WO2010117605A3 - Advertisement scheduling in a packet-based media-delivery system - Google Patents

Advertisement scheduling in a packet-based media-delivery system Download PDF

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Publication number
WO2010117605A3
WO2010117605A3 PCT/US2010/028106 US2010028106W WO2010117605A3 WO 2010117605 A3 WO2010117605 A3 WO 2010117605A3 US 2010028106 W US2010028106 W US 2010028106W WO 2010117605 A3 WO2010117605 A3 WO 2010117605A3
Authority
WO
WIPO (PCT)
Prior art keywords
packet
advertisement
internet
keyword
based media
Prior art date
Application number
PCT/US2010/028106
Other languages
French (fr)
Other versions
WO2010117605A2 (en
Inventor
Muralidharan S. Kodialam
Tirunell V. Lakshman
Sarit Mukherjee
Original Assignee
Alcatel-Lucent Usa Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alcatel-Lucent Usa Inc. filed Critical Alcatel-Lucent Usa Inc.
Priority to CN2010800153327A priority Critical patent/CN102379128A/en
Priority to EP10711310.2A priority patent/EP2415263A4/en
Priority to KR1020117023140A priority patent/KR101314430B1/en
Priority to JP2012503487A priority patent/JP5816611B2/en
Publication of WO2010117605A2 publication Critical patent/WO2010117605A2/en
Publication of WO2010117605A3 publication Critical patent/WO2010117605A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6175—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/08—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division

Abstract

In one embodiment, a scheme for the display of targeted and personalized advertisements in a packet-based media-delivery system, such as an Internet Protocol Television (IPTV) service. An Internet keyword-based advertisement-bidding model is used to place the most-appropriate IPTV advertisements for viewers depending on their interests as determined through the users' Internet activities, while maximizing advertising revenue for the IPTV service provider. One method for scheduling an advertisement for rendering in one or more time slots in packet-based media programming comprises: (a) obtaining at least one keyword from one or more Internet sessions corresponding to at least one user; (b) receiving a plurality of bid amounts corresponding to a plurality of available advertisements for the one or more time slots; and (c) scheduling, based on the at least one keyword and at least one of the bid amounts, the advertisement to be rendered to the at least one user in the one or more time slots.
PCT/US2010/028106 2009-03-31 2010-03-22 Advertisement scheduling in a packet-based media-delivery system WO2010117605A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CN2010800153327A CN102379128A (en) 2009-03-31 2010-03-22 Advertisement scheduling in a packet-based media-delivery system
EP10711310.2A EP2415263A4 (en) 2009-03-31 2010-03-22 Advertisement scheduling in a packet-based media-delivery system
KR1020117023140A KR101314430B1 (en) 2009-03-31 2010-03-22 Advertisement scheduling in a packet-based media-delivery system
JP2012503487A JP5816611B2 (en) 2009-03-31 2010-03-22 Advertising scheduling in packet-based media distribution systems

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/415,392 2009-03-31
US12/415,392 US8250600B2 (en) 2009-03-31 2009-03-31 Advertisement scheduling in a packet-based media-delivery system

Publications (2)

Publication Number Publication Date
WO2010117605A2 WO2010117605A2 (en) 2010-10-14
WO2010117605A3 true WO2010117605A3 (en) 2011-01-20

Family

ID=42785959

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2010/028106 WO2010117605A2 (en) 2009-03-31 2010-03-22 Advertisement scheduling in a packet-based media-delivery system

Country Status (6)

Country Link
US (1) US8250600B2 (en)
EP (1) EP2415263A4 (en)
JP (1) JP5816611B2 (en)
KR (1) KR101314430B1 (en)
CN (1) CN102379128A (en)
WO (1) WO2010117605A2 (en)

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Also Published As

Publication number Publication date
US20100251290A1 (en) 2010-09-30
CN102379128A (en) 2012-03-14
KR20110124344A (en) 2011-11-16
EP2415263A4 (en) 2014-05-28
KR101314430B1 (en) 2013-10-04
US8250600B2 (en) 2012-08-21
EP2415263A2 (en) 2012-02-08
JP2012522314A (en) 2012-09-20
WO2010117605A2 (en) 2010-10-14
JP5816611B2 (en) 2015-11-18

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