WO2012088020A3 - Method and apparatus for advertising bidding - Google Patents

Method and apparatus for advertising bidding Download PDF

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Publication number
WO2012088020A3
WO2012088020A3 PCT/US2011/065995 US2011065995W WO2012088020A3 WO 2012088020 A3 WO2012088020 A3 WO 2012088020A3 US 2011065995 W US2011065995 W US 2011065995W WO 2012088020 A3 WO2012088020 A3 WO 2012088020A3
Authority
WO
WIPO (PCT)
Prior art keywords
bids
marketing options
bidding strategy
determining
models
Prior art date
Application number
PCT/US2011/065995
Other languages
French (fr)
Other versions
WO2012088020A2 (en
Inventor
Anil Kamath
Original Assignee
Adobe Systems Incorporated
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Adobe Systems Incorporated filed Critical Adobe Systems Incorporated
Publication of WO2012088020A2 publication Critical patent/WO2012088020A2/en
Publication of WO2012088020A3 publication Critical patent/WO2012088020A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Abstract

A method, an article, and an apparatus for determining a bidding strategy to be used when buying advertising by placing one or more bids for a plurality of marketing options are disclosed herein. In one aspect, a method includes facilitating, prior to placement of one or more bids, specification of one or more models that model one or more performance parameters for the plurality of marketing options, determining a bidding strategy wherein the bidding strategy directs allocation of monetary resources to place the one or more bids among the plurality of marketing options, and determining comprises solving an objective function configured to optimize at least one performance parameter for the plurality of marketing options using the specified one or more models, and outputting the determined bidding strategy for use in placing the one or more bids among the marketing options.
PCT/US2011/065995 2010-12-20 2011-12-20 Method and apparatus for advertising bidding WO2012088020A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/973,680 US8489460B2 (en) 2003-02-26 2010-12-20 Method and apparatus for advertising bidding
US12/973,680 2010-12-20

Publications (2)

Publication Number Publication Date
WO2012088020A2 WO2012088020A2 (en) 2012-06-28
WO2012088020A3 true WO2012088020A3 (en) 2012-10-18

Family

ID=46314822

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/065995 WO2012088020A2 (en) 2010-12-20 2011-12-20 Method and apparatus for advertising bidding

Country Status (2)

Country Link
US (3) US8489460B2 (en)
WO (1) WO2012088020A2 (en)

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US9699502B1 (en) 2015-01-16 2017-07-04 Optimized Markets, Inc. Automated allocation of media campaign assets to time and program in digital media delivery systems
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US20150161662A1 (en) * 2013-12-10 2015-06-11 Acquisio System and Method for Directing Online Advertising Across Multiple Channels
US20150186928A1 (en) * 2013-12-31 2015-07-02 Anto Chittilappilly Real-time marketing portfolio optimization and reapportioning
US20150186927A1 (en) * 2013-12-31 2015-07-02 Anto Chittilappilly Marketing portfolio optimization
US9495211B1 (en) 2014-03-04 2016-11-15 Google Inc. Allocating computing resources based on user intent
US20160110755A1 (en) * 2014-10-20 2016-04-21 Yahoo! Inc. Online ad campaign tuning with pid controllers
US10555050B2 (en) 2015-07-24 2020-02-04 Videoamp, Inc. Cross-screen measurement accuracy in advertising performance
US10812870B2 (en) 2016-01-14 2020-10-20 Videoamp, Inc. Yield optimization of cross-screen advertising placement
US10136174B2 (en) 2015-07-24 2018-11-20 Videoamp, Inc. Programmatic TV advertising placement using cross-screen consumer data
US9980010B2 (en) 2015-07-24 2018-05-22 Videoamp, Inc. Cross-screen optimization of advertising placement
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Also Published As

Publication number Publication date
US8489460B2 (en) 2013-07-16
US10410255B2 (en) 2019-09-10
US8788345B2 (en) 2014-07-22
US20130262219A1 (en) 2013-10-03
WO2012088020A2 (en) 2012-06-28
US20110087542A1 (en) 2011-04-14
US20130013395A1 (en) 2013-01-10

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