WO2011067785A2

WO2011067785A2 - Dynamic content creation, modification and distribution from single source of content in online and offline scenarios

Info

Publication number: WO2011067785A2
Application number: PCT/IN2010/000777
Authority: WO
Inventors: Prajakta Telang
Original assignee: Prajakta Telang
Priority date: 2009-12-01
Filing date: 2010-12-01
Publication date: 2011-06-09
Also published as: WO2011067785A3

Abstract

The present invention relates to a method and process of dynamic creation, modification and distribution of contents. More specifically, the invention allows user to create the dynamic content from any network device based on the user modifiable elements, modify and distribute multiple sizes and/or formats on different platforms from the single source of content in online and offline scenarios. The contents can be dynamically modified and distributed through any media. The source of the content includes audio, video, images, text and any combination thereof. The distribution source includes combination of text, multiple images, video, and audio formats and is preserved in the single source of format. Moreover, the content thus created and modified is utilized as an advertisement (individual advertisement or advertisements in a campaign), an artwork, or an expression/greeting, digital signage content,TV Content, print Content and likewise.

Description

DYNAMIC CONTENT CREATION, MODIFICATION AND DISTRIBUTION FROM SINGLE SOURCE OF CONTENT IN ONLINE AND OFFLINE SCENARIOS

FIELD OF INVENTION

The present invention relates to a method and process of dynamic creation, modification and distribution of contents. More specifically the invention allows user to create the dynamic content from any network device based on the user modifiable elements, modify and distribute multiple sizes and/or formats on different platforms from the single source of content in online and offline scenarios. The contents can be dynamically modified and distributed through any media. The source of the content includes audio, video, images, text and any combination thereof. The distribution source includes combination of text, multiple images, video, and audio formats and is preserved in the single source of format. Moreover, the content thus created and modified is utilized as an advertisement (individual advertisement or advertisements in a campaign), an artwork, or an expression/greeting, digital signage content ,TV Content, print Content and likewise.

DESCRIPTION OF THE PRIOR ART

With development of the Internet, home networks, cellular phone networks and the like and evolution of interconnection between these, services for delivering content created on a server to PCs, cellular phones, digital home appliances such as televisions and services for permitting the content created on a server to be used have become widespread. Numerous content creation, distribution and consumption approaches are known and practiced in the art. The term "content" as used herein in this application is intended to include all types of content known in the art, including motion pictures, music, games, etc., in single or multiple media formats from selected combinations of audio, video, graphics, texts, data and so forth.

However, all these contents are provided by the service providers and the users of such content cannot modify or create any contents. There are methods described in the prior art, wherein it is possible that content can be created by converting the predetermined information into another piece of information, based on the intermediate data such as meta-templates or the like. However, these use data from a series vide a network. It is necessary to have all the information stored in advance. There is hence a drawback that it is difficult to instantly create a variety of ' content and requires significant capital investment.

Other prior art approach for customizing, creating and distributing the contents require manual process in addition to costly equipments and require more investments which remains a hindrance for content customization, creating and distributing the content.

Some attempts have been made in the past to deal with overcoming the said limitations of the prior art as given below.

US20090119179 is a patent titled "Modification of advertisement campaign elements based on heuristics and real time feedback" states . about enabling the selection, modification, and generation of online advertisements for publication either singly or as part of an advertising campaign on networked computing devices, e.g., personal computers, laptop computers, mobile devices, cellular telephones, personal digital assistants, video game consoles, or the like. US 7636792 titled "Methods and systems for dynamic and automatic content creation for mobile devices" relates to methods and systems for dynamically delivering various content such as images, audio and video to any type of mobile device, irrespective of file format supported thereby and the display characteristics thereof. US 2003149884 titled "Electronic information content control" disclosed systems and methods for the creation, modification, maintenance, and controlled distribution and presentation of electronic information.

US2009265243 titled "System and method for creation, distribution and tracking of advertising via electronic networks" state about a system and method for creation of electronic advertisements using digital content made available for licensing, and placing the ads at desired network locations utilizing an auction of designated advertising space at desired locations on a network.

