WO2011076872A1 - Method for mobile displaying of digital information on a vehicle, using retroreflective or oled materials - Google Patents

Method for mobile displaying of digital information on a vehicle, using retroreflective or oled materials Download PDF

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Publication number
WO2011076872A1
WO2011076872A1 PCT/EP2010/070542 EP2010070542W WO2011076872A1 WO 2011076872 A1 WO2011076872 A1 WO 2011076872A1 EP 2010070542 W EP2010070542 W EP 2010070542W WO 2011076872 A1 WO2011076872 A1 WO 2011076872A1
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WO
WIPO (PCT)
Prior art keywords
information
vehicle
time
control unit
digital
Prior art date
Application number
PCT/EP2010/070542
Other languages
German (de)
French (fr)
Inventor
Sebastian Herke
Original Assignee
Mayer, Harald
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mayer, Harald filed Critical Mayer, Harald
Publication of WO2011076872A1 publication Critical patent/WO2011076872A1/en

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/37—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being movable elements
    • G09F9/372—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being movable elements the positions of the elements being controlled by the application of an electric field
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/37—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being movable elements
    • G09F9/375—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being movable elements the position of the elements being controlled by the application of a magnetic field
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G06F3/147—Digital output to display device ; Cooperation and interconnection of the display device with other functional units using display panels
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09G—ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION
    • G09G2380/00—Specific applications
    • G09G2380/06—Remotely controlled electronic signs other than labels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/53—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers
    • H04H20/61—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for local area broadcast, e.g. instore broadcast
    • H04H20/62—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for local area broadcast, e.g. instore broadcast for transportation systems, e.g. in vehicles

Definitions

  • the invention relates to a method for the mobile reproduction of digital information on a vehicle using retroreflective materials whose reflection properties can be changed electrically and / or mechanically.
  • the reproduction of information on vehicles is particularly important for advertising. Advertising on vehicles with large external surfaces is of particular interest here. Advertising on public transport, such as buses, trains and taxis is suitable to reach a large number of interested consumers. Typically, such advertising in the form of posters or displays attached to the vehicles. From DE 196 39 546 A 1 a method for vehicle-based information transmission is known, the advertisement is reproduced on the vehicle location-dependent. Saved advertising information is associated with geographic data and is rendered in response to current vehicle location data. The current vehicle location data can be obtained via GPS or via a vehicle-based electronically stored route timetable.
  • the invention has for its object to provide an improved method, with the information can be reproduced on a vehicle targeted than previously.
  • information is stored in an on-vehicle information storage and time information is transmitted to a vehicle-mounted controller, the controller reproducing selected information from the information store at the times specified by the time information.
  • This allows the information to be assigned to specific times and played back at those times.
  • a user can set the times or periods. This makes it possible for a user who wishes to advertise a particular product, the advertising information can be reproduced targeted only at selected times. This is based on the idea that different target groups at different times of the day or times within a week are more likely to be achieved. With the method according to the invention, therefore, advertising information can be transmitted more targeted to affected target groups.
  • the information is reproduced by a graphic display of retroreflective materials whose reflection properties are electrically and / or mechanically changeable. The use of these materials makes it possible for the first time to comply with valid case law on the use of digital displays in road traffic in accordance with the valid UN Regulation ECE-R-104.
  • retroreflective displays are characterized by the fact that they reflect only incident light in color and thereby manage without their own active or passive lighting. When an electrical voltage is applied, the reflection properties of the displays can be changed so that the appearance is similar to that of conventional displays.
  • control unit and the information memory are provided on the vehicle side, conventional vehicles which do not have the digital technology necessary for determining the line, vehicle or route information can also be retrofitted for carrying out the method according to the invention.
  • the vehicles thus do not necessarily require a digital data bus (CAN, ProfiBus, etc.), but all digital information about the type of vehicle, vehicle line and vehicle route can be recorded on the server, so that the inventive method including hardware works autonomously from the degree of electrification / digitization of the vehicle.
  • the time information is preferably transmitted together with an identifier for the particular information to be reproduced from a central server device to the vehicle-mounted control unit.
  • the information to be reproduced is stored on the vehicle side and the user can specify in advance at the central server device which of the stored information should be reproduced at what times. Thereupon the desired times as time information together with the Transfer identifier for affected information to the control unit.
  • the transmission can also be done together with the information.
  • the controller decides based on the identifier, which information is played back at what times. A user can therefore book information and times or periods and assign the information to be displayed at the desired times or periods when booking.
  • the vehicle-side control unit decides on the basis of the time information and on the basis of the associated identifiers which of the stored information are reproduced at what time. After the previously made assignment of information to times or periods, the automated decision which of the stored information is reproduced at what time, so not server side of the server device, but met by the vehicle-mounted control unit.
