WO2010104834A3 - Contextual targeting of content using a monetization platform - Google Patents

Contextual targeting of content using a monetization platform Download PDF

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Publication number
WO2010104834A3
WO2010104834A3 PCT/US2010/026633 US2010026633W WO2010104834A3 WO 2010104834 A3 WO2010104834 A3 WO 2010104834A3 US 2010026633 W US2010026633 W US 2010026633W WO 2010104834 A3 WO2010104834 A3 WO 2010104834A3
Authority
WO
WIPO (PCT)
Prior art keywords
content
monetization platform
sponsored content
contextual
contextual targeting
Prior art date
Application number
PCT/US2010/026633
Other languages
French (fr)
Other versions
WO2010104834A2 (en
Inventor
Adam Soroca
Matthew Tengler
Original Assignee
Jumptap, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US12/400,138 external-priority patent/US20090240568A1/en
Priority claimed from US12/400,096 external-priority patent/US20090234711A1/en
Priority claimed from US12/400,166 external-priority patent/US10592930B2/en
Priority claimed from US12/400,199 external-priority patent/US20090234861A1/en
Priority claimed from US12/400,153 external-priority patent/US9201979B2/en
Priority claimed from US12/400,185 external-priority patent/US8311888B2/en
Priority claimed from US12/485,787 external-priority patent/US8302030B2/en
Priority claimed from US12/486,502 external-priority patent/US20100076994A1/en
Priority to EP10751271.7A priority Critical patent/EP2406764A4/en
Priority to JP2011554115A priority patent/JP2012519926A/en
Application filed by Jumptap, Inc. filed Critical Jumptap, Inc.
Publication of WO2010104834A2 publication Critical patent/WO2010104834A2/en
Publication of WO2010104834A3 publication Critical patent/WO2010104834A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/435—Filtering based on additional data, e.g. user or group profiles
    • G06F16/437—Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

In embodiments of the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum.
PCT/US2010/026633 2009-03-09 2010-03-09 Contextual targeting of content using a monetization platform WO2010104834A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP10751271.7A EP2406764A4 (en) 2009-03-09 2010-03-09 Contextual targeting of content using a monetization platform
JP2011554115A JP2012519926A (en) 2009-03-09 2010-03-09 Targeting by context information of content using monetization platform

Applications Claiming Priority (18)

Application Number Priority Date Filing Date Title
US12/400,199 2009-03-09
US12/400,096 US20090234711A1 (en) 2005-09-14 2009-03-09 Aggregation of behavioral profile data using a monetization platform
US12/400,185 2009-03-09
US12/400,166 2009-03-09
US12/400,166 US10592930B2 (en) 2005-09-14 2009-03-09 Syndication of a behavioral profile using a monetization platform
US12/400,199 US20090234861A1 (en) 2005-09-14 2009-03-09 Using mobile application data within a monetization platform
US12/400,153 US9201979B2 (en) 2005-09-14 2009-03-09 Syndication of a behavioral profile associated with an availability condition using a monetization platform
US12/400,138 US20090240568A1 (en) 2005-09-14 2009-03-09 Aggregation and enrichment of behavioral profile data using a monetization platform
US12/400,138 2009-03-09
US12/400,153 2009-03-09
US12/400,185 US8311888B2 (en) 2005-09-14 2009-03-09 Revenue models associated with syndication of a behavioral profile using a monetization platform
US12/400,096 2009-03-09
US12/485,787 US8302030B2 (en) 2005-09-14 2009-06-16 Management of multiple advertising inventories using a monetization platform
US12/485,787 2009-06-16
US12/486,502 US20100076994A1 (en) 2005-11-05 2009-06-17 Using Mobile Communication Facility Device Data Within a Monetization Platform
US12/486,502 2009-06-17
US12/537,814 2009-08-07
US12/537,814 US8364540B2 (en) 2005-09-14 2009-08-07 Contextual targeting of content using a monetization platform

Publications (2)

Publication Number Publication Date
WO2010104834A2 WO2010104834A2 (en) 2010-09-16
WO2010104834A3 true WO2010104834A3 (en) 2011-01-13

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2010/026633 WO2010104834A2 (en) 2009-03-09 2010-03-09 Contextual targeting of content using a monetization platform

Country Status (4)

Country Link
US (2) US8364540B2 (en)
EP (1) EP2406764A4 (en)
JP (1) JP2012519926A (en)
WO (1) WO2010104834A2 (en)

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