WO2009158094A3 - Systems and methods for creating an index to measure a performance of digital ads as defined by an advertiser - Google Patents

Systems and methods for creating an index to measure a performance of digital ads as defined by an advertiser Download PDF

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Publication number
WO2009158094A3
WO2009158094A3 PCT/US2009/045116 US2009045116W WO2009158094A3 WO 2009158094 A3 WO2009158094 A3 WO 2009158094A3 US 2009045116 W US2009045116 W US 2009045116W WO 2009158094 A3 WO2009158094 A3 WO 2009158094A3
Authority
WO
WIPO (PCT)
Prior art keywords
performance
advertiser
systems
methods
index
Prior art date
Application number
PCT/US2009/045116
Other languages
French (fr)
Other versions
WO2009158094A2 (en
Inventor
Robert Collins
Original Assignee
Yahoo! Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo! Inc. filed Critical Yahoo! Inc.
Publication of WO2009158094A2 publication Critical patent/WO2009158094A2/en
Publication of WO2009158094A3 publication Critical patent/WO2009158094A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization

Abstract

Systems and methods for utilizing a performance index measuring a performance of an object as defined by an advertiser are disclosed. Generally, an ad campaign optimizer receives one or more values associated with events that result from marketing activities associated with one or more objects. The ad campaign optimizer calculates a performance index associated with an object of the one or more objects, wherein the performance index measures a performance of the object based on the received one or more values. The ad campaign optimizer then optimizes a digital ad based on the calculated performance index.
PCT/US2009/045116 2008-06-25 2009-05-26 Systems and methods for creating an index to measure a performance of digital ads as defined by an advertiser WO2009158094A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/146,241 US20090327030A1 (en) 2008-06-25 2008-06-25 Systems and Methods for Creating an Index to Measure a Performance of Digital Ads as Defined by an Advertiser
US12/146,241 2008-06-25

Publications (2)

Publication Number Publication Date
WO2009158094A2 WO2009158094A2 (en) 2009-12-30
WO2009158094A3 true WO2009158094A3 (en) 2010-03-04

Family

ID=41445172

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/045116 WO2009158094A2 (en) 2008-06-25 2009-05-26 Systems and methods for creating an index to measure a performance of digital ads as defined by an advertiser

Country Status (3)

Country Link
US (1) US20090327030A1 (en)
TW (1) TW201001203A (en)
WO (1) WO2009158094A2 (en)

Families Citing this family (15)

* Cited by examiner, † Cited by third party
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US20100121676A1 (en) * 2008-11-11 2010-05-13 Yahoo! Inc. Method and system for logging impressions of online advertisments
US20110071899A1 (en) * 2009-07-08 2011-03-24 Niel Robertson Creating, Managing and Optimizing Online Advertising
US20110173063A1 (en) * 2010-01-11 2011-07-14 Yahoo! Inc. Advertiser value-based bid management in online advertising
US8983859B2 (en) 2010-06-18 2015-03-17 Microsoft Technology Licensing, Llc User centric real-time advertisement bidding
CN102375810B (en) * 2010-08-04 2014-03-19 阿里巴巴集团控股有限公司 Estimation value feedback method and server for entire account search keywords
US20120096035A1 (en) * 2010-10-13 2012-04-19 Donald Spector System and method for conveying offers to a user
US20130060644A1 (en) * 2011-09-02 2013-03-07 Criteo S.A. Interaction-based pricing of electronic ads
WO2013039594A1 (en) * 2011-09-14 2013-03-21 Collective, Inc. System and method for targeting advertisements
JP5856585B2 (en) * 2013-06-18 2016-02-10 ヤフー株式会社 Relevance index correction apparatus and relevance index correction method
US20160307202A1 (en) * 2015-04-14 2016-10-20 Sugarcrm Inc. Optimal sales opportunity visualization
US10362129B2 (en) * 2017-01-23 2019-07-23 Facebook, Inc. Optimizing value of content items delivered for a content provider
US11238367B1 (en) 2018-06-11 2022-02-01 Meta Platforms, Inc. Distribution of content based on machine learning based model by an online system
US11093966B2 (en) * 2018-09-26 2021-08-17 Wideorbit Llc Systems, methods and articles for audience delivery optimization
TWI796623B (en) * 2021-01-04 2023-03-21 禾多移動多媒體股份有限公司 System for keyword generation and verification
JP7186316B1 (en) 2022-01-13 2022-12-08 株式会社ビデオリサーチ Estimation device and estimation method

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US20060069614A1 (en) * 2004-09-29 2006-03-30 Sumit Agarwal Managing on-line advertising using metrics such as return on investment and/or profit
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US7792698B1 (en) * 2002-11-08 2010-09-07 Google, Inc. Automated price maintenance for use with a system in which advertisements are rendered with relative preferences
US20040204983A1 (en) * 2003-04-10 2004-10-14 David Shen Method and apparatus for assessment of effectiveness of advertisements on an Internet hub network
US20050203795A1 (en) * 2004-03-11 2005-09-15 Kristin Witzenburg Method for providing discounted media placement and marketing services to a plurality of advertisers
US20060122879A1 (en) * 2004-12-07 2006-06-08 O'kelley Brian Method and system for pricing electronic advertisements
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Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030110080A1 (en) * 2000-04-26 2003-06-12 Yuzi Tsutani Advertisement distribution determining/optimizing method
US20060069614A1 (en) * 2004-09-29 2006-03-30 Sumit Agarwal Managing on-line advertising using metrics such as return on investment and/or profit
WO2007079393A2 (en) * 2005-12-30 2007-07-12 Google Inc. Using estimated ad qualities for ad filtering, ranking and promotion
KR20080004711A (en) * 2006-07-06 2008-01-10 엔에이치엔(주) System and method for measuring on-line advertising effects

Also Published As

Publication number Publication date
WO2009158094A2 (en) 2009-12-30
US20090327030A1 (en) 2009-12-31
TW201001203A (en) 2010-01-01

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