  • Periods within the meaning of the invention may be, for example, “mornings”, “afternoons”, “evenings", certain weekdays, regularly recurring fixed periods or the entire period of an advertising campaign.
  • position information relating to the current position of the vehicle can serve as a criterion for the reproduction of specified information.
  • the vehicle position satellite-based or via the mobile network can be determined by locating.
  • an identifier for the respective train or bus line is transmitted to the vehicle by a central server device.
  • the information about the respective line is communicated to the control unit, so that the user can also book certain lines, or in combination with the vehicle position, sections of a line for specific times. For example, the user may book ad A at 6:00 am for a first line and ad B at 6:00 am for a second line.
  • the information about which line is currently driving a vehicle can be directly from the driver by input via a keyboard to the control unit be sent or data lines at a location in the vehicle, for example, on an outside line display, tapped.
  • the line information from the server based on the deployment planning of the fleet and based on a clear assignment between the control unit and vehicle, for example, GSM number and VIN, will be transmitted by radio directly to the controller.
  • older conventional vehicles of public local or long-distance traffic which are typically not equipped with digital systems for the transmission of routes or line information, for example, old trams
  • older vehicles can reproduce the information based on the line information, which is transmitted electronically to the vehicle.
  • the user can thus, for example, select a particular bus or train line independently of the particular vehicle used to display the desired information.
  • individual sections of a line can be booked.
  • the information can then be reproduced position-dependent at fixed times.
  • the combination of position-dependent and time-dependent mobile playback results for the user in a variety of ways for a targeted reproduction of digital information, in particular advertising information.
  • a user can make a multi-dimensional booking by having multiple cities (dimension 1) at a specific time (dimension 2) on a given day of the week (dimension 3) on multiple specified lines (dimension 4) in a specific location area (dimension 5). the desired advertisement is displayed.
  • the digital information is preferably reproduced by a digital graphic display, in particular using electronically / mechanically changeable retroreflective materials, for example using the Mirasol® or Electrowetting® technology, on a vehicle outer surface.
  • Electronically / mechanically changeable retroreflective materials are particularly suitable for time and / or location-independent reproduction of various types of regularly changing information in digital form.
  • Electronically / mechanically changeable retroreflective materials have a small footprint, are flexibly mountable on a vehicle and require relatively little energy to reproduce the information due to bistability, which can be provided, for example, from a motor vehicle battery.
  • electronically / mechanically changeable retroreflective materials in contrast to active or passive illuminated displays, comply with the ECE-R-104 case-law for use in traffic.
  • FIG. 1 shows a schematic block diagram of an arrangement for carrying out the method according to the invention.
  • a server device 1 transmits wirelessly, for example by radio over the GSM mobile radio network, time information and position information to a vehicle-side radio receiver 2.
  • the vehicle is indicated schematically in the figure by the reference numeral 8.
  • the time and position information has previously been set by a user of the server device 1, ie the user has selected specific time periods and positions and assigned various information to be displayed.
  • the position and time information is transmitted to the receiver 2 together with a corresponding identifier for the information.
  • an identifier is understood as an information which unambiguously assigns a specific time or position information to information to be reproduced.
  • the receiver transmits the position and time information together with the respective identifiers to a control unit 3.
  • Control unit 3 contains a memory 4, in which the information to be reproduced are stored.
  • the memory 4 may be a conventional digital memory chip, a hard disk or a removable media data drive.
  • the information to be reproduced is transmitted from the server 1 via the radio data connection between server device 1 and receiver 2.
  • the transmission takes place as a data record with
  • Protocol information for radio transmission between server and receiver with
  • the advertising graphics in digital form (for example jpeg, bmp or other formats) as an array of images and
  • data packets can also be admitted which, in addition to the information a) and f), contain only individual or any combinations of the information b), c), d) and e).
  • the control unit 3 is also connected to a GPS receiver 5 for determining the current vehicle position. In dependence on the respective vehicle position determined with the GPS receiver 5 and depending on the respective time determined with a conventional clock 9, for example a radio clock, the control unit 3 selects from the received ones Position and time information based on the respective identifier, the information to be reproduced from the memory 4 from.
  • the selected information is transmitted to a graphics controller 6, which serves to control a retrorefiektive display 7 attached to the outside of the vehicle.
  • the graphics controller 6 converts the selected information into such data that can be processed and reproduced by the retroreflective display 7.

Abstract

The invention relates to an improved method for the targeted mobile displaying of digital information on a vehicle (8), comprising the following steps: storing information in an information store (4) on the vehicle side and transferring time information to a controller (3) in the vehicle, displaying the digital information by means of an electronic and/or mechanically changeable retroreflective digital graphic display (7), wherein the controller displays selected information of the information store at the times determined by the time information.

