WO2012129889A1 - Advertisement service display method, terminal and system thereof - Google Patents
Advertisement service display method, terminal and system thereof Download PDFInfo
- Publication number
- WO2012129889A1 WO2012129889A1 PCT/CN2011/079047 CN2011079047W WO2012129889A1 WO 2012129889 A1 WO2012129889 A1 WO 2012129889A1 CN 2011079047 W CN2011079047 W CN 2011079047W WO 2012129889 A1 WO2012129889 A1 WO 2012129889A1
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- WIPO (PCT)
- Prior art keywords
- advertisement service
- advertisement
- server
- terminal
- service information
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/2866—Architectures; Arrangements
- H04L67/289—Intermediate processing functionally located close to the data consumer application, e.g. in same machine, in same home or in same sub-network
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/56—Provisioning of proxy services
- H04L67/567—Integrating service provisioning from a plurality of service providers
Definitions
- the present invention relates to the field of communications technologies, and in particular, to an advertising service publishing method, apparatus, and system. Background technique
- Mobile advertising is an advertising form that publishes information about goods and services through mobile media.
- Mobile advertising is based on wireless communication networks, using mobile phone uniqueness, portability, and interactivity, with SMS, voice, MMS, and WAP (Wireless Application Protocol).
- Mobile phone functions as information carriers, accurate and interactive advertising marketing for users.
- Mobile advertising has the characteristics of focus, orientation, interactivity, and quantification.
- Mobile advertising can be divided into PUSH advertising, mobile client advertising, WAP advertising, etc.
- PUSH advertising mainly publishes information by directly pushing information to users' mobile phones, including SMS advertising, MMS advertising, WAP PUSH advertising. Wait. Since the current main method is to send information without the user's consent, the PUSH advertisement may become spam, causing the user to be disgusted;
- Mobile client advertising refers to the combination of advertising content and mobile client, and the user directly interacts with the advertisement in the process of using the software to achieve the purpose of advertising. It takes the form of an Internet client ad.
- mobile phone clients cover life, function, entertainment, and other aspects, such as mobile phone mailboxes, mobile video, mobile browsers, mobile games, etc.
- the WAP advertisement is essentially an extension of the Internet advertisement in the mobile terminal, which is to advertise to the user when the user visits the WAP website.
- WAP ads require a traffic fee to be paid to the operator, which may result in user complaints.
- the problem of publishing a defect in the function provides an advertisement service publishing method, device and system, which can realize user-controllable advertisement publishing, thereby improving the user experience.
- An embodiment of the present invention provides a method for advertising a terminal advertisement service, where the method includes: acquiring, by a terminal, basic service data of an advertisement service, and a prompt for prompting a user to obtain advertisement service information, which is bound to basic service data of the advertisement service. If the terminal receives the advertisement service information acquisition instruction sent by the user according to the prompt information, the terminal sends an advertisement service information acquisition request to the server; the terminal receives the advertisement service information sent by the server; the terminal will carry the basic service data of the advertisement service and the server sends the After the advertising business information is merged, the advertising business is released.
- the embodiment of the invention further provides a terminal, including:
- the communication module is configured to obtain basic service data for carrying the advertisement service, and the prompt information for prompting the user to obtain the advertisement service information, which is bound to the basic service data of the advertisement service, and if the advertisement service sent by the user according to the prompt information is received Receiving the information acquisition instruction, sending an advertisement service information acquisition request to the server, and receiving the advertisement service information sent by the server;
- the content composition and presentation module is configured to merge the basic service data carrying the advertisement service and the advertisement service information sent by the server, and then publish the advertisement service.
- An embodiment of the present invention further provides an advertisement service publishing system, including:
- the terminal is configured to obtain basic service data for carrying the advertisement service, and the prompt information for prompting the user to obtain the advertisement service information, which is bound to the basic service data of the advertisement advertisement service, and if the advertisement service information sent by the user according to the prompt information is received Obtaining the indication, sending an advertisement service information acquisition request to the server, receiving the advertisement service information sent by the server, and carrying the advertisement industry After the basic business data of the service and the advertisement business information sent by the server are combined and processed, the advertisement service is released;
- the server is configured to send the advertisement service information to the terminal according to the received advertisement service information acquisition request.
- the present invention transmits an advertisement service information acquisition request to the server through the terminal, and merges the advertisement service information acquired by the server and the basic service data of the advertisement advertisement service, the user's control over the advertisement is realized.
- FIG. 1 is a flow chart of a method according to a first embodiment of the present invention
- FIG. 2 is a structural diagram of a device according to a second embodiment of the present invention.
- FIG. 3 is a system structural diagram of a third embodiment provided by the present invention. detailed description
- FIG. 1 is a flowchart of a method according to a first embodiment of the present invention. As shown in FIG. 1, the method includes:
- Step 101 The mobile terminal accesses the portal through the WAP or the WEB, and obtains basic service data of the advertisement service, and prompt information for prompting the user to obtain the advertisement service information, which is bound to the basic service data of the foregoing advertisement advertisement service.
- Step 102 When the user needs the active advertisement service, submit the advertisement service application information through WAP or WEB.
- Step 103 The advertisement platform server sends the advertisement service information to the mobile terminal through the WIFI network according to the advertisement service application information.
- Step 104 The mobile terminal combines the basic service data of the previously acquired advertisement service and the advertisement service information sent by the advertisement platform server through the WIFI network, and then performs the Announce the business release.
- the mobile phone terminal can access through the 2G/3G cellular network, or can access the wireless local area network through WIFI (wireless fidelity), and can also pass Satellite and terrestrial network communication access, such as China Mobile Multimedia Broadcasting (CMMB) in China.
- CMMB China Mobile Multimedia Broadcasting
- step 101 basic service data for carrying an advertisement service is obtained through a 2G/3G wireless communication network, and basic services for carrying an advertisement service include, for example, a news webpage, a mobile game, a mobile commerce, a mobile phone newspaper, and a video on demand information, for example, a bearer advertisement.
- the basic business data of the business is an example of the news webpage information.
- the advertisement slot is embedded in the webpage, and the advertisement digit is presented with prompt information for prompting the user to obtain the advertisement business information, for example, the advertisement bit displays the words “Please click if the advertisement is required”. .
- step 102 when the user needs the active advertisement service, according to the advertisement position, please click on the advertisement, click the advertisement position by mouse, the advertisement box will pop up a check box and the user continues to select, in this way, the user goes to the mobile phone.
- Sending an advertisement service information obtaining instruction the mobile phone terminal sends an advertisement service application information to the advertisement platform server according to the advertisement service information acquisition instruction, and the advertisement service application information includes an advertisement service information acquisition request, and the advertisement platform server only needs to obtain the advertisement service information according to the advertisement service information Request, you can send advertising business information.
- the mobile terminal needs to be different from the advertisement platform server.