KR 20090046959 titled "Methods and apparatus for creation and transport of multimedia content flow to a distribution network" deals with methods and apparatus for creation and transport of multimedia content flows to a distribution network. WO 200219169 titled "System and methods for the production, distribution and flexible usage of electronic content in heterogeneous^" distributed environments" deals with a system to support creation, distribution and flexible usage of electronic content in distributed environments where users may have access to multiple rendering systems. Most of the patents cited above are of content management system which manages content to generate websites. Whereby it is desirable to provide a process and method of dynamically customizing, creating for destined screens and distributing the contents dynamically through any media. Moreover, the present invention works on the content format, which can be standard format adapted for different screen and enhanced to have dynamic modification functionality. In these respects, the present invention substantially departs from the conventional concepts and designs of the prior art and in so doing it overcome other problems encountered in conventional products and services.

OBJECTS OF THE INVENTION

One or more of the problems of the conventional prior art may be overcome by various embodiments of the system and method of the present invention.

Accordingly it is the primary object of the present invention to provide for a method and process to dynamically create, modify and distribute the contents.

It is another object of the present invention to provide for a method and process to dynamically create, modify and distribute the content from any network device.

It is another object of the present invention, wherein the contents can be created, modified and distributed in an online and offline scenario and the user modifiable elements, content creation, modification and distribution of multiple sizes and/or formats and different platforms can be achieved from the single source of content.

It is another object of the present invention to provide a process and method of dynamically customizing and creating contents for destined screens and distributing the contents dynamically through any media. It is yet another object of the present invention to provide for a method and process to dynamically create, modify and distribute contents, wherein the source of the content can be audio, video, movies, vector images, bitmaps, text, animation, logo, icons, hand drawing likewise and any one or more combination thereof. It is another object of the present invention, wherein the dynamic creation and modification of the content can be utilized as an advertisement (individual advertisement or advertisements in a campaign), an artwork, or an- expression/greeting, digital signage content, TV content, print content, game content however not limited to this. , It is yet another object of the present invention, wherein the distribution source can be combination of text, bitmaps, logo, animation ,location tagging, localization language, proprietary tags, user provided content, icons, multiple images, video, movies , audio formats and like and will be preserved in the single source of format. It is another object of the present invention to provide for a content library which will have the contents on various industry verticals.

It is another object of the present invention, wherein the contents can be modified in online and offline mode.

It is another object of the present invention to provide for a moderator component to validate the contents.

It is another object of the present invention, wherein each of the content has one or more modifiable elements and/or element attributes including but not limited to online and offline and wherein each of these modifiable elements has its unique id.

It is another object of the present invention, wherein the user modified content and/or content elements are searchable content, which will later on be used for generating specific keywords for context based search, delivery and/or advertising, creating lead generation or likewise reports for content, rating the content, content linking and combination of thereof.

It is another object of the present invention, wherein the user also selects one or more display delivery screens and/or sizes on which the content has to be delivered. It is another object of the present invention, wherein during SMS or MMS or customization, the message is derived to be send with the certain sequence for the convenience of the user to customize the one or more modifiable elements and/or elements attributes

It is another object of the present invention to aggregate some user specific social networking site and/or sites data from the public sources (subjected to user and other relevant authorizations), combine them with the modifiable and/or modified content and/or modified content elements to be published on the big mass network.

SUMMARY OF THE INVENTION

Thus according to the basic aspect of the present invention there is provided a method of dynamic content creation, modification and distribution of multiple formats and/or sizes on different platforms in online and offline scenarios comprising:

accessing the service through one or more network device interfaces;

selecting single source original content template from the content library;

customizing one or more elements and/or element attributes and/or properties of content;

selecting size and formats for distributing or displaying the content;

selecting the destined screens for the distribution of the content;

sending the modified contents along with user specific content to the server;

validating the modified contents using a moderator module from virtual view of the modified content in preview;

preserving the modified content in relation to the original . source content on the server in relational data format/file format;

during distribution, creating the distribution content using original source content and user customized elements of the content to produce the modified stage of the content;

distributing the content file; and

displaying it on one or more display screens,

wherein each of the content has one or more modifiable or customizable elements,

wherein each of the element has one or more modifiable attributes or properties,

wherein every modifiable or customizable element has unique id, wherein the access to the process is based on the interface of the client device, wherein the content library resides either in the client application or on the server side and/or combination of thereof depending upon the type of interface,

wherein the customization of content' is done over internet, by sending SMS, email, MMS or phone and likewise,

wherein the original content is the single source of content for creating any subsequent file formats,

wherein the modified content and/or content elements are stored in the database in relation to the original content , and

wherein the original single source content and user modified content elements and/or element attributes are used for conversion to display device compatible formats and sizes.

