WO2009088586A3 - Television advertisement placement more resistant to user skipping - Google Patents

Television advertisement placement more resistant to user skipping Download PDF

Info

Publication number
WO2009088586A3
WO2009088586A3 PCT/US2008/085225 US2008085225W WO2009088586A3 WO 2009088586 A3 WO2009088586 A3 WO 2009088586A3 US 2008085225 W US2008085225 W US 2008085225W WO 2009088586 A3 WO2009088586 A3 WO 2009088586A3
Authority
WO
WIPO (PCT)
Prior art keywords
television
skipping
advertising content
interleaved
advertising
Prior art date
Application number
PCT/US2008/085225
Other languages
French (fr)
Other versions
WO2009088586A2 (en
Inventor
Roy Shkedi
Original Assignee
Almondnet, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Almondnet, Inc. filed Critical Almondnet, Inc.
Publication of WO2009088586A2 publication Critical patent/WO2009088586A2/en
Publication of WO2009088586A3 publication Critical patent/WO2009088586A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
    • H04N21/4325—Content retrieval operation from a local storage medium, e.g. hard-disk by playing back content from the storage medium
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

Television equipment detects viewers' actions in skipping temporally interleaved television advertising content and, in response, automatically causes selected television advertising content to be spatially combined with a temporal portion of the viewed television programming content, e.g., juxtaposed adjacent to or overlaid on the television advertising content. As a result of the spatial combination, skipping such juxtaposed or overlaid advertising content would also cause skipping of the corresponding temporal portion of the viewed programming content. In some implementations, once viewer ad skipping is detected, advertising content can spatially combined with subsequently viewed television programs of the same type, or interleaved advertising content can be automatically removed from the remainder of the television program or from subsequently viewed television programs of the same type. Viewer skipping of interleaved advertising can be explicitly detected by detecting user- selected commands during recognized interleaved advertising, or implicitly detected by analysis of sequences of selected user commands.
PCT/US2008/085225 2007-12-31 2008-12-02 Television advertisement placement more resistant to user skipping WO2009088586A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/968,107 US20090172723A1 (en) 2007-12-31 2007-12-31 Television advertisement placement more resistant to user skipping
US11/968,107 2007-12-31

Publications (2)

Publication Number Publication Date
WO2009088586A2 WO2009088586A2 (en) 2009-07-16
WO2009088586A3 true WO2009088586A3 (en) 2009-09-11

Family

ID=40800344

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/085225 WO2009088586A2 (en) 2007-12-31 2008-12-02 Television advertisement placement more resistant to user skipping

Country Status (2)

Country Link
US (1) US20090172723A1 (en)
WO (1) WO2009088586A2 (en)

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Also Published As

Publication number Publication date
WO2009088586A2 (en) 2009-07-16
US20090172723A1 (en) 2009-07-02

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