WO2009148967A3 - Search tool advertising - Google Patents

Search tool advertising Download PDF

Info

Publication number
WO2009148967A3
WO2009148967A3 PCT/US2009/045697 US2009045697W WO2009148967A3 WO 2009148967 A3 WO2009148967 A3 WO 2009148967A3 US 2009045697 W US2009045697 W US 2009045697W WO 2009148967 A3 WO2009148967 A3 WO 2009148967A3
Authority
WO
WIPO (PCT)
Prior art keywords
medium
content item
search tool
presentation
subsequent
Prior art date
Application number
PCT/US2009/045697
Other languages
French (fr)
Other versions
WO2009148967A2 (en
Inventor
Daniel J. Zigmond
Jonathan J. Rosenberg
Hal R. Varian
Original Assignee
Google Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc. filed Critical Google Inc.
Priority to AU2009256400A priority Critical patent/AU2009256400A1/en
Priority to JP2011512547A priority patent/JP2011522342A/en
Priority to CA2726180A priority patent/CA2726180A1/en
Publication of WO2009148967A2 publication Critical patent/WO2009148967A2/en
Publication of WO2009148967A3 publication Critical patent/WO2009148967A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

Abstract

A content item is presented to at least one user via a first medium, where the content item identifies a target concept. The first medium can be, for instance, radio, television, print advertisements, or the Internet. The number of requests at a search tool for the target concept are measured subsequent to the presentation of the content item in the first medium. The difference (e.g, increase or decrease) in use of a second medium, e.g., the Internet, subsequent to the presentation of the content item in the first medium can be measured, which can be used to modify a value associated with a subsequent presentation of the content item using the first medium.
PCT/US2009/045697 2008-06-03 2009-05-29 Search tool advertising WO2009148967A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
AU2009256400A AU2009256400A1 (en) 2008-06-03 2009-05-29 Search tool advertising
JP2011512547A JP2011522342A (en) 2008-06-03 2009-05-29 Search tool ads
CA2726180A CA2726180A1 (en) 2008-06-03 2009-05-29 Search tool advertising

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/132,288 US20090299816A1 (en) 2008-06-03 2008-06-03 Search Tool Advertising
US12/132,288 2008-06-03

Publications (2)

Publication Number Publication Date
WO2009148967A2 WO2009148967A2 (en) 2009-12-10
WO2009148967A3 true WO2009148967A3 (en) 2010-03-11

Family

ID=41380921

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/045697 WO2009148967A2 (en) 2008-06-03 2009-05-29 Search tool advertising

Country Status (5)

Country Link
US (1) US20090299816A1 (en)
JP (1) JP2011522342A (en)
AU (1) AU2009256400A1 (en)
CA (1) CA2726180A1 (en)
WO (1) WO2009148967A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10248960B2 (en) * 2010-11-16 2019-04-02 Disney Enterprises, Inc. Data mining to determine online user responses to broadcast messages

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JP2001249933A (en) * 2000-03-06 2001-09-14 Nippon Telegr & Teleph Corp <Ntt> Retrieval word input complementing method and device and recording medium having program for executing the method stored thereon
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US7680796B2 (en) * 2003-09-03 2010-03-16 Google, Inc. Determining and/or using location information in an ad system
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Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020165774A1 (en) * 2001-05-03 2002-11-07 Quinn Gaellen D. Offline-to-online traffic generation and demographic identification process and method
US20050160002A1 (en) * 2003-09-04 2005-07-21 Alex Roetter Systems and methods for determining user actions
US20070239533A1 (en) * 2006-03-31 2007-10-11 Susan Wojcicki Allocating and monetizing advertising space in offline media through online usage and pricing model
US20080004884A1 (en) * 2006-06-29 2008-01-03 Microsoft Corporation Employment of offline behavior to display online content

Also Published As

Publication number Publication date
WO2009148967A2 (en) 2009-12-10
AU2009256400A1 (en) 2009-12-10
US20090299816A1 (en) 2009-12-03
CA2726180A1 (en) 2009-12-10
JP2011522342A (en) 2011-07-28

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