Another aspect of the present invention is directed to a method of dynamic content creation, modification and distribution of multiple formats and/or sizes on different platforms in online and offline scenarios, wherein the conversion of the content involves:_.

1. Getting the user modified content and/or content elements and/or element attributes from relational storage/file format;

2. Retrieving original source content from the relational storage/file format; and

3. Generating user customized modified contents from combination of original source content and user modified content and/or content elements and/or element attributes. It is another aspect of the present invention, wherein the original content is preserved in the single source of format.

It is another aspect of the present invention, wherein the interface is one. amongst the application interface, the web interface, mobile application, SMS, MMS, Cellular phone, email and likewise.

It is another aspect of the present invention, wherein the content library is a customizable library of contents based on various industry standard file formats.

It is another aspect of the present invention, wherein the modifiable elements are modified during customization process when the user is connected to an internet service.

It is another aspect of the present invention, wherein the modifiable elements can be modified even when the user is not connected to the internet service. It is another aspect of the present invention, wherein the unique id is either internal to application or exposed to user or combination thereof.

It is another aspect of the present invention, wherein the unique id is used during the customization process of the content.

It is another aspect of the present invention, wherein the intelligence/structure of the original content and the modified content is maintained.

It is another aspect of the present invention, wherein the user modifiable and/or modified content and/or content elements are searchable and is Used for generating specific keywords for context based search, delivery and/or advertising, creating lead generation or, artwork, digital signage content, TV content, print content, linking of the various contents and combination of thereof and likewise. In another aspect, the present invention creates content files that are highly optimized using automated process, wherein the automated process involves identifying the elements, removing one or more of the elements and/or element attribute, introducing one or more uniquely identifiable element information to .make content elements modifiable in the runtime. It is another aspect of the present invention, wherein by aggregating some user specific social networking site and/or sites data from the public sources (subjected to user and other relevant authorizations), combine them with the modifiable and/or modified content and/or content elements to be published on the big mass network using Internet media.

It is another aspect of the present invention, wherein the customization by SMS or likewise customization has certain derived sequence which can be by aggregating some user specific social networking site and/or sites data from the public sources (subjected to user and other relevant authorizations), combine them with the modifiable and/or modified content and/or content elements to be published on the big mass network using Internet media.

It is another aspect of the present invention, wherein mobile communication channels are used to communicating with the service,

wherein the communication media can be SMS, MMS, internet or likewise, and

wherein the content can be customized and can be scheduled to be sent to server. A further aspect of the present invention is directed to a method of dynamic content creation, modification and distribution of multiple formats on different platforms in online and offline scenarios, wherein the distribution of the content comprising:

retrieving the original source content and other information from a distribution server;

fetching the changes from repository;

merging the user modified content with single source content;

converting the merged content to a desired output sizes and formats;

optimizing and compressing the format for delivery; and

storing the output for the delivery,

wherein the fetching is timely scheduled,

wherein the desired output format is dependent on device format, and

wherein the output is processed to create multiple sizes of different formats of the same content on different distribution screens for delivery.

The details of the invention, its object and advantages are explained hereunder in greater details in relation to non-limiting exemplary illustration as per the accompanying figures as detailed hereunder.

BRIEF DESCRIPTION OF THE ACCOMPANYING DRAWINGS

Figure 1: illustrates the Complete Architecture [content creation, customization and distribution process for a network device] of the present invention.

Figure 2: illustrates the process of content customization and delivery in multiple formats to different display media according to the present invention.

Figure 3: illustrates the one of the use case for selection of template content, customization of elements and distribution screens selection according to the present invention.

