WO2011025184A2

WO2011025184A2 - Method and system for providing subjective search results

Info

Publication number: WO2011025184A2
Application number: PCT/KR2010/005504
Authority: WO
Inventors: 안대환
Original assignee: Ahn Dae-Hwan
Priority date: 2009-08-31
Filing date: 2010-08-19
Publication date: 2011-03-03
Also published as: KR100951192B1; WO2011025184A3

Abstract

Disclosed are a method and a system for providing subjective search results. The method and the system for providing the subjective search results of the present invention can provide a user with the subjective results customized according to a users preference by obtaining a concordance rate of items using a degree of concordance between the collected items of the drafter and the user according to the searched results, sorting orderly the searched results according to the obtained concordance rate of the items, and providing the user with the sorted results.

Description

Method and system for providing search results that provide subjective search results

The present invention relates to a method and system for providing search results, and more particularly, to a method and system for providing search results for providing subjective search results.

Search is the most common and efficient tool for accessing the information you need in the web world. The global search market is worth $ 13 billion today and is still growing. However, existing retrieval methods that rely on mechanical logic have inherent limitations, which means they are vulnerable to access to subjective information that reflects individual tastes.

For example, typing “weather in the day” in the browser can help you find the right information. This is because it is objective information. However, if you enter the keyword “good music,” it is difficult to get satisfactory results. If you enter the keyword 'good music' in Naver, Korea's representative search portal, you can see the search results that are dominated by a few papers and advertisements by vendors rather than by various people's recommendations. In this situation, it would be more effective to call a trusted person around you for a recommendation.

In other words, the information and content produced or interested by people with similar tastes are likely to be good for me. By extending this and forming information-centric networks among people with similar tastes, we can build an effective platform that can complement the limitations of the searcher. As such, there is a need to develop a search method and system that can overcome the limitations of the existing search system and provide subjective search results.

The present invention has been proposed to solve the above problems of the existing proposed methods and to satisfy the necessity of developing a newly developed subjective search method and system. It is an object of the present invention to provide a search method and system that can provide a user with a subjective result customized according to the user's taste by obtaining an item matching rate and ordering the search results according to the obtained item matching rate.

According to an aspect of the present invention, a subjective search result providing method includes: (1) receiving a search word from a user; (2) deriving a search result using the search word input in step (1); (3) calculating an item matching rate with respect to the search result derived in step (2); And (4) ordering the search results derived in step (2) and displaying them to the user according to the item matching rate obtained in step (3).

Preferably, in step (3), the item matching rate may be obtained by using the degree of correspondence between the creator of each search result derived from step (2) and the collection item of the user.

Preferably, generating and databaseting an item (wherein 'item' means a specification of what may be of interest to each user); And

The method may further include collecting items desired by the user from the database into their own pages.

More preferably, the step of creating and databasening the item may be performed by both the database administrator and each user.

More preferably, the step of creating and databasening the item may include an itemizing step of unifying various names for the same object into one.

More preferably, in the step of generating and databaseting the item, the category may be generated first, and then the corresponding item may be generated for each category.

More preferably, each user can link or store the content associated with the item that he collects in his or her page in association with the item, the content being simultaneously linked or stored in association with the item in the database. Can be.

Even more preferably, each user may collect content at the same time as, or separately from, the collection of items from the database, or directly generate content from external material.

Even more preferably, from existing content, an item is created based on content content, and the existing content may be linked or stored in association with the generated item.

More preferably, the degree of matching of the collected items is to be determined according to the author for each of the search results derived in step (2), the number of overlaps of the collected items of the user, and the ratio of the overlapped items to the total collected items. The weight based on the uniqueness of the item may be applied to calculate the overlapping number and the overlapping ratio.

Even more preferably, the degree of matching of the collected items is to be determined according to the author for each of the search results derived in step (2), the number of overlapping items of the collected items of the user, and the ratio of overlapping items to the total collected items. The weight based on the uniqueness of the item, the number of contents stored in association with the item, and who the creator of the item is, may be applied to calculate the overlapping number and the overlapping ratio.

In accordance with still another aspect of the present invention, there is provided a subjective search result providing system comprising: (1) a search word input module configured to receive a search word from a user; (2) a search result derivation module for deriving a search result by using the search word input from the search word input module; (3) an item match rate calculation module for obtaining an item match rate with respect to the search result derived from the search result derivation module; And (4) a search result display module for ordering the search results derived from the search result derivation module and displaying the search results derived to the user according to the item match rate obtained by the item match rate calculation module.

Preferably, the database module is built by the generated item; And a user page management module for managing a desired item to be collected to a page of a corresponding user according to a request of each user from the database module, and updating the database module to reflect a change of an item on a page of each user. The item matching rate calculation module may further calculate the item matching rate using the degree of correspondence between the creator of each search result derived from the search result deriving module and the collection item of the user.