- the mobile terminal needs to obtain the format attribute of the advertisement service information, so that the server can send the advertisement service information in the corresponding format to the mobile terminal to ensure that the subsequent mobile terminal can combine the basic service data and the advertisement service information of the advertisement service. deal with.
- the mobile terminal needs to send the channel indication information to the advertisement platform server, and the channel indication information is used to indicate that the terminal receives the transmission channel used by the advertisement service information sent by the server, so that the server can This is the end of the phone
- the terminal sends the advertisement service information in the corresponding format, for example, the WIFI network is a network that does not need to pay, and the user wants to obtain the advertisement service information through the WIFI network, and the mobile terminal sends the channel indication information to notify the advertisement platform server, and when the specific implementation, the advertisement service application may be
- the information includes all the multi-mode networks that the mobile terminal can support, and the preferred receiving channels supported by the mobile terminal, so that the advertising platform server can select the preferred receiving channel, or other channels to transmit the basic service data carrying the advertising service.
- the mobile terminal can also specify that the advertisement platform server can only transmit the basic service data carrying the advertisement service through the WIFI network. This embodiment does not limit this.
- Those skilled in the art can design the process of the transmission channel used by the mobile terminal and the advertisement platform server to negotiate the transmission of the advertisement service information according to actual needs.
- the mobile terminal further needs to send the advertisement fee information for indicating whether the advertisement is charged to the advertisement platform server.
- the advertisement service application information may include the indication advertisement as a free advertisement. Advertising tariff information, the advertising platform server can select a free advertisement to send to the mobile terminal.
- the advertisement platform server can perform targeted advertisement according to the basic service data of the hosted advertisement service acquired by the previous mobile terminal, and the mobile terminal needs to send the advertisement service information identifier to the advertisement platform server.
- the advertisement service information identifier uses the URL address of the advertisement service information, and in the advertisement platform server-side database, the URL address and the advertisement service information of the associated advertisement service information are stored, and the advertisement platform server can be based on the received advertisement.
- the URL address of the service information is used to search the database, and the advertisement service information sent to the terminal is determined, and then the advertisement is targeted.
- the terminal needs to accurately merge the basic service data carrying the advertisement service and the advertisement service information sent by the advertisement platform server, for example, when the mobile terminal browses the webpage and the video on demand.
- the terminal further needs to send an advertisement service information acquisition request identification number to the advertisement platform server, for example, the mobile terminal terminal sends an advertisement service information acquisition request when browsing the webpage, and Sending the identification number "AA", the mobile terminal sends an advertisement service information acquisition request when the video is requested, and sends the identification number "AB", so that the advertisement platform server can accordingly identify the identification number "AA” and the advertisement service information filel
- the mobile terminal combines the file filel and the webpage file according to the identification number "AA”, and the operation of the video on-demand is similar, and will not be described here again, so that the advertisement requested in a plurality of different scenarios is requested.
- the terminal can accurately combine the basic service data carrying the advertisement service and the advertisement service information sent by the advertisement platform server in the subsequent processing.
- the mobile terminal further synthesizes various information in step 102 to determine the specific content and transmission mode of the advertisement service information to the mobile terminal, for example, determining a video format that can be embedded in the webpage, and determining to deliver the advertisement through the WIFI network.
- Business information for example, determining a video format that can be embedded in the webpage, and determining to deliver the advertisement through the WIFI network.
- step 104 after receiving the advertisement service information sent by the advertisement platform server through the WIFI network, if the mobile terminal receives the video advertisement information, the mobile terminal stores the received video advertisement information in a specified directory, and notifies the browsing.
- the video advertisement has been downloaded, and the mobile terminal can decide whether to play immediately. If it is decided to play immediately, the player is started to play the media. At this time, the player performs video playback. If the mobile terminal decides to play later, the player is notified to stop playing.
- the mobile phone advertising service is separated from the non-advertising service, and is transmitted through different transmission channels according to the mobile phone supporting communication network.
- Non-advertising services can be WAP portals, mobile TVs, mobile games, mobile commerce, mobile newspapers, mobile search and other services.
- Advertising business refers to a service that publishes information about goods and services through mobile media.
- the transmission path for transmitting non-advertising services is called a non-advertising service channel, and the transmission advertising service transmission path becomes an advertising channel.
- the technical solution in the embodiment of the present invention can fully utilize the capability of the mobile terminal, and complete the advertisement release through various service forms with different forms and different tariffs.
- the mobile terminal determines the manner in which the advertisement is produced and the content of the advertisement is transmitted according to the characteristics of the advertisement business and the non-advertising service.
- the advertisement service application information may include an advertisement service information acquisition request, a format attribute of the mobile phone terminal wishing to obtain the advertisement service information, a transmission channel used by the transmitted advertisement service information, advertisement tariff information, an advertisement service information identifier, and a request identification number.
- a mobile phone When a mobile phone performs a non-advertising service, it can independently choose whether or not an advertising service is required.
- the advertisements can be actively blocked by the transmission channel and the control of content composition and presentation, or the advertisement can be viewed when needed.
- the improved scheme of the embodiment of the present invention changes the advertisement mainly to the public release mode.
- Advertising business relevance can be mined according to the characteristics of advertising business, and personalized advertising can be provided.
- the video advertisement service is inserted during the streaming process, the video advertisement is transmitted through another path, which can push different video advertisements for the user according to user demand or data mining.
- the advertisement platform server determines the manner in which the advertisement is produced and the content of the advertisement is transmitted according to the advertisement service application information and the characteristics of the non-advertisement service. It reflects the ability of mobile terminals to choose their own advertising. According to the communication mode and charging requirements of the mobile terminal, a suitable transmission network is adopted as a transmission payload of the video advertisement. For example, timely and interactive advertisements can be distributed through 2G/3G networks; for example, streaming media advertisements can be delivered via networks such as WIFI or CMMB. Because the advertisement service application information sent by the mobile terminal is different, the advertisement platform server can customize the advertisement for the mobile terminal according to this.
- the advertisement platform server can determine the transmission content of the advertisement according to the non-advertising service and the advertisement service application information, so that the mobile terminal can receive the content and the presentation and presentation.
- the non-advertising service is a streaming media with an ad slot
- the ad can be inserted into the ad slot media ad.
- the advertisement platform server can control the communication network according to the advertisement channel determined by the personalized advertisement control, and transmit the advertisement.
- the advertising service application information can be submitted through WAP or WEB, or submitted through WIFI or CMMB, which is not limited here.
- the embodiment of the present invention uses a mobile phone terminal as an advertisement carrier, but may also be a digital home, a PDA (Personal Digital Assistant) or the like.
- the embodiment of the present invention uses a wireless transmission network as an advertising channel, and also includes a USB. Communication methods such as near field communication; Similarly, the use of different logical channels for transmitting advertisement services under the same transmission network is also protected by the present invention.
- a second embodiment of the present invention relates to a terminal.
- the terminal includes: a communication module 201 configured to acquire basic service data for carrying an advertisement service, and binding with basic service data for carrying an advertisement service.