Figure 4: illustrates one of the screens during the customization of the content template according to the present invention.

Figure 5: illustrates the distribution of the content in multiple sizes on multiple screens according to the present invention.

Figure 6: illustrates the highly optimized automated process for the conversion of the content file format elements and/or the element attributes to make the content dynamically customizable according to the present invention. DETAILED DESCRIPTION OF THE INVENTION WITH REFERENCE TO THE ACCOMPANYING DRAWINGS

As already described, the invention is directed towards a method and process to dynamically create, customize and distribute the content from any network device through any media. Moreover, the present invention works on the content format, which can be standard format adapted for different screens and enhanced to have dynamic modification functionality. The term "content" as used herein in this application is intended to include all types of content known in the art, including motion pictures, music, games, etc., in single or multiple media formats from one or more combinations of text, bitmaps, logo, animation, location tagging, proprietary tags, user provided content, icons, multiple images, video, movies and audio formats, data and so forth.

The source of the content includes audio, video, images, text, bitmaps, logo, animation, location tagging, proprietary tags; user provided content, icons, multiple images, video, movies and audio formats and any combination thereof.

The contents can be created, modified and distributed in an online and offline scenario and the user modifiable elements, content creation, modification and distribution of multiple formats and/sizes and for different platforms can be achieved from the single source of content. The "multiple formats" term refer to different sizes and/or presentation formats that include but not limited to for web, mobile and likewise. Different platforms refer to Web, Mobile, Digital Signage display, TV display, consoles, set top boxes and/or likewise

The content that can be created and modified is utilized as an advertisement (individual advertisement or advertisements in a campaign), an artwork, or an expression/greeting, digital signage content, tv content, print content and/or likewise. The advertisement, artwork or an expression is distributable to any medium like mobile application, mobile web, WAP, desktop, pc web, kiosk, billboard, TV, print media, short message services (SMS), multimedia messaging service (MMS) , consoles and/or likewise. The elements of an advertisement or an artwork are dynamically modified from multiple channels like internet (online pc, mobile internet, and mobile application), voice call, SMS, Print media and/or likewise. The source of distribution includes combination of text, multiple images, video, and audio formats and will be preserved in the single source of format. During content customization by the user, the original source content is retrieved from the relational database ahd updated with user specific modified elements to reproduce the modified stage, of the content for the user to customize it further or finalize it and display it in one or more presentation formats and/or sizes on one or more display screens. The modified elements are stored in the database in relation to the original and modified content. During this process, the user also selects one or more display delivery choices on which the content has to be delivered. EX: Web, mobile, digital signage screen and likewise. In addition, other user specific content information is also stored in the database.

According to another aspect, to aggregate some user specific social networking site and/or sites data from the public sources (subjected to user and other relevant authorizations) is combined with the modifiable and/or modified content to be published on the big mass network. These big mass networks includes social network and/or other mediums like outdoor digital display screens, indoor digital display screens, mobile, web, TV, phone, SMS , MMS, print media and likewise

