WO2010135003A3 - Dynamic, local targeted advertising systems and methods - Google Patents

Dynamic, local targeted advertising systems and methods Download PDF

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Publication number
WO2010135003A3
WO2010135003A3 PCT/US2010/001511 US2010001511W WO2010135003A3 WO 2010135003 A3 WO2010135003 A3 WO 2010135003A3 US 2010001511 W US2010001511 W US 2010001511W WO 2010135003 A3 WO2010135003 A3 WO 2010135003A3
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WO
WIPO (PCT)
Prior art keywords
advertisements
methods
dynamic
targeted advertising
user
Prior art date
Application number
PCT/US2010/001511
Other languages
French (fr)
Other versions
WO2010135003A2 (en
Inventor
David P. Maher
Prasad M. Khambete
Prasad Sanagavarapu
Sanjeev Tenneti
Laurent Grandhomme
Original Assignee
Intertrust Technologies Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Intertrust Technologies Corporation filed Critical Intertrust Technologies Corporation
Publication of WO2010135003A2 publication Critical patent/WO2010135003A2/en
Publication of WO2010135003A3 publication Critical patent/WO2010135003A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/335—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/335—Filtering based on additional data, e.g. user or group profiles
    • G06F16/337—Profile generation, learning or modification
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues

Abstract

Systems and methods are described for targeting advertisements to a user of an electronic device. In one embodiment, the user's device receives multiple advertisements and at least one content item. Using a control associated with the content item and controls associated with the advertisements, the user's system dynamically determines the optimum advertisements to render with the content item. Information about the advertisements that were selected can be sent to a remote party to facilitate payment by the provider of the advertisements to the provider of the content.
PCT/US2010/001511 2009-05-21 2010-05-21 Dynamic, local targeted advertising systems and methods WO2010135003A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US18036909P 2009-05-21 2009-05-21
US61/180,369 2009-05-21

Publications (2)

Publication Number Publication Date
WO2010135003A2 WO2010135003A2 (en) 2010-11-25
WO2010135003A3 true WO2010135003A3 (en) 2011-02-03

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2010/001511 WO2010135003A2 (en) 2009-05-21 2010-05-21 Dynamic, local targeted advertising systems and methods

Country Status (2)

Country Link
US (1) US20100293050A1 (en)
WO (1) WO2010135003A2 (en)

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