WO2010039768A3 - Placement identification and reservation - Google Patents
Placement identification and reservation Download PDFInfo
- Publication number
- WO2010039768A3 WO2010039768A3 PCT/US2009/058936 US2009058936W WO2010039768A3 WO 2010039768 A3 WO2010039768 A3 WO 2010039768A3 US 2009058936 W US2009058936 W US 2009058936W WO 2010039768 A3 WO2010039768 A3 WO 2010039768A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- reservation
- advertiser
- placements
- placement
- advertisers
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media for facilitating advertisement placement. For example, a reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions. The advertiser can reserve the available placements, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.
Priority Applications (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| BRPI0920536A BRPI0920536A2 (en) | 2008-10-01 | 2009-09-30 | booking and positioning identification |
| KR1020117007559A KR101716400B1 (en) | 2008-10-01 | 2009-09-30 | Placement identification and reservation |
| AU2009298596A AU2009298596A1 (en) | 2008-10-01 | 2009-09-30 | Placement identification and reservation |
| CA2738867A CA2738867A1 (en) | 2008-10-01 | 2009-09-30 | Placement identification and reservation |
Applications Claiming Priority (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US12/243,658 | 2008-10-01 | ||
| US12/243,757 | 2008-10-01 | ||
| US12/243,757 US8145530B2 (en) | 2008-10-01 | 2008-10-01 | Targeting based placement identification |
| US12/243,658 US8335721B2 (en) | 2008-10-01 | 2008-10-01 | Placement identification and reservation |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| WO2010039768A2 WO2010039768A2 (en) | 2010-04-08 |
| WO2010039768A3 true WO2010039768A3 (en) | 2010-07-01 |
Family
ID=42074167
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/US2009/058936 WO2010039768A2 (en) | 2008-10-01 | 2009-09-30 | Placement identification and reservation |
Country Status (5)
| Country | Link |
|---|---|
| KR (1) | KR101716400B1 (en) |
| AU (1) | AU2009298596A1 (en) |
| BR (1) | BRPI0920536A2 (en) |
| CA (1) | CA2738867A1 (en) |
| WO (1) | WO2010039768A2 (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20010102701A (en) * | 2000-05-04 | 2001-11-16 | 구본용,강시철 | Internet advertisement intermediation system and method thereof |
| JP2002099820A (en) * | 2000-09-25 | 2002-04-05 | Casio Comput Co Ltd | Method for advertisement, and method for advertisement service |
| US20020072971A1 (en) * | 1999-11-22 | 2002-06-13 | Debusk David | Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity |
| US20080195475A1 (en) * | 2007-02-08 | 2008-08-14 | Matthew Cody Lambert | Advertiser portal interface |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20040193488A1 (en) * | 2000-01-19 | 2004-09-30 | Denis Khoo | Method and system for advertising over a data network |
-
2009
- 2009-09-30 BR BRPI0920536A patent/BRPI0920536A2/en not_active Application Discontinuation
- 2009-09-30 AU AU2009298596A patent/AU2009298596A1/en not_active Abandoned
- 2009-09-30 CA CA2738867A patent/CA2738867A1/en not_active Abandoned
- 2009-09-30 KR KR1020117007559A patent/KR101716400B1/en active IP Right Grant
- 2009-09-30 WO PCT/US2009/058936 patent/WO2010039768A2/en active Application Filing
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020072971A1 (en) * | 1999-11-22 | 2002-06-13 | Debusk David | Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity |
| KR20010102701A (en) * | 2000-05-04 | 2001-11-16 | 구본용,강시철 | Internet advertisement intermediation system and method thereof |
| JP2002099820A (en) * | 2000-09-25 | 2002-04-05 | Casio Comput Co Ltd | Method for advertisement, and method for advertisement service |
| US20080195475A1 (en) * | 2007-02-08 | 2008-08-14 | Matthew Cody Lambert | Advertiser portal interface |
Also Published As
| Publication number | Publication date |
|---|---|
| BRPI0920536A2 (en) | 2018-01-16 |
| WO2010039768A2 (en) | 2010-04-08 |
| KR20110084163A (en) | 2011-07-21 |
| KR101716400B1 (en) | 2017-03-14 |
| AU2009298596A1 (en) | 2010-04-08 |
| CA2738867A1 (en) | 2010-04-08 |
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