- the prompt information for prompting the user to obtain the advertisement service information, if receiving the advertisement service information acquisition instruction sent by the user according to the prompt information, sending an advertisement service information acquisition request to the server;
- the content composition and presentation module 202 is configured to merge the basic service data carrying the advertisement service and the advertisement service information sent by the server, and then publish the advertisement service.
- a third embodiment of the present invention is an advertisement service distribution system. As shown in FIG. 3, the system includes:
- the terminal 200 is configured to acquire basic service data for carrying the advertisement service, and prompt information for prompting the user to obtain the advertisement service information, which is bound to the basic service data of the advertisement advertisement service, and if the advertisement service sent by the user according to the prompt information is received
- the advertisement service information acquisition request is sent, and the basic service data carrying the advertisement service and the advertisement service information sent by the server are combined and processed, and then the advertisement service is released.
- the server 300 is configured to send the advertisement service information to the terminal according to the received advertisement service information acquisition request.
Abstract
Disclosed in the present invention is an advertisement service display method, which comprises that a terminal acquires basic service data bearing advertisement service, and acquires prompting information, which is bound to the basic service data bearing the advertisement service and is used to prompt a user to acquire advertisement service information; the terminal receives advertisement service information acquiring instruction sent by the user according to the prompting information, and then sends an advertisement service information acquiring request to a server; the terminal receives advertisement service information sent by the server; the terminal combines the basic service data bearing advertisement service and the advertisement service information sent by the server and displays the advertisement service. A corresponding terminal and an advertisement service display system are provided by the present invention also. With the present invention, it is realized that the advertisement display can be controlled by users.
Description
一种广告业务发布方法、 终端及系统 技术领域 Advertising service publishing method, terminal and system technical field
本发明涉及通信技术领域， 特别的涉及一种广告业务发布方法、 装置 及系统。 背景技术 The present invention relates to the field of communications technologies, and in particular, to an advertising service publishing method, apparatus, and system. Background technique
手机广告是通过手机媒体发布商品和服务的信息的一种广告形式， 手 机广告基于无线通信网络， 利用手机唯一性、 随身性、 互动性的特点， 以 短信、 语音、 彩信和 WAP ( Wireless Application Protocol)等手机功能作为信 息载体， 对用户进行精准、 互动的广告营销。 手机广告具有分众性、 定向 性、 互动性、 定量化等特性。 Mobile advertising is an advertising form that publishes information about goods and services through mobile media. Mobile advertising is based on wireless communication networks, using mobile phone uniqueness, portability, and interactivity, with SMS, voice, MMS, and WAP (Wireless Application Protocol). ) Mobile phone functions as information carriers, accurate and interactive advertising marketing for users. Mobile advertising has the characteristics of focus, orientation, interactivity, and quantification.
手机广告可分为 PUSH类广告、手机客户端广告、 WAP广告等， 其中： PUSH 类广告主要通过把信息直接推送到用户手机上的方式来进行广 告发布， 包括短信广告、 彩信广告、 WAP PUSH广告等。 由于目前主要方 式是未经用户同意而发送信息， 所以， PUSH类广告有可能成为垃圾信息， 引起用户反感； Mobile advertising can be divided into PUSH advertising, mobile client advertising, WAP advertising, etc. Among them: PUSH advertising mainly publishes information by directly pushing information to users' mobile phones, including SMS advertising, MMS advertising, WAP PUSH advertising. Wait. Since the current main method is to send information without the user's consent, the PUSH advertisement may become spam, causing the user to be disgusted;
手机客户端广告是指广告内容和手机客户端相结合， 用户在使用软件 过程中与广告直接互动， 以达到广告传播目的。 其形式类似于互联网客户 端广告。 目前， 手机客户端涵盖生活类、 功能类、 娱乐类等几个方面， 如 手机邮箱、 手机视频、 手机浏览器、 手机游戏等； Mobile client advertising refers to the combination of advertising content and mobile client, and the user directly interacts with the advertisement in the process of using the software to achieve the purpose of advertising. It takes the form of an Internet client ad. At present, mobile phone clients cover life, function, entertainment, and other aspects, such as mobile phone mailboxes, mobile video, mobile browsers, mobile games, etc.
WAP 广告实质是互联网广告在手机终端的延伸， 是在用户访问 WAP 网站时向用户发布广告。 但 WAP广告需要向运营商缴纳流量费， 从而可能 导致用户投诉。 The WAP advertisement is essentially an extension of the Internet advertisement in the mobile terminal, which is to advertise to the user when the user visits the WAP website. However, WAP ads require a traffic fee to be paid to the operator, which may result in user complaints.
无论是上述的那类广告发布， 都是以广告运营商为主， 无法以用户为
中心， 实现用户可控的广告发布， 由此可见， 现有的广告发布方法功能上 存在一定的缺陷。 发明内容 Regardless of the type of advertising mentioned above, it is mainly based on advertising operators, and cannot be Center, to achieve user-controllable advertising, it can be seen that the existing advertising method has certain defects in function. Summary of the invention
发布功能上存在缺陷的问题， 提供一种广告业务发布方法、 装置及系统， 能够实现用户可控的广告发布， 从而提高用户体验。 The problem of publishing a defect in the function provides an advertisement service publishing method, device and system, which can realize user-controllable advertisement publishing, thereby improving the user experience.
本发明实施例提供一种终端广告业务发布方法， 该方法包括： 终端获 取承载广告业务的基本业务数据， 以及与承载广告业务的基本业务数据相 绑定的用于提示用户获取广告业务信息的提示信息； 终端若收到用户根据 提示信息发送的广告业务信息获取指示， 则向服务器发送广告业务信息获 取请求； 终端接收服务器发送的广告业务信息； 终端将承载广告业务的基 本业务数据和服务器发送的广告业务信息进行合并处理后， 进行广告业务 发布。 An embodiment of the present invention provides a method for advertising a terminal advertisement service, where the method includes: acquiring, by a terminal, basic service data of an advertisement service, and a prompt for prompting a user to obtain advertisement service information, which is bound to basic service data of the advertisement service. If the terminal receives the advertisement service information acquisition instruction sent by the user according to the prompt information, the terminal sends an advertisement service information acquisition request to the server; the terminal receives the advertisement service information sent by the server; the terminal will carry the basic service data of the advertisement service and the server sends the After the advertising business information is merged, the advertising business is released.
本发明实施例还提供一种终端， 包括： The embodiment of the invention further provides a terminal, including:
通信模块， 设置为获取承载广告业务的基本业务数据， 以及与承载广 告业务的基本业务数据相绑定的用于提示用户获取广告业务信息的提示信 息， 若收到用户根据提示信息发出的广告业务信息获取指示， 则向服务器 发送广告业务信息获取请求， 接收服务器发送的广告业务信息； The communication module is configured to obtain basic service data for carrying the advertisement service, and the prompt information for prompting the user to obtain the advertisement service information, which is bound to the basic service data of the advertisement service, and if the advertisement service sent by the user according to the prompt information is received Receiving the information acquisition instruction, sending an advertisement service information acquisition request to the server, and receiving the advertisement service information sent by the server;
内容合成及呈现模块， 设置为将承载广告业务的基本业务数据和服务 器发送的广告业务信息进行合并处理后， 进行广告业务发布。 The content composition and presentation module is configured to merge the basic service data carrying the advertisement service and the advertisement service information sent by the server, and then publish the advertisement service.