According to the subjective search result providing method and system of the present invention, the item matching rate is obtained by using the degree of matching of the collected items between the search result creator and the user, and the search results are ordered according to the obtained item matching rate and provided to the user. Subjective preferences can be provided to the user according to taste.

The features and advantages of the present invention will become more apparent from the following detailed description based on the accompanying drawings. Prior to this, the terms or words used in this specification and claims are not to be interpreted in a conventional and dictionary sense, and the inventors may appropriately define the concept of terms in order to best describe their own invention. It should be interpreted as meaning and concept corresponding to the technical idea of the present invention based on the principle that the present invention.

1 is a diagram showing the configuration of a subjective search result providing method according to an embodiment of the present invention.

2 illustrates an example of a database implemented in accordance with one embodiment of the present invention.

FIG. 3 is a diagram illustrating a process of collecting items desired by each user into his or her page from a database created as shown in FIG. 2.

4 is a diagram for explaining why itemization is necessary.

5 is a diagram illustrating an example in which an item is utilized as a container capable of containing contents.

6 is a diagram illustrating a process in which each user collects content related to a specific item on his page.

7 is a diagram illustrating an example of a process of creating and databaseting an item according to the present invention from existing contents.

8 is a view showing the configuration of a subjective search result providing system according to an embodiment of the present invention.

S100: Search term input step S200: Search result derivation step

S300: calculating item matching rate step S400: displaying search result step

S500: Database step S600: Item collection step

100: search term input module 200: search result derivation module

300: item matching rate calculation module 400: search result display module

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing the configuration of a subjective search results providing method according to an embodiment of the present invention. As shown in the figure, the subjective search result providing method according to an embodiment of the present invention, the step of receiving a search word from the user (S100), the step of deriving a search result by using the search word input in step S100 (S200) ), To obtain the item matching rate with respect to the search result derived in step S200 (S300), and according to the item matching rate obtained in step S300, ordering and displaying the search result derived in step S200 to the user (S400). Include.

In operation S100, a search word is input from a user, and in operation S200, a search result is derived using the search word input in operation S100. The process from step S100 to step S200 is the same as the existing search method, and since this is a known technique, a detailed description thereof will be omitted.

In step S300, an item matching rate is obtained for the search result derived in step S200. In this case, the item matching rate may be calculated using the degree of correspondence between the creator of each search result derived in step S200 and the collection item of the user. An item means that it can be an object of interest of each user. According to an embodiment of the present invention, an item is created and made in the form of a database (S500). By selecting it can be collected as its own page (S600). The process of creating an item and creating a database may be performed by each user as well as the database administrator. 2 is a diagram illustrating an example of a database implemented according to an embodiment of the present invention. As shown in FIG. 2, the database may be composed of categories and items, and items may be classified and included under the categories, and each item may be an object of interest to users. It can also be used as a container for storing or linking contents and information. FIG. 3 is a diagram illustrating a process of collecting items desired by each user into his or her page from a database created as shown in FIG. 2. As shown in FIG. 3, each of the users USER1, USER2, and USER3 collects items accumulated in a database according to a user's preference according to a certain standard. In this way, each user can collect categories and related items that reflect his or her taste on their personal page.

At this time, in order to create an item and make a database, a process of unifying various names of the same object into one (hereinafter, referred to as 'itemization') is required. One thing has many names, which vary widely from person to person. The tag classifications used on the web illustrate this problem, such as Murakami, murakami haruki, writers of the era of loss, Japanese novelists Haruki, Haruki, Murakami Haruki, Murakami, etc. The expression refers to the novelist Murakami Haruki. But on the Web, these are different things unless you bring them together artificially. 4 is a diagram for explaining the reason why itemization is required. As shown in FIG. 4, even when one cola is placed, 'coke', 'CocaCola', 'coca cola', 'coca cola (trademark)', 'pepsi cola', 'pepsi', 'PEPSI', ' Pepsi cola (trademark) ', such as' coca cola' and 'pepsi' when the name is unified (itemized), 'coca cola' and 'pepsi' can be easily compared and classified. As such, itemization of objects (objects) enables easy and effective comparison and classification between objects by unifying various names of objects into one item (name).

Meanwhile, in the process of creating an item and creating a database, a category may be generated first, and then a corresponding item may be generated for each category. For example, as a category, 'place', 'food', 'music', 'movie', 'person', 'book', 'sport', etc. may be generated, and corresponding items may be additionally generated in each category. have. For example, under the 'People' category, 'Obama', 'Kim Yu-na', 'Park Tae-hwan', 'Tiger Woods', 'Murakami Haruki', and 'Yoshimoto Banana' may be additionally generated. Listen to the song of the wind ',' The sheep chasing adventure ',' Kitchen ',' Amrita ',' Argentina grandmother 'and the like can be created.

