WO2009111167A3 - Method and apparatus for social network marketing with consumer referral - Google Patents

Method and apparatus for social network marketing with consumer referral Download PDF

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Publication number
WO2009111167A3
WO2009111167A3 PCT/US2009/034445 US2009034445W WO2009111167A3 WO 2009111167 A3 WO2009111167 A3 WO 2009111167A3 US 2009034445 W US2009034445 W US 2009034445W WO 2009111167 A3 WO2009111167 A3 WO 2009111167A3
Authority
WO
WIPO (PCT)
Prior art keywords
value
social network
network marketing
brands
consumers
Prior art date
Application number
PCT/US2009/034445
Other languages
French (fr)
Other versions
WO2009111167A2 (en
Inventor
Christopher William Higgins
Marc Davis
Joseph O'sullivan
Original Assignee
Yahoo! Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo! Inc. filed Critical Yahoo! Inc.
Publication of WO2009111167A2 publication Critical patent/WO2009111167A2/en
Publication of WO2009111167A3 publication Critical patent/WO2009111167A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Abstract

A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more likely consumers by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
PCT/US2009/034445 2008-03-03 2009-02-19 Method and apparatus for social network marketing with consumer referral WO2009111167A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/041,054 US8554623B2 (en) 2008-03-03 2008-03-03 Method and apparatus for social network marketing with consumer referral
US12/041,054 2008-03-03

Publications (2)

Publication Number Publication Date
WO2009111167A2 WO2009111167A2 (en) 2009-09-11
WO2009111167A3 true WO2009111167A3 (en) 2009-12-03

Family

ID=41013858

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/034445 WO2009111167A2 (en) 2008-03-03 2009-02-19 Method and apparatus for social network marketing with consumer referral

Country Status (3)

Country Link
US (1) US8554623B2 (en)
TW (1) TWI409712B (en)
WO (1) WO2009111167A2 (en)

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