本发明实施例还提供一种广告业务发布系统， 包括： An embodiment of the present invention further provides an advertisement service publishing system, including:
终端， 设置为获取承载广告业务的基本业务数据， 以及与承载广告业 务的基本业务数据相绑定的用于提示用户获取广告业务信息的提示信息， 若收到用户根据提示信息发出的广告业务信息获取指示， 则向服务器发送 广告业务信息获取请求， 接收服务器发送的广告业务信息， 将承载广告业
务的基本业务数据和服务器发送的广告业务信息进行合并处理后， 进行广 告业务发布； The terminal is configured to obtain basic service data for carrying the advertisement service, and the prompt information for prompting the user to obtain the advertisement service information, which is bound to the basic service data of the advertisement advertisement service, and if the advertisement service information sent by the user according to the prompt information is received Obtaining the indication, sending an advertisement service information acquisition request to the server, receiving the advertisement service information sent by the server, and carrying the advertisement industry After the basic business data of the service and the advertisement business information sent by the server are combined and processed, the advertisement service is released;
服务器， 设置为根据接收的广告业务信息获取请求， 向终端发送广告 业务信息。 The server is configured to send the advertisement service information to the terminal according to the received advertisement service information acquisition request.
由于本发明通过终端则向服务器发送广告业务信息获取请求， 并将分 别由服务器获取的广告业务信息和承载广告业务的基本业务数据进行合并 发布， 从而实现了用户对广告发布的控制。 附图说明 Since the present invention transmits an advertisement service information acquisition request to the server through the terminal, and merges the advertisement service information acquired by the server and the basic service data of the advertisement advertisement service, the user's control over the advertisement is realized. DRAWINGS
图 1为本发明提供的第一实施例方法流程图； 1 is a flow chart of a method according to a first embodiment of the present invention;
图 2为本发明提供的第二实施例装置结构图； 2 is a structural diagram of a device according to a second embodiment of the present invention;
图 3为本发明提供的第三实施例系统结构图。 具体实施方式 FIG. 3 is a system structural diagram of a third embodiment provided by the present invention. detailed description
下面结合说明书附图及优选实施例对本发明的技术方案进行说明。 本发明第一实施例是一种广告业务发布方法， 图 1 为本发明提供的第 一实施例方法流程图， 如图 1所示， 该方法包括： The technical solutions of the present invention will be described below with reference to the accompanying drawings and preferred embodiments. The first embodiment of the present invention is a method for advertising an advertisement service. FIG. 1 is a flowchart of a method according to a first embodiment of the present invention. As shown in FIG. 1, the method includes:
步驟 101、 手机终端通过 WAP或 WEB访问门户网站， 获取 载广告 业务的基本业务数据， 以及与前述的承载广告业务的基本业务数据相绑定 的用于提示用户获取广告业务信息的提示信息。 Step 101: The mobile terminal accesses the portal through the WAP or the WEB, and obtains basic service data of the advertisement service, and prompt information for prompting the user to obtain the advertisement service information, which is bound to the basic service data of the foregoing advertisement advertisement service.
步驟 102、 当用户需要主动性广告服务时， 通过 WAP或 WEB提交广 告业务申请信息。 Step 102: When the user needs the active advertisement service, submit the advertisement service application information through WAP or WEB.
步驟 103、 广告平台服务器根据广告业务申请信息， 通过 WIFI网络向 手机终端发送广告业务信息。 Step 103: The advertisement platform server sends the advertisement service information to the mobile terminal through the WIFI network according to the advertisement service application information.
步驟 104、手机终端将之前获取的承载广告业务的基本业务数据， 和广 告平台服务器通过 WIFI网络发送的广告业务信息进行合并处理后，进行广
告业务发布。 Step 104: The mobile terminal combines the basic service data of the previously acquired advertisement service and the advertisement service information sent by the advertisement platform server through the WIFI network, and then performs the Announce the business release.
本实施例中， 手机终端和广告平台服务器之间的通信方式有多种， 手 机终端可以通过 2G/3G蜂窝网接入，也可以通过 WIFI(wireless fidelity)接入 无线局域网接入， 还可以通过卫星和地面网络通信接入， 如中国的 CMMB ( China Mobile Multimedia Broadcasting )手机电视接入。 In this embodiment, there are multiple communication modes between the mobile phone terminal and the advertisement platform server, and the mobile phone terminal can access through the 2G/3G cellular network, or can access the wireless local area network through WIFI (wireless fidelity), and can also pass Satellite and terrestrial network communication access, such as China Mobile Multimedia Broadcasting (CMMB) in China.
步驟 101中， 承载广告业务的基本业务数据是通过 2G/3G无线通信网 络获得的， 承载广告业务的基本业务包括如新闻网页、 手机游戏、 移动商 务、 手机报和视频点播信息等， 例如承载广告业务的基本业务数据为新闻 网页信息为例， 在网页中嵌有广告位， 广告位上呈现有用于提示用户获取 广告业务信息的提示信息， 如该广告位显示 "如需广告请点击" 的字样。 In step 101, basic service data for carrying an advertisement service is obtained through a 2G/3G wireless communication network, and basic services for carrying an advertisement service include, for example, a news webpage, a mobile game, a mobile commerce, a mobile phone newspaper, and a video on demand information, for example, a bearer advertisement. The basic business data of the business is an example of the news webpage information. The advertisement slot is embedded in the webpage, and the advertisement digit is presented with prompt information for prompting the user to obtain the advertisement business information, for example, the advertisement bit displays the words “Please click if the advertisement is required”. .
步驟 102 中， 当用户需要主动性广告服务时， 会根据广告位的 "如需 广告请点击"， 通过鼠标点击广告位， 广告位会弹出复选框进而用户继续选 择， 以此方式用户向手机发出广告业务信息获取指示， 手机终端根据广告 业务信息获取指示， 向广告平台服务器发送广告业务申请信息， 广告业务 申请信息中包括广告业务信息获取请求， 后续步驟中广告平台服务器只要 依据广告业务信息获取请求， 就可以发送广告业务信息。 In step 102, when the user needs the active advertisement service, according to the advertisement position, please click on the advertisement, click the advertisement position by mouse, the advertisement box will pop up a check box and the user continues to select, in this way, the user goes to the mobile phone. Sending an advertisement service information obtaining instruction, the mobile phone terminal sends an advertisement service application information to the advertisement platform server according to the advertisement service information acquisition instruction, and the advertisement service application information includes an advertisement service information acquisition request, and the advertisement platform server only needs to obtain the advertisement service information according to the advertisement service information Request, you can send advertising business information.
