WO2011097052A3 - Search engine output-associated bidding in online advertising - Google Patents

Search engine output-associated bidding in online advertising Download PDF

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Publication number
WO2011097052A3
WO2011097052A3 PCT/US2011/020878 US2011020878W WO2011097052A3 WO 2011097052 A3 WO2011097052 A3 WO 2011097052A3 US 2011020878 W US2011020878 W US 2011020878W WO 2011097052 A3 WO2011097052 A3 WO 2011097052A3
Authority
WO
WIPO (PCT)
Prior art keywords
search engine
engine output
online advertising
associated bidding
bidding
Prior art date
Application number
PCT/US2011/020878
Other languages
French (fr)
Other versions
WO2011097052A2 (en
Inventor
Ali Dasdan
Original Assignee
Yahoo! Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo! Inc. filed Critical Yahoo! Inc.
Publication of WO2011097052A2 publication Critical patent/WO2011097052A2/en
Publication of WO2011097052A3 publication Critical patent/WO2011097052A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Abstract

Methods and systems are provided for search engine output-associated bidding in online advertising. Techniques are provided in which an advertiser may specify, as part of a bid, one or more requirements relating to search engine output. The one or more requirements may need to be met for an advertisement to be served in connection with the bid.
PCT/US2011/020878 2010-02-03 2011-01-11 Search engine output-associated bidding in online advertising WO2011097052A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/699,226 US20110191171A1 (en) 2010-02-03 2010-02-03 Search engine output-associated bidding in online advertising
US12/699,226 2010-02-03

Publications (2)

Publication Number Publication Date
WO2011097052A2 WO2011097052A2 (en) 2011-08-11
WO2011097052A3 true WO2011097052A3 (en) 2011-11-17

Family

ID=44342434

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/020878 WO2011097052A2 (en) 2010-02-03 2011-01-11 Search engine output-associated bidding in online advertising

Country Status (3)

Country Link
US (1) US20110191171A1 (en)
TW (1) TW201205482A (en)
WO (1) WO2011097052A2 (en)

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US9430782B2 (en) * 2012-12-17 2016-08-30 Facebook, Inc. Bidding on search results for targeting users in an online system
JP5986120B2 (en) * 2014-02-06 2016-09-06 ヤフー株式会社 Distribution apparatus, distribution method, distribution program, facility apparatus, and distribution system
JP6023104B2 (en) * 2014-02-06 2016-11-09 ヤフー株式会社 Distribution apparatus, distribution method, distribution program, facility apparatus, and distribution system
CN108287831B (en) * 2017-01-09 2022-08-05 阿里巴巴集团控股有限公司 URL classification method and system and data processing method and system
JP2020526264A (en) 2017-06-29 2020-08-31 スリーエム イノベイティブ プロパティズ カンパニー Method for manufacturing a laminate having a stretched thermoplastic layer

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US20070027773A1 (en) * 2004-03-31 2007-02-01 Lee Han Y Method for billing advertiser for keyword advertisement in internet search engine and a system thereof
US20060095336A1 (en) * 2004-10-29 2006-05-04 Microsoft Corporation Systems and methods for determining bid value for content items to be placed on a rendered page
US7627515B2 (en) * 2005-06-28 2009-12-01 Microsoft Corporation Price determination for items of low demand
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US20090171721A1 (en) * 2007-12-28 2009-07-02 Lebaron Matt Bidding system for search engine marketing

Also Published As

Publication number Publication date
US20110191171A1 (en) 2011-08-04
TW201205482A (en) 2012-02-01
WO2011097052A2 (en) 2011-08-11

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