WO2009087613A3 - Privacy-protecting consumer profiling and recommendation - Google Patents

Privacy-protecting consumer profiling and recommendation Download PDF

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Publication number
WO2009087613A3
WO2009087613A3 PCT/IL2008/001690 IL2008001690W WO2009087613A3 WO 2009087613 A3 WO2009087613 A3 WO 2009087613A3 IL 2008001690 W IL2008001690 W IL 2008001690W WO 2009087613 A3 WO2009087613 A3 WO 2009087613A3
Authority
WO
WIPO (PCT)
Prior art keywords
consumer
advertisement
profiling
information
server
Prior art date
Application number
PCT/IL2008/001690
Other languages
French (fr)
Other versions
WO2009087613A2 (en
Inventor
Ofer Feldman
Original Assignee
Ofer Feldman
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ofer Feldman filed Critical Ofer Feldman
Publication of WO2009087613A2 publication Critical patent/WO2009087613A2/en
Publication of WO2009087613A3 publication Critical patent/WO2009087613A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A distributed system and method for providing advertisement recommendations for users seeking consumer information over the Internet. A consumer profiling server tracks information related to patterns of a consumer's Internet usage, surfing, and preferences for content, and optionally summarizes this information in cookies stored in the consumer's device. High-level categorization is done by computer from evaluations prepared by human analysis. An advertisement server provides advertisements to the consumer's device according to recommendations of the consumer profiling server according to the stored consumer usage and preference data. Tracking, analysis, and storage of consumer information are done in a manner that cannot be traced back to any individual consumer or consumer device, thus assuring consumer privacy. Furthermore, the consumer profiling server and the advertisement server can be combined or in separate physical devices, permitting the system to be distributed over multiple consumer profiling servers and/or multiple advertisement servers.
PCT/IL2008/001690 2008-01-07 2008-12-29 Privacy-protecting consumer profiling and recommendation WO2009087613A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US999208P 2008-01-07 2008-01-07
US61/009,992 2008-01-07

Publications (2)

Publication Number Publication Date
WO2009087613A2 WO2009087613A2 (en) 2009-07-16
WO2009087613A3 true WO2009087613A3 (en) 2010-03-11

Family

ID=40853529

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IL2008/001690 WO2009087613A2 (en) 2008-01-07 2008-12-29 Privacy-protecting consumer profiling and recommendation

Country Status (1)

Country Link
WO (1) WO2009087613A2 (en)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011067620A1 (en) * 2009-12-04 2011-06-09 Telefonaktiebolaget L M Ericsson System and methods for protecting the privacy of user information in a recommendation system
WO2011086542A2 (en) * 2010-01-13 2011-07-21 Sotxtme Ltd User-defined access controls for accessing user via an electronic communication device
CN102395053B (en) * 2011-11-29 2014-03-19 乐视致新电子科技（天津）有限公司 IPTV system
US9363238B2 (en) 2012-06-04 2016-06-07 Apple Inc. Repackaging demographic data with anonymous identifier
US9881320B2 (en) 2014-05-28 2018-01-30 Apple Inc. Targeting customer segments
CN113459975B (en) * 2021-07-31 2022-10-04 重庆长安新能源汽车科技有限公司 Intelligent cabin system

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060026067A1 (en) * 2002-06-14 2006-02-02 Nicholas Frank C Method and system for providing network based target advertising and encapsulation
US20070067297A1 (en) * 2004-04-30 2007-03-22 Kublickis Peter J System and methods for a micropayment-enabled marketplace with permission-based, self-service, precision-targeted delivery of advertising, entertainment and informational content and relationship marketing to anonymous internet users
US20070226062A1 (en) * 2006-02-21 2007-09-27 Hughes John M Internet contest

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060026067A1 (en) * 2002-06-14 2006-02-02 Nicholas Frank C Method and system for providing network based target advertising and encapsulation
US20070067297A1 (en) * 2004-04-30 2007-03-22 Kublickis Peter J System and methods for a micropayment-enabled marketplace with permission-based, self-service, precision-targeted delivery of advertising, entertainment and informational content and relationship marketing to anonymous internet users
US20070226062A1 (en) * 2006-02-21 2007-09-27 Hughes John M Internet contest

Also Published As

Publication number Publication date
WO2009087613A2 (en) 2009-07-16

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