WO2012023728A3 - 광고 관리 방법 및 이를 위한 이동 통신 단말기 - Google Patents

광고 관리 방법 및 이를 위한 이동 통신 단말기 Download PDF

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Publication number
WO2012023728A3
WO2012023728A3 PCT/KR2011/005809 KR2011005809W WO2012023728A3 WO 2012023728 A3 WO2012023728 A3 WO 2012023728A3 KR 2011005809 W KR2011005809 W KR 2011005809W WO 2012023728 A3 WO2012023728 A3 WO 2012023728A3
Authority
WO
WIPO (PCT)
Prior art keywords
mobile communication
communication terminal
searcher
competition
location information
Prior art date
Application number
PCT/KR2011/005809
Other languages
English (en)
French (fr)
Other versions
WO2012023728A2 (ko
Inventor
이정갑
Original Assignee
Lee Jeong-Gab
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Lee Jeong-Gab filed Critical Lee Jeong-Gab
Priority to US13/817,145 priority Critical patent/US20130204695A1/en
Priority to JP2013524774A priority patent/JP5779246B2/ja
Priority to EP20110818328 priority patent/EP2608141A4/en
Publication of WO2012023728A2 publication Critical patent/WO2012023728A2/ko
Publication of WO2012023728A3 publication Critical patent/WO2012023728A3/ko
Priority to US14/981,942 priority patent/US20160110758A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications

Abstract

본 발명은 이동 통신 단말기의 위치 정보를 이용하여, 검색자의 현재 위치와 연관된 복수 개의 광고 항목 간의 대결 구도를 검색자에게 제공해 줌으로써, 검색자의 흥미를 유발하고, 대결 순위에 따른 소정의 혜택을 검색자 및 광고주에게 부가하여, 검색자의 재방문 및 광고주의 입찰 참여를 유도하기 위한 광고 관리 방법 및 이를 위한 이동 통신 단말기에 관한 것이다. 본 발명의 일실시예와 관련하여 광고 관리 방법은 이동 통신 단말기의 위치 정보 모듈이 인공위성으로부터 위치 정보를 수신하는 단계; 상기 이동 통신 단말기의 수신부가 검색자로부터 소정의 검색어 입력을 수신하는 단계; 상기 이동 통신 단말기의 대결 공간 제공부가 상기 위치 정보에 근거하여, 상기 소정의 검색어와 연관된 복수 개의 광고 항목간의 대결이 이루어지도록 대결 공간을 상기 검색자에게 제공하는 단계; 상기 이동 통신 단말기의 대결 순위 결정부가 클릭 수를 고려하여 상기 복수 개의 광고 항목에 대한 대결 순위를 결정하는 단계; 상기 이동 통신 단말기의 혜택 제공부가 상기 결정된 대결 순위에 대응되게 혜택을 제공하는 단계; 및 상기 이동 통신 단말기의 광고 제공부가 상기 혜택 제공을 지원하는 광고주의 광고를 상기 검색자에게 제공하는 단계를 포함할 수 있다.
PCT/KR2011/005809 2010-08-16 2011-08-09 광고 관리 방법 및 이를 위한 이동 통신 단말기 WO2012023728A2 (ko)

Priority Applications (4)

Application Number Priority Date Filing Date Title
US13/817,145 US20130204695A1 (en) 2010-08-16 2011-08-09 Method and mobile terminal for managing advertisement
JP2013524774A JP5779246B2 (ja) 2010-08-16 2011-08-09 広告管理方法及びこのための移動通信端末
EP20110818328 EP2608141A4 (en) 2010-08-16 2011-08-09 ADVERTISEMENT MANAGEMENT METHOD AND MOBILE COMMUNICATION TERMINAL THEREFOR
US14/981,942 US20160110758A1 (en) 2010-08-16 2015-12-29 Method and mobile terminal for managing advertisement

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2010-0078842 2010-08-16
KR20100078842A KR101109990B1 (ko) 2010-08-16 2010-08-16 광고 관리 방법 및 이를 위한 이동 통신 단말기

Related Child Applications (2)

Application Number Title Priority Date Filing Date
US13/817,145 A-371-Of-International US20130204695A1 (en) 2010-08-16 2011-08-09 Method and mobile terminal for managing advertisement
US14/981,942 Continuation US20160110758A1 (en) 2010-08-16 2015-12-29 Method and mobile terminal for managing advertisement

Publications (2)

Publication Number Publication Date
WO2012023728A2 WO2012023728A2 (ko) 2012-02-23
WO2012023728A3 true WO2012023728A3 (ko) 2012-05-18

Family

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Application Number Title Priority Date Filing Date
PCT/KR2011/005809 WO2012023728A2 (ko) 2010-08-16 2011-08-09 광고 관리 방법 및 이를 위한 이동 통신 단말기

Country Status (5)

Country Link
US (2) US20130204695A1 (ko)
EP (1) EP2608141A4 (ko)
JP (1) JP5779246B2 (ko)
KR (1) KR101109990B1 (ko)
WO (1) WO2012023728A2 (ko)

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US9294577B2 (en) * 2012-04-11 2016-03-22 Taboola.Com Ltd Click through rate estimation in varying display situations
JP5798163B2 (ja) * 2013-09-20 2015-10-21 ヤフー株式会社 広告管理装置、広告管理方法及び広告管理プログラム
JP6097360B2 (ja) * 2015-08-20 2017-03-15 ヤフー株式会社 管理装置、管理方法及び管理プログラム
US20180018333A1 (en) * 2016-07-18 2018-01-18 Bioz, Inc. Continuous evaluation and adjustment of search engine results
US10809956B1 (en) * 2016-11-17 2020-10-20 Pinterest, Inc. Supplemental content items
US10949891B1 (en) * 2019-08-29 2021-03-16 Allon Caidar Method for providing product-related videos to buyers
JP6979097B2 (ja) * 2020-03-17 2021-12-08 ヤフー株式会社 情報処理装置、情報処理方法及びプログラム
JP6880358B1 (ja) * 2020-04-28 2021-06-02 株式会社カンリー 地図店舗表示システム、地図店舗表示方法及びプログラム

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Also Published As

Publication number Publication date
WO2012023728A2 (ko) 2012-02-23
KR101109990B1 (ko) 2012-02-16
EP2608141A2 (en) 2013-06-26
US20160110758A1 (en) 2016-04-21
US20130204695A1 (en) 2013-08-08
EP2608141A4 (en) 2014-03-05
JP5779246B2 (ja) 2015-09-16
JP2013541751A (ja) 2013-11-14

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