WO2009099874A3 - Keyword tracking for microtargeting of mobile advertising - Google Patents
Keyword tracking for microtargeting of mobile advertising Download PDFInfo
- Publication number
- WO2009099874A3 WO2009099874A3 PCT/US2009/032368 US2009032368W WO2009099874A3 WO 2009099874 A3 WO2009099874 A3 WO 2009099874A3 US 2009032368 W US2009032368 W US 2009032368W WO 2009099874 A3 WO2009099874 A3 WO 2009099874A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- communication device
- mobile communication
- mobile
- user
- behavior
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0248—Avoiding fraud
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
Abstract
Priority Applications (5)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2010545141A JP2011525257A (en) | 2008-02-01 | 2009-01-29 | Keyword tracking for micro-targeting of mobile advertising |
EP09709278A EP2255329A4 (en) | 2008-02-01 | 2009-01-29 | Keyword tracking for microtargeting of mobile advertising |
CN2009801085945A CN102027497A (en) | 2008-02-01 | 2009-01-29 | Keyword tracking for microtargeting of mobile advertising |
KR1020107019519A KR101196175B1 (en) | 2008-02-01 | 2009-01-29 | Keyword tracking for microtargeting of mobile advertising |
KR1020127021391A KR101323233B1 (en) | 2008-02-01 | 2009-01-29 | Keyword tracking for microtargeting of mobile advertising |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US2564208P | 2008-02-01 | 2008-02-01 | |
US61/025,642 | 2008-02-01 | ||
US12/361,438 | 2009-01-28 | ||
US12/361,438 US20090198579A1 (en) | 2008-02-01 | 2009-01-28 | Keyword tracking for microtargeting of mobile advertising |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2009099874A2 WO2009099874A2 (en) | 2009-08-13 |
WO2009099874A3 true WO2009099874A3 (en) | 2012-02-16 |
Family
ID=40932580
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2009/032368 WO2009099874A2 (en) | 2008-02-01 | 2009-01-29 | Keyword tracking for microtargeting of mobile advertising |
Country Status (6)
Country | Link |
---|---|
US (1) | US20090198579A1 (en) |
EP (1) | EP2255329A4 (en) |
JP (2) | JP2011525257A (en) |
KR (2) | KR101323233B1 (en) |
CN (2) | CN102027497A (en) |
WO (1) | WO2009099874A2 (en) |
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- 2009-01-29 CN CN2009801085945A patent/CN102027497A/en active Pending
- 2009-01-29 WO PCT/US2009/032368 patent/WO2009099874A2/en active Application Filing
- 2009-01-29 KR KR1020127021391A patent/KR101323233B1/en not_active IP Right Cessation
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JP5763148B2 (en) | 2015-08-12 |
KR101323233B1 (en) | 2013-10-30 |
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US20090198579A1 (en) | 2009-08-06 |
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KR101196175B1 (en) | 2012-11-02 |
JP2011525257A (en) | 2011-09-15 |
JP2014056587A (en) | 2014-03-27 |
CN102027497A (en) | 2011-04-20 |
KR20100107521A (en) | 2010-10-05 |
CN105243561A (en) | 2016-01-13 |
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