WO2010001410A3 - Content independent advertisement delivery platform for digital tv - Google Patents

Content independent advertisement delivery platform for digital tv Download PDF

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Publication number
WO2010001410A3
WO2010001410A3 PCT/IN2009/000334 IN2009000334W WO2010001410A3 WO 2010001410 A3 WO2010001410 A3 WO 2010001410A3 IN 2009000334 W IN2009000334 W IN 2009000334W WO 2010001410 A3 WO2010001410 A3 WO 2010001410A3
Authority
WO
WIPO (PCT)
Prior art keywords
delivery platform
advertisement delivery
content
content independent
digital
Prior art date
Application number
PCT/IN2009/000334
Other languages
French (fr)
Other versions
WO2010001410A2 (en
Inventor
Baskar Subramanian
Srinivasan Karapattu
Srividhya Srinivasan
Original Assignee
Amagi Technologies Private Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Amagi Technologies Private Limited filed Critical Amagi Technologies Private Limited
Publication of WO2010001410A2 publication Critical patent/WO2010001410A2/en
Publication of WO2010001410A3 publication Critical patent/WO2010001410A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution
    • H04H20/106—Receiver-side switching
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6143—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via a satellite
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6175—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/40—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast time
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/43—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/82—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself the transmission system being the Internet

Abstract

The present invention relates to an advertisement delivery platform, which is capable of distributing ads for Digital television across a variety of platforms. The content independent advertisement delivery platform provides a system and method that allows for insertion of TV content independent ad assets on viewed TV content. It uses the TV transmission infrastructure to send the ad assets as a linear channel to STBs (similar to normal TV content channels) and using the STB backchannel to send ad splice decision and get reports back from STB. The system and method proposes ad splicing at the set-top box end, which is scalable, compatible across a variety of transmission networks such as DTH, cable, IPTV etc. as the architecture conserves transmission bandwidth.
PCT/IN2009/000334 2008-06-09 2009-06-09 Content independent advertisement delivery platform for digital tv WO2010001410A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN1394CH2008 2008-06-09
IN1394/CHE/2008 2008-06-09

Publications (2)

Publication Number Publication Date
WO2010001410A2 WO2010001410A2 (en) 2010-01-07
WO2010001410A3 true WO2010001410A3 (en) 2012-11-29

Family

ID=41466395

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IN2009/000334 WO2010001410A2 (en) 2008-06-09 2009-06-09 Content independent advertisement delivery platform for digital tv

Country Status (1)

Country Link
WO (1) WO2010001410A2 (en)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2512199B (en) * 2011-07-12 2017-11-22 Amagi Media Labs Pvt Ltd System and method for seamless content insertion on network content using audio-video fingerprinting and watermarking
US8737679B2 (en) * 2011-07-12 2014-05-27 M/S. Amagi Media Labs Pvt. Ltd. System and method for seamless content insertion on network content using audio-video fingerprinting and watermarking
US11477538B2 (en) * 2013-12-05 2022-10-18 Time Warner Cable Enterprises Llc Methods and apparatus that support delivery of targeted advertising content via a secondary channel
GB2567483B (en) * 2017-10-13 2022-07-20 Global Media Group Services Ltd Media break management
GB2567484B (en) 2017-10-13 2023-02-15 Global Media Group Services Ltd Media break window

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001099426A2 (en) * 2000-06-19 2001-12-27 Discovery Communications, Inc. Method and apparatus for targeting virtual objects
US20070283384A1 (en) * 2006-05-31 2007-12-06 Sbc Knowledge Ventures, Lp System and method of providing targeted advertisements

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001099426A2 (en) * 2000-06-19 2001-12-27 Discovery Communications, Inc. Method and apparatus for targeting virtual objects
US20070283384A1 (en) * 2006-05-31 2007-12-06 Sbc Knowledge Ventures, Lp System and method of providing targeted advertisements

Also Published As

Publication number Publication date
WO2010001410A2 (en) 2010-01-07

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