In addition, according to an embodiment of the present invention, each user may link or store the content related to the item collected by the user in association with the item in the page, and the content may be simultaneously associated with the item in the database. Can be linked or stored. In this case, each user may collect the content at the same time as the collection of items from the database or separately from the collection of the items, or directly generate the content from the external material. In addition, an item may be generated from the existing content based on the content content, and the existing content may be configured to be linked or stored in association with the generated item. In this regard, it will be described in more detail below with reference to the drawings.

First, a user may link or store content related to an item in relation to an item. An item can be seen as an object that shows an individual's taste in itself, but it can also be used as a container for content related to the object (articles, photos, videos, opinions, information, etc.). 5 is a diagram illustrating an example in which an item is used as a container that can contain contents. As shown in FIG. 5, if I collected an item called 'Manchester United (Man Ut'), I could contain Utd related content such as my thoughts on Utd, what I was watching, Utd stadium photos, Utd related information, etc. have. As such, the content I've accumulated is automatically stacked in the database, and the Man Utd items that are stored in the database accumulate at the same time the Utd related contents that other users as well as me have accumulated. The content accumulated by these various people can be put back as a personal item of the desired person. Eventually, the U.S. items of the database are stacked with U.S.-related contents of all users, and the U.S. items of my personal page are the content that I collected from the database among the U.S. content and the U.S. content of others. After all, even if each person has the same United item, the related content in it is different for each person. FIG. 6 is a diagram illustrating such a process, in which each user collects content related to a specific item on his or her page.

Next, an item may be automatically generated from the existing content based on the content content. Existing content (blogs, bulletin boards, diary, etc.), the work of converting the item according to the present invention is necessary. This is because it is possible to provide a search service according to the present invention using the existing content without having to build a new content database. FIG. 7 is a diagram illustrating an example of a process of creating an item and a database according to the present invention from existing contents. As shown in FIG. 7, for example, if I have previously written on the egloos blog, 'Good food to serve with Coca-Cola', you can link this item to 'Coca-Cola' using various analysis methods. , egloos blog posts can be automatically translated (recognized) into related content linked to (stacked) the 'Coca-Cola' item. Through this process, the existing content can be utilized as it is in the search method and system proposed by the present invention. Here, various analysis methods such as existing mechanical search, tag comparison, title reference, and keyword analysis may be used to extract and link related items from existing content.

As described above, when each user collects items of interest to his or her page, as suggested by the present invention, the degree of matching of the collected items between the search result creator and the search applicant (user) can be calculated. In addition, the search results are ordered and displayed according to the obtained degree of matching the collected items, thereby providing a subjective search result customized according to the user's taste. Here, the degree of matching of the collected items may be determined according to the overlapping number of the collected items of the creator and the user (search applicant) for each search result, and the ratio of overlapping items to the total collected items, and calculates the overlapping number and the overlapping ratio. The weight based on the uniqueness of the item may be applied. Further, in some embodiments, a weight based on the number of contents stored in association with the item and who the creator of the item is may be applied to calculate the number of overlaps and the rate of overlap.

For example, suppose that a user is searching for "hayao Miyazaki."

If you use the existing search method, various search results related to Hayao Miyazaki will be listed in any order I want.

Search results for Hayao Miyazaki 1

Search results for Hayao Miyazaki 2

Search results for Hayao Miyazaki 3

Search results for Hayao Miyazaki 4

5 results for Hayao Miyazaki

In this case, when searching using the same search word, the same result is always displayed as above regardless of the user.

In contrast, in the case of using the search method proposed by the present invention, the subjective search results customized according to the taste of the search applicant (user) are displayed as follows.

Search results for Hayao Miyazaki 3: ITEM match rate (75%)

Search results for Hayao Miyazaki 2: ITEM match rate (55%)

Search results for Hayao Miyazaki 5: ITEM match rate (40%)

Search results for Hayao Miyazaki 4: ITEM match rate (35%)

Search results for Hayao Miyazaki 1: ITEM match rate (15%)

Here, the sorting criterion for the search results is the match rate of the collected items of the author and the search applicant (user) for each search result. As a result, the matching rate of the items collected varies according to the user, and as a result, the search results are displayed in the order changed according to the user. In other words, if the search method proposed in the present invention is applied, even if the same search is performed, the user can display the optimized search results for each person because the user can page the information or contents produced by people with similar tastes. This, in turn, can significantly compensate for the problem of subjective search, which is a weakness of current search methods.