Description

VERFAHREN ZUR MOBILEN WIEDERGABE VON DIGITALEN INFORMATIONEN AN EINEM FAHRZEUG UNTER VERWENDUNG RETROFLEKTIERENDER ODER OLED MATERIALIEN  METHOD FOR THE MOBILE REPRODUCTION OF DIGITAL INFORMATION ON A VEHICLE USING RETROFECTING OR OLED MATERIALS
Die Erfindung betrifft ein Verfahren zur mobilen Wiedergabe von digitalen Informationen an einem Fahrzeug unter Verwendung retroflektierender Materialien, deren Reflexionseigenschaften elektrisch und/oder mechanisch verändert werden können. The invention relates to a method for the mobile reproduction of digital information on a vehicle using retroreflective materials whose reflection properties can be changed electrically and / or mechanically.
Die Wiedergabe von Informationen an Fahrzeugen ist insbesondere für die Werbung von Bedeutung. Werbung auf Fahrzeugen mit großen Außenflächen ist hierbei von besonderem Interesse. Werbung auf öffentlichen Verkehrsmitteln, wie zum Beispiel Bussen, Bahnen und auch Taxis ist geeignet, um eine große Anzahl von interessierten Verbrauchern zu erreichen. Typischerweise wird derartige Werbung in Form von Plakaten oder Displays an den Fahrzeugen befestigt. Aus DE 196 39 546 A 1 ist ein Verfahren zur fahrzeuggebundenen Informationsübermittlung bekannt, wobei die Werbung an dem Fahrzeug ortsabhängig wiedergegeben wird. Gespeicherte Werbeinformationen sind geographischen Daten zugeordnet und werden in Abhängigkeit von aktuellen Fahrzeug-Standortdaten wiedergegeben. Die aktuellen Fahrzeugstandortdaten können per GPS oder über einen fahrzeuggebundenen elektronisch gespeicherten Streckenfahrplan gewonnen werden. The reproduction of information on vehicles is particularly important for advertising. Advertising on vehicles with large external surfaces is of particular interest here. Advertising on public transport, such as buses, trains and taxis is suitable to reach a large number of interested consumers. Typically, such advertising in the form of posters or displays attached to the vehicles. From DE 196 39 546 A 1 a method for vehicle-based information transmission is known, the advertisement is reproduced on the vehicle location-dependent. Saved advertising information is associated with geographic data and is rendered in response to current vehicle location data. The current vehicle location data can be obtained via GPS or via a vehicle-based electronically stored route timetable.
Der Erfindung liegt die Aufgabe zugrunde, ein verbessertes Verfahren zu schaffen, mit dem Informationen an einem Fahrzeug gezielter als bisher wiedergegeben werden können. The invention has for its object to provide an improved method, with the information can be reproduced on a vehicle targeted than previously.
Das erfindungsgemäße Verfahren ist definiert durch die Merkmale von Patentanspruch 1. The method according to the invention is defined by the features of patent claim 1.
Demnach werden Informationen in einem fahrzeugseitigen Informationsspeicher gespeichert und Zeitinformationen werden zu einem fahrzeugseitigen Steuergerät übertragen, wobei das Steuergerät ausgewählte Informationen aus dem Informationsspeicher zu den durch die Zeitinformationen festgelegten Zeiten wiedergibt. Dadurch können die Informationen jeweils bestimmten Zeiten zugeordnet werden und zu diesen Zeiten wiedergegeben werden. Ein Benutzer kann die Zeiten oder Zeiträume festlegen. Dadurch ist es möglich, dass für einen Nutzer, der ein bestimmtes Produkt bewerben möchte, die Werbeinformationen nur zu ausgewählten Zeiten gezielt wiedergegeben werden. Dem liegt der Gedanke zugrunde, dass verschiedenartige Zielgruppen zu verschiedenen Tageszeiten oder Zeitpunkten innerhalb einer Woche mit höherer Wahrscheinlichkeit erreicht werden können. Mit dem erfindungsgemäßen Verfahren können also Werbeinformationen gezielter an betroffene Zielgruppen übermittelt werden. Die Informationen werden von einer Grafikanzeige aus retroreflektierenden Materialien, deren Reflexionseigenschaften elektrisch und/oder mechanisch veränderbar sind, wiedergegeben. Durch den Einsatz dieser Materialien wird es erstmals möglich, gültige Rechtsprechung zum Einsatz von digitalen Displays im Straßenverkehr gemäß der gültigen UN-Verordnung ECE-R-104 zu erfüllen. Accordingly, information is stored in an on-vehicle information storage and time information is transmitted to a vehicle-mounted controller, the controller reproducing selected information from the information store at the times specified by the time information. This allows the information to be assigned to specific times and played back at those times. A user can set the times or periods. This makes it possible for a user who wishes to advertise a particular product, the advertising information can be reproduced targeted only at selected times. This is based on the idea that different target groups at different times of the day or times within a week are more likely to be achieved. With the method according to the invention, therefore, advertising information can be transmitted more targeted to affected target groups. The information is reproduced by a graphic display of retroreflective materials whose reflection properties are electrically and / or mechanically changeable. The use of these materials makes it possible for the first time to comply with valid case law on the use of digital displays in road traffic in accordance with the valid UN Regulation ECE-R-104.
