WO2011100260A3 - Facilitating advertisement selection using advancement bids - Google Patents

Facilitating advertisement selection using advancement bids Download PDF

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Publication number
WO2011100260A3
WO2011100260A3 PCT/US2011/024089 US2011024089W WO2011100260A3 WO 2011100260 A3 WO2011100260 A3 WO 2011100260A3 US 2011024089 W US2011024089 W US 2011024089W WO 2011100260 A3 WO2011100260 A3 WO 2011100260A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
bid
bids
advancement
click rate
Prior art date
Application number
PCT/US2011/024089
Other languages
French (fr)
Other versions
WO2011100260A2 (en
Inventor
Ron Jack Karidi
Moshe Tennenholtz
Original Assignee
Microsoft Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corporation filed Critical Microsoft Corporation
Priority to CN2011800091819A priority Critical patent/CN102741873A/en
Publication of WO2011100260A2 publication Critical patent/WO2011100260A2/en
Publication of WO2011100260A3 publication Critical patent/WO2011100260A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Abstract

Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advancement bids. In embodiments, advertisement attributes in association with an advertisement are referenced. Such advertisement attributes might include an impression bid and a click bid. For a particular advertisement, it is determined if a satisfactory click rate is available. If it is determined that the satisfactory click rate is unavailable for the advertisement, an impression bid is utilized to compete with other advertisements in an advertisement-selection auction. On the other hand, if it is determined that the satisfactory click rate is available for the advertisement, the satisfactory click rate and the click bid are utilized (e.g., via an effective impression value) to compete with the other advertisements in the advertisement-selection auction.
PCT/US2011/024089 2010-02-11 2011-02-08 Facilitating advertisement selection using advancement bids WO2011100260A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN2011800091819A CN102741873A (en) 2010-02-11 2011-02-08 Facilitating advertisement selection using advancement bids

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/704,304 US8620751B2 (en) 2010-02-11 2010-02-11 Facilitating advertisement selection using advancement bids
US12/704,304 2010-02-11

Publications (2)

Publication Number Publication Date
WO2011100260A2 WO2011100260A2 (en) 2011-08-18
WO2011100260A3 true WO2011100260A3 (en) 2011-10-13

Family

ID=44354437

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/024089 WO2011100260A2 (en) 2010-02-11 2011-02-08 Facilitating advertisement selection using advancement bids

Country Status (3)

Country Link
US (1) US8620751B2 (en)
CN (1) CN102741873A (en)
WO (1) WO2011100260A2 (en)

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CN104883585B (en) * 2014-02-28 2019-06-14 腾讯科技（北京）有限公司 Show method, equipment and the system of media data
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Also Published As

Publication number Publication date
US20110196747A1 (en) 2011-08-11
CN102741873A (en) 2012-10-17
WO2011100260A2 (en) 2011-08-18
US8620751B2 (en) 2013-12-31

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