进一步， 为了解决多种不同场景下获取广告所需求的广告格式不同的 问题， 如访问网站时需要获取广告的格式和进行视频点播时需要获取广告 格式就彼此不同， 手机终端还需要向广告平台服务器发送， 手机终端希望 获取广告业务信息的格式属性， 这样服务器就可以据此向手机终端发送对 应格式的广告业务信息， 以确保后续手机终端能够将承载广告业务的基本 业务数据和广告业务信息进行合并处理。 Further, in order to solve the problem that the advertisement format required for obtaining advertisements in different scenarios is different, such as the format of the advertisement to be obtained when visiting the website and the advertisement format required to obtain the video on-demand, the mobile terminal needs to be different from the advertisement platform server. The mobile terminal needs to obtain the format attribute of the advertisement service information, so that the server can send the advertisement service information in the corresponding format to the mobile terminal to ensure that the subsequent mobile terminal can combine the basic service data and the advertisement service information of the advertisement service. deal with.
进一步， 为了加强手机终端对广告发布的控制， 手机终端还需要向广 告平台服务器发送通道指示信息， 通道指示信息用于指示终端接收服务器 发送的广告业务信息所采用的传输通道， 这样服务器就可以据此向手机终
端发送对应格式的广告业务信息， 例如 WIFI网络为不需付费的网络， 用户 希望通过 WIFI网络获取广告业务信息，则手机终端发送通道指示信息告知 广告平台服务器， 具体实施时， 可以是广告业务申请信息中包括手机终端 所有可以支持的多模网络， 以及手机终端所支持的优选接收通道， 这样广 告平台服务器可以选择优选接收通道， 或其他通道传输承载广告业务的基 本业务数据。 当然， 手机终端也能指定广告平台服务器仅能通过 WIFI网络 传输承载广告业务的基本业务数据。 本实施例不对此进行限定， 本领域技 术人员可以根据实际的需求， 自行设计手机终端和广告平台服务器之间协 商， 传输广告业务信息所采用的传输通道的流程。 Further, in order to strengthen the control of the mobile terminal to the advertisement, the mobile terminal needs to send the channel indication information to the advertisement platform server, and the channel indication information is used to indicate that the terminal receives the transmission channel used by the advertisement service information sent by the server, so that the server can This is the end of the phone The terminal sends the advertisement service information in the corresponding format, for example, the WIFI network is a network that does not need to pay, and the user wants to obtain the advertisement service information through the WIFI network, and the mobile terminal sends the channel indication information to notify the advertisement platform server, and when the specific implementation, the advertisement service application may be The information includes all the multi-mode networks that the mobile terminal can support, and the preferred receiving channels supported by the mobile terminal, so that the advertising platform server can select the preferred receiving channel, or other channels to transmit the basic service data carrying the advertising service. Of course, the mobile terminal can also specify that the advertisement platform server can only transmit the basic service data carrying the advertisement service through the WIFI network. This embodiment does not limit this. Those skilled in the art can design the process of the transmission channel used by the mobile terminal and the advertisement platform server to negotiate the transmission of the advertisement service information according to actual needs.
进一步， 为了加强手机终端对广告发布的控制， 手机终端还需要向广 告平台服务器发送用于指示广告是否收费的广告资费信息， 具体实施时， 可以是广告业务申请信息中包括指示广告为免费广告的广告资费信息， 广 告平台服务器可以据此挑选出免费广告向手机终端发送。 Further, in order to strengthen the control of the mobile terminal to the advertisement, the mobile terminal further needs to send the advertisement fee information for indicating whether the advertisement is charged to the advertisement platform server. In specific implementation, the advertisement service application information may include the indication advertisement as a free advertisement. Advertising tariff information, the advertising platform server can select a free advertisement to send to the mobile terminal.
进一步， 为了加强手机终端对广告发布的控制， 使得广告平台服务器 可以根据之前手机终端获取的承载广告业务的基本业务数据针对性的进行 广告投放， 手机终端还需要向广告平台服务器发送广告业务信息标识， 本 实施例中广告业务信息标识采用广告业务信息的 URL地址， 在广告平台服 务器端数据库中， 存有关联在一起的广告业务信息的 URL地址和广告业务 信息， 广告平台服务器可以根据接收的广告业务信息的 URL地址查找数据 库， 确定向终端发送的广告业务信息， 进而有针对性的进行广告投放。 Further, in order to strengthen the control of the mobile terminal to the advertisement, the advertisement platform server can perform targeted advertisement according to the basic service data of the hosted advertisement service acquired by the previous mobile terminal, and the mobile terminal needs to send the advertisement service information identifier to the advertisement platform server. In this embodiment, the advertisement service information identifier uses the URL address of the advertisement service information, and in the advertisement platform server-side database, the URL address and the advertisement service information of the associated advertisement service information are stored, and the advertisement platform server can be based on the received advertisement. The URL address of the service information is used to search the database, and the advertisement service information sent to the terminal is determined, and then the advertisement is targeted.
进一步， 为了解决多种不同场景下都获取广告， 终端需要准确的将承 载广告业务的基本业务数据和广告平台服务器发送的广告业务信息准确合 并的问题， 例如， 手机终端在浏览网页和视频点播时都发送广告业务信息 获取请求， 此时， 终端还需要向广告平台服务器发送广告业务信息获取请 求标识号， 例如， 手机终端在浏览网页时发送广告业务信息获取请求， 并
发送标识号 "AA" , 手机终端在视频点播时发送广告业务信息获取请求， 并发送标识号 "AB" , 这样广告平台服务器据此就可以将标识号 "AA" 和 广告业务信息一一文件 filel绑定后发送给手机终端， 手机终端根据标识号 "AA"将文件 filel和网页文件进行合并处理， 视频点播时的操作类似， 此 处不再赘述， 这样在多种不同场景下请求获取的广告， 后续处理时终端就 可以将承载广告业务的基本业务数据和广告平台服务器发送的广告业务信 息准确合并。 Further, in order to solve the problem of obtaining advertisements in a plurality of different scenarios, the terminal needs to accurately merge the basic service data carrying the advertisement service and the advertisement service information sent by the advertisement platform server, for example, when the mobile terminal browses the webpage and the video on demand. Sending an advertisement service information acquisition request, and the terminal further needs to send an advertisement service information acquisition request identification number to the advertisement platform server, for example, the mobile terminal terminal sends an advertisement service information acquisition request when browsing the webpage, and Sending the identification number "AA", the mobile terminal sends an advertisement service information acquisition request when the video is requested, and sends the identification number "AB", so that the advertisement platform server can accordingly identify the identification number "AA" and the advertisement service information filel After the binding is sent to the mobile terminal, the mobile terminal combines the file filel and the webpage file according to the identification number "AA", and the operation of the video on-demand is similar, and will not be described here again, so that the advertisement requested in a plurality of different scenarios is requested. The terminal can accurately combine the basic service data carrying the advertisement service and the advertisement service information sent by the advertisement platform server in the subsequent processing.