Allgemein zeichnen sich retroreflektive Displays dadurch aus, dass sie lediglich einfallendes Licht farblich reflektieren und dabei ohne eigene aktive oder passive Beleuchtung auskommen. Unter Anlegen einer elektrischen Spannung können die Reflexionseigenschaften der Displays geändert werden, so dass optisch ein ähnlicher Eindruck wie bei der Verwendung von herkömmlichen Displays entsteht. In general, retroreflective displays are characterized by the fact that they reflect only incident light in color and thereby manage without their own active or passive lighting. When an electrical voltage is applied, the reflection properties of the displays can be changed so that the appearance is similar to that of conventional displays.
Dadurch, dass das Steuergerät und der Informationsspeicher fahrzeugseitig vorgesehen sind, können auch herkömmliche Fahrzeuge, die über die zur Ermittlung der Linien-, Fahrzeug- oder Routeninformation notwendige Digitaltechnik nicht verfügen, nachträglich für die Durchführung des erfindungsgemäßen Verfahrens nachgerüstet werden. Die Fahrzeuge benötigen somit nicht zwangsläufig einen digitalen Datenbus (CAN, ProfiBus etc.), sondern sämtliche digitalen Informationen über Fahrzeugart, Fahrzeuglinie und Fahrzeugroute können serverseitig eingespielt werden, so dass das erfindungsgemäße Verfahren samt Hardware autonom vom Elektrifizierungs- /Digitalisierungsgrad des Fahrzeugs funktioniert. Because the control unit and the information memory are provided on the vehicle side, conventional vehicles which do not have the digital technology necessary for determining the line, vehicle or route information can also be retrofitted for carrying out the method according to the invention. The vehicles thus do not necessarily require a digital data bus (CAN, ProfiBus, etc.), but all digital information about the type of vehicle, vehicle line and vehicle route can be recorded on the server, so that the inventive method including hardware works autonomously from the degree of electrification / digitization of the vehicle.
Die Zeitinformationen werden vorzugsweise zusammen mit einer Kennung für die jeweils wiederzugebenden Informationen von einer zentralen Servereinrichtung an das fahrzeugseitige Steuergerät übertragen. Die wiederzugebenden Informationen werden fahrzeugseitig gespeichert und der Nutzer kann im Vorfeld an der zentralen Servereinrichtung festlegen, welche der gespeicherten Informationen zu welchen Zeiten wiedergegeben werden sollen. Daraufhin werden die gewünschten Zeiten als Zeitinformationen zusammen mit der Kennung für betroffene Informationen an das Steuergerät übertragen. Die Übertragung kann auch zusammen mit den Informationen erfolgen. Das Steuergerät entscheidet dann anhand der Kennung, welche Informationen zu welchen Zeiten wiedergegeben werden. Ein Nutzer kann also Informationen und Zeitpunkte oder Zeiträume buchen und bei der Buchung die wiederzugebenden Informationen den gewünschten Zeitpunkten oder Zeiträumen zuordnen. Das fahrzeugseitige Steuergerät entscheidet dann anhand der Zeitinformationen und anhand der zugehörigen Kennungen, welche der gespeicherten Informationen zu welchem Zeitpunkt wiedergegeben werden. Nach der im Vorfeld erfolgten Zuordnung von Informationen zu Zeiten oder Zeiträumen wird die automatisierte Entscheidung, welche der gespeicherten Informationen zu welchem Zeitpunkt wiedergegeben werden, also nicht serverseitig von der Servereinrichtung, sondern von dem fahrzeugseitigen Steuergerät getroffen. The time information is preferably transmitted together with an identifier for the particular information to be reproduced from a central server device to the vehicle-mounted control unit. The information to be reproduced is stored on the vehicle side and the user can specify in advance at the central server device which of the stored information should be reproduced at what times. Thereupon the desired times as time information together with the Transfer identifier for affected information to the control unit. The transmission can also be done together with the information. The controller then decides based on the identifier, which information is played back at what times. A user can therefore book information and times or periods and assign the information to be displayed at the desired times or periods when booking. The vehicle-side control unit then decides on the basis of the time information and on the basis of the associated identifiers which of the stored information are reproduced at what time. After the previously made assignment of information to times or periods, the automated decision which of the stored information is reproduced at what time, so not server side of the server device, but met by the vehicle-mounted control unit.
