WO2011043979A3 - Systems and methods for advertising services based on a local profile - Google Patents

Systems and methods for advertising services based on a local profile Download PDF

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Publication number
WO2011043979A3
WO2011043979A3 PCT/US2010/050923 US2010050923W WO2011043979A3 WO 2011043979 A3 WO2011043979 A3 WO 2011043979A3 US 2010050923 W US2010050923 W US 2010050923W WO 2011043979 A3 WO2011043979 A3 WO 2011043979A3
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WO
WIPO (PCT)
Prior art keywords
profile
systems
methods
transactions
services based
Prior art date
Application number
PCT/US2010/050923
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French (fr)
Other versions
WO2011043979A2 (en
Inventor
Leigh Amaro
Joe Cunningham
Jack Yang
Karteek Patel
Edward W. Fordyce Iii
Robert Eng
Uzma Makhdumi
Charles Raymond Byce
Michelle Eng Winters
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Visa U.S.A.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Visa U.S.A. filed Critical Visa U.S.A.
Publication of WO2011043979A2 publication Critical patent/WO2011043979A2/en
Publication of WO2011043979A3 publication Critical patent/WO2011043979A3/en

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history

Abstract

In one aspect, a computing apparatus includes: a transaction handler to process transactions; a data warehouse to store transaction data recording the transactions processed at the transaction handler; a profile generator to generate, based on the transaction data, a profile including a plurality of values representing aggregated spending in various spending areas to summarize transactions in a geographical area; and a portal to receive advertisement data from an advertiser and to create an advertisement campaign based on the profile to deliver advertisements to users in the geographical area on behalf of the advertiser using one or more media channels.
PCT/US2010/050923 2009-10-09 2010-09-30 Systems and methods for advertising services based on a local profile WO2011043979A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US25046409P 2009-10-09 2009-10-09
US61/250,464 2009-10-09
US12/877,015 US20110087547A1 (en) 2009-10-09 2010-09-07 Systems and Methods for Advertising Services Based on a Local Profile
US12/877,015 2010-09-07

Publications (2)

Publication Number Publication Date
WO2011043979A2 WO2011043979A2 (en) 2011-04-14
WO2011043979A3 true WO2011043979A3 (en) 2011-06-16

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PCT/US2010/050923 WO2011043979A2 (en) 2009-10-09 2010-09-30 Systems and methods for advertising services based on a local profile

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US (1) US20110087547A1 (en)
WO (1) WO2011043979A2 (en)

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