Reference is now invited to accompanying figure 1 that illustrates the Complete Architecture of the present invention. Terminal 1, 2 and 3 are the interfaces of the content creation, customization and distribution from a networked device e.g. networked computing devices, e.g., mobile devices, personal computers, laptop, video game consoles, cellular telephones, personal digital assistants or the like.. The terminal 1,2 and 3 are an entry points via, SMS, email, MMS, web application, mobile application, web, mobile web , phone and/or likewise. During SMS or likewise customization, a simple text message with certain sequence is derived . for the convenience of the user to customize the offline modifiable elements. These commands include but not limited to TU: Text update, IU: Image Update, CU: Color update and likewise. These commands along with the unique element id and customized content attributes are then sent to the in-house server of the present invention. The entry (1) to the process will be based on the application/web interface on a networked computing device as well as an application/web interface on the mobile/similar device. Depending upon the type of interface, 2(industry selection), 3 (content library), 4 (original content source) and 5(content customization process) may reside in the client application or on the server side and/or combination thereof. The content library has the contents on various industry verticals. The first entry point is the content selection (2) [Industry Selection + template Content from content library]. The content library is a customized library of the contents based on - different technologies in the network device presentation standards like SVG [Scalable Vector Graphics], Adobe Flash, Microsoft XAML and likewise. Reference is now invited to accompanying figure 6. The content library contains one or more content templates. Every content template includes one or more but not limited to text or image or logo or bitmaps or graphics images or animation or mixed media and/or combination of one or more of thereof stored in single source content storage file and/or relational data storage. These content files are highly optimized using proprietary automated process for removing non required elements and element attributes in the output presentation format files. Proprietary method involves identifying those elements, removing one or more of the elements and/or element attribute, introducing one or more uniquely identifiable element information however not limited to this by the process to create a required file format to make content elements modifiable at the runtime. These modifiable elements can be online modifiable and/or offline modifiable and/or combination of thereof. As mentioned in the invention the file formats are industry standard file formats. During the in house creation or design process of the presentation formats for the content template library the industry standard software tools and technologies are used. These tools create these content templates and create in certain fashion that the elements and /or element attributes and likewise of the content are not useable directly for the customization process. To make it possible dynamically customizable in the present invention the automated process takes the output format file from these tools and technologies and converts these content elements and /or element attributes in to simpler and understandable form for the present invention. Like EX: The editable elements are processed to have unique ids, extra non required information about the style guides like W3C standard CSS (Cascaded style sheet) elements are removed and converted in to simpler standard format. Certain elements are made hidden using inbuilt standard capability and customizable like highlighter elements and cursor elements are processed and created so that these elements are used during the customization process.

1. Online: With Online, content is modified during the content customization process (5) .This customization process may reside on the client network device and/or on the server network device. This process is connected to the service with internet/ similar facility which is broadly termed as online customization of the contents.

2. Offline: Offline customization can be done by one or more following methods however not limited to this. This is broadly termed as offline customization. This gives user more flexibility over the content. a) Network device like (Mobile Application) : Referring to figure 1 , on mobile application, process 1 to 5 may reside on the client network device. The content is modified during customization process wherein this process may reside on the network and/or⁴ on the server in combination of complete processes of [a] and process 5. Content can be customized and scheduled to be sent to the server. This modified content and/or modified elements however not limited to this can be sent to server when the mobile device gets online over the internet and/or it can also be sent over SMS or MMS or SMS Channel and/or likewise. ,

b) Customization by media like SMS, MMS, EMAIL, Phone and likewise: During customization by SMS, EMAIL, PHONE, MMS and likewise media the process[a] and/or process 5 can reside on the server. During customization, the message is derived to be sent with the certain sequence for the convenience of the user to customize one or more modifiable elements and/or elements attributes. The number of modifiable elements varies for each type of content. In Figure 1, the above mentioned processes a.2, a.3, a.4 (SMS /Email/MMS/Phone and likewise) is part of customization process for SMS or similar updating of the content which is one of the channels for the dynamic customization process.

Reference is then invited to accompanying figure 2 that illustrates the process of content customization and delivery in multiple formats and/or sizes to different display media according to the present invention. During content customization process (5) as shown in figure 1 , the user can modify certain attributes/properties of one or more elements of content which are "modifiable". The modified elements and/or element attributes, along with the content information, however not limited to this, are then sent to the server to store the modified content elements and/or element attributes along with user specific credentials and or content information in relational data storage or likewise. The user modified content elements and/or element attributes along with single source of content is used to display the "preview" of the user modified content to the moderator. During distribution, this content is used to generate user defined content file which is industry standard file formats ex: SVG and similar file format/ relational data storage. This also maintains the intelligence of understanding the structure of the original content template and the user modified elements. The original single source of content and user modified elements are used for creating any subsequent file formats for that particular content with certain proprietary processing involved for conversion. The conversion may be required during distribution of the content.