Zeiträume im Sinne der Erfindung können beispielsweise "vormittags", "nachmittags", "abends", bestimmte Wochentage, regelmäßig wiederkehrende festgelegte Zeiträume oder der Gesamtzeitraum einer Werbekampagne sein. Periods within the meaning of the invention may be, for example, "mornings", "afternoons", "evenings", certain weekdays, regularly recurring fixed periods or the entire period of an advertising campaign.
Auf entsprechende Weise können neben den Zeitinformationen auch Positionsinformationen betreffend die aktuelle Position des Fahrzeugs als Kriterium für die Wiedergabe festgelegter Informationen dienen. Hierbei kann die Fahrzeugposition satellitengestützt oder über das Mobilfunknetz durch Ortung bestimmt werden. Vorzugsweise wird bei öffentlichen Verkehrsmitteln dem Fahrzeug von einer zentralen Servereinrichtung eine Kennung für die jeweilige Bahn- oder Buslinie übermittelt. Die Information über die jeweilige Linie wird dem Steuergerät mitgeteilt, so dass der Nutzer auch bestimmte Linien, oder in Kombination mit der Fahrzeugposition Teilstrecken einer Linie, für bestimmte Zeiten buchen kann. Der Nutzer kann so beispielsweise Werbung A um 6.00 Uhr morgens für eine erste Linie und Werbung B um 6.00 Uhr morgens für eine zweite Linie buchen. Die Information, welche Linie ein Fahrzeug gerade befährt, kann direkt von dem Fahrer durch Eingabe über eine Tastatur an das Steuergerät gesendet werden oder über Datenleitungen an einem Ort im Fahrzeug, zum Beispiel an einer außenseitig vorgesehenen Linienanzeige, abgegriffen werden. Von besonderem Vorteil ist die Variante, bei der die Linieninformation von dem Server anhand der Einsatzplanung des Fuhrparks und anhand einer eindeutigen Zuordnung zwischen Steuergerät und Fahrzeug, zum Beispiel GSM-Nummer und Fahrgestellnummer, per Funk direkt an das Steuergerät übermittel wird. In a corresponding manner, besides the time information, position information relating to the current position of the vehicle can serve as a criterion for the reproduction of specified information. Here, the vehicle position satellite-based or via the mobile network can be determined by locating. In the case of public means of transport, an identifier for the respective train or bus line is transmitted to the vehicle by a central server device. The information about the respective line is communicated to the control unit, so that the user can also book certain lines, or in combination with the vehicle position, sections of a line for specific times. For example, the user may book ad A at 6:00 am for a first line and ad B at 6:00 am for a second line. The information about which line is currently driving a vehicle can be directly from the driver by input via a keyboard to the control unit be sent or data lines at a location in the vehicle, for example, on an outside line display, tapped. Of particular advantage is the variant in which the line information from the server based on the deployment planning of the fleet and based on a clear assignment between the control unit and vehicle, for example, GSM number and VIN, will be transmitted by radio directly to the controller.
Insbesondere ältere herkömmliche Fahrzeuge des öffentlichen Nah- oder Fernverkehrs, die typischerweise nicht mit digitalen Systemen zur Übermittlung von Fahrtstrecken oder Linieninformationen ausgerüstet sind, zum Beispiel alte Straßenbahnen, können auf diese Weise nachträglich zur Durchführung des erfindungsgemäßen Verfahrens ausgerüstet werden. Dadurch können auch ältere Fahrzeuge die Informationen anhand der Linieninformation, die elektronisch an das Fahrzeug übermittelt wird, wiedergeben. Der Nutzer kann somit zum Beispiel eine bestimmte Bus- oder Bahnlinie unabhängig von dem jeweils eingesetzten Fahrzeug zur Wiedergabe der gewünschten Informationen auswählen. Alternativ können einzelne Streckenabschnitte einer Linie gebucht werden. Die Informationen können dann positionsabhängig zu festgelegten Zeiten wiedergegeben werden. Aus der Kombination von positions- und zeitabhängiger mobiler Wiedergabe ergeben sich für den Nutzer vielfältige Möglichkeiten für eine gezielte Wiedergabe von digitalen Informationen, insbesondere Werbeinformationen. Zum Beispiel kann ein Nutzer eine mehrdimensionale Buchung durchführen, indem in mehreren Städten (Dimension 1) zu einer bestimmten Uhrzeit (Dimension 2) an einem bestimmten Wochentag (Dimension 3) auf mehreren festgelegten Linien (Dimension 4) in einem bestimmten Ortsbereich (Dimension 5) die gewünschte Werbung angezeigt wird. In particular, older conventional vehicles of public local or long-distance traffic, which are typically not equipped with digital systems for the transmission of routes or line information, for example, old trams, can be retrofitted in this way for carrying out the method according to the invention. As a result, older vehicles can reproduce the information based on the line information, which is transmitted electronically to the vehicle. The user can thus, for example, select a particular bus or train line independently of the particular vehicle used to display the desired information. Alternatively, individual sections of a line can be booked. The information can then be reproduced position-dependent at fixed times. The combination of position-dependent and time-dependent mobile playback results for the user in a variety of ways for a targeted reproduction of digital information, in particular advertising information. For example, a user can make a multi-dimensional booking by having multiple cities (dimension 1) at a specific time (dimension 2) on a given day of the week (dimension 3) on multiple specified lines (dimension 4) in a specific location area (dimension 5). the desired advertisement is displayed.