本步驟中， 当用户需要主动性广告服务时， 先要确认支持广告业务的 无线链路正常工作。 In this step, when the user needs the active advertising service, it is necessary to confirm that the wireless link supporting the advertising service works normally.
步驟 103中， 手机终端还会综合步驟 102中的各种信息， 确定向手机 终端发送广告业务信息的具体内容及传输方式， 例如确定采用能够嵌入到 网页的视频格式， 并确定通过 WIFI网络传递广告业务信息。 In step 103, the mobile terminal further synthesizes various information in step 102 to determine the specific content and transmission mode of the advertisement service information to the mobile terminal, for example, determining a video format that can be embedded in the webpage, and determining to deliver the advertisement through the WIFI network. Business information.
步驟 104中，手机终端收到广告平台服务器通过 WIFI网络发送的广告 业务信息后， 如收到的是视频广告信息， 手机终端会将接收的视频广告信 息， 存储在指定的目录中， 并通知浏览器视频广告已经完成下载， 手机终 端可以决定是否立即播放， 如果决定立即播放则启动播放器进行媒体播放， 此时播放器进行视频播放， 如果手机终端决定稍后播放， 则通知播放器中 止播放。 In step 104, after receiving the advertisement service information sent by the advertisement platform server through the WIFI network, if the mobile terminal receives the video advertisement information, the mobile terminal stores the received video advertisement information in a specified directory, and notifies the browsing. The video advertisement has been downloaded, and the mobile terminal can decide whether to play immediately. If it is decided to play immediately, the player is started to play the media. At this time, the player performs video playback. If the mobile terminal decides to play later, the player is notified to stop playing.
本发明实施例将手机广告业务与非广告业务分开， 根据手机支持通信 网络分别通过不同的传输通道传输。 非广告业务可以是 WAP门户、 手机电 视、 手机游戏、 移动商务、 手机报、 手机搜索等业务。 广告业务是指通过 手机媒体发布商品和服务的信息的一种服务。 传送非广告业务的传输通路 称为非广告业务通道， 传送广告业务传输通路成为广告通道。 本发明实施 例中的技术方案可以充分利用手机终端的能力， 通过形式多样， 资费不同 的业务提供方式完成广告的发布。
手机终端根据广告业务和非广告业务特点， 决定广告制作及广告内容 传输方式。 其中广告业务申请信息可以包括广告业务信息获取请求、 手机 终端希望获取广告业务信息的格式属性、 发送的广告业务信息所采用的传 输通道、 广告资费信息、 广告业务信息标识和请求标识号等。 In the embodiment of the present invention, the mobile phone advertising service is separated from the non-advertising service, and is transmitted through different transmission channels according to the mobile phone supporting communication network. Non-advertising services can be WAP portals, mobile TVs, mobile games, mobile commerce, mobile newspapers, mobile search and other services. Advertising business refers to a service that publishes information about goods and services through mobile media. The transmission path for transmitting non-advertising services is called a non-advertising service channel, and the transmission advertising service transmission path becomes an advertising channel. The technical solution in the embodiment of the present invention can fully utilize the capability of the mobile terminal, and complete the advertisement release through various service forms with different forms and different tariffs. The mobile terminal determines the manner in which the advertisement is produced and the content of the advertisement is transmitted according to the characteristics of the advertisement business and the non-advertising service. The advertisement service application information may include an advertisement service information acquisition request, a format attribute of the mobile phone terminal wishing to obtain the advertisement service information, a transmission channel used by the transmitted advertisement service information, advertisement tariff information, an advertisement service information identifier, and a request identification number.
手机在进行非广告业务时， 可以自主选择是否需要广告业务。 可通过 传输通道与内容合成及呈现的控制， 主动性的屏蔽相应广告， 或在需要的 时候查看广告。 When a mobile phone performs a non-advertising service, it can independently choose whether or not an advertising service is required. The advertisements can be actively blocked by the transmission channel and the control of content composition and presentation, or the advertisement can be viewed when needed.
本发明实施例提高的方案改变了广告主要面向大众发布模式。 可以根 据广告业务特点挖掘广告业务相关性， 提供个性化广告投放。 如在流媒体 过程中插播视频广告业务， 因视频广告通过另一通路传输， 这可以根据用 户需求或数据挖掘为用户推送不同的视频广告。 The improved scheme of the embodiment of the present invention changes the advertisement mainly to the public release mode. Advertising business relevance can be mined according to the characteristics of advertising business, and personalized advertising can be provided. For example, if the video advertisement service is inserted during the streaming process, the video advertisement is transmitted through another path, which can push different video advertisements for the user according to user demand or data mining.
广告平台服务器根据广告业务申请信息和非广告业务特点， 决定广告 制作及广告内容的传输方式。 体现手机终端自主选择广告能力。 根据手机 终端的通信模式及收费要求， 采用合适的传输网络作为视频广告的传输承 载。 如及时性互动性的广告可以通过 2G/3G网络发布； 如流媒体广告可以 通过 WIFI或 CMMB等网络传递。 因为手机终端发送的广告业务申请信息 各异 , 因此广告平台服务器可以据此针对手机终端做个性化的广告定制。 The advertisement platform server determines the manner in which the advertisement is produced and the content of the advertisement is transmitted according to the advertisement service application information and the characteristics of the non-advertisement service. It reflects the ability of mobile terminals to choose their own advertising. According to the communication mode and charging requirements of the mobile terminal, a suitable transmission network is adopted as a transmission payload of the video advertisement. For example, timely and interactive advertisements can be distributed through 2G/3G networks; for example, streaming media advertisements can be delivered via networks such as WIFI or CMMB. Because the advertisement service application information sent by the mobile terminal is different, the advertisement platform server can customize the advertisement for the mobile terminal according to this.
广告平台服务器可以根据非广告业务及广告业务申请信息决定广告的 传输内容， 以便手机终端能够接收进行内容和成及呈现。 以媒体播放业务 为例， 非广告业务为带有广告位的流媒体， 则广告是可插入该广告位流媒 体广告。 The advertisement platform server can determine the transmission content of the advertisement according to the non-advertising service and the advertisement service application information, so that the mobile terminal can receive the content and the presentation and presentation. Taking the media broadcast service as an example, if the non-advertising service is a streaming media with an ad slot, the ad can be inserted into the ad slot media ad.
广告平台服务器可以根据个性化广告控制决定的广告通道， 对通信网 络进行传输控制， 进行广告的传输。 The advertisement platform server can control the communication network according to the advertisement channel determined by the personalized advertisement control, and transmit the advertisement.
