WO2012012342A3 - Systems and methods for determining competitive market values of an ad impression - Google Patents

Systems and methods for determining competitive market values of an ad impression Download PDF

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Publication number
WO2012012342A3
WO2012012342A3 PCT/US2011/044386 US2011044386W WO2012012342A3 WO 2012012342 A3 WO2012012342 A3 WO 2012012342A3 US 2011044386 W US2011044386 W US 2011044386W WO 2012012342 A3 WO2012012342 A3 WO 2012012342A3
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WO
WIPO (PCT)
Prior art keywords
impression
competitive market
engine
systems
methods
Prior art date
Application number
PCT/US2011/044386
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French (fr)
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WO2012012342A2 (en
Inventor
Yehuda Ari Buchalter
Original Assignee
Mediamath, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Mediamath, Inc. filed Critical Mediamath, Inc.
Publication of WO2012012342A2 publication Critical patent/WO2012012342A2/en
Publication of WO2012012342A3 publication Critical patent/WO2012012342A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Abstract

The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.
PCT/US2011/044386 2010-07-19 2011-07-18 Systems and methods for determining competitive market values of an ad impression WO2012012342A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US36562310P 2010-07-19 2010-07-19
US61/365,623 2010-07-19

Publications (2)

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WO2012012342A2 WO2012012342A2 (en) 2012-01-26
WO2012012342A3 true WO2012012342A3 (en) 2012-03-08

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US (6) US10223703B2 (en)
WO (1) WO2012012342A2 (en)

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