Vorzugsweise erfolgt die Wiedergabe der digitalen Informationen durch eine digitale Grafikanzeige, insbesondere unter Anwendung elektronisch/mechanisch veränderbarer retroreflektierender Materialien, zum Beispiel unter Verwendung der Mirasol®- oder Electrowetting®-Technologie, an einer Fahrzeugaußenfläche. Elektronisch/mechanisch veränderbare retroreflektierende Materialien sind zur zeit- und/oder ortsungebundenen Wiedergabe verschiedenartiger und regelmäßig wechselnder Informationen in digitaler Form besonders geeignet. Elektronisch/mechanisch veränderbare retroreflektierende Materialien haben einen geringen Platzbedarf, sind flexibel an einem Fahrzeug anbringbar und benötigen zur Wiedergabe der Informationen aufgrund von Bistabilität vergleichsweise wenig Energie, die beispielsweise aus einer Kraftfahrzeugbatterie zur Verfügung gestellt werden kann. Des Weiteren erfüllen elektronisch/mechanisch veränderbare retroreflektierende Materialien im Gegensatz zu aktiv oder passiv beleuchteten Displays die gültige Rechtsprechung ECE-R-104 zum Einsatz im Straßenverkehr. The digital information is preferably reproduced by a digital graphic display, in particular using electronically / mechanically changeable retroreflective materials, for example using the Mirasol® or Electrowetting® technology, on a vehicle outer surface. Electronically / mechanically changeable retroreflective materials are particularly suitable for time and / or location-independent reproduction of various types of regularly changing information in digital form. Electronically / mechanically changeable retroreflective materials have a small footprint, are flexibly mountable on a vehicle and require relatively little energy to reproduce the information due to bistability, which can be provided, for example, from a motor vehicle battery. Furthermore, electronically / mechanically changeable retroreflective materials, in contrast to active or passive illuminated displays, comply with the ECE-R-104 case-law for use in traffic.
Im Folgenden wird anhand der Figur ein Ausführungsbeispiel der Erfindung näher erläutert. Die Figur zeigt in schematischer Blockdarstellung eine Anordnung zur Durchführung des erfindungsgemäßen Verfahrens. In the following an embodiment of the invention will be explained in more detail with reference to FIG. The figure shows a schematic block diagram of an arrangement for carrying out the method according to the invention.
Eine Servereinrichtung 1 übermittelt drahtlos, zum Beispiel per Funk über das GSM-Mobilfunknetz, Zeitinformationen und Positionsinformationen an einen fahrzeugseitigen Funkempfänger 2. Das Fahrzeug ist in der Figur schematisch durch das Bezugszeichen 8 gekennzeichnet. Die Zeit- und Positionsinformationen sind zuvor von einem Benutzer der Servereinrichtung 1 festgelegt worden, d.h. der Benutzer hat bestimmte Zeiträume und Positionen ausgewählt und verschiedenen wiederzugebenden Informationen zugeordnet. Die Positions- und Zeitinformationen werden zusammen mit einer entsprechenden Kennung für die Informationen an den Empfänger 2 übermittelt. Unter einer Kennung wird vorliegend eine Information verstanden, die eine bestimmte Zeit- oder Positionsinformation einer wiederzugebenden Information eindeutig zuordnet. Der Empfänger gibt die Positions- und Zeitinformationen zusammen mit den jeweiligen Kennungen an ein Steuergerät 3 weiter. Der Empfänger 2, das Steuergerät 3, der GPS-Empfänger 5 und der Grafikcontroller 6 bilden ein an dem betreffenden Fahrzeug 8 angeordnetes nachrüstbares Modul 10. Das Steuergerät 3 enthält einen Speicher 4, in dem die wiederzugebenden Informationen hinterlegt sind. Der Speicher 4 kann ein herkömmlicher digitaler Speicherchip, eine Festplatte oder ein Datenlaufwerk für wechselbare Datenträger sein. Die wiederzugebenden Informationen werden über die Funkdatenverbindung zwischen Servereinrichtung 1 und Empfänger 2 von dem Server 1 übertragen. A server device 1 transmits wirelessly, for example by radio over the GSM mobile radio network, time information and position information to a vehicle-side radio receiver 2. The vehicle is indicated schematically in the figure by the reference numeral 8. The time and position information has previously been set by a user of the server device 1, ie the user has selected specific time periods and positions and assigned various information to be displayed. The position and time information is transmitted to the receiver 2 together with a corresponding identifier for the information. In the present case, an identifier is understood as an information which unambiguously assigns a specific time or position information to information to be reproduced. The receiver transmits the position and time information together with the respective identifiers to a control unit 3. The receiver 2, the control unit 3, the GPS receiver 5 and the graphics controller 6 form a retrofit module 10 arranged on the relevant vehicle 8 Control unit 3 contains a memory 4, in which the information to be reproduced are stored. The memory 4 may be a conventional digital memory chip, a hard disk or a removable media data drive. The information to be reproduced is transmitted from the server 1 via the radio data connection between server device 1 and receiver 2.