8 is a diagram showing the configuration of a subjective search result providing system according to an embodiment of the present invention. As shown in FIG. 8, the subjective search result providing system according to an exemplary embodiment of the present invention uses a search word input module 100 and a search word input module 100 to receive a search word from a user. A search result derivation module 200 for deriving a search result, an item match rate calculation module 300 for obtaining an item matching rate, and an item match rate calculation module 300 for a search result derived from the search result derivation module 200. According to the item matching rate, the search result deriving module 200 may include a search result display module 400 for ordering and displaying the search results derived to the user. In addition, as shown in Figure 8, the subjective search result providing system according to an embodiment of the present invention, the database module 500 built by the generated item, and each user's request from the database module 500 According to the present invention, the user may further include a user page management module 600 for managing the desired items to be collected in the user's page and updating the database module 500 to reflect the change of the item on the page of each user. The item matching rate calculation module 300 may be configured to obtain an item matching rate using the degree of matching between the creator of each search result derived from the search result deriving module 200 and the user's collected item. Each component shown in FIG. 8 corresponds to each configuration step shown in FIG. 1, and a detailed description will be replaced with a description of each configuration step in FIG. 1.

As described above, the subjective search result providing method and system proposed by the present invention obtain an item matching rate (a degree of matching preference) by using the degree of matching of the items collected between the search result creator and the search candidate (user), By ordering the search results according to the item matching rate and providing them to the user, the subjective results customized according to the user's taste can be provided to the user.

The present invention described above may be variously modified or applied by those skilled in the art, and the scope of the technical idea according to the present invention should be defined by the following claims.

Claims

A method of providing search results that provides subjective search results.

(1) receiving a search word from a user;

(2) deriving a search result using the search word input in step (1);

(3) With respect to the search result derived in step (2) above, the item matching rate between the author and the user for each search result (where 'item' refers to any unified name that may be of interest to users). A "item match rate" means a degree of matching of the collected item between the creator and the user for each of the search results); And

(4) ordering the search results derived in step (2) and displaying them to the user according to the item matching rate obtained in step (3)

Characterized in that the subjective search results providing method comprising a.
The method of claim 1,

Creating an itemized database; And

And collecting items desired by each user from the database into their own pages.
The method of claim 2, wherein the step of creating an item and databaseting the item comprises:

A method of providing subjective search results, which can be performed by both the database administrator and each user.
The method of claim 2, wherein the step of creating an item and databaseting the item comprises:

And an itemizing step of unifying various names of the same object into one.
The method of claim 2, wherein the step of creating an item and databaseting the item comprises:

A method of providing a subjective search result, wherein the category is first generated, and then a corresponding item is generated for each category.
The method of claim 2,

Each user may link or store content related to the items he collects in his or her page in association with the item,

Wherein said content is simultaneously linked or stored in association with said item in said database.
The method of claim 6,

Each user can collect content from the database at the same time, or separately from the item collection, or generate the content directly from the external material, subjective search results providing method.
The method of claim 6,

And generating an item based on content content from the existing content, wherein the existing content is linked or stored in association with the generated item.
The method of claim 2,

The item matching rate may be determined according to the creator for each of the search results derived in step (2), the number of overlapping items of the collected items of the user, and the ratio of overlapping items to the total collection items. Method for providing a subjective search result, characterized in that the weight based on the uniqueness of the item can be applied to calculate the overlap ratio.
The method of claim 6, wherein the item matching rate,

It can be determined according to the author for each of the search results derived in step (2), the number of overlapping items of the collected items of the user, and the ratio of overlapping items to the total collection items, and calculates the number of overlapping and the overlapping ratio And a weight based on the uniqueness of the item, and a weight based on the number of contents stored in association with the item and who the creator of the item is.
A search result providing system that provides subjective search results.

(1) a search term input module for receiving a search term from a user;

(2) a search result derivation module for deriving a search result by using the search word input from the search word input module;

(3) With respect to the search results derived from the search result derivation module, the item matching rate between the author and the user for each search result (where 'item' is a name unification of any that may be of interest to users). An item coincidence rate calculation module for obtaining an item coincidence rate; and 'item coincidence rate' means a degree of coincidence of the collected items between the creator and the user for each search result; And

(4) a search result display module for ordering and displaying the search results derived from the search result derivation module according to the item match ratios obtained by the item match rate calculation module;

A subjective search result providing system, characterized in that it comprises a.
The method of claim 11,

A database module constructed by the created item; And

A user page management module for managing a desired item from the database module to be collected as a user's page according to each user's request, and updating the database module to reflect the change of the item on each user's page. A subjective search result providing system, characterized in that it comprises a.