WO2010135002A3 - Ad selection systems and methods - Google Patents

Ad selection systems and methods Download PDF

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Publication number
WO2010135002A3
WO2010135002A3 PCT/US2010/001510 US2010001510W WO2010135002A3 WO 2010135002 A3 WO2010135002 A3 WO 2010135002A3 US 2010001510 W US2010001510 W US 2010001510W WO 2010135002 A3 WO2010135002 A3 WO 2010135002A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
content item
methods
electronic content
combination
Prior art date
Application number
PCT/US2010/001510
Other languages
French (fr)
Other versions
WO2010135002A2 (en
Inventor
David P. Maher
Prasad M. Khambete
Prasad Sanagavarapu
Sanjeev Tenneti
Laurent Grandhomme
Original Assignee
Intertrust Technologies Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Intertrust Technologies Corporation filed Critical Intertrust Technologies Corporation
Publication of WO2010135002A2 publication Critical patent/WO2010135002A2/en
Publication of WO2010135002A3 publication Critical patent/WO2010135002A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/335—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/335—Filtering based on additional data, e.g. user or group profiles
    • G06F16/337—Profile generation, learning or modification
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Abstract

Systems and methods are described for dynamically selecting an advertisement for presentation to an end user in combination with an electronic content item. In one embodiment, a control associated with the electronic content item is evaluated to determine whether the advertisement is permitted to be presented in combination with the electronic content item. A control associated with the advertisement is also evaluated to determine an amount that the provider of the advertisement is willing to pay to have the advertisement presented to the end user in combination with the electronic content item. If this amount is greater than the amount bid by other advertisements, then the advertisement and the content item are presented together to the end user.
PCT/US2010/001510 2009-05-21 2010-05-21 Ad selection systems and methods WO2010135002A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US18036609P 2009-05-21 2009-05-21
US61/180,366 2009-05-21

Publications (2)

Publication Number Publication Date
WO2010135002A2 WO2010135002A2 (en) 2010-11-25
WO2010135002A3 true WO2010135002A3 (en) 2011-02-03

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2010/001510 WO2010135002A2 (en) 2009-05-21 2010-05-21 Ad selection systems and methods

Country Status (2)

Country Link
US (1) US20100293058A1 (en)
WO (1) WO2010135002A2 (en)

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