for managing report on goods advertisement

Family Cites Families (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5774670A (en) * 1995-10-06 1998-06-30 Netscape Communications Corporation Persistent client state in a hypertext transfer protocol based client-server system
AU8072798A (en) * 1997-06-16 1999-01-04 Doubleclick Inc. Method and apparatus for automatic placement of advertising
US6360332B1 (en) * 1998-06-22 2002-03-19 Mercury Interactive Corporation Software system and methods for testing the functionality of a transactional server
US6529952B1 (en) * 1999-04-02 2003-03-04 Nielsen Media Research, Inc. Method and system for the collection of cookies and other information from a panel
US7058592B1 (en) * 1999-11-29 2006-06-06 Microsoft Corporation Transmission of information during ad click-through
AU2001264569A1 (en) * 2000-05-05 2001-11-20 L90, Inc. Method and apparatus for transaction tracking over a computer network
WO2002010996A2 (en) * 2000-07-27 2002-02-07 Borderfree Ltd. Universal shopping basket
US6959420B1 (en) * 2001-11-30 2005-10-25 Microsoft Corporation Method and system for protecting internet users' privacy by evaluating web site platform for privacy preferences policy
US20030216930A1 (en) * 2002-05-16 2003-11-20 Dunham Carl A. Cost-per-action search engine system, method and apparatus
CA2497168A1 (en) * 2002-08-30 2004-03-11 Findwhat.Com System and method for pay for performance advertising employing multiple sets of advertisement listings
US20060129453A1 (en) * 2004-12-15 2006-06-15 Gardner Michelle L System and method for display advertising
US8768766B2 (en) * 2005-03-07 2014-07-01 Turn Inc. Enhanced online advertising system
US20060200555A1 (en) * 2005-03-07 2006-09-07 Marvin Shannon System and Method for Using a Browser Plug-in to Combat Click Fraud
US7647305B2 (en) * 2005-11-30 2010-01-12 Anchorfree, Inc. Method and apparatus for implementing search engine with cost per action revenue model
US20070073579A1 (en) * 2005-09-23 2007-03-29 Microsoft Corporation Click fraud resistant learning of click through rate
US7664989B2 (en) * 2005-10-24 2010-02-16 Infosys Technologies Ltd. Automated software testing architecture using a multi-level framework
US20070179849A1 (en) * 2006-02-02 2007-08-02 Microsoft Corporation Ad publisher performance and mitigation of click fraud
KR100596816B1 (en) * 2006-02-21 2006-07-07 조형구 Adverising management and searching system through bidirectional searching and monitoring
US7941562B2 (en) * 2006-03-30 2011-05-10 Red Aril, Inc. Network device for monitoring and modifying network traffic between an end user and a content provider
WO2008062552A1 (en) * 2006-11-20 2008-05-29 Access Co., Ltd. Information display device, information display program and information display system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010092588A (en) * 2000-03-22 2001-10-26 장형진 Internet advertising method using intermediate server
WO2001080846A2 (en) * 2000-04-26 2001-11-01 Linkshare Corporation Improved transaction tracking, managing, assessment, and auditing data processing system and network
KR20000059014A (en) * 2000-07-10 2000-10-05 문병조 Method and system for distribution of benefit using log analysis
WO2007066939A1 (en) * 2005-12-05 2007-06-14 Nhn Corporation Method and system for managing report on goods advertisement

Also Published As

Publication number Publication date
US20090157494A1 (en) 2009-06-18
EP2232425A2 (en) 2010-09-29
CN101896929A (en) 2010-11-24
EP2232425A4 (en) 2012-03-28
WO2009075984A2 (en) 2009-06-18

Similar Documents

Publication Publication Date Title
WO2008022310A3 (en) Comparison shop ad units
WO2012083359A3 (en) Mobile marketing and purchasing system
WO2009143366A3 (en) Determining complementary product content from primary product document information and providing such complementary product content in association with the primary product document, in an online environment
WO2007014187A3 (en) Method and system for extending payment system via text messaging
WO2009111211A3 (en) Monetizing a social network platform
WO2011115855A3 (en) Method and apparatus for providing predetermined promotional offers
WO2011119943A3 (en) Systems and methods for an improved online ticket marketplace
WO2012112722A3 (en) Electronic interpersonal advertising
WO2008013945A3 (en) System and method for targeted marketing and consumer resource management
WO2006074364A3 (en) System and method for enabling consumers to add personal charitable contributions and transfer the right to designate a beneficiary to other consumers
WO2013040591A3 (en) Checkout-based distribution of digital promotions
WO2011116301A3 (en) Systems and methods to distribute advertisement opportunities to merchants
WO2007147148A3 (en) Ecommerce-enabled advertising
WO2009094045A3 (en) Payment processor hosted account information
MX2009000355A (en) A promotions system and method.
WO2007019396A3 (en) Sale of dynamic inventory with promotions and rebates
WO2008002553A3 (en) Virtual spot market for advertisements
WO2004081742A3 (en) Method and system for hosting centralized online point-of-sale activities for a plurality of distributed customers and vendors
WO2006076424A3 (en) Apparatuses, methods and sytems for integrated, information-engineered and self-imposing advertising, e-commerce and online customer interactions
WO2007121474A3 (en) System and method for secure online transaction
WO2011154844A3 (en) Mobile retail loyalty network
MX2010001697A (en) System and method of offsetting invoice obligations.
WO2008095184A3 (en) Anonymity engine for online advertising, sales and information distribution
MX2007006112A (en) Process for creating and disseminating marketing initiatives to specific consumers or specific consumer groups.
WO2004102318A3 (en) Methods and apparatus for anonymously transacting internet shopping and shipping

Legal Events

Date Code Title Description
WWE Wipo information: entry into national phase

Ref document number: 200880121326.2

Country of ref document: CN

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 08859990

Country of ref document: EP

Kind code of ref document: A2

NENP Non-entry into the national phase

Ref country code: DE

WWE Wipo information: entry into national phase

Ref document number: 2008859990

Country of ref document: EP