This proprietary method of conversion involves:

, a. Getting the original source content and user modified content elements from relational storage/file format.

b. Generating complete content, file in industry standard presentation file format like (in SVG/XML and or similar technologies) dynamically

c. Converting these files in other format (ex Jpeg etc) if required using industry standard methods.

d. It can also be converted to XAML with proprietary conversion method. This method involves intelligence of SVG to XAML conversion.

e. Flash: Conversion of files is also done in Flash. It can also be converted to Raster Images (TV), text based format (outdoor digital display screens, indoor digital display screens/ billboards/SMS/MMS/Printed Media games), and streamed XML file for streaming supported devices and channels. It can also be extended to Geo tagged format content for MAP and navigation supported devices.

In the above process the moderator component (6) is placed in between all these dynamic process to validate the contents for the rules and regulation for the demographic use. This moderator component is a combination of manual and automated process.

Reference is then invited to accompanying figure 3 that illustrates the use case for selection of content template, customization of elements and distribution screens selection according to the present invention. The user chooses one of the templates which are based on wide industry categories. This content library is developed in-house or from freelancer designers or likewise. This content library is stored in relational database and original source content template is retrievable at any time. Every content has one or more modifiable elements that can be customized online or offline (SMS, Email or likewise). These elements provide personalization of content that is, ability to change logo, text, text size, image, animation, graphics, audio, video, localization of language and likewise or cosmetic changes to the content for ex: change of background, change of background color, foreground color, font size, font type, alignment and likewise and/or combination of thereof, which user can choose to do as per the interest to give uniqueness to the content. Each of these modifiable elements has its unique id. These unique ids might be internal to application or exposed to the user or combination of thereof. During customization user can customize these elements and their attributes based on the requirement.

Referring to the Figure 1, in the process 7.3, one or more dynamic content elements and/or the exposed elements of the selected content may have the unique ids as "phone", "discount" and likewise. As shown in the Figure 3, "Modified elements by SMS = 2" refers to these unique ids. These elements are modified by SMS or MMS or email or mobile application or likewise. For example: customizing the content by SMS, the simple text message is sent with certain sequence. For example, the SMS may look like "TU Healthy Juice phone 01223333", and can contain other information as well.

As shown in the Figure 3, the selected content template contains one or more images which are modifiable. The user chooses another image from the "Image Library" provided as a part of application or he/she can upload any image."Modifiable user image = 1" and"Modifiable library content = 1" refers to the similar image customization however not limited to only this.

As shown in the Figure 3, during customization of the template content, when the content template is selected for customization, it is wrapped in the in-house developed plugin which is developed in standard computer languages that includes Java, C++ or likewise for the security, compression or likewise features. This plugin is compatible with many leading browsers that includes but not limited to Internet Explorer, Opera and likewise. In addition, the user chooses the distribution screens on which the content would be distributed by in-house and/or like distribution server. These distribution screens can be web, LCD, Mobile and likewise. During distribution on the selected screens, the user chooses the distribution image size. If the content is an advertisement to be displayed on Mobile, the different sizes of that advertisement would comply with MMA. If the content is an advertisement to be displayed on Web the different sizes of that advertisement would comply with IAB. However the sizes are not limited to this, as different sizes may vary as per the distribution screen selected by user. All the user credentials, selected content template, the user modified elements and attributes, selected distribution screens, distribution schedule and likewise information is stored in the relational database or similar format. However the information stored is not limited to only this. During customization of the content, the user may wish to choose the schedule for distribution of the content. If content is used as an advertisement, this schedule can be of an individual advertisement or an advertisement campaign. The content can also be distributed as an art or greeting, digital signage content, TV but not limited to this.

Reference is then invited to accompanying figure 4 that illustrates one of the screens during .the customization of the content template. Each of the content has one or more modifiable elements which can be text, image, audio, video and/or combination of thereof. Each of these modifiable elements has one or more attributes which can also be modified that includes but not limited to text content, text font, colour and size.

