WO2011081873A3 - Multi-campaign content allocation - Google Patents

Multi-campaign content allocation Download PDF

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Publication number
WO2011081873A3
WO2011081873A3 PCT/US2010/060046 US2010060046W WO2011081873A3 WO 2011081873 A3 WO2011081873 A3 WO 2011081873A3 US 2010060046 W US2010060046 W US 2010060046W WO 2011081873 A3 WO2011081873 A3 WO 2011081873A3
Authority
WO
WIPO (PCT)
Prior art keywords
campaign
content
experiment
response
available
Prior art date
Application number
PCT/US2010/060046
Other languages
French (fr)
Other versions
WO2011081873A2 (en
Inventor
Adam Isaac Juda
Alexandra Baugher
Michael M. Meyer
Pavan K. Desikan
Ilia Mirkin
Julie A. Black
Original Assignee
Google Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc. filed Critical Google Inc.
Publication of WO2011081873A2 publication Critical patent/WO2011081873A2/en
Publication of WO2011081873A3 publication Critical patent/WO2011081873A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0244Optimization
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0243Comparative campaigns

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns ("experiment campaign") and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
PCT/US2010/060046 2009-12-31 2010-12-13 Multi-campaign content allocation WO2011081873A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US29150309P 2009-12-31 2009-12-31
US61/291,503 2009-12-31
US12/777,593 2010-05-11
US12/777,593 US8554619B2 (en) 2009-12-31 2010-05-11 Multi-campaign content allocation

Publications (2)

Publication Number Publication Date
WO2011081873A2 WO2011081873A2 (en) 2011-07-07
WO2011081873A3 true WO2011081873A3 (en) 2011-10-06

Family

ID=44188621

Family Applications (2)

Application Number Title Priority Date Filing Date
PCT/US2010/060046 WO2011081873A2 (en) 2009-12-31 2010-12-13 Multi-campaign content allocation
PCT/US2010/060024 WO2011081868A2 (en) 2009-12-31 2010-12-13 Multi-campaign content allocation

Family Applications After (1)

Application Number Title Priority Date Filing Date
PCT/US2010/060024 WO2011081868A2 (en) 2009-12-31 2010-12-13 Multi-campaign content allocation

Country Status (2)

Country Link
US (3) US8554619B2 (en)
WO (2) WO2011081873A2 (en)

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Also Published As

Publication number Publication date
US8554619B2 (en) 2013-10-08
US20110161407A1 (en) 2011-06-30
WO2011081873A2 (en) 2011-07-07
US20130254015A1 (en) 2013-09-26
US20110161161A1 (en) 2011-06-30
US9460449B2 (en) 2016-10-04
US8539067B2 (en) 2013-09-17
WO2011081868A3 (en) 2011-09-22
WO2011081868A2 (en) 2011-07-07

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