广告业务申请信息可以通过 WAP或 WEB提交， 也可以通过 WIFI或 CMMB提交， 此处并不对此进行限定。
需要指出的是， 本发明实施例采用手机终端作为广告载体， 但也可以 是数字家庭、 PDA(Personal Digital Assistant)等各类终端； 本发明实施例是 以无线传输网络作为广告通路， 也包括 USB、 近场通信等通信方式； 同样， 采用同一传输网络下不同逻辑信道传输广告业务也在本发明的保护之列。 The advertising service application information can be submitted through WAP or WEB, or submitted through WIFI or CMMB, which is not limited here. It should be noted that the embodiment of the present invention uses a mobile phone terminal as an advertisement carrier, but may also be a digital home, a PDA (Personal Digital Assistant) or the like. The embodiment of the present invention uses a wireless transmission network as an advertising channel, and also includes a USB. Communication methods such as near field communication; Similarly, the use of different logical channels for transmitting advertisement services under the same transmission network is also protected by the present invention.
本发明第二实施例涉及一种终端， 如图 2所示， 该终端包括： 通信模块 201 ,设置为获取承载广告业务的基本业务数据， 以及与承载 广告业务的基本业务数据相绑定的用于提示用户获取广告业务信息的提示 信息， 若收到用户根据提示信息发出的广告业务信息获取指示， 则向服务 器发送广告业务信息获取请求； A second embodiment of the present invention relates to a terminal. As shown in FIG. 2, the terminal includes: a communication module 201 configured to acquire basic service data for carrying an advertisement service, and binding with basic service data for carrying an advertisement service. The prompt information for prompting the user to obtain the advertisement service information, if receiving the advertisement service information acquisition instruction sent by the user according to the prompt information, sending an advertisement service information acquisition request to the server;
内容合成及呈现模块 202,设置为将承载广告业务的基本业务数据和服 务器发送的广告业务信息进行合并处理后， 进行广告业务发布。 The content composition and presentation module 202 is configured to merge the basic service data carrying the advertisement service and the advertisement service information sent by the server, and then publish the advertisement service.
本发明第三实施例是一种广告业务发布系统， 如图 3 所示， 该系统包 括： A third embodiment of the present invention is an advertisement service distribution system. As shown in FIG. 3, the system includes:
终端 200,设置为获取承载广告业务的基本业务数据， 以及与承载广告 业务的基本业务数据相绑定的用于提示用户获取广告业务信息的提示信 息， 若收到用户根据提示信息发出的广告业务信息获取指示， 则向服务器 发送广告业务信息获取请求， 将承载广告业务的基本业务数据和服务器发 送的广告业务信息进行合并处理后， 进行广告业务发布。 The terminal 200 is configured to acquire basic service data for carrying the advertisement service, and prompt information for prompting the user to obtain the advertisement service information, which is bound to the basic service data of the advertisement advertisement service, and if the advertisement service sent by the user according to the prompt information is received After the information acquisition instruction is sent to the server, the advertisement service information acquisition request is sent, and the basic service data carrying the advertisement service and the advertisement service information sent by the server are combined and processed, and then the advertisement service is released.
服务器 300,设置为根据接收的广告业务信息获取请求， 向终端发送广 告业务信息。 The server 300 is configured to send the advertisement service information to the terminal according to the received advertisement service information acquisition request.
最后应说明的是： 以上实施例仅用以说明本发明的技术方案而非对其 进行限制， 尽管参照较佳实施例对本发明进行了详细的说明， 本领域的普 通技术人员应当理解： 其依然可以对本发明的技术方案进行修改或者等同 替换， 而这些修改或者等同替换亦不能使修改后的技术方案脱离本发明技 术方案的精神和范围。
It should be noted that the above embodiments are only intended to illustrate the technical solutions of the present invention and are not to be construed as limiting the embodiments of the present invention. The technical solutions of the present invention may be modified or equivalently substituted, and the modified technical solutions may not deviate from the spirit and scope of the technical solutions of the present invention.
Claims
1. 一种广告业务发布方法， 其中， 该方法包括： An advertising service publishing method, wherein the method comprises:
终端获取承载广告业务的基本业务数据， 以及与承载广告业务的基本 业务数据相绑定的用于提示用户获取广告业务信息的提示信息； The terminal acquires basic service data for carrying the advertisement service, and prompt information for prompting the user to obtain the advertisement service information, which is bound to the basic service data of the bearer advertisement service;
终端收到用户根据提示信息发出的广告业务信息获取指示， 则向服务 器发送广告业务信息获取请求； Receiving, by the terminal, an advertisement service information acquisition instruction sent by the user according to the prompt information, sending, by the terminal, an advertisement service information acquisition request to the server;
终端接收服务器发送的广告业务信息； The terminal receives the advertisement service information sent by the server;
终端将承载广告业务的基本业务数据和服务器发送的广告业务信息进 行合并处理后， 进行广告业务发布。 After the terminal merges the basic service data carrying the advertisement service and the advertisement service information sent by the server, the terminal performs the advertisement service release.
2. 如权利要求 1所述的方法， 其中， 2. The method of claim 1 wherein
所述终端向服务器发送广告业务信息获取请求具体为： The request for sending the advertisement service information to the server by the terminal is specifically:
终端向服务器发送广告业务信息获取请求和希望获取广告业务信息的 格式属性； The terminal sends an advertisement service information acquisition request to the server and a format attribute of the advertisement service information;
所述终端接收服务器发送的广告业务信息具体为： The advertisement service information sent by the terminal receiving server is specifically:
终端接收服务器根据终端希望获取广告业务信息的格式属性发送的对 应格式的广告业务信息。 The terminal receiving the advertisement service information of the corresponding format sent by the server according to the format attribute that the terminal desires to obtain the advertisement service information.
3. 如权利要求 1所述的方法， 其中， 所述终端向服务器发送广告业务 信息获取请求具体为： 3. The method according to claim 1, wherein the sending the advertisement service information acquisition request to the server by the terminal is specifically:
终端向服务器发送广告业务信息获取请求和通道指示信息， 所述通道 指示信息用于指示终端接收服务器发送的广告业务信息所采用的传输通 道， 接收广告业务信息所采用的传输通道与获取承载广告业务的基本业务 数据所采用的传输通道彼此不同。 The terminal sends an advertisement service information acquisition request and channel indication information to the server, where the channel indication information is used to indicate that the terminal receives the transmission channel used by the advertisement service information sent by the server, and uses the transmission channel and the acquired bearer advertisement service used for receiving the advertisement service information. The transmission channels used for the basic business data are different from each other.
4. 如权利要求 1所述的方法， 其中， 4. The method of claim 1, wherein
所述终端向服务器发送广告业务信息获取请求具体为： The request for sending the advertisement service information to the server by the terminal is specifically:
终端向服务器发送广告业务信息获取请求和用于指示广告是否收费的 广告资费信息； The terminal sends an advertisement service information acquisition request to the server and indicates whether the advertisement is charged or not. Advertising tariff information;
所述终端接收服务器发送的广告业务信息具体为： The advertisement service information sent by the terminal receiving server is specifically:
终端接收服务器根据广告资费信息确定并发送的广告业务信息。 The terminal receives the advertisement service information determined and sent by the server according to the advertisement tariff information.