Reference is then invited to accompanying figure 5 that illustrates the distribution of the content in multiple sizes on multiple screens. During distribution of that content, the in-house distribution server retrieves the original source content template, all other information about the user modified elements and user specific other information. However the retrieved information is not limited to this. The scheduler schedules the time to fetch the changes from the repository. The content manager then merges the user modified content with single source content which is then converted to the desired output format by the transcoder. The destined output is then optimized and compressed for delivery and finally the output manager stores the output and prepares it for the delivery. All this information is processed to create multiple sizes and/or formats that includes but not limited to 1920x1080, 240x320, 1028x768, 300x250 and likewise on different distribution screens that includes but not limited to digital screens, mobile, web, TV, print and likewise. During this process, different presentation formats that include but not limited to JPEG, JPG and likewise of the same content can also be created. Thus the present invention provides for a process and method of dynamically customizing creating for destined screens and distributing the contents dynamically through any media. Moreover, the present invention works on the content format, which can be standard format adapted for different screen and enhanced to have dynamic modification functionality.

Claims

5 I CLAIM:

1. A method of dynamic content creation, modification and distribution of multiple formats and sizes on different platforms in online and offline scenarios comprising:

accessing the service through one or more network device interfaces;

selecting single source original content template from the content library;

10 customizing one or more elements and/or element attributes and/or properties of content;

selecting size and formats for distributing or displaying the content;

selecting the destined screens for the distribution of the content;

sending the modified contents along with user specific content to the server;

validating the modified contents using a moderator module from virtual view of the modified - 15 content in preview;

preserving the modified content in relation to the original source content on the server in relational data format/file format;

20 distributing the content file; and

displaying it on one or more display screens,

wherein every modifiable or customizable element has unique id,

25 wherein the access to the process is based on the interface of the client device,

wherein the content library resides either in the client application or on the server side and/or combination of thereof depending upon the type of interface,

wherein the customization of content is done over internet, by sending SMS, email, MMS or phone and likewise,

30 wherein the original content is the single source of content for creating any subsequent file formats,

wherein the original single source content and user modified content elements and/or element 35 attributes are used for conversion to display device compatible formats and sizes.

2. The method as claimed in claim 1 , wherein the conversion of the content involves:

4. Getting the user modified content and/or content elements and/or element attributes from relational storage/file format;

5. Retrieving original source content from the relational storage/file format; and

6. Generating user customized modified contents from combination of original source content and user modified content and/or content elements and/or element attributes.

3. The method as claimed in claim 1, wherein the original content is preserved in the single source of format. . ,

4. The method as claimed in claim 1, wherein the interface is one amongst the application interface, the web interface, mobile application, SMS, MMS, Cellular phone, email and likewise.

5. The method as claimed in claim 1, wherein the content library is a customizable library of contents based on various industry standard file formats.

6. The method as claimed in claim 1, wherein the modifiable elements are modified during customization process when the user is connected to an internet service.

7. The method as claimed in claim 1, wherein the modifiable elements can be modified even when the user is not connected to the internet service.

8. The method as claimed in claim 1, wherein the unique id is either internal to application or exposed to user or combination thereof.

9. The method as claimed in claims 1 and 8, wherein the unique id is used during the customization process of the content.

10. The method as claimed in anyone of claims 1 to 9, wherein the intelligence/structure of the original content and the modified content is maintained.

1 1. The method as claimed in claim in anyone of claims 1 to 10, wherein the user modifiableand/or modified content and/or content elements are searchable and is used for generating specific keywords for context based search, delivery and/or advertising, creating lead generation or, artwork, digital signage content, TV content, print content, linking of the various contents and combination of thereof and likewise.

12. The method as claimed in claim in anyone of claims 1 to 11, creates content files that are highly optimized using automated process, wherein the automated process involves identifying the elements, removing one or more of the elements and/or element attribute, introducing one or more uniquely identifiable element information to make content elements modifiable in the runtime.

13. The method as claimed in claim in anyone of claims 1 to 12, wherein by aggregating some user specific social networking site and/or sites data from the public sources (subjected to user and other relevant authorizations), combine them with the modifiable and/or modified content and/or content elements to be published on the big mass network using Internet media.

14. The method as claimed in claim in anyone of claims 1 to 13, wherein the customization by SMS or likewise customization has certain derived sequence which can be by aggregating some user specific social networking site and/or sites data from the public sources (subjected to user and other relevant authorizations), combine them with the modifiable and/or modified content and/or content elements to be published on the big mass network using Internet media.

15. The method as claimed in claim in anyone of claims 1 to 14, wherein mobile communication channels are used to communicating with the service,