WO2010008800A3 - Query identification and association - Google Patents

Query identification and association Download PDF

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Publication number
WO2010008800A3
WO2010008800A3 PCT/US2009/048159 US2009048159W WO2010008800A3 WO 2010008800 A3 WO2010008800 A3 WO 2010008800A3 US 2009048159 W US2009048159 W US 2009048159W WO 2010008800 A3 WO2010008800 A3 WO 2010008800A3
Authority
WO
WIPO (PCT)
Prior art keywords
query
web document
relevancy
association
query identification
Prior art date
Application number
PCT/US2009/048159
Other languages
French (fr)
Other versions
WO2010008800A2 (en
Inventor
Ramananthan V. Guha
Shivakumar Venkataraman
Vineet Gupta
Gokay Baris Gultekin
Pradnya Karbhari
Abhinav Jalan
Original Assignee
Google Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc. filed Critical Google Inc.
Priority to CN200980131937.XA priority Critical patent/CN102124462B/en
Priority to BRPI0914623A priority patent/BRPI0914623A2/en
Priority to CA2729067A priority patent/CA2729067A1/en
Priority to EP09798466A priority patent/EP2313839A4/en
Priority to AU2009271386A priority patent/AU2009271386A1/en
Priority to JP2011516497A priority patent/JP5542812B2/en
Publication of WO2010008800A2 publication Critical patent/WO2010008800A2/en
Publication of WO2010008800A3 publication Critical patent/WO2010008800A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Apparatus, systems and methods for predictive query identification for advertisements are disclosed. Candidate query are identified from queries stored in a query log. Relevancy scores for a plurality of web documents are generated, each relevancy score associated with a corresponding web document and being a measure of the relevance of the candidate query to the web document. A web document having an associated relevancy score that exceeds a relevancy threshold is selected. The selected web document is associated with the candidate query.
PCT/US2009/048159 2008-06-23 2009-06-22 Query identification and association WO2010008800A2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
CN200980131937.XA CN102124462B (en) 2008-06-23 2009-06-22 Query identification and association
BRPI0914623A BRPI0914623A2 (en) 2008-06-23 2009-06-22 query identification and association
CA2729067A CA2729067A1 (en) 2008-06-23 2009-06-22 Query identification and association
EP09798466A EP2313839A4 (en) 2008-06-23 2009-06-22 Query identification and association
AU2009271386A AU2009271386A1 (en) 2008-06-23 2009-06-22 Query identification and association
JP2011516497A JP5542812B2 (en) 2008-06-23 2009-06-22 Query identification and association

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US7494508P 2008-06-23 2008-06-23
US61/074,945 2008-06-23

Publications (2)

Publication Number Publication Date
WO2010008800A2 WO2010008800A2 (en) 2010-01-21
WO2010008800A3 true WO2010008800A3 (en) 2010-03-25

Family

ID=41432301

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/048159 WO2010008800A2 (en) 2008-06-23 2009-06-22 Query identification and association

Country Status (8)

Country Link
US (2) US8171021B2 (en)
EP (1) EP2313839A4 (en)
JP (1) JP5542812B2 (en)
CN (1) CN102124462B (en)
AU (1) AU2009271386A1 (en)
BR (1) BRPI0914623A2 (en)
CA (1) CA2729067A1 (en)
WO (1) WO2010008800A2 (en)

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Also Published As

Publication number Publication date
EP2313839A2 (en) 2011-04-27
US20090319517A1 (en) 2009-12-24
CN102124462B (en) 2015-04-01
AU2009271386A1 (en) 2010-01-21
WO2010008800A2 (en) 2010-01-21
CA2729067A1 (en) 2010-01-21
US8171021B2 (en) 2012-05-01
JP2011525678A (en) 2011-09-22
BRPI0914623A2 (en) 2015-10-20
EP2313839A4 (en) 2012-12-19
US20120215776A1 (en) 2012-08-23
JP5542812B2 (en) 2014-07-09
CN102124462A (en) 2011-07-13
US8631003B2 (en) 2014-01-14

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