Die Übertragung erfolgt als Datensatz mit The transmission takes place as a data record with
a) Protokollinformationen für die Funkübertragung zwischen Server und Empfänger, mit  a) Protocol information for radio transmission between server and receiver, with
b) einem Array von Zeitinformationen (Zeitfenster, periodische Wiederholungen und sonstige Zeitangaben wie zum Beispiel Start und Ende der gesamten Kampagne), mit  b) an array of time information (time windows, periodic repeats and other time information such as the start and end of the entire campaign), with
c) einem Array von Positionsinformationen, mit  c) an array of position information, with
d) Informationen zur Boolschen Verknüpfung von b) und c),  d) information on the Boolean link between b) and c),
e) den Werbegrafiken in digitaler Form (zum Beispiel jpeg, bmp oder andere Formate) als Array von Bildern und  e) the advertising graphics in digital form (for example jpeg, bmp or other formats) as an array of images and
f) mit internen Protokollinformationen wie zum Beispiel einer Datensatznummer, einer Trackingfunktion zur Feststellung, ob eine Grafik angezeigt wurde und einer Möglichkeit zur Fehlerbehandlung.  f) with internal log information such as a record number, a tracking function to determine if a graph has been displayed, and a chance for error handling.
Zur Vermeidung unnötigen Datenverkehrs können im Fall von Änderungen einer Buchung auch Datenpakete zugelassen werden, die neben den Informationen a) und f) nur einzelne oder beliebige Kombinationen der Informationen b), c), d) und e) enthalten. In order to avoid unnecessary data traffic, in the case of changes to a booking, data packets can also be admitted which, in addition to the information a) and f), contain only individual or any combinations of the information b), c), d) and e).
Das Steuergerät 3 ist zudem mit einem GPS-Empfänger 5 zur Bestimmung der aktuellen Fahrzeugposition verbunden. In Abhängigkeit von der jeweiligen, mit dem GPS-Empfänger 5 ermittelten Fahrzeugposition und in Abhängigkeit von der jeweiligen, mit einer herkömmlichen Uhr 9, zum Beispiel einer Funkuhr, ermittelten Zeit wählt das Steuergerät 3 ausgehend von den empfangenen Positions- und Zeitinformationen anhand der jeweiligen Kennung die jeweils wiederzugebenden Informationen aus dem Speicher 4 aus. Die ausgewählten Informationen werden an einen Grafikcontroller 6 übermittelt, das zur Ansteuerung eines außenseitig an dem Fahrzeug angebrachten retrorefiektiven Displays 7 dient. Der Grafikcontroller 6 wandelt die ausgewählten Informationen in solche Daten um, die von dem retrorefiektiven Display 7 verarbeitet und wiedergegeben werden können. The control unit 3 is also connected to a GPS receiver 5 for determining the current vehicle position. In dependence on the respective vehicle position determined with the GPS receiver 5 and depending on the respective time determined with a conventional clock 9, for example a radio clock, the control unit 3 selects from the received ones Position and time information based on the respective identifier, the information to be reproduced from the memory 4 from. The selected information is transmitted to a graphics controller 6, which serves to control a retrorefiektive display 7 attached to the outside of the vehicle. The graphics controller 6 converts the selected information into such data that can be processed and reproduced by the retroreflective display 7.

Claims

Patentansprüche claims
1. Verfahren zur mobilen Wiedergabe von digitalen Informationen an einem Fahrzeug (8), mit den Schritten: A method for mobile playback of digital information on a vehicle (8), comprising the steps of:
Speichern von Informationen in einem fahrzeugseitigen Informationsspeicher (4) und Storing information in an on-vehicle information store (4) and
Übertragen von Zeitinformationen zu einem fahrzeugseitigen Steuergerät (3), Transmitting time information to a vehicle-side control unit (3),
Wiedergabe der digitalen Informationen durch eine elektronisch und/oder mechanisch veränderbare retroreflektive digitale Grafikanzeige (7), wobei das Steuergerät ausgewählte Informationen des Informationsspeichers zu den durch die Zeitinformationen festgelegten Zeiten wiedergibt. Reproduction of the digital information by an electronically and / or mechanically changeable retroreflective digital graphic display (7), wherein the control unit reproduces selected information of the information memory at the times specified by the time information.
