WO2009111166A3 - Method and apparatus for social network marketing with advocate referral - Google Patents

Method and apparatus for social network marketing with advocate referral Download PDF

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Publication number
WO2009111166A3
WO2009111166A3 PCT/US2009/034444 US2009034444W WO2009111166A3 WO 2009111166 A3 WO2009111166 A3 WO 2009111166A3 US 2009034444 W US2009034444 W US 2009034444W WO 2009111166 A3 WO2009111166 A3 WO 2009111166A3
Authority
WO
WIPO (PCT)
Prior art keywords
advocate
value
referral
social network
network marketing
Prior art date
Application number
PCT/US2009/034444
Other languages
French (fr)
Other versions
WO2009111166A2 (en
Inventor
Christopher William Higgins
Marc Davis
Joseph O'sullivan
Original Assignee
Yahoo! Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo! Inc. filed Critical Yahoo! Inc.
Priority to CN2009801076113A priority Critical patent/CN101960479A/en
Priority to KR1020107022056A priority patent/KR101240122B1/en
Priority to EP09717377A priority patent/EP2248088A4/en
Publication of WO2009111166A2 publication Critical patent/WO2009111166A2/en
Publication of WO2009111166A3 publication Critical patent/WO2009111166A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G06Q50/40—

Abstract

A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more advocates by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentive.
PCT/US2009/034444 2008-03-03 2009-02-19 Method and apparatus for social network marketing with advocate referral WO2009111166A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
CN2009801076113A CN101960479A (en) 2008-03-03 2009-02-19 Method and apparatus for social network marketing with advocate referral
KR1020107022056A KR101240122B1 (en) 2008-03-03 2009-02-19 Method and apparatus for social network marketing with advocate referral
EP09717377A EP2248088A4 (en) 2008-03-03 2009-02-19 Method and apparatus for social network marketing with advocate referral

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/041,088 US8538811B2 (en) 2008-03-03 2008-03-03 Method and apparatus for social network marketing with advocate referral
US12/041,088 2008-03-03

Publications (2)

Publication Number Publication Date
WO2009111166A2 WO2009111166A2 (en) 2009-09-11
WO2009111166A3 true WO2009111166A3 (en) 2009-11-05

Family

ID=41013860

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/034444 WO2009111166A2 (en) 2008-03-03 2009-02-19 Method and apparatus for social network marketing with advocate referral

Country Status (6)

Country Link
US (1) US8538811B2 (en)
EP (1) EP2248088A4 (en)
KR (1) KR101240122B1 (en)
CN (1) CN101960479A (en)
TW (1) TWI498836B (en)
WO (1) WO2009111166A2 (en)

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