WO2010056807A3 - Video play through rates - Google Patents

Video play through rates Download PDF

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Publication number
WO2010056807A3
WO2010056807A3 PCT/US2009/064130 US2009064130W WO2010056807A3 WO 2010056807 A3 WO2010056807 A3 WO 2010056807A3 US 2009064130 W US2009064130 W US 2009064130W WO 2010056807 A3 WO2010056807 A3 WO 2010056807A3
Authority
WO
WIPO (PCT)
Prior art keywords
video advertisements
video
rates
advertisements
request
Prior art date
Application number
PCT/US2009/064130
Other languages
French (fr)
Other versions
WO2010056807A2 (en
Inventor
Lin Liao
Manish Gupta
Rajas Moonka
Original Assignee
Google Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc. filed Critical Google Inc.
Publication of WO2010056807A2 publication Critical patent/WO2010056807A2/en
Publication of WO2010056807A3 publication Critical patent/WO2010056807A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A request for video advertisements is received and video advertisements that can be provided in response to the request are identified. Performance features associated with the video advertisements are identified and are provided as input to a video advertisement performance model trained to estimate a play through rate for each of the video advertisements. The video advertisements are ranked based on the estimated play through rates for the video advertisements provided by the video advertisement performance model, and one or more video advertisements are provided in response to the request according to the ranking of the video advertisements.
PCT/US2009/064130 2008-11-14 2009-11-12 Video play through rates WO2010056807A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/271,395 US8209715B2 (en) 2008-11-14 2008-11-14 Video play through rates
US12/271,395 2008-11-14

Publications (2)

Publication Number Publication Date
WO2010056807A2 WO2010056807A2 (en) 2010-05-20
WO2010056807A3 true WO2010056807A3 (en) 2010-07-29

Family

ID=42170683

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/064130 WO2010056807A2 (en) 2008-11-14 2009-11-12 Video play through rates

Country Status (2)

Country Link
US (1) US8209715B2 (en)
WO (1) WO2010056807A2 (en)

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Also Published As

Publication number Publication date
WO2010056807A2 (en) 2010-05-20
US8209715B2 (en) 2012-06-26
US20100125871A1 (en) 2010-05-20

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