WO2012006021A3 - System and method for evaluating search queries to identify titles for content production - Google Patents

System and method for evaluating search queries to identify titles for content production Download PDF

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Publication number
WO2012006021A3
WO2012006021A3 PCT/US2011/042021 US2011042021W WO2012006021A3 WO 2012006021 A3 WO2012006021 A3 WO 2012006021A3 US 2011042021 W US2011042021 W US 2011042021W WO 2012006021 A3 WO2012006021 A3 WO 2012006021A3
Authority
WO
WIPO (PCT)
Prior art keywords
search queries
titles
content production
search
evaluating search
Prior art date
Application number
PCT/US2011/042021
Other languages
French (fr)
Other versions
WO2012006021A2 (en
Inventor
David M. Yehaskel
Henrik M. Kjallbring
Original Assignee
Demand Media, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Demand Media, Inc. filed Critical Demand Media, Inc.
Priority to CA2803552A priority Critical patent/CA2803552C/en
Priority to AU2011276579A priority patent/AU2011276579B2/en
Publication of WO2012006021A2 publication Critical patent/WO2012006021A2/en
Publication of WO2012006021A3 publication Critical patent/WO2012006021A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/245—Query processing
    • G06F16/2453—Query optimisation
    • G06F16/24534—Query rewriting; Transformation
    • G06F16/24539—Query rewriting; Transformation using cached or materialised query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/245—Query processing
    • G06F16/2457—Query processing with adaptation to user needs
    • G06F16/24578—Query processing with adaptation to user needs using ranking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/248—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Computational Linguistics (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

Systems and methods are provided to select potential titles for online content using search query logs from web search service providers. A plurality of search queries are collected from one or more web search service providers. A lifetime value is determined for each of the search queries. Potential titles are then selected from the plurality of search queries using selection criteria including the lifetime value of the search queries. The potential titles can then be provided to content developers who develop online content based on the potential titles.
PCT/US2011/042021 2010-06-29 2011-06-27 System and method for evaluating search queries to identify titles for content production WO2012006021A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CA2803552A CA2803552C (en) 2010-06-29 2011-06-27 System and method for evaluating search queries to identify titles for content production
AU2011276579A AU2011276579B2 (en) 2010-06-29 2011-06-27 System and method for evaluating search queries to identify titles for content production

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/826,524 2010-06-29
US12/826,524 US8909623B2 (en) 2010-06-29 2010-06-29 System and method for evaluating search queries to identify titles for content production

Publications (2)

Publication Number Publication Date
WO2012006021A2 WO2012006021A2 (en) 2012-01-12
WO2012006021A3 true WO2012006021A3 (en) 2012-03-29

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/042021 WO2012006021A2 (en) 2010-06-29 2011-06-27 System and method for evaluating search queries to identify titles for content production

Country Status (4)

Country Link
US (3) US8909623B2 (en)
AU (1) AU2011276579B2 (en)
CA (1) CA2803552C (en)
WO (1) WO2012006021A2 (en)

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Also Published As

Publication number Publication date
WO2012006021A2 (en) 2012-01-12
US8909623B2 (en) 2014-12-09
US10380626B2 (en) 2019-08-13
AU2011276579A1 (en) 2013-01-10
CA2803552A1 (en) 2012-01-12
US20110320444A1 (en) 2011-12-29
US20170262881A1 (en) 2017-09-14
AU2011276579B2 (en) 2014-02-06
CA2803552C (en) 2016-03-15
US9665882B2 (en) 2017-05-30
US20150058117A1 (en) 2015-02-26

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