2. Verfahren nach Anspruch 1, dadurch gekennzeichnet, dass die Zeitinformationen zusammen mit einer Kennung für die jeweils wiederzugebenden Informationen von einer zentralen Servereinrichtung (1) an das Steuergerät (3) übertragen werden. 2. The method according to claim 1, characterized in that the time information is transmitted together with an identifier for each information to be reproduced from a central server device (1) to the control unit (3).
3. Verfahren nach Anspruch 2, dadurch gekennzeichnet, dass das Steuergerät (3) die wiederzugebenden Informationen anhand der Kennung aus den gespeicherten Informationen auswählt und sie den betreffenden Zeiten zur Wiedergabe zuordnet. 3. The method according to claim 2, characterized in that the control unit (3) selects the information to be displayed on the basis of the identifier from the stored information and assigns the relevant times for playback.
4. Nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass ein Benutzer die Zeitinformationen serverseitig festlegt und eine Zuordnung zwischen Zeitinformationen und wiederzugebenden Informationen wählt. 4. According to one of the preceding claims, characterized in that a user sets the time information server side and a Assignment between time information and information to be displayed selects.
5. Nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass die Zeitinformationen Zeitpunkte, Zeiträume oder regelmäßig wiederkehrende Zeitpunkte oder Zeiträume sind. 5. In accordance with one of the preceding claims, characterized in that the time information is time points, time periods or regularly recurring points in time or periods.
6. Nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass die in dem fahrzeugseitigen Informationsspeicher (4) zu speichernden Informationen drahtlos von einer zentralen Servereinrichtung (1) übertragen werden. 6. According to one of the preceding claims, characterized in that the information to be stored in the vehicle-side information memory (4) is transmitted wirelessly from a central server device (1).
7. Verfahren nach einem der vorhergehenden Ansprüche, gekennzeichnet durch die weiteren Schritte: 7. The method according to any one of the preceding claims, characterized by the further steps:
Übertragen von Positionsinformationen, die jeweils bestimmten Informationen in dem fahrzeugseitigen Informationsspeicher (4) zugeordnet sind, zu dem fahrzeugseitigen Steuergerät (3) und Transmission of position information, which are each assigned to specific information in the vehicle-side information memory (4), to the vehicle-side control unit (3) and
Bestimmen der Position des Fahrzeugs (8), wobei das Steuergerät ausgewählte Informationen des Informationsspeichers an den durch die Positionsinformationen festgelegten Positionen wiedergibt. Determining the position of the vehicle (8), wherein the controller displays selected information of the information store at the positions determined by the position information.
8. Verfahren nach Anspruch 7, dadurch gekennzeichnet, dass die Positionsinformationen Informationen über die Fahrstrecke des Fahrzeugs (8) enthalten, zum Beispiel Informationen über die Nummer einer Busoder Bahnlinie in Form eines von einem Server (1) übermittelten Linienfahrplans. 8. The method according to claim 7, characterized in that the position information information about the route of the vehicle (8) included, for example, information about the number of a bus or train line in the form of a server (1) transmitted line timetable.
9. Verfahren nach Anspruch 7 oder 8, dadurch gekennzeichnet, dass die Fahrzeugposition satellitengestützt und/oder über das Mobilfunknetz bestimmt wird. 9. The method according to claim 7 or 8, characterized in that the vehicle position is satellite-based and / or determined via the mobile network.
10. Verfahren nach einem der Ansprüche 1-9, dadurch gekennzeichnet, dass ein Benutzer serverseitig Kombinationen von Zeiten und Positionen bzw. Fahrstrecken für die Wiedergabe bestimmter Informationen festlegen kann. 10. The method according to any one of claims 1-9, characterized in that a user can set server side combinations of times and positions or routes for the playback of certain information.
11. Verfahren nach einem der Ansprüche 1-10, dadurch gekennzeichnet, dass die Wiedergabe der digitalen Informationen durch eine digitale Grafikanzeige (7), alternativ unter Anwendung der OLED-Technologie, zum Beispiel über OLED-Folien oder OLED-Lacke, auf einer Fahrzeugaußenfläche erfolgt. 11. The method according to any one of claims 1-10, characterized in that the reproduction of the digital information by a digital graphic display (7), alternatively using the OLED technology, for example via OLED films or OLED paints, on a vehicle outer surface he follows.
PCT/EP2010/070542 2009-12-23 2010-12-22 Method for mobile displaying of digital information on a vehicle, using retroreflective or oled materials WO2011076872A1 (en)

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