5. 如权利要求 1所述的方法， 其中， 5. The method of claim 1 wherein
所述终端向服务器发送广告业务信息获取请求具体为： The request for sending the advertisement service information to the server by the terminal is specifically:
终端向服务器发送广告业务信息获取请求和广告业务信息标识， 所述终端接收服务器发送的广告业务信息具体为： The terminal sends an advertisement service information acquisition request and an advertisement service information identifier to the server, where the terminal receiving the advertisement service information sent by the server is specifically:
终端接收服务器根据接收的广告业务信息标识以及预存的承载广告业 务的基本业务数据标识和广告业务信息的对应关系， 确定并发送的广告业 务信息。 The terminal receiving server determines and sends the advertisement service information according to the received advertisement service information identifier and the pre-stored correspondence between the basic service data identifier of the bearer advertisement service and the advertisement service information.
6. 如权利要求 1所述的方法， 其中， 6. The method of claim 1 wherein
所述终端向服务器发送广告业务信息获取请求具体为： The request for sending the advertisement service information to the server by the terminal is specifically:
终端向服务器发送广告业务信息获取请求和广告业务信息获取请求标 识号； The terminal sends an advertisement service information acquisition request and an advertisement service information acquisition request identifier number to the server;
所述终端接收服务器发送的广告业务信息具体为： The advertisement service information sent by the terminal receiving server is specifically:
终端接收服务器发送的绑定后的广告业务信息和广告业务信息获取请 求标识号； The terminal receives the bound advertisement service information and the advertisement service information acquisition request identification number sent by the server;
所述终端将承载广告业务的基本业务数据和服务器发送的广告业务信 息进行合并处理具体为： The terminal combines the basic service data carrying the advertisement service and the advertisement service information sent by the server, specifically:
终端根据广告业务信息获取请求标识号， 确定与接收的广告业务信息 对应的承载广告业务的基本业务数据， 并将对应的承载广告业务的基本业 务数据和接收的广告业务信息进行合并处理。 The terminal acquires the request identification number according to the advertisement service information, determines the basic service data of the bearer advertisement service corresponding to the received advertisement service information, and combines the basic service data of the corresponding bearer advertisement service with the received advertisement service information.
7. 如权利要求 1所述的方法， 其中， 终端将承载广告业务的基本业务 数据和服务器发送的广告业务信息进行合并处理后， 进行广告业务发布具 体为： 终端先将服务器发送的广告业务信息进行緩存， 再将承载广告业务的 基本业务数据和广告业务信息进行合并处理后， 进行广告业务发布。 The method according to claim 1, wherein after the terminal combines the basic service data carrying the advertisement service and the advertisement service information sent by the server, the advertisement service is released as follows: The terminal first caches the advertisement service information sent by the server, and then combines the basic service data and the advertisement service information of the advertisement service, and then publishes the advertisement service.
8. 如权利要求 1所述的方法， 其中， 终端将承载广告业务的基本业务 数据和服务器发送的广告业务信息进行合并处理后， 进行广告业务发布具 体为： 8. The method according to claim 1, wherein the terminal combines the basic service data carrying the advertisement service and the advertisement service information sent by the server, and then the advertisement service is specifically released as follows:
终端直接将服务器发送的广告业务信息和承载广告业务的基本业务数 据进行合并处理后， 进行广告业务发布。 The terminal directly combines the advertisement service information sent by the server with the basic service data of the advertisement service, and then publishes the advertisement service.
9. 一种终端， 其中， 该终端包括： 通信模块和内容合成及呈现模块； 其中， A terminal, wherein the terminal comprises: a communication module and a content synthesis and presentation module; wherein
所述通信模块， 设置为获取承载广告业务的基本业务数据， 以及与承 载广告业务的基本业务数据相绑定的用于提示用户获取广告业务信息的提 示信息， 若收到用户根据提示信息发出的广告业务信息获取指示， 则向服 务器发送广告业务信息获取请求， 接收服务器发送的广告业务信息； The communication module is configured to obtain basic service data for carrying an advertisement service, and prompt information for prompting the user to obtain advertisement service information, which is bound to the basic service data of the advertisement service, and is sent by the user according to the prompt information. Receiving an advertisement service information acquisition instruction, sending an advertisement service information acquisition request to the server, and receiving advertisement service information sent by the server;
所述内容合成及呈现模块， 设置为将承载广告业务的基本业务数据和 服务器发送的广告业务信息进行合并处理后， 进行广告业务发布。 The content synthesizing and presenting module is configured to combine the basic service data carrying the advertisement service and the advertisement service information sent by the server, and then perform the advertisement service release.
10. 一种广告业务发布系统， 其中， 该广告业务发布系统包括： 终端 和服务器； 其中， An advertising service publishing system, wherein the advertising service publishing system comprises: a terminal and a server; wherein
所述终端， 设置为获取承载广告业务的基本业务数据， 以及与承载广 告业务的基本业务数据相绑定的用于提示用户获取广告业务信息的提示信 息， 若收到用户根据提示信息发出的广告业务信息获取指示， 则向服务器 发送广告业务信息获取请求， 接收服务器发送的广告业务信息， 将承载广 告业务的基本业务数据和服务器发送的广告业务信息进行合并处理后， 进 行广告业务发布； The terminal is configured to obtain basic service data for carrying an advertisement service, and prompt information for prompting the user to obtain advertisement service information, which is bound to the basic service data of the advertisement advertisement service, and if the user receives the advertisement according to the prompt information The service information acquisition instruction sends an advertisement service information acquisition request to the server, receives the advertisement service information sent by the server, and combines the basic service data of the advertisement advertisement service and the advertisement service information sent by the server, and then performs the advertisement service release;
所述服务器， 设置为根据接收的广告业务信息获取请求， 向终端发送 广告业务信息。 The server is configured to send advertisement service information to the terminal according to the received advertisement service information acquisition request.
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| CN201110080740.7A CN102740240B (en) | 2011-03-31 | 2011-03-31 | A kind of advertising business dissemination method, terminal and system |
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| CN110933622B (en) * | 2012-11-16 | 2021-07-13 | 三星电子株式会社 | Electronic device and method for displaying service information in electronic device |
| CN103136691B (en) * | 2013-02-04 | 2017-02-08 | 奥维通信股份有限公司 | Advertisement promotion system and advertisement promotion method based on China mobile multimedia broadcasting (CMMB) system |
| CN110659121B (en) * | 2019-09-24 | 2022-05-24 | 北京达佳互联信息技术有限公司 | Task data acquisition method and device, task configuration method and device and server |
| CN115660746A (en) * | 2022-10-09 | 2023-01-31 | 东莞市触美电子科技有限公司 | Cloud advertisement publishing method and system and readable storage medium |
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