WO2010132571A3 - Methods and apparatus for portfolio and demand bucket management across multiple advertising exchanges - Google Patents

Methods and apparatus for portfolio and demand bucket management across multiple advertising exchanges Download PDF

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Publication number
WO2010132571A3
WO2010132571A3 PCT/US2010/034554 US2010034554W WO2010132571A3 WO 2010132571 A3 WO2010132571 A3 WO 2010132571A3 US 2010034554 W US2010034554 W US 2010034554W WO 2010132571 A3 WO2010132571 A3 WO 2010132571A3
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WO
WIPO (PCT)
Prior art keywords
bid
advertising
exchanges
portfolio
methods
Prior art date
Application number
PCT/US2010/034554
Other languages
French (fr)
Other versions
WO2010132571A2 (en
Inventor
Trey Jackson
Gregory S. Pier
Patrick P. Deangelis
Karl E. Bockley
Travis J. Lull
Lowell P. Mclinskey
Jason E. Morawski
George Chkheidze
Original Assignee
X Plus One Solutions, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by X Plus One Solutions, Inc. filed Critical X Plus One Solutions, Inc.
Priority to US13/266,312 priority Critical patent/US20120253928A1/en
Publication of WO2010132571A2 publication Critical patent/WO2010132571A2/en
Publication of WO2010132571A3 publication Critical patent/WO2010132571A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Methods and apparatus are provided for portfolio and demand bucket management across multiple advertising exchanges. Bid requests (typically corresponding to one or more online advertising impressions) are received from a plurality of advertising exchanges. The bid requests are translated into a common format and compared to a predefined target audience specification for one or more advertising campaigns. If the translated bid request satisfies the predefined target audience specification, a bid is submitted for the online advertising impression. The predefined target audience specification is entered using a user interface and can be used for the plurality of advertising exchanges. The translation of the bid requests extracts one or more fields from the bid request and translating the extracted fields into the common format. The submitted bid comprises a dynamically determined bid price. One or more reports can optionally be generated for the plurality of advertising exchanges.
PCT/US2010/034554 2009-05-13 2010-05-12 Methods and apparatus for portfolio and demand bucket management across multiple advertising exchanges WO2010132571A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US13/266,312 US20120253928A1 (en) 2009-05-13 2010-05-12 Methods and Apparatus for Portfolio and Demand Bucket Management Across Multiple Advertising Exchanges

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US17784609P 2009-05-13 2009-05-13
US61/177,846 2009-05-13

Publications (2)

Publication Number Publication Date
WO2010132571A2 WO2010132571A2 (en) 2010-11-18
WO2010132571A3 true WO2010132571A3 (en) 2011-10-20

Family

ID=43085562

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2010/034554 WO2010132571A2 (en) 2009-05-13 2010-05-12 Methods and apparatus for portfolio and demand bucket management across multiple advertising exchanges

Country Status (2)

Country Link
US (1) US20120253928A1 (en)
WO (1) WO2010132571A2 (en)

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Also Published As

Publication number Publication date
US20120253928A1 (en) 2012-10-04
WO2010132571A2 (en) 2010-11-18

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