WO2011081873A3 - Multi-campaign content allocation - Google Patents
Multi-campaign content allocation Download PDFInfo
- Publication number
- WO2011081873A3 WO2011081873A3 PCT/US2010/060046 US2010060046W WO2011081873A3 WO 2011081873 A3 WO2011081873 A3 WO 2011081873A3 US 2010060046 W US2010060046 W US 2010060046W WO 2011081873 A3 WO2011081873 A3 WO 2011081873A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- campaign
- content
- experiment
- response
- available
- Prior art date
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns ("experiment campaign") and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
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US29150309P | 2009-12-31 | 2009-12-31 | |
US61/291,503 | 2009-12-31 | ||
US12/777,593 | 2010-05-11 | ||
US12/777,593 US8554619B2 (en) | 2009-12-31 | 2010-05-11 | Multi-campaign content allocation |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2011081873A2 WO2011081873A2 (en) | 2011-07-07 |
WO2011081873A3 true WO2011081873A3 (en) | 2011-10-06 |
Family
ID=44188621
Family Applications (2)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2010/060046 WO2011081873A2 (en) | 2009-12-31 | 2010-12-13 | Multi-campaign content allocation |
PCT/US2010/060024 WO2011081868A2 (en) | 2009-12-31 | 2010-12-13 | Multi-campaign content allocation |
Family Applications After (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2010/060024 WO2011081868A2 (en) | 2009-12-31 | 2010-12-13 | Multi-campaign content allocation |
Country Status (2)
Country | Link |
---|---|
US (3) | US8554619B2 (en) |
WO (2) | WO2011081873A2 (en) |
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- 2010-05-11 US US12/777,554 patent/US8539067B2/en active Active
- 2010-12-13 WO PCT/US2010/060046 patent/WO2011081873A2/en active Application Filing
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Also Published As
Publication number | Publication date |
---|---|
US8554619B2 (en) | 2013-10-08 |
US20110161407A1 (en) | 2011-06-30 |
WO2011081873A2 (en) | 2011-07-07 |
US20130254015A1 (en) | 2013-09-26 |
US20110161161A1 (en) | 2011-06-30 |
US9460449B2 (en) | 2016-10-04 |
US8539067B2 (en) | 2013-09-17 |
WO2011081868A3 (en) | 2011-09-22 |
WO2011081868A2 (en